ChanelChanel

group members: 伍雅娟、梁敏怡、曾玉婷

CHANEL (CHANEL), is a has 80 years experience in famous brand, CHANEL fashion has always elegant, concise, elegant style, she is good at breakthrough tradition, early 40 s, it succeeded in bringing women's wear "bound" to a simple, comfortable, perhaps this is the earliest contemporary sportswear. Founder Gabrielle Chanel Chanel founded in 1913 in Paris, France, Chanel, Chanel product variety, have clothing, jewelry, accessories, cosmetics, perfumes, each product is famous, especially her perfume and fashion.

perfume

CRISTALLE水晶恋

NO.5五号香水

COCO MADEMOISELLE可可小姐

ALLURE HOMME SPORT 男士运动

fashion brand

cosmetics

CHANEL - brand continue Since chanel's death in 1983, by the design genius h

e carr (KARL unabashed LAGERFELD) succession. Karl, he has a free, and easy design point of view, he is always incredibly put the two opposing art feel the unity in the design, is bold and unrestrained and dignified, both the French romantic, humorous, and German rigorous, exquisite. He is not the same model line and preference colour, but from his design from beginning to end all can figure out "chanel" pure demeanor.

Target market

Advocating popular and Elegant Noble Senior white-collar workers

As an expensive luxury goods, Chanel has a certain economic basis of 35-45 years old of women as the target group

However, through luxury survey, luxury consumption gradually carried out, so it will also lead to chanel in its future marketing with the age of the target market.

Marketing Mix

4P’s4P’sProduct

Price Place

Promotion

Product• product mix:the major are women's products,su

ch as clothes 、 perfumes 、 cosmetics skin care products and bags.

• product design:elegant 、 simple 、 exquisite,keep "pure style"

• product quality:superior 、 delicate 、 noble 、luxurious

Price• marketing target:keep the product

quality,expand market

• production cost: high cost • market structure:monopolistic competition m

arket （垄断性竞争市场）

Place CHANEL have boutiques around the

world ,and they are located in prosperous business districts or in the senior department stores

Promotion• Advertisement

• Celebrity Advertising

• Fashion Show

• Film

Thank You