Chapter 3 Multimedia

SkillsPrepared by:

Ms. Ma. Anna Corina G. Kagaoan

College of Arts and Sciences

Objectives:• Understand the

multimedia skill set and how it applies to multimedia projects;

• Identify the typical members of a multimedia project team and describe the skills that they need for their work;

Objectives:• Understand the importance of the skills needed

to successfully manage a project team;

• List the multimedia skill categories related to the information and to the interface of a project;

• Identify the multimedia skill categories related to the media used in a project;

• Define the multimedia skill categories related to computer programming aspects of a project; and

• Describe the special skills required for a web-delivered multimedia project.

Multimedia Skill Set • A diverse range of skills—detailed knowledge of

computers, text, graphic arts, sound, and video.• May be available in a single individual or in a

composite of individuals working as a team.

The TeamA multimedia production team may require as

many as 18 discrete roles, including:

• Executive Producer• Producer/Project

Manager• Creative Director/

Multimedia Designer• Art Director/Visual

Designer• Artist• Interface Designer• Game Designer• Subject Matter Expert• Instructional Designer/

Training Specialist

• Scriptwriter• Animator (2-D/3-D)• Sound Producer• Music Composer• Video Producer• Multimedia

Programmer• HTML Coder• Lawyer/

Media Acquisition• Marketing Director

Project Manager/Interface Expert

• Responsible for the overall development and implementation of a project (design) as well as for day-to-day operations (management).

• Holds everything together—budgets, schedules, creative sessions, time sheets, illness, invoices, and team dynamics.

• The design function includes devising a vision for the product, working out the complete functionality with the design team while the management function consists of scheduling and assigning tasks, running meetings, and managing milestones.

Subject Matter Expert• Also called editor.

• Does research on the topic of the project to ensure that all the contents are accurate and reliable.

Multimedia Designer/ Information Designer

• Looks at the overall content of the project.• Creates a structure for the content.• Determines the design elements required to

support that structure.• Decides which media are appropriate for

presenting which pieces of content.• Prepares the blueprint for the entire project:

content, media, and interaction.

Multimedia Designer• Instructional Designers – specialists in

education or training and make sure that the subject matter is clear and properly presented for the intended audience.• Interface Designers – devise the navigation

pathways and content maps. Provides control to the people who use it.• Information Designers – structure content,

determine user pathways and feedback, and select presentation media based on an awareness of the strengths of the many separate media that make up multimedia.

Writer• Creates character, action, and point of view

—a traditional scriptwriter’s tools of the trade.• Creates interactivity.• Writes proposals.• Scripts voice-overs and actors’ narrations.• Writes text screens to deliver messages.• Develops characters designed for an

interactive environment.

Video Specialist

•Responsible for an entire team of videographers, sound technicians, lighting designers, script supervisors, gaffers, grips, production assistants, and actors.

•Shoots and edits all of the footage without outside help for small projects.

Audio Specialist•Wizards who make a multimedia program come

alive.•Designs and produces music, voice-over narrations,

and sound effects.•Responsible for locating and selecting suitable

music and talent, scheduling recording sessions, and digitizing and editing recorded material into computer files.

Multimedia Programmer• Also called software engineer.• Integrates all the multimedia elements of a

project into a seamless whole using an authoring tool.

• Codes simple displays of multimedia elements

• Controls peripheral devices such as CD or DVD player.

• Manages complex timing, transitions, and record keeping.

• Quickly learns and understands systems.

Producer for the Web• Links everything for uploading in the World

Wide Web.• Requires the same creative process, skill

sets, and teamwork.

Team Building• Activities that help a group and

its members function at optimum levels of performance by creating a work culture that incorporates the styles of its members.

• Should encourage fluid and inclusive communication styles.

• Develop models for decision making that respect individual talents, expertise, and personalities.

Time for Questions

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Thanks…References:

Books:• Multimedia: Making It Work By: Tay Vaughan

Web sites:• http://www.google.com.ph