“Chanakya’s 7 pillars of Success in Business”

-Radhakrishnan Pillai,

Director, ATMA DARSHAN

CHANAKYA…

Who was he ?When did he live ?What did he do ?Why is he a legend ?

Born in 3 B.C.Born in 3 B.C.Vishnugupta – Kautilya - ChanakyaVishnugupta – Kautilya - ChanakyaYouth – Vowed to Pull down Nanda Youth – Vowed to Pull down Nanda

DynastyDynastyChandragupta Maurya – King MakerChandragupta Maurya – King MakerResponsible for the defeat of Responsible for the defeat of

Alexander in IndiaAlexander in IndiaWrote Kautilya’s Arthashastra & Wrote Kautilya’s Arthashastra &

Chanakya NitiChanakya Niti

Kautilya’s Arthashastra

Written in SanskritContains 15 books, 150 chapters and 6000 sutras (shlokas)Known as a Book of Economics, state craft, punishments, warfare, strategy etcIt’s a Book of ‘Total Management’

Management Topics in Arthashastra

Principles of ManagementManagement EducationAccounting systemsTime ManagementLeadership Skills

ContractsSelection of EmployeesConsulting Strategic ManagementHandling competitionExpansion of Territory, etc

Today’s Topic

“Chanakya’s 7 pillars of Business”

Om Namah Sukra Brhaspati Abyam..

Salutations to Chanakya

“Swamya, Amatya, Janapada, Durga, Kosha, Danda, Mitrani

– Prakritaya”

(Kautilya Arthashastra 6.1.1)

1.SWAMI (The Leader)

He is the captain. He is the man who leads the organisation. In today’s corporate world we call him the director / CEO

etc. Without him we will loose direction.

1.SWAMI (The Leader)

• Intelligence and spirit• Given to seeing elders• Truthful in speech• Not breaking promise• Grateful• Desirous of training• Easily approachable

(6.1.3)

2. AMATYA – The minister (The manager)

The man who runs the show. The 2nd in charge of an organisation. He is also the person whom you can depend upon in your absence. He is the man who

is always in action.

2. AMATYA (The Minister /Manager)

• Desire to learn• Retention• Through understanding• Intentness on truth• Able to lead an army• Sweet in speech (Bridge between

management and staff / labour)(6.1.4-6)

3. JANAPADA - The country (Your market)

Your area of operation. You basically dominate this territory and would like to keep your monopoly in

this segment.

3. JANAPADA -The country (Your market)

• Strong position in center and frontiers• Capable of sustaining in time of distress

(Globalisation)• Easy to protect• Providing excellent means of livelihood (cash flow)• Capable of bearing taxes and fines

(6.1.8)

4. DURGA – Fortified city (The head office)

Your control tower. This is from where your central administrative work is done.

4. DURGA – Fortified city (The head office)•Charming (peaceful)•Beneficial to men (employees and self)•Staff devoted to work•Men loyal and Honest

(6.1.8)

5. KOSHA – The treasury

It is the backbone of any business. A strong and well managed treasury is the heart or any organisation.

5. KOSHA – The treasury

•Acquired lawfully by ancestors and oneself (expand)•One that can withstand calamity (Insurance)• One Even when there is no income for long time (6.1.10)

6. DANDA – The army (Your team)

The army consists of your team members. Those who are ready to fight for you. Your salesmen, your accountant, your driver all of them add to you team.

6. DANDA – The army (your team)

• Obedient• Not disappointed during marches• Able to put up with troubles• Has fought many battles (experience)• Skilled in war and weapons • No separate interest (no side commissions)• (6.1.11)

7. MITRA - The ally (friend / consultant)

He is the one whom you can depend upon for all your problems. A friend in deed is a friend in deed.

7. MITRA - The ally (friend / consultant)•Allied from days of father /grandfather•Great•Constant•Under control (not spending)•Not having separate interest•Able to mobilise quickly•(6.1.12)

7 Pillars of Business

• SWAMI – The king (The leader)• AMATYA - The minister (The

manager)• JANAPADA - The country (Your

market)• DURGA - The fortified city (Head

office)• KOSHA - The treasury • DANDA – The army (Your team)• MITRA - The ally (friend /

consultant)

8TH Pillar ?• Everything is seven –

• 7 days in a week, 7 colors of the rainbow, 7 notes in music, 7 wonders of the world

• Our search - 8th wonder of the world

• 8th Habit (Stephen covey)

• What is the 8th Pillar in Business ?

• Most important pillar ….

8th Pillar

ENEMY !!!

8. SHATRU – The enemy

• He brings out the best in you

• The sleeping giant will awaken (Kumbhakarna)

• Taste of fish is better which swims harder

• Challenges makes you strong

• Swimming coach - Push in water to learn swimming

Chanakya on various topics

1. Child development“ Till the age of 5 love them, till 15 discipline them,

thereafter consider them your friend”

2. Community development“The community leaders should maintain children,

aged persons, person in distress, also women who widows and husbands far away”

Thank you…..

The following was a presentation made by

Mr. Radhakrishnan Pillai

Director,

ATMA DARSHAN

He is also a management trainer and consultant

For similar sessions contact :

ATMA DARSHAN

+91-9820374796 / 9819825474

consultants@atmadarshan.com

www.atmadarshan.com