SEO tactics and techniques always change every year. Google keeps on updating their algorithms and every business should be updated with these changes. Here we point out a few changes that happened in SEO in 2015.

Mobile and wearable have become equivalence with the desktop. Mobile optimization has been given great importance.

The fundamentals still remain unchanged and are still important.

There is increase in audio/voice searches.

Local SEO has become larger.

More competent Google updates are likely to be emerge in the coming years.

Increase in the engagement metrics with Google's algorithm and persistent depreciation of backlinks.

Brands have always been valued by Google. Branding policies certainly paid off.

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