Chap 1 0094_introduction to Event

7/31/2019 Chap 1 0094_introduction to Event

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INTRODUCTION TOEVENT MANAGEMENT

CHAPTER 1



What is event management?

Event management is the process by which an

event is planned, prepared, and produced or

execute.

It also involve management where it includesassessment, definition, acquisition, allocation,

direction, control, and analysis of time, finances,

people, products, services, and other resources in

order to achieve objectives.



What is event management?

An event manager’s job is to oversee and

arrange every aspect of an event, including

researching, planning, organizing,

implementing, controlling, and evaluating anevent’s design, activities, and production

Or, in simpler, the responsibility of event

manager is to meet the budget cost, met the

developed schedule, always functioned in any

situation and produce a quality targets.



FIVE QUESTIONS

There are 5 important questions to be asked to

every event in the industry:

1. Why do we need to or want to hold an event?

What is the reason you want to do the event? Is it because youwant to gain profit or you want to give something to thecommunity?

2. What is the precise nature of the event?

What is the type of event that you want toorganized? Is it reunion? A family events? A productlaunching? Is it an education event?



FIVE QUESTIONS

3. When it will be held?

What is the date for the event? What time the eventwill start? Do people want to come to your event onthat day?

4. Where it will be held?

Where is the venue for the event to be held? Is itaccessible for others to come?

5. How can it be achieved? Does the event have enough sources to execute the

event? Is there any funder or sponsorship?



Characteristic of Event

Often a once in a lifetime experiences for theparticipants.

Generally expensive to stage.

Usually take place over a short time span.

Require long and careful planning

Generally take place once only. (many are held

annually, usually at the same time every year) Carry high level of risks (financial risk, safety risk

etc)

A lot of stake for those who involved, including the

event management team.



SIZE OF EVENTS

Mega Events: Events that have a specific generally targeted at

international market and attendees must be over500.

Getting a worldwide coverage from media,increase tourism and economic impact.

E.g.: the Olympic Games, CommonwealthGames, World Cup Soccer etc.



Hallmark Events:

Designed to increase the appeal of a specifictourism destination or region.

E.g.: Independence Day



Major Events

This event attracts similar significant local interestand large number of participants and generating

significant tourism revenue. E.g.: Borneo Rainforest Festival, Citrawarna



Minor Events:

Annual events where most event managers gaintheir experience.



TOURISM AFFILIATION

CHAPTER 1



TOURISM AFFILIATION

As tourism businesses and organizationsbecome increasingly international, meetingsand conventions become even more

important.

Despite the growth of alternative forms of

communication in the tourism industry, such ase-mail, videoconferencing, and the Web,"faces & places" interaction is still a necessity.



TOURISM AFFILIATION

For tourism dependent countries, periodic meetingsand conferences are increasingly the only way to playhosts to international tourism:

Example:

to showcase their country, to develop knowledge intensive professionals

to promote cooperation and collaboration

build international linkages with tourist generatingcountries.

Countries hold tourism conferences and conventionsthat offer the continuing education, training, andopportunities to exchange ideas that are vital todeveloping a vibrant tourism industry.



WHAT MAKES MALAYSIA AN IDEAL



WHAT MAKES MALAYSIA AN IDEALDESTINATION FOR BUSINESSTOURISM?

Malaysia is blessed with diverse physical, cultural andsocial attractions. It is this colorful diversity which offersmany flexible and value-for-money options that appealto business events organizers.

Excellent modern infrastructure, exotic food choices andnumerous cultural attractions have gained Malaysiaprominence in Southeast Asia as a premier businesstourism destination.

Others?



Why MALAYSIA?

Excellent modern infrastructure,

Exotic food choices

Numerous cultural attractions have gained

Malaysia prominence in Southeast Asia as apremier business tourism destination.

Others?



MICE Venues in MALAYSIA

Putrajaya International Conventions Centre(PICC)

Kuala Lumpur Convention Centre (KLCC)

Dewan Wawasan Convention & ExhibitionCentre (DWC PGRM)

Genting International Convention Center

(GICC) Others?



Local Associations of EventIndustry

To further strengthen Malaysia's business eventsbrand and to position the country as one of the world'sleading international meetings, incentives,conventions and exhibitions (MICE) destination, the

Malaysia Convention and Exhibition Bureau (MyCEB)was established by the Ministry of Tourism Malaysia in2009.

A non-profit organisation, MyCEB serves as a one-stop centre to assist meeting and event planners tobid for and to stage regional and internationalbusiness events in Malaysia and to act as a conduitfor national product development. MyCEB also worksclosely with Tourism Malaysia offices worldwide to

extend its services globally.



UPDATING INDUSTRY

KNOWLEDGE

Event planners must be up to date with all events.

It can be done by:

Reading newspapers

Attending industry seminars

Upgrading and extending qualifications Joining relevant associations

Participating in industry association activities

Networking with colleagues

Reading industry journals

Subscribing to industry magazine

Web research

Others?



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