Chapter 3 Multimedia Applications

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MULTIMEDIA TECHNOLOGY(DMM1033)

Management & Science University FISE

CHAPTER 3

MULTIMEDIA APPLICATIONS! Business and Industry

! Education! Entertainment

! Government and politics

! Medicine and nursing!

Encyclopedia Resources

! Application Development packages


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CHAPTER 3

MULTIMEDIA APPLICATIONS


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" Multimedia can be used for entertainment, corporatepresentations, education, training, simulations, digital

publications, museum exhibits and so much more.

" With the advent multimedia authoring applications like

Flash, Shockwave and Director.

" Businesses use multimedia, for example, in interactive

advertisements and for job- and skill-training applications.

"

Teachers use multimedia applications to deliver classroompresentations that enhance student learning.


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" Students, in turn, use multimedia applications to learn byreading, seeing, hearing, and interacting with the subject

content.

" A wide variety of computer games and other types of

entertainment also use multimedia applications.

" Another important application of multimedia is to create

simulations, which are computer-based models of real-life

situations.

"

Multimedia simulations often replace costly and sometimes

hazardous demonstrations and training in areas such as

chemistry, biology, medicine, and aviation.


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BUSINESS


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Business and Industry

" Many businesses and industries use multimedia to createmarketing presentations that advertise and sell products.

"

Advertisers, for instance, save time and money by using

this software to produce television commercials withunique media effects.

" Sales representatives also use multimedia in marketing

presentations created using presentation graphics

software.

"

Even basic office applications like a word processing

package or a spreadsheet tool becomes a powerful tool

with the aid of multimedia business.


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"

To deliver these presentations to a large audience, a

user can connect the computer to a video projector thatdisplays the presentation on a full screen .


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VIDEO CONFERENCING

" Video Conferencinginvolves using video and computer

technologies to conduct a meeting between participants

at two or more geographically.

"

It has also been called visual collaborationand is a

type of groupware.

"

It differs from videophone in that it is designed to serve a

conference rather than individuals.


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VIDEO CONFERENCING

" Advantages of Video Conferencing:

"

Allows participant to collaborateas if they were in the sameroom.

"

Allow both audio and video communications. Video

technologies can provide the visual and audio realism of a face-to-face class. It is generally considered the "next best thing to

being there."

" Facilitate personal feelings.Video technologies enable

members to see facial expressions and body language, adding

personalities to communication." Enable high levels of interaction.Most video communications

are synchronous, allowing high degrees of interactions,

questions and answers, etc.


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" Disadvantages of Video Conferencing:

" May be expensive. Cameras and editing equipment can beexpensive. In addition, the infrastructure at each site and thelinks between sites can be costly.

"

Require a great deal of planning and preparation. To beeffective, the camera crews and the organizer must practice andbecome a team. Meeting generally need practice and training tobe effective in this domain.

"

Must be scheduled. Most videoconferences are notspontaneous. Instead, they must be planned and the necessary

resources must be scheduled." Require technical support team.Because of the complexity of

video recording, mixing, and transmission, a technical supportteam is required

VIDEO CONFERENCING


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Video Conferencing


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EDUCATION


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WEB BASED LEARNING

" There are many advantages to using the services of the

Internet, particularly the tools and resources on the Web,

in Education.

"

Instruction materials such as syllabus, lecture notes,

presentations assignments, and announcements could be

made available online.

"

The Internet puts the concept of "anytime, anywhere @24/7" into a higher level as far as learning is concerned.


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WEB BASED LEARNING


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WEB BASED LEARNING


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WEB BASED LEARNING

" Students will be able to learn at their pace.

" The primary beneficiaries would be students and adult

learners who are too far or too busy to attend classes.

"

Traditional students will benefit when instructional

materials are available to support or complement

classroom attendance.

"

Students will be able to prepare for the next class if theyare reminded of the assignments and topics of

discussion.


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WEB BASED LEARNING

" Those who missed class or missed the lecturer's point can

go over the lecture notes and presentation.

"

Both lecturer and student will also benefit from being able

to research any topic from library catalogs, topical

databases, and the World Wide Web.

"

Services like e-mail and mailing lists can support

communication between lecturer and student, and amongpeers (lecturer to lecturer , student to student).


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WEB BASED LEARNING

" Using a combination of e-mail and the Web, lecturer s and

students can collaborate on research and creative projects

even with those who don't live in the same city or country.

"

The variety of information resources available in many

educational websites is also growing.

"

With streaming audio and video plus the multimedia and

interactive capabilities of the Internet and Web will makeactive learners out of students.


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DISTANCE LEARNING (DL)

" Distance Education,or Distance Learning, is a field of

education that focuses on the pedagogy (for children) /

andragogy (for adults), technology and instructional

systems design that aim to deliver education to studentswho are not physically "on site".

" Rather than attending courses in person, lecturers and

students may communicate at times of their own

choosing by exchanging printed or electronic media, or

through technology that allows them to communicate in

real time.


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" DL courses require a physical on-site presence for any

reason including the taking of examinations is considered

to be a hybrid or blended course or program.

"

In DL, students may not be required to be present in a

classroom.

"

Electronic classrooms can be both on campus and off

campus." Some institutions as using a 'flexible' delivery mode.

" DL may also use all forms of technology, from print to the

computer.


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" Types of DL education courses

" Correspondence conducted through regular mail

" Internetconducted either synchronously or asynchronously

"

Telecourse/Broadcastwhere content is delivered via radio

or television

" CD-ROMwhere the student interacts with computer content

stored on a CD-ROM

" PocketPC/MobileLearning where the student accesses

course content stored on a mobile device or through a

wireless server


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" Implications of DL

"

The delivery is fairly straightforward, which it is available

to the student and he or she can read it at their leisure.

"

The problem arises when the student is required to

complete assignments and testing.

" Whether quizzes, tests, or examinations; Online

courses have had difficulty controlling cheating becauseof the lack of lecturer control.


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" Implications of DL

" Some universities address integrity issues concerning

testing by requiring students to take examinations in a

proctored setting.

" With distance education the student can be removed

from supervision completely.

"

When the Internet became a popular medium fordistance education many websites were founded

offering secure exam software and packages to help

professors manage their students more effectively.


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VIRTUAL REALITY (VR)

" Virtual Reality (VR) is a technology which allows a user

to interact with a computer-simulated environment, be it

a real or imagined one.

"

Virtual educationrefers to instruction in a learningenvironment where lecturer and student are separated

by time or space, or both, and the lecturer provides

course content through course management

applications, multimedia resources, the Internet, or video

conferencing.


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" Students receive the content and communicate with the

lecturer via the same technologies.

"

Virtual reality will be integrated into daily life and activity

and will be used in various human ways.


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" Implications of VR

" Techniques will be developed to influence human behavior,

interpersonal communication, and cognition.

"

There will be a gradual migration to virtual space, resultingin important changes in economics, worldview, and culture.

" The design of virtual environments may be used to extend

basic human rights into virtual space, to promote human

freedom and well-being, and to promote social stability as we

move from one stage in socio-political development to the

next.


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COMPUTER-BASED TRAINING (CBT)


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"

Athletes, for example, use multimedia computer-based training

programs to learn the intricacies of baseball, football, soccer, tennis,

and golf,

" Airlines use multimedia CBT simulations to train employees foremergency situations.

"

Schools use CBT to train teachers in various disciplines and to

teach students math, language, and software skills.

"

CBT allows for flexible, on-the-spot training.

"

Businesses, can set up corporate training labs, so employees can

update their skills without leaving the workplace. Installing CBTsoftware on an employee's computer or on the company network

provides even more flexibility by allowing employees to update their

job skills at their desks, at home, or while traveling.

COMPUTER-BASED TRAINING (CBT)


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CLASSROOM AND SPECIAL EDUCATION

"

Multimedia applications are used to teach students of allages.

" From interactive CD-ROMs and DVD-ROMs to

presentations, multimedia are extremely effective tool for

delivering educational material, making learning moreexciting and interesting.

" Often, isolated rural schools are leaders in connecting

classrooms to the Internet and using multimedia

applications to enhance learning." Multimedia applications make the learning process more

interesting, allow students to perform experiments in a risk-

free environment, and provide instant feedback and testing.


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Virtual dissection of a frog



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"

When using a multimedia application, students becomeactively involved in the learning process instead ofpassive recipients of information.

" Multimedia applications also are well suited for both

physically impaired and learning disabled students. Eg.benefit from the audio capabilities, as well as the use ofgraphics and larger font sizes

" The ability of individuals to work, practice, and review at

their own pace is a major benefit for the learningdisabled.


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ENCYCLOPEDIARESOURCES


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ELECTRONIC BOOKS

"

One type of electronic book is a digital text that gives theuser access to information through links, which often arebold or underlined words.

"

A table of contents, glossary, and index also are

available at the click of a button. To display a definitionor a graphic, play a sound or a video sequence, orconnect to a Web site, users simply can click a link.

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"

An e-book, uses a small book-sized computer that can hold upto 4,000 pages, or about 10book's worth of text and small

graphics."

By clicking a button, usersmove forward or backward, addnotes, and highlight text storedin the e-book .

ELECTRONIC BOOKS

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ELECTRONIC REFERENCE TEXTS

"

An electronic reference text, sometimes called ane-text, is a digital version of a reference book thatuses text, graphics, sound, animation, and videoto explain a topic or to provide additionalinformation.

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MULTIMEDIA ENCYCLOPEDIA

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"

The multimedia encyclopedia, Microsoft Encarta,

for example, includes the complete text of a

multivolume encyclopedia.

"

In addition to text-based information, MicrosoftEncarta includes thousands of photographs,

animations, audio and video clips, and detailed

illustrations

MULTIMEDIA ENCYCLOPEDIA



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MEDICINE & NURSING

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" Health and medicine are two areas in whichmultimedia reference texts play an importantrole.

"

Instead of using volumes of books, healthprofessionals and students rely on referenceCD-ROMs and DVD-ROMs for information,illustrations, animations, and photographs on

hundreds of health and first-aid topics.

HEALTH AND MEDICINE

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These e-texts use multimedia to clarify topics and supply additionalinformation about thousands of subjects.

HEALTH AND MEDICINE

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HEALTH AND MEDICINE

http://www.sciencedaily.com/news/health_medicine/



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ENTERTAINMENT

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GAMES

"

The field of entertainment uses multimediaextensively.One of the earliest applications of multimedia was forgames.

"

Multimedia made possible innovative and interactive

games that greatly enhanced the learning experience."

Games could come alive and entertaining game situationwith use a combination of graphics, audio, and video.

" Often the game simulates a real or fictitious world, in which

users play the role of a character and have direct control ofwhat happens in the game.

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GAMES

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MUSIC & VIDEO

"

The music industry also sells interactive multi- mediaapplications on CD-ROM and DVD-ROM. Some interactive

music CD-ROMs, for example, allow budding musicians to

play musical instruments along with their favorite

musicians, read about the musician's life and interests, andeven create their own versions of popular songs.

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NEWSPAPERS AND MAGAZINES

"

A multimedia newspaper and a multimedia

magazine are digital versions of a newspaper or

magazine distributed on CD-ROM, DVD-ROM, or

via the World Wide Web.

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"

Today, many print-based magazines

and newspapers

have companion

Web sites thatprovide multimediaversions of some or

all of their printed

content.

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An electronic magazine, or e-zine,is a digital publication available via the Web

http://www.jaylimdesign.com/2007%20new%20edit/jay2007.htm


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GOVERNMENT ANDPOLITICS

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GOVERNMENT AND POLITICS

"

Multimedia has an important national and politicaldimension.

"

It raises issues of national economic and cultural identity

and independence.

"

The industries of multimedia are traditionally regulated,

co-ordinated or financed in the national interest.

" Political allegiances can be attached to specific industries,

industry policies and social issues such as freedom of

information.

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WHAT IS THE MSC?

"

Malaysia has created the Multimedia Super Corridor (MSC) - a world-

first, world-class act

"

This corridor stretches from the Kuala Lumpur City Center (KLCC)

"

itself an intelligent precinct

"

which houses the world's tallest buildings,"

down south to the the future federal administrative city Putrajaya

and the site of the region's largest international airport, the Kuala

Lumpur International Airport (KLIA).

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SMART CITIES

"

Two Smart Cities are being developed in the MSC;

"

Putrajaya, the new seat of government and administrative capital ofMalaysia where the concept of electronic government will be

introduced; and

"

Cyberjaya an intelligent city with multimedia industries, R&D

centers, a Multimedia University and operational headquarters for

multinationals wishing to direct their worldwide manufacturing and

trading activities using multimedia technology.

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MSC : 7 FLAGSHIP APPLICATIONS

"

There are 7 flagship applications stated for the MSC:

" Electronic Government

" National Multipurpose Card

"

Tele-medicine" Research and Development Clusters

"

Worldwide Manufacturing Web

"

Borderless Marketing Centre

"

Smart School

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Electronic Government

"

The Electronic Government is a multimedia-networkedpaperless administration which links Putrajaya to

government centres around the country.

" It facilitates inter-governmental collaboration and give

citizens better access to government services.

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National Multi-Purpose Card

"

The National Multi-Purpose Card will be the world's firstsmart card which will have an individual's ID and electronic

signature, giving him or her access to government,

banking, credit, telephone, transport, club and other

services.

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Telemedicine

"

The Telemedicine network will link medical centres and healthcare

providers with the world's best medical experts and databases.

"

Features: high definition imaging and transmission systems, securemultimedia networks, electronic document imaging of all medical

records, remote diagnosis, treatment and training, integreted pan-

industry healthcare distribution and utilisation chain.

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Research and Development Clusters

"

The development of research and development clusterswill able to enhance the local human resource and skill and

do a research in advance information technology.

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Worldwide Manufacturing Web

"

The worldwide Manufacturing Web is a hub for remotemanufacturing, coordinating and engineering that enables

companies in high-cost countries to electronically access

lower-cost manufacturing facilities across Malaysia and

Asia as a virtual extension of their domestic operations.

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Borderless Marketing Centre

"

This is a multimedia customer service hub leveragingMalaysia's unique multi-cultural and multi-lingual links to

provide electronic publishing, content localisation, tele-

marketing and remote customer services to over 2.5 billion

people in Asia-Pacific region.

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Smart Schools

"

Schools will be networked and equipped with computerresources to develop personalized, interactive courseware

and to access information from around the world.

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Smart Schools - The visions -

"

Teachers will need to change their role in the electronic classroom

from being information providers to counselors to help students

develop know how and judgementto select information sources.

" Key to success in the Information Ageon making the rightjudgement of choices.

"

Create a curriculum where people learn how to learn for continuing

education throughout their lives.

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Smart Schools - The objectives -

"

To produce a thinking and technology-literate workforce

" To democratize education

" To increase participation of stakeholders

"

To provide opportunities to enhance individual strengthsand abilities

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Smart Schools - The History -

"

Since the early 1970s, the Malaysian Government introduced variousinitiatives to facilitate a wider adoption of ICT to boost capabilities in every fieldincluding education.

" The history of the Smart School Project is rooted in the two-pronged objectivesof the flagship, which are:

" To jumpstart the MSC Malaysia towards:

"

Building a knowledge-based economy

" Contributing to the growth of the ICT industry

" Creating a pool of talent resulting in high-value job creation

" To prepare the citizens for the information age through an innovativeeducation delivery process

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Smart Schools - The Concept -

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"

Conventional Practices

" Different learning styles and aptitude levels not

effectively addressed.

"

Concept explanation relies heavily on teacher'singenuity.

" Teacher centric; passive learners.

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"

Innovation in Teaching & Learning

" Self paced, self accessed and self-directed strategies addressdifferent learning styles and aptitude levels.

" Courseware features allow advanced learners to move on withteacher guidance; teacher can devote more attention to slower

students."

Technology in courseware is a useful teaching tool.

" Combination of text, multimedia graphics and interactivity easeconcept explanation and add variety to learning and testingactivities.

"

Active learners; teacher facilitator.

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"

Information based Economy

" Knowledge and expertise in producing technologies and

patents.

"

Competing culture towards technology innovatingcountry, not just the technology user.

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Smart Schools - The Components -

"

Teaching-Learning Materials

" Technology Infrastructure

" Smart School Assessment System

"

Professionally Trained Teachers" Systems integration

"

Support services

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"

Teaching-Learning Materials

"

Interactive courseware and printed materials for Mathematics,Science, English and Bahasa Melayu that enables students to

practice self-paced, self-accessed and self-directed learning.

"

Technology Infrastructure

"

Each Smart School equipped with computers and is connected via

local area network (LAN) and wide are network (WAN). The LAN

connects computers to the school's servers. While the WAN allows

access to the Internet and external resources.

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"

Smart School Assessment System

" The centralized Smart School Assessment System enablesteachers to keep track of their students' performance and teacherswill be able to download assessment items on-demand for use inassessing students who are ready for assessment.

"

Professionally Trained Teachers"

Teachers and related personnel will be trained for the SmartSchool expansion. Educator Preparation and DevelopmentPrograms for new and practicing teachers, administrators,curriculum developers, ICT coordinators, counselors and librarianswill be put in place.

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"

Systems integration

"

System integration enables integration between the variouscomponents and processes of the Smart School Integrated

Solution. It also enables the linkages between the Smart School

System and other flagship applications.

"

Support services

"

The Help Desk is an integral part of the Support Services which

offers support for school administrators and teachers when they

encounter problems with the equipment, network or the

applications software.

Documents

Chapter 3 Multimedia Applications