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Jammydigital.com [email protected]
0161 410 1990
Checklist for Perfecting Your Ecommerce Product Pages
Product Title ✓
Does Your Product Title include your main keyword?
Product Description
✓
Have you identified your buyer’s persona?
Have you written your product description for your buyer?
Have you included your features AND benefits?
If applicable, have you given sensory details?
Have you made sure your description is different to the manufacturer’s description?
Are there at least 300 words on the page?
Buy Now Button ✓
Does the colour of your buy now button stand out?
Is your buy now button above the fold (the section of the page your user will see first without scrolling)
Is there clear space around the buy now button?
Images File Name ✓
Have you included your keywords in the image file name?
Have you kept your image file name to two-three words?
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Jammydigital.com
[email protected] 0161 410 1990
Have you separated the words in the image file name with a hyphen?
Images Size ✓
Use a tool like Picresize.com to resize your images before uploading them
Use the batch feature on the same website to upload multiple images
Images ALT Text ✓
Have you used sentence form for your ALT text?
Have you included your keywords in your ALT text?
Have you described your image in your ALT text?
SEO Elements: Title Tag
✓
Have you made it keyword friendly? Such as Little Black Dress | Going Out Dresses | Topshop
Have you avoided keyword stuffing? Such as Red dresses, dresses that are red, red dress
Have you stuck to 50-60 characters in length?
Use hyphens (-) or pipes (|) to separate sentences. It looks neater.
SEO Elements: Meta Description
✓
Is it between 100-200 characters?
Is it in natural, sentence form?
Does it coax the reader to click?
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Jammydigital.com [email protected]
0161 410 1990
Make your Pages Extra Special: Social Proof
Do you feature at least one of these: ✓
Customer reviews (rating out of 5*****)
A featured individual testimonial
Your own thoughts or staff favourites
Good press/awards
Make your Pages Extra Special:
Video If you’re planning to feature video, you could… ✓
To run through features and benefits of the product
To showcase what your product looks like in action
To explain how your product works or how to set it up
Make your Pages Extra Special:
Related Products If you’re planning to feature related products, you could… ✓
Include products others have viewed
Include products customers have also purchased
Include your customers ‘recently viewed items’
Include related items
