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Slide 2 Copyright © Pearson Education, Inc. Chapter 2, Opener
Essential Question
• How does a society decide who gets what goods
and services?
Slide 4 Copyright © Pearson Education, Inc. Chapter 2, Opener
Objectives
1. Identify the three key economic
questions that all societies must answer.
2. Analyze the societal values that
determine how a country answers the
three economic questions.
3. Define the characteristics of a traditional
economy.
Slide 5 Copyright © Pearson Education, Inc. Chapter 2, Opener
Warmup:
1. How does the USA’s economy
decide who gets what goods and
services?
2. How do we determine who gets the
most money, cars, financial assets,
etc?
Slide 6 Copyright © Pearson Education, Inc. Chapter 2, Opener
Net Worth
Distribution of net worth in the United States, 1983-2007
Total Net Worth
Top 1 percent Next 19 percent Bottom 80 percent
1983 33.8% 47.5% 18.7%
1989 37.4% 46.2% 16.5%
1992 37.2% 46.6% 16.2%
1995 38.5% 45.4% 16.1%
1998 38.1% 45.3% 16.6%
2001 33.4% 51.0% 15.6%
2004 34.3% 50.3% 15.3%
2007 34.6% 50.5% 15.0%
Net worth is the value everything you own (home, cars, bank accounts,
businesses, investments, etc) minus all debts (money you owe) Above Data from: Economist Edward N. Wolff, New York University (2010).
Slide 7 Copyright © Pearson Education, Inc. Chapter 2, Opener
Three Economic Questions
• As a result of scarce resources, societies
must answer three key economic
questions:
1. What goods and services should be
produced?
2. How should these goods and services be
produced?
3. Who consumes these goods and services?
Slide 8 Copyright © Pearson Education, Inc. Chapter 2, Opener
Questions 1 and 2
• 1. What goods and services should be produced? – Each society must decide what to produce in order to
satisfy the needs and wants of its people.
– Because resources are limited, each decision that a society makes about what to produce comes at an opportunity cost.
• 2. How should goods and services be produced? – As a society decides how to produce its goods and
services, it must consider how best to use its land, labor, and capital.
– Should we work by hand or with machines?
Slide 10 Copyright © Pearson Education, Inc. Chapter 2, Opener
Question 3
• Who consumes goods and services?
– This question is largely determined by how
societies distribute income.
– Through factor payments, including profits,
societies can determine who will be the
consumers of the goods and services
produced.
Slide 11 Copyright © Pearson Education, Inc. Chapter 2, Opener
Economic Efficiency
• Societies answer the three economic
questions based on the importance they
attach to various economic goals.
• Because resources are always scarce,
societies try to maximize what they can
produce using the resources they have.
– If a society can accurately assess what to
produce, it increases economic efficiency.
Slide 12 Copyright © Pearson Education, Inc. Chapter 2, Opener
Economic Freedom and Security
• Some societies limit the economic
freedoms of its people.
-For example: How easy it is to open a
business? What businesses are legal?
• Economic systems also strive to achieve a
certain degree of economic security.
– Courts and contracts to enforce agreements
– Federal Safety nets like Social security,
unemployment insurance, welfare
Slide 13 Copyright © Pearson Education, Inc. Chapter 2, Opener
Economic Equity
• Economic equity is another economic goal
that is defined differently in different
societies. Each society must decide how
to divide its economic pie.
– Is the “economic pie divided equally in the
US?
– Should it be?
Slide 14 Copyright © Pearson Education, Inc. Chapter 2, Opener
Net Worth
Distribution of net worth in the United States, 1983-2007
Total Net Worth
Top 1 percent Next 19 percent Bottom 80 percent
1983 33.8% 47.5% 18.7%
1989 37.4% 46.2% 16.5%
1992 37.2% 46.6% 16.2%
1995 38.5% 45.4% 16.1%
1998 38.1% 45.3% 16.6%
2001 33.4% 51.0% 15.6%
2004 34.3% 50.3% 15.3%
2007 34.6% 50.5% 15.0%
Net worth is the value everything you own (home, cars, bank accounts,
businesses, investments, etc) minus all debts (money you owe) Above Data from: Economist Edward N. Wolff, New York University (2010).
Slide 15 Copyright © Pearson Education, Inc. Chapter 2, Opener
Economic Growth
• A society also strives for
economic growth. A
nation’s economy must
grow so it can provide
jobs for the new people
joining the workforce.
– A nation strives to
improve its standards
of living.
– Innovation plays a huge
role in economic
success as well.
Slide 16 Copyright © Pearson Education, Inc. Chapter 2, Opener
Traditional Economies
• The oldest and simplest economic system
is known as a traditional economy.
– Traditional economies answer the three
questions using habit, custom, or ritual and
revolve around the family.
– There is little room for innovation or change.
Slide 17 Copyright © Pearson Education, Inc. Chapter 2, Opener
Traditional Economies, cont.
• Societies with
traditional economies
are successful if they
meet their own needs.
– In many cases, these
communities lack
modern conveniences
and have a relatively
low standard of living.
Slide 18 Copyright © Pearson Education, Inc. Chapter 2, Opener
Review
– How does a society decide who gets what
goods and services?
Slide 19 Copyright © Pearson Education, Inc. Chapter 2, Opener
Key Terms
• economic system: the structure of methods
and principles that a society uses to produce
and distribute goods and services
• factor payment: the income people receive in
return for supplying factors of production
• profit: the amount of money a business receives
in excess of expenses
• safety net: a set of government programs that
protect people who face unfavorable economic
conditions
Slide 20 Copyright © Pearson Education, Inc. Chapter 2, Opener
Key Terms, cont.
• standard of living: level of economic
prosperity
• innovation: the process of bringing new
methods, products, or ideas into use
• traditional economy: an economic
system that relies on habit, custom, or
ritual to decide the three key economic
questions
Slide 22 Copyright © Pearson Education, Inc. Chapter 2, Opener
Objectives
1. Explain why markets exist.
2. Analyze a circular flow model of a free
market economy.
3. Describe the self-regulating nature of
the marketplace.
4. Identify the advantages of a free market
economy.
Slide 23 Copyright © Pearson Education, Inc. Chapter 2, Opener
Introduction
• What are the characteristics of a free
market economy?
– A free market economy is characterized by:
• Households and firms
• Factor and product markets
• Self-interest
• Competition
• Economic freedom, efficiency, and equity
Slide 24 Copyright © Pearson Education, Inc. Chapter 2, Opener
Specialization
• Rather than being self-sufficient, each of
us specializes in a few products or
services.
– Specialization leads to efficient use of land,
labor, and capital.
– Specialization allows businesses to focus on
a limited number of related products or
services and do them really well.
Slide 25 Copyright © Pearson Education, Inc. Chapter 2, Opener
Free Market Economy
• In a free market, choices made by
individuals answer the three key economic
questions.
• In a free market system, individuals and
private businesses own the factors of
production.
Slide 26 Copyright © Pearson Education, Inc. Chapter 2, Opener
Self-Regulation
• Buyers and sellers usually consider only
their self-interest.
– Self-interest is the motivating force in the free
market.
– Consumers pursuing their self-interest have
the incentive to look for lower prices.
– Sellers (producers) pursuing more profit have
the incentive to make better and cheaper
products.
Slide 27 Copyright © Pearson Education, Inc. Chapter 2, Opener
Incentives
• A fundamental principle of economic
analysis is that “People respond to
incentives.”
• Incentives motivate people to action.
• For example, what would you do right
away if gasoline was suddenly $5 a
gallon?
– Talk it over with a partner for the next minute
or two.
Slide 28 Copyright © Pearson Education, Inc. Chapter 2, Opener
Incentives
What would you do right away if gasoline
was suddenly $5 a gallon?
– Carpool to school
– Take the bus (let the school pay for gas)
– Ride your bike more
– The next car you buy would get better MPG
Slide 29 Copyright © Pearson Education, Inc. Chapter 2, Opener
Incentives
• In a market economy, what is the incentive
for a business to open?
– Profit
• Why might your boss offer you the
incentive of a commission for every sale?
– In your own self interest, you will work harder
to sell more items so you make more money,
and in doing so you benefit your boss as well.
Slide 31 Copyright © Pearson Education, Inc. Chapter 2, Opener
Competition
• Checkpoint: Why is competition important to the
free market?
– Firms seek to make higher profits by increasing sales.
– Because of competition among other firms, though,
increasing sales is not always possible.
– Self-interest and competition work together to
regulate the marketplace.
– Adam Smith called this self-regulating mechanism
“the invisible hand of the marketplace.”
Slide 32 Copyright © Pearson Education, Inc. Chapter 2, Opener
Free Market Warmup
• What is a free market?
• What are the advantages of a free
market?
• What are the disadvantages?
Slide 33 Copyright © Pearson Education, Inc. Chapter 2, Opener
Advantages of a Free Market
• Under ideal conditions, free market
economies meet the following economic
goals:
– They respond to rapidly changing conditions.
– They have a large degree of economic
freedom.
– They encourage economic growth.
– They lend themselves to consumer freedom.
Slide 34 Copyright © Pearson Education, Inc. Chapter 2, Opener
Advantages, cont.
• Despite the advantages of a free market
economy, no country today operates
under a pure, unregulated free market.
• This would mean no government
involvement at all.
Slide 35 Copyright © Pearson Education, Inc. Chapter 2, Opener
Disadvantages
• What could go wrong in a pure free market
with the production of cars?
• What could go wrong in a pure free market
with the production of food?
Slide 36 Copyright © Pearson Education, Inc. Chapter 2, Opener
Review
• Now that you have learned the
characteristics of a free market economy,
go back and answer the Chapter Essential
Question.
– How does a society decide who gets what
goods and services?
Slide 37 Copyright © Pearson Education, Inc. Chapter 2, Opener
Key Terms
• market: any arrangement that allows buyers
and sellers to exchange things
• specialization: the concentration of the
productive efforts of individuals and businesses
on a limited number of activities
• free market economy: and economic system in
which decisions on the three key economic
questions are based on the voluntary exchange
in markets
• household: a person or group living in a single
residence
Slide 38 Copyright © Pearson Education, Inc. Chapter 2, Opener
Key Terms, cont.
• firm: an organization that uses resources to
produce a product or service, which it then sells
• factor market: the arena of exchange in which
firms purchase the factors of production from
households
• product market: the arena of exchange in
which households purchase goods and services
from firms
• self-interest: an individual’s own personal gain
Slide 39 Copyright © Pearson Education, Inc. Chapter 2, Opener
Key Terms, cont.
• incentive: the hope of reward or fear of
penalty that encourages a person to behave
a certain way
• competition: the struggle among producers for
the dollars of consumers
• invisible hand: a term coined by Adam Smith to
describe the self-regulating nature of the
marketplace
• consumer sovereignty: the powers of
consumers to decide what gets produced
Slide 41 Copyright © Pearson Education, Inc. Chapter 2, Opener
Objectives
1. Describe how a centrally planned
economy is organized.
2. Distinguish between socialism and
communism.
3. Analyze the use of central planning in
the Soviet Union and China.
4. Identify the disadvantages of a centrally
planned economy.
Slide 42 Copyright © Pearson Education, Inc. Chapter 2, Opener
Introduction
• What are the characteristics of a centrally
planned economy?
– Government answering the three economic
questions
– Government ownership of land, labor, and
capital
– Opposition to private property, free market
pricing, competition, and consumer choice
Slide 43 Copyright © Pearson Education, Inc. Chapter 2, Opener
How Central Planning Works
• Checkpoint: Who makes key decisions in a centrally planned economy?
– In a centrally planned economy (also known as a command economy), the government, rather than individual producers and consumers, answer the key economic questions.
• The government owns both land and capital.
• The government also controls where people work and what they are paid.
Slide 44 Copyright © Pearson Education, Inc. Chapter 2, Opener
Command v. Free Market
• Command economies operate in direct
contrast to free market systems.
• Command economies oppose:
– Private property
– Free market pricing
– Competition
– Consumer choice
Slide 45 Copyright © Pearson Education, Inc. Chapter 2, Opener
Socialism
• The term socialism describes a range of economic and political systems based on the belief that wealth should be evenly distributed throughout society.
• Socialists argue that economic equity can only exist if the centers of economic power are controlled by the government or by the public as a whole, rather than by individuals or corporations.
Slide 46 Copyright © Pearson Education, Inc. Chapter 2, Opener
Market Socialism
• In some nations, like Sweden, socialism
coexists with free market practices.
• This is known as “market socialism.”
– Under this system the government uses its
powers of taxation to redistribute wealth and
provide extensive services.
Slide 47 Copyright © Pearson Education, Inc. Chapter 2, Opener
Communism
– Under communism, the central government owns and controls all resources and means of production.
• Communism derived from the writings of Karl Marx who believed that labor was the source of all value but that under capitalism, all the profit created by laborers ended up in the hands of the property owners.
• The inevitable cost of capitalism according to Marx was the exploitation of workers and an unfair distribution of wealth.
Slide 48 Copyright © Pearson Education, Inc. Chapter 2, Opener
The Soviet Union
• The Soviet Union became the world’s first
communist state in 1917 and remained so
until it broke up in 1991.
– Soviet economic planners sought to build
power and prestige and allocated the best
land, labor, and capital to heavy industry.
– This decision had a harsh effect on factories
that made consumer goods.
Slide 49 Copyright © Pearson Education, Inc. Chapter 2, Opener
The Soviet Union, cont.
• Shortages were a recurring problem in the
Soviet Union. Consumers would often wait in
long lines at stores,
only to discover that
there was nothing
to buy.
Slide 50 Copyright © Pearson Education, Inc. Chapter 2, Opener
The Demise of the Soviet Union
• Your company is ordered to make 1000 loaves
of bread in the next 3 days. The quality, size,
taste, and texture of the bread have no effect on
whether or not you sell them. You have no
competition. Everyone who comes to your store
gets two loaves of bread.
• How would a lack of incentives hurt the quality of
goods produced by a company?
• What happens over time as people realize they
have no incentives?
Slide 51 Copyright © Pearson Education, Inc. Chapter 2, Opener
The Demise of the Soviet Union
• Communism fails because it gives people
the wrong incentives.
• The Soviet Union used production quotas
(set numerical goals) as incentives for
businesses. Profit was not allowed.
Slide 52 Copyright © Pearson Education, Inc. Chapter 2, Opener
The Demise of the Soviet Union
• For example, your light bulb factory may
have a quota of 10,000 bulbs this month.
• If you don’t hit 10,000 bulbs, the manager
is fired and workers may be punished.
• What actions might the manager take to
insure that 10,00 light bulbs get produced?
• Do you think these bulbs will be of the
right size, quality, and type people
demand?
Slide 53 Copyright © Pearson Education, Inc. Chapter 2, Opener
Handout- Small groups
• In small groups, answer the questions on the handout we are passing out right now.
• Write your answers on a sheet of paper- one paper per group.
• There will be two real scenarios people faced in the Soviet Union.
• Then be prepared to discuss as a class.
• The answers are on the next slide so we can discuss them.
Slide 54 Copyright © Pearson Education, Inc. Chapter 2, Opener
The Demise of the Soviet Union
Scenario 1 Answers:
1. The output targets for the lamp factory were set in terms of tons of finished output. (a ton is 2000 pounds)
2. No, people want good looking lamps that are quality and will last. A heavy lamp is not necessarily a good lamp.
3. A numerical quota is best, but it must include a quality control otherwise the factory will make millions of poor quality junk lamps just to make a set numerical target.
Slide 55 Copyright © Pearson Education, Inc. Chapter 2, Opener
The Demise of the Soviet Union
Scenario 2 Answers:
1. The vendors (sellers) incentive was profit. Factories would cheaply sell or give them broken bulbs and the vendor sold them for money. Workers accept the costs and risks of petty theft from their employers because the time/effort to wait for getting light bulbs legally are so high. The workers incentive was to get a working light bulb for their house. The governments incentive was to get light bulbs to people and to factories.
2. American citizens pay for light bulbs by trading their income (earned by working) for bulbs. Soviet citizens pay for light bulbs with their time as well as with their money.
3. The non-monetary costs to the Soviet citizens include such things as time spent finding broken light bulbs and time spent waiting in line.
Slide 56 Copyright © Pearson Education, Inc. Chapter 2, Opener
China
• Government planners controlled every
aspect of the Chinese economy from 1949
until the late 1970s.
– The government initially tried to keep some of
the farmland private but by the 1950s, the
government forced many peasants onto
farming communities.
– This caused farm production to drop sharply.
– Facing shortages, the government eased its
control over the communes.
Slide 57 Copyright © Pearson Education, Inc. Chapter 2, Opener
China, cont.
• By the 1970s, China
gave more farmland
to private owners.
• Today, China allows
more economic
freedom than in the
past, which has given
China’s economy a
huge boost.
Slide 58 Copyright © Pearson Education, Inc. Chapter 2, Opener
Disadvantages of Communism
• Nations with command economies often have trouble meeting the basic economic goals.
– The complex bureaucracy of a command economy is not efficiently run and does not adjust quickly to market changes.
– There is minimal, if any, economic freedom.
– Innovation is not rewarded and thus economic growth is stilted.
– There is no economic equity.
• However, command economies do guarantee jobs and income and can be used to jump-start selected industries.
Slide 59 Copyright © Pearson Education, Inc. Chapter 2, Opener
Review
• What is similar about communism and
socialism?
• What is different about communism and
socialism?
Slide 60 Copyright © Pearson Education, Inc. Chapter 2, Opener
Key Terms
• centrally planned economy: an economic system in which the government makes all decisions on the three key economic questions
• command economy: another name for a centrally planned economy
• socialism: a range of economic and political systems based on the belief that wealth should be distributed evenly throughout society
Slide 61 Copyright © Pearson Education, Inc. Chapter 2, Opener
Key Terms, cont.
• communism: a political system in which
the government owns and controls all
resources and means of production and
makes all economic decisions
• authoritarian: describing a form of
government which limits individual
freedoms and requires strict obedience
from their citizens
Slide 63 Copyright © Pearson Education, Inc. Chapter 2, Opener
Objectives
1. Explain the rise of mixed economic systems.
2. Interpret a circular flow model of a mixed economy.
3. Compare the mixed economies of various nations along a continuum between centrally planned and free market systems.
4. Describe the role of free enterprise in the United States economy.
Slide 64 Copyright © Pearson Education, Inc. Chapter 2, Opener
Introduction
• What are the characteristics of a mixed economy?
– A mixed economy is characterized by:
• A market-based economy with some government
intervention
• Government helps societies meet needs that
would be too difficult for them to meet under a
totally free market economy, such as education
• Government protects property rights and ensures
that exchanges in the marketplace are fair
Slide 65 Copyright © Pearson Education, Inc. Chapter 2, Opener
The Rise of Free Markets
• Even free market thinkers like Adam Smith
recognized the need for a limited degree
of government involvement in the
economic marketplace.
• In a mixed economy, the market is free but
has a certain degree of government
control.
Slide 66 Copyright © Pearson Education, Inc. Chapter 2, Opener
The Rise of Free Markets, cont.
– Checkpoint: What is
one reason the
government plays a
role in the economy?
– The government:
• Provides national
defense and public
education
• Protects private
property
• Ensures fair
exchanges in the
marketplace
Slide 67 Copyright © Pearson Education, Inc. Chapter 2, Opener
Circular Flow Model of a Mixed Economy
Slide 68 Copyright © Pearson Education, Inc. Chapter 2, Opener
Government in the Market
• Governments buy labor in the factor
market to have employees help run its
programs.
• Governments purchase goods and
services from firms in the product market.
• Governments also collect taxes from both
households and firms.
– Checkpoint: How are governments involved in
the product market?
Slide 69 Copyright © Pearson Education, Inc. Chapter 2, Opener
Comparing Mixed Economies
• Most modern economies are mixed economies. – The figure below shows a continuum of mixed economics in
today’s world.
– First, Can you put these in order (from most severe communism (authoritarian) to most free market?
– Germany, UK, USA, Hong Kong, China, Russia, Iran, Cuba, N. Korea?
Slide 70 Copyright © Pearson Education, Inc. Chapter 2, Opener
North Korea and China
• North Korea represents one extreme of the continuum.
– North Korea’s economy is almost totally dominated by the government. The government owns all the property and output equipment.
• China, on the other hand, is closer to the center of the continuum because China is going through an economic transition toward privatization of state-owned firms.
Slide 71 Copyright © Pearson Education, Inc. Chapter 2, Opener
Hong Kong
• Hong Kong represents one of the world’s
freest markets.
– In Hong Kong, the private sector rules.
– The government protects private property and
rarely interferes in the free market, aside from
establishing wage and price controls on rent
and some public services.
Slide 72 Copyright © Pearson Education, Inc. Chapter 2, Opener
The United States
• The United States is a
mixed economy
whose foundation is
the free market.
• It is characterized as
a free enterprise
system.
Slide 73 Copyright © Pearson Education, Inc. Chapter 2, Opener
Government Intervention
• The American government intervenes in
the economy by:
– Keeping order
– Providing vital services
– Promoting general welfare
• Federal and state laws protect private
property.
– The marketplace operates with a limited
degree of government regulation.
Slide 74 Copyright © Pearson Education, Inc. Chapter 2, Opener
Government Intervention
• What are some ways you are happy the
government gets involved (regulates)
businesses in the USA?
1. Regulating safe/clean food and water
2. Worker rights/safety
3. Safe medicines and medical training
4. Controlling pollution and waste disposal
5. Others?
Slide 75 Copyright © Pearson Education, Inc. Chapter 2, Opener
American Economic Freedom
• The United States enjoys a high level of economic
freedom.
– Foreign investment and free trade is encouraged
– The banking industry operates under relatively few
restrictions
– Foreign-owned banks have few additional restrictions
Slide 76 Copyright © Pearson Education, Inc. Chapter 2, Opener
Review
• Now that you have learned the
characteristics of a mixed economy, go
back and answer the Chapter Essential
Question.
– How does a society decide who gets what
goods and services?
Slide 77 Copyright © Pearson Education, Inc. Chapter 2, Opener
Key Terms
• laissez faire: the doctrine that government
generally should not intervene in the
marketplace
• private property: property that is owned
by individuals or companies, not by the
government or people as a whole
• mixed economy: a market-based
economic system in which the government
is involved to some extent
Slide 78 Copyright © Pearson Education, Inc. Chapter 2, Opener
Key Terms, cont.
• economic transition: a period of change in
which a nation moves from one economic
system to another
• privatization: the process of selling businesses
or services operated by the government to
individual investors, and then allowing them to
compete in the marketplace
• free enterprise system: an economic system in
which investments in firms are made in a free
market by private decision rather than by state
control