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Chapter 1
Achieving Success Through Effective
Business Communication
Copyright © 2014 Pearson Education, Inc. publishing as Prentice Hall 1Chapter 1 -
Understanding Why Communication
MattersCommunication is the process of transferring information and
meaning (understanding).
Copyright © 2014 Pearson Education, Inc. publishing as Prentice Hall Chapter 1 - 2
Copyright © 2014 Pearson Education, Inc. publishing as Prentice Hall Chapter 1 - 3
For Your Career
Copyright © 2014 Pearson Education, Inc. publishing as Prentice Hall 4Chapter 1 -
Improving your
communications skills is the
most important step you
take in your career.• Write• Speak• Listen
Copyright © 2014 Pearson Education, Inc. publishing as Prentice Hall 5
Effective Communication
Chapter 1 -
•Practical•Factual•Concise•Clear•Persuasive
What Employers Expect
Copyright © 2014 Pearson Education, Inc. publishing as Prentice Hall 6Chapter 1 -
Organizational Skills
Coherence and Persuasion
Active Listening Skills
What Employers Expect
Copyright © 2014 Pearson Education, Inc. publishing as Prentice Hall 7Chapter 1 -
Communication Diversity
Communication Technology
Writing and Speaking Skills
What Employers Expect
Copyright © 2014 Pearson Education, Inc. publishing as Prentice Hall 8Chapter 1 -
Business Etiquette
Ethical Communication
Time Management Skills
Business Competency Pyramid
Copyright © 2014 Pearson Education, Inc. publishing as Prentice Hall Chapter 1 - 9
Communicating in an Organizational Context
Copyright © 2014 Pearson Education, Inc. publishing as Prentice Hall 10Chapter 1 -
Informal Grapevine
Social Media
Interaction
FormalHorizontalDiagonal
Upward
Downward
Center on Your Audience
Copyright © 2014 Pearson Education, Inc. publishing as Prentice Hall 11Chapter 1 -
The “You” AttitudeEmotional Intelligence
Business Etiquette
“You Attitude”Small Group Exercise
Copyright © 2014 Pearson Education, Inc. publishing as Prentice Hall Chapter 1 - 12
Global Business
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Business Communication
Workforce Diversity
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Workplace Communication
The Interpersonal Communication Process
Social Communication
Copyright © 2014 Pearson Education, Inc. publishing as Prentice Hall 16Chapter 1 -
Business Communication 2.0
Business Communication 1.0
“We talk, you listen” “Let’s have a conversation”
Information Overload
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LessProductive
More Stressful
Copyright © 2014 Pearson Education, Inc. publishing as Prentice Hall 18Chapter 1 -
•Policies•Guidelines•Training
Productivity IssuesInformation Technology Paradox:
Information tools can waste as much time as they can save.
Reconnect with People
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Maintaining Relationships
Solving Tough Problems
Unethical Messages
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Plagiarism
Omitting Information
Selective Misquoting
Unethical Messages
Copyright © 2014 Pearson Education, Inc. publishing as Prentice Hall 21Chapter 1 -
Misrepresenting Numbers
Distorting Visuals
Privacy and Security
Ethical Questions
Copyright © 2014 Pearson Education, Inc. publishing as Prentice Hall 22Chapter 1 -
•Ethical Lapse
•Ethical Dilemma
