UX Pillars: A guide for enterprise success

Copyright© 2016 GoDaddy Operating Company, LLC. All rights reserved.

UX Pillarsa guide for enterprise success

Copyright© 2016 GoDaddy Operating Company, LLC. All rights reserved.2

Solving problems in an enterprise environment can be challenging.

Team dynamics

Organizational structure

Narrow (product) focus

Driving significant overall value


Demonstrate a shared mindset with words and actions

Talking points work

Establish and enforce ‘a way’ of doing things (a brief, reqs)

Test things. A lot. It shows you’re customer-focused

Be informed by data, or research, or both


Inspiring ActionIndividualized IntegratedIntuitive

UX Pillars


Intuitive easy can be hard

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People are busy

You probably only have their partial attention, so design with that in mind.

“As complicated as this is, we need to make it easy.”

so get out of their way

Intuitive


Use personasthere’s no reason not to

Not every user has the same needs, but a lot of them sure do.

Personas drive better conversations with stakeholders, and alignment across teams.

Intuitive


Intuitive

Jason Anna Sharon


This pillar ain’t easy

- Make smart assumptions

Use to set defaults that make sense.

- Do your research

Borrow common patterns users are familiar with.

- Make recommendationsIt’s very likely they’ll take it.

- Break complex into small pieces?Design ways to help users accomplish small wins along the way to a larger goal.

try these tactics

Intuitive


Identify common tasksbuild around their behavior

You can’t always force users to change, so get clever.

Intuitive


Individualized show them you care

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“Norm!”…where everybody knows your name

For Norm: The beer gets poured the moment he walks into Cheers.

For LeBron: The baby powder is waiting at the scorer’s table before the game.

For Van Halen: No brown M&Ms in the green room.

Individualized


The data footprint

Deliver value to your users by acknowledging their past.

don’t just collect it, use it

Individualized


The data footprintdon’t just collect it, use it

- What did they click first?

Indicates original intent, then serve up relevant stuff next time.

- Other channel interactions

Can you associate this user to a call/chat history?

- Smart defaultsBased on prior behavior, or what they already own.

Individualized


Inspiring Action show the “why”

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Empathy helps

Your customers need a reason to care about your

product/service, so give them a reason.

tap into their emotions

Inspiring Action


Appeal to their needsthings to try

- ‘Wow’ factor

Pretty pixels get noticed.

- Follow the trail

Log content clicked as an indicator of their interests.

- Usabilty testingGet feedback early and often. Then, rinse and repeat.

Inspiring Action


Integrated be a dot connector

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Keep open lines of communication. Oversharing isn’t a bad thing.

Identify opportunities to leverage connection opportunities to other products and teams.

Think of logical feature pairing.

API-based solutions.

Product breadth can lead to silosso don’t let that happen

Integrated


Don’t make things harder than they need to be.

Recognize ways to unify common patterns into shared components or libraries.

Use your influence and persuasion skills to “rally the troops” for the greater good.

Reusable, modular, scalablebuild it really well, once

Integrated


UX Pillarseffectiveness scorecard


Inspiring ActionIndividualized IntegratedIntuitive

UX Pillars


Questions?

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Thank you

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