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CHECK HERE for the best dealsfrom AETA Member Exhibitors!
AETA’s BuyerIncentive Workbook
Welcome to theJanuary 2016
AETA Trade Show!
Table of ContentsExhibitor Booth
n Acuswede 1240n A Little Pet Vet 1210n Arenus 1213n Back on Track 717n Banixx 1609n Burlingham Sports 1226n Curvon/5A Baker 1138n Dark Horse Chocolates 1104n Designs by Loriece 202
n The Engraver 818n Equestrian Brands Int’l 918n EquiFit 204n Equi In Style 930n Equine Comfort Products 143n Essex Classics 710n European Saddlery Assoc 1304n Fabiano Mitchell 1126n Finishing Touch 207n F.O.A.L. 1306n Happy Valley Studio 1423
n Harmany Products 1212n Heritage Gloves 1414n Hilton Herbs 735n Horsefare Products 1312n Horseware of Ireland 1601n Huntley Equestrian 1220n The Huntsman 1206n Hyndsight Vision Systems 514n Intrepid International 1338n JoJoSox 1030
Continued next page
Exhibitor Booth
n JPC Equestrian 1526n JT International 534n Kelly Herd Jewelry 1310n Kerrits 1006n KL Select 517n Konia Equestrian 344n Lilo Collections 821n Montana West 601n Neue Schule 614n Noel Asmar Equestrian 1221
n Northrun Saddlery 120n Nunn Finer 537n Perri’s Leather 1032n R.J. Classics 833n RJ Matthews 1612n Scully Leather 1332n Smith-Worthington 1029n Stirrups Clothing 1321 n Thornhill Enterprises 638n Toklat 1517n Tory Leather 521
n Troxel 113n Tucker Tweed 1204n Vibershield 1521n Waldhausen 218n Walsh Products 1019
BOOTH# 1240Acuswede
Trade Show Special:n 5% off our buyer price for each Accuhorsemat
n 10% off purchases of 10 or more!www.accuhorsemat.us
BOOTH# 1210A Little Pet Vet
Trade Show Special:n Up to 20% off any case of A Little Pet Vet products
n Stop in to ask how to win $200 in gift cards
www.alittlepetvet.com
BOOTH# 1213
Trade Show Special:n Earn a 5% discount on your $500 or more Equilite Herbals order
AND receive 10% off all Sore No-More purchasesn Order $750 of BeneFab by Sore No-More and get 5% off your
BeneFab order AND 10% all of your Sore No-More purchasesn Every $1500 you spend on Sore No-More products, receive a
FREE BeneFab by Sore No-More Saddle Pad (your choice)n Get a FREE 8 oz. Sore No-More Performance Ultra Liniment with
every BeneFab purchase including: Saddle Pads, SmartScrims,Polo Wraps, and Standing Wrapswww.arenus.com
BOOTH# 717
Trade Show Special:n FREE Shipping
n One FREE fleece blanket (120cmx160cm) per store with 20 minute meeting. Retail value $109.
www.backontrackproducts.com
BOOTH# 1609Banixx Horse & Pet Care
Trade Show Special:n Buy 12 - Get one FREE Banixx QT, Pint & 8 oz. PET
n 10% discount on Travel/Trail Kit or 26-Piece Display
www.banixx.com
AETA is all about
Education! Suggestions for speakers at the next show!
Email us: [email protected]
Stop by the AETA booth to see
a listing of speakers for this show!
BOOTH# 1226Burlingham Sports
Trade Show Special:n FREE shipping
n Come by booth #1226 to receive 10% on orders placed at the AETA show
www.burlinghamsports.com
BOOTH# 1138
Trade Show Special:n Come see our NEW DELUXE BAKER SHEET.
Order up to 6 of these beautiful sheets at 50% off our usual wholesale price. Available for April 1st delivery.
www.curvon.com
BOOTH# 1104Dark Horse Chocolates
Trade Show Special:n FREE shipping on all orders over $250
AETA Member Only:n FREE box of tasting samples on your order over $375
www.harborsweets.com
Designs By LorieceTrade Show Special:n FREE shipping
AETA Member Only:n $25.00 off the “Saddle Up” jewelry package
www.loriece.com BOOTH# 202
The EngraverTrade Show Special:n Buy 12 of the same style of any of our belts and
bracelets, get 1 FREEAETA Member Only:n FREE trail bell with any order of $250 or more
that’s placed at the show www.theengraver.us l www.greenhillcollection.us B
OOTH# 818
Geez Louise!You’re not a member?
n Membership Benefits: 1. $500 AETA Bucks to spend
at any AETA member’sbooth. ($250 at each show!)
2. One night FREE in HostHotel and breakfast at eachshow. (Up to $119 value!)
RETAILERS
n Membership Benefits: 1. $100 off your booth fee
at each show2. FREE ad in the Work-
book, twice a year!3. FREE web ad and
eblast, twice a year!
EXHIBITORS
n Membership Benefits: 1. One night FREE in Host
Hotel and breakfast ateach show. (Up to $119value!)
SALES REPS
BOOTH# 918
Trade Show Special: n Place any order, get a FREE pair of breeches
www.equestrianbrandsinternational.com
Trade Show Special: n FREE shipping on orders $500 or greater
www.equifit.net BOOTH# 204
Equi In Style, LLCTrade Show Special:n AETA members will get a chance to enter into a
drawing to receive a $10 - $100 credit towards aminimum purchase. Stop by our booth for details.
www.equiinstyle.com BOOTH# 930
BOOTH# 143Equine Comfort Products
Trade Show Special:n FREE shipping on orders over $300. n FREE shipping plus 10% off orders over $500 placed
at the show.AETA Member Only:n A chance to win a FREE Cotton Correction Pad with
inserts ($75 value) with orders placed at the show. Drawing will be on Monday.
www.equinecomfort.com
BOOTH# 710Essex Classics
Trade Show Special:n Receive a bakers dozen on all Essex and Beacon Hill
Wrap Collar Performance CoolMax show shirts.AETA Member Only:n We will match 50% of the AETA bucks redeemed at our
booth. For example, if you give us $250 in AETA bucks,you will receive another discount of $125 off your order.
www.essexclassics.com
WHOOPS! Did you just lose $250 dollars?
If you’re NOT an AETA retailer member, YES YOU DID!!
THERE’S STILL TIME TO JOIN!Stop by the AETA Booth at the show
or go to www.aeta.us now or call: 717-724-0204!
BOOTH# 1304European Saddlery
AssociatesTrade Show Special:n 5% off all orders over $250 placed at show n FREE sample of Pharmaka Horse Massage Gel
www.foxrunhorseproducts.com
Fabiano MitchellTrade Show Special:n Baker’s Dozen: Buy 12, get 13th FREE
n FREE backpack
www.fabianomitchell.com
BOOTH# 1126
BOOTH# 207Finishing Touch of KY
TRADE SHOW SPECIAL:n Receive FREE freight on orders of $200 or more shipping in the
continental U.S. when you mention this ad when placing order.n Place orders in the amounts listed and receive additional FREE merchandise.
$200 - $349: Select an additional $40 of merch. at wholesale ($89 Retail)$350 - $649: Select an additional $75 of merch. at wholesale ($166 Retail)$650 - up: Select an additional $110 of merch. at wholesale ($244 Retail)
AETA Member Only:n Mention this ad and receive a 5% discount off orders of $200 or more placed
at the Market.www.tftofky.com
F.O.A.L EquestrianTrade Show Special:n Enter to win F.O.A.L vented shirt and riding tights
n FREE lip balm and sport socks (while supplies last)
www.foalequestrian.com
BOOTH# 1306
Happy Valley StudioTrade Show Special:n FREE shot with a $300.00 orderAETA Member Only:n FREE pen
Email: [email protected] BOOTH# 1423
n Market Party - Sponsored by Hopper Expositions & AETA:-Stop in, sit a spell and enjoy a FREE four-coursemeal! Buffet style all you can eat! Salad, maincourse, desserts to die for and coffee.-Cash bar: Wine, beer, soda.-Raffle Prizes awarded - Must be present to win!-All are welcome, just come and grab a seat at any table. Sit with someone you don’t know and introduce yourself!
Time: Sunday - after the trade show. Place: Radisson Hotel, follow the crowds!
SUNDAY EVENING
Sunday NightMarket Party -FREE and open to all!
Harmany Products, LLCTrade Show Special:n An additional 5% off wholesale pricing (a total
of 40%) on minimum orders of $400 or more
www.harmanymuzzle.com
BOOTH# 1212
Heritage GlovesTrade Show Special:n Place a qualifying Spring Special order at the AETA
Show and you will receive FREE shipping on yourorders over $100 from the January 2016 AETA Show until the August 2016 AETA Show
www.heritagegloves.com BOOTH# 1414
BOOTH# 735
Trade Show Special n Hilton Herbs Goodie Bag with every orderAETA Member Only n 20% show discount. AETA Bucks accepted.
www.hiltonherbsusa.com
BOOTH# 1312
Trade Show Special: n Snowbee Brand: 10% off $300 spent, 15% off $550 spent, 20% off $900 spent
n FREE heart bracelet with $50 ordern 10% off new wood items and HFP stirrup leathers
www.horsefareproducts.com
BOOTH# 1601
Trade Show Special: n FREE freight on all fill-in orders over $1000
n Buy 2 Ionic blankets and receive a FREE pair of Ionic stable bootsn Buy a Sportz-Vibe blanket and receive a FREE components kit
n Amigo Stock Horse blanket specialwww.horseware.com
BOOTH# 1220
Trade Show Special n FREE shipping for all orders over $500AETA Member Only n 5% discount for AETA Members
www.huntleyequestrian.com
The HuntsmanTrade Show Special:n A minimum order of $50 will be rewarded with a gift.
The size of the order will determine the gift.
Phone: 301-627-2321
BOOTH# 1206
We want to hear from you!Write your suggestions here. Drop them off at the AETA Booth! ____________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________
Use theback for
morespace!
Hyndsight Vision SystemsTrade Show Special:n $50 OFF Journey camera kits
n $50 OFF additional cameras
www.hyndsightvision.com BOOTH# 514
Intrepid InternationalTrade Show Special: For those who are journeying to the AETA Trade Show,you’ll find us at booth #1338. n If you’re already an Intrepid dealer, your discount for the order taken at the
show will be at 3% over your current tier discount.n If you’re not yet a dealer of ours or have not yet reached a tier level,
we will give you 6% off of your order taken at the show.n FREE freight on orders over $500.00. For orders that are $1800.00 or
greater, we offer 30, 60 day dating & FREE freight. (There will be the standard $10.00 handling charge on the free freight orders.)
www.intrepidintl.com BOOTH# 1338
BOOTH# 1030JoJoSox
Trade Show Special:n FREE shipping on orders of $500 or more
www.jojosox.com
JPC EquestrianTrade Show Special:n 5% off AETA orders up to $2500n 10% off AETA orders of $2500+n FREE GIFT for stopping by the booth!n FREE freight incentive - One time fee of $199.00
earns FREE freight on all orders shipped Feb. 1 - June 30, 2016. (*See JPC for more details)
www.jpcequestrian.com BOOTH# 1526
JT International Dist., Inc.Trade Show Special:n FREE Great Grips™ brush when you stop
by our booth!
www.jtidist.com BOOTH# 534
Kelly Herd JewelryTrade Show Special:n All orders receive FREE freight, 10% discount
on orders over $500 AETA Member Only:n Get 10% bonus using AETA Bucks
www.kellyherdjewelry.com BOOTH# 1310
nWine & Cheese - Sponsored by HopperExpositions: Stop by, sip some wine, nosh onsome cheese and get to know everyone. Lots ofnew exhibitors and retailers! Great meet & greet!
Time: Saturday 5:00 PM. Place: In the halls of the trade show.
SATURDAY EVENING
If you see someone you don’t know, stick your hand out and say “HI!”
A great must-attend event!!Who loves wine & cheese?I do, I do!!
By popular demand, the fabulous and famous wine
&?cheese soiree is back!
n AETA Membership Meeting: We talkabout AETA, what is planned, what we can do better. And we want to hear from you. All are welcome (members and non-members)!
Time: Monday 8:00 AM Place: Where the education seminars are held,
right by the entrance to the trade show.
MONDAY MORNING
If you see someone you don’t know, stick your hand out and say “HI!”
Another great must-attend event!!Get involved!
AETA?is a tremendous group of retailers, manufacturers
and sales reps! Come and find out the details!
Trade Show Special: n FREE shipping on booking orders placed at the show
n Make an appointment to watch the fashion show and receive a FREE gift
www.kerrits.com BOOTH# 1006
KL SelectTrade Show Special: n FREE shipping on orders over $2,000! n Baker's Dozen: Buy 12 and get the 13th FREE
on bridles, breeches, browbands, leather & reins. AETA Member Only: n FREE gift for all AETA Memberswww.klselect.com
BOOTH# 517
Trade Show Special: n Booking show special - 20% less wholesale pricing
www.koniaequestrian.com
BOOTH# 344
Leather Goods of Spain/LILO CollectionsTrade Show Special: n FREE custom wood belt display with 36 belts
and FREE domestic shipping on orders over $2,000AETA Member Only: n Receive 6 Rio Key rings with orders over $750www.lilocollections.com B
OOTH# 821
BOOTH# 601
Trade Show Special:n FREE freight with $500.00 order
www.montanawestusa.com
Don’t Forget!Ask for your raffle tickets from AETA Member Manufacturers!
Did you know that AETA Member Retailers get their raffle tickets doubled!!??
Another reason to join AETA now!
n Drawing: Fill out your raffle tickets and get themturned in before Monday at 12PM.-Tons of GREAT stuff!
Time: Monday 12:00 PM.
Place: At the AETA Booth atthe trade show
DRAWING: MONDAY 12PM
Neue SchuleTrade Show Special: n 5% off orders placed at the show
www.metlar-us.com
BOOTH# 614
Noel Asmar EquestrianTrade Show Special: n Book at the booth and save 5%AETA Member Only: n Stop by the booth for a free non-woven tote bagwww.asmarequestrian.com B
OOTH# 1221
BOOTH# 120
Trade Show Special n FREE shipping for orders over $500.00AETA Member Special n FREE shipping for orders over $300.00
www.northrun.com
Nunn Finer ProductsTrade Show Special: n 6% off orders less than $1,000n 8% off orders $1,000 - $2,499 n 10% off orders $2,500 or moreAETA Member Only: n New Nunn Finer product special!www.nunnfiner.com
BOOTH# 537
Trade Show Special:n FREE Perri’s Potion (sample size)
with every leather halter purchased at the show.www.perrisleather.com B
OOTH# 1032
BOOTH# 833R.J. Classics
Trade Show Special:n FREE shipping on in stock merchandise (must ship
before 2/20/16)AETA Member Only:n We will match 50% of the AETA bucks redeemed at our
booth. For example, if you give us $100 in AETA bucks,you will receive an additional $50 off of your order.
www.rjclassics.com
Trade Show Special:n FREE gifts at booth for show orders
www.rjmatthews.com BOOTH# 1612
BOOTH# 1332Scully Leather
Trade Show Special:n 5% discount on all orders written at show
www.scullyleather.com
Crikey! I missed out!Exhibitors: Did you miss out on this issue of the AETA’s Buyer Incentive Workbook?
Join AETA as a Manufacturer Member and get your coupon in the next Workbook for FREE!!!
In addition to a coupon in this workbook for FREE, you also get a FREE web ad and a FREE e-blast!Stop by the AETA booth and join today!
BOOTH# 1029
Smith-Worthington SaddleryTrade Show Special:n FREE shipping for all orders over $500
www.smithworthington.com
BOOTH# 1321
Stirrups Clothing CompanyTrade Show Special:n FREE 4 pack of can holders with a $500 order
www.stirrupsclothing.com
Thornhill Enterprises, Inc.Trade Show Special:n All $5000+ orders will receive FREE freightAETA Member Only:n We DOUBLE your AETA bucks, PLUS receive 5% off
$2000 orders, 7% off $3500 orders and FREE freight on orders over $5000.
www.thornhillusa.com BOOTH# 638
BOOTH# 1517
Trade Show Special: n Test your luck! Place an order of $500 or more at the show and draw a discount
from our Golden Hopper-discounts range from 5% to 50% off! n FREE freight on orders over $1,000
www.toklat.com
Tory Leather CompanyTrade Show Special:n Place an order of $750.00 or more & get a 5% DiscountAETA Member Only:n Choose from these packages to get 5% off the items in the
package. Plus combine a package with an order of $750 or more for a 10% Show Discount on the package items.
1. Buy 6 silver trimmed pieces for 5% off those items2. Buy 10 pairs of English reins for 5% off those items3. Buy 10 pairs of Western reins for 5% off those items4. Buy 10 training items for 5% off those items
BOOTH# 521
www.toryleather.com
Would you like to be an educational speaker at AETA?
Or do you know an educator, motivational speaker or consultant that you’d love to hear speak? Write their names below and drop this off at the Abooth. Include your name, business and phone number. You can use the back o
______________________________________________
______________________________________________
______________________________________________
______________________________________________
BOOTH# 113
Trade Show Special:n Buck Back, $2.00 freight per helmet!
n FREE freight 16+ helmets! ES - Buy 7, get 8th FREEAETA Member Only:
n FREE Liberty helmet with any $500+ orderwww.troxelhelmets.com
Tucker Tweed EquestrianTrade Show Special: n FREE shipping on all orders over $500
AETA Member Only: n FREE iPad cover for all orders over $800
www.tuckertweed.com BOOTH# 1204
BOOTH# 1521Vibershield
by Darbee CenterTrade Show Special:n Promote health and wellness, while making 100%
on our products n Free Horse and Dog tag with store set up purchasewww.darbeecenter.com
WaldhausenTrade Show Special: n FREE goodie bag for stopping by and liking
WaldhausenUSA on FacebookAETA Member Only: n 10% off your order of $500 or more and a
FREE goodie bagwww.waldhausen.com
BOOTH# 218
Walsh ProductsTrade Show Special: n Add-a-SKU spend $1000, get $100 in new productn Add-a-SKU spend $2000, get $200 in new product
and FREE shipping
www.walshproducts.com BOOTH# 1019
Exhibitors I plan to see: Booth:
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Exhibitors I plan to see: Booth:
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We want to hear from you!Write your suggestions here. Drop them off at the AETA Booth! ____________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________
Use theback for
morespace!
Tear this page out and save AETA’s info so it’s always handy!
Phone: 717-724-0204 l Fax: 717-238-99852207 Forest Hills Dr., Harrisburg, PA 17112Website: www.aeta.usEmail: [email protected]
Phone: 717-724-0204 l Fax: 717-238-99852207 Forest Hills Dr., Harrisburg, PA 17112Website: www.aeta.usEmail: [email protected]
American Equestrian Trade Association
