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Changing Almost Everything
What you need to know about running free 2 play games
David Nixon, CEO, Gemini Hive, Inc.
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Throw away what you know...
• ...about project management• ...about production timelines• ...about QA practices• ...about game design process• ...about partnership structures• ...about player preferences and play patterns• ...about critical-path efforts• ...about key success factors• ...about problem solving practices• ...about team communication
• ...Or you will most likely fail...
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Why?
Because your business has changed from the goals up!
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“Product”
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“Service”
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Practical Implications
“Start at the beginning”
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Development Process
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6-12 months (more?)
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Development Process
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6-12 months (more?)
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Project Management
• “Cycle” is 1 week• Nobody important cares about
your launch date• Managing iterations, feedback,
priority changes• The end is the beginning• You are NEVER done
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Product performance
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Product performance
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Product performance
• Success criteria changes. Accept it, discuss it.
• Maintain a “Commitment to Act”
• Understanding “why” is crucial• You are NEVER done*
• *Don’t give up!
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Game Design
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Game Design
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Game Design
• Begin at the beginning• Theories, Mini-specs, A/B tests • Design measurable results• Start & end with customer
feedback• Don’t get too attached• You are NEVER done
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Marketing?
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Marketing?
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We are all Marketing now!
• “Direct Marketing” / “Direct Response” business• Everybody’s job is to get & keep customers• Your game is a marketing tool• “Product Management” is single point of failure• Oh yeah...and...
• YOU ARE NEVER DONE!!!
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Some Encouraging Words?
(what the heck did we get ourselves into!?)
