Marketing VS. Acid RainMarketing VS. Acid Rain

Area: adaptationProject manager: Lishnevskaya PolinaSiberian Federal University,Institute of Business Management and EconomicsRussia, Krasnoyarsk Number of participants of the project : 9 persons

Acid Rain. Envision of the problem.

For the first time the term "acid rain" was introduced in 1872 by the English scientist Robert Smithin. His attention was attracted by London-type smog in Manchester. Despite the theory of existence of acid rain was rejected by scientists of that time, today nobody doubts that acid rain is one of the reasons for the loss of forests, crops and vegetation. In addition, acid rain destroy buildings and cultural monuments, pipelines, destroyed cars, lower soil fertility and could lead to seepage of toxic metals in the soil the aquifers. The main problem associated with acid rain is its’ "mobility", because it can fall on the territory, distant from the place of his formation. As an example can be the situation in Central and Eastern Europe and Scandinavia. That is why risk zone is vast enough for all of megalopolises.

What are consequences of acid rain?

With the lapse of time, the concentration of high-toxic heavy metal ions (lead and cadmium, for example) in reservoirs will increases. This will be a negative impact on the environment. Influence of the most of these elements is pernicious. This influence become apparent through the generations by reaching the maximum level of concentration in the body and provokes heavy intoxication, and even mutations in some cases. Ions of heavy metals clog channels of liver and kidney, and the gradual accumulation of toxins leads to a poisoning of the body.

Acid rain can affect human health heavily. The harm results from manganese, which could be found in rainwater. The intoxication manifests in large number of diseases. Furthermore, people usually don't pay attention immediately to it. Manganese may clog nerve cells’ channels, resulting in severe fatigue, decreased efficiency, drowsiness, sudden weakness, dizziness, nausea. Acid rain contains the other dangerous metal that is aluminum, which can concentrate for several years in human body. Aluminum can cause all kinds of NEUROLOGICAL DISEASES. The other acid rain contamination are still dangerous, many of them can cause MALIGNANT TUMOURS. So DON’T go for a walk when it rains acidly, and NEVER use the contaminated water.

Sharp problem of acid rains

Our solution of the problem

• We would like to offer a new point of view for solution of acid rain problem, such as production of personal protection from acid rain for everyday life.

• Apart from existing methods of protection from acid rain, such as coating surfaces with oil paint or silicon acid esters and methods of "output control“, which rely on reducing the concentration of pollutants at the stage of their falling into the atmosphere.

Our protection will be nice and comfortabe, but first of all it will protect humans health.

Because in fact there are no companies producing personal security facilities for protection from acid rain.

How does it workIt’s very important for realization of our solution to make it attractive for customers.That is why we decided to use a marketing strategy of products promotion:1. to create a trade mark for our solution;2. to lay out an advertising campaign for it

Our productWe would like to make produce for self-protection from acid rain, such as: impregnation for clothes (on basis of silicon polymers) umbrellas Raincoats gloves additives in soil (ash&lime)

Target group of our produce: audience of our produce are citizens from megalopolises and from industrial cities with great amount of transport facilities and factories, therefore with great risk of acid rains.

Positioning: individual protection facilities from acid rains which was worked out specially for citizens of megalopolises.

Motive of consumption: protecting their health and health of their families.

Advertising Campaign

Goals:1. To inform people about the problem and convince

them of its’ importance2. To explain during the campaign, that our produce

is simple and effective solving of this problem

Objectives:1) to leak information about the problem at local

broadcast2) To place coomerce about the problem at city

displays3) To hand round leaflets by promoters4) To place posters of our produce on bus-stop, at

shops and at supermarkets (places of mass concourses)

Design of the trade markNaming

Neutral pH is 7

Neutral pH is the most harmless for human health.

That is why our trade mark assume the name pHpH77

House colors of our TM

According to colors of pH indicator: acid is red, base is blue, neutral

matter is purple. That is why red, blue and purple was chosen as

house colors of our TM

Logo

Composition of logo convey the idea of chemistry penetration protection

and neutralization of chemical influence.

That is why two crossed drops (red drop is acid, and blue drop is base)

was chosen. Crossing area of two drops is a drop of neutral matter, which

is generated after merging of acid and base. Also, composition of logo

looks like a flower (a tulip for example), it symbolize humans life and

nature protected with neutralization of chemistry.

Produce Samples of «pH7»

Why it will work

Everyone want to protect himself and his family. But not always people know about disasters around them, especially if effect of this disasters is delayed. The main part of our project – to inform people about the problem of acid rain, the other – to offer the solution of this problem, our acid rain protection facilities. All people want to protect their health and health of their families and friends, aren’t they?

Project was designed by students of chief “Advertising”, Siberian Federal University, Institute of Business Management and Economics

Russia, Krasnoyarsk

Work group: Lishnevskaya Polina, 21 year, RussiaGnezdilova Margaret, 21 year, RussiaKalacheva Nataly, 21 year, RussiaSafonova Marina, 21 year, RussiaMarinenko Anastasiya , 21 year, RussiaKokorina Mariya, 23 year, RussiaBous Lyudmila, 21 year, RussiaZayac Kristina, 20 year, RussiaBystrova Nataly, 21 year, Russia

Projects’ curator : Vydrich Nataly, lecturer of Business Management department of Institute of Business Management and Economics, Siberian Federal University.

Contacts:nvydrych@yandex.ru +7-902-924-24-42