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GUANYING (CICI) CHENG 517-575-8340 ~ [email protected]
QUALIFICATIONS PROFILE Multi-faceted professional with background in marketing, social media, and content development. Comprehensive background working in global environments. Thrives in creative environments while remaining focused on attaining objectives. Technical proficiency in MS Office (Word, Excel, PowerPoint), CRM, and SPSS. Bilingual fluency in Mandarin Chinese. Possess Chinese Citizenship. Additional strengths include:
✓ Marketing & Social Media ✓ Marketing Content Development ✓ New Product Launches ✓ Marketing Portfolio Management ✓ Brand Management ✓ Market Research & Analysis
PROFESSIONAL EXPERIENCE LIFE FITNESS, INC., Chicago, IL, USA (2015 – Present) Consumer Marketing Associate (Contract) Partnered with creative team and Senior Marketing Manager on the global product launch. Created and managed marketing portfolios that showcased company buyers, consumers, and investors. Coordinated photo shoots and promotional events. Monitored and updated back-end of dealer location as well as www.shop.lifefitness.com.
• Played a key role in implementing large scale marketing consumer campaigns in North America region. • Conducted research on marketing planning and collected feedback for new products. • Strategically executed Nationwide SPIFF and Rebate programs designed for 300+ authorized Life Fitness
dealers across US and Canada, which encompassed selecting all graphic designs and content that was incorporated into promotional programs.
• Contributed to the design of the digital newsletter, Fit Flash, which was distributed to authorized dealers. REDLINE ASSOCIATES, INC., Chicago, IL, USA (2015) Financial Recruiting summer specialist Participated in the entire life cycle of the recruiting process while applying business psychology strategy. Engaged multiple channels including LinkedIn Recruiter, Dice, and Career Builders to attract candidates. Assisted in identifying the candidate pool, screening potential candidates, providing interview preparation, and making recommendations on suitable candidates. Participated in financial functions and interacted with financial executives.
• Enhanced the marketing strategy by shooting and editing the corporate video. • Successfully managed LinkedIn account pages of HR/ Finance/RedLine Associates/RedLine Technology/
RedLine Resources. NQUIRE CHINA, Shanghai City, China (2014) Marketing Strategy Consulting Intern Participated in all aspects of market research and integrated findings into marketing strategy. Facilitated one of the largest marketing research seminars, ResearchWOW.
• Integrated data sets from utilizing SPSS to statistical result and independently wrote 30+ full marketing business reports based on the market research trend of current industry.
• Analyzed marketing methodologies that were used to drive revenue growth. • Spearheaded marketing campaigns that attracted potential clients by remodeling marketing strategy.
GUANYING (CICI) CHENG Page 2 of 2
MICHIGAN STATE UNIVERSITY, East Lansing, MI, USA (2013 – 2014) Social Media Research Assistant - Dr. Settles Wrote abstract paragraphs and paper drafts of research paper, which tested the validity of survey stimulus by questioning the problems professionally. Coordinated with Internal Departments and External Regulatory Agencies. Dexterously prepared for archival research by providing written annotated bibliography.
• Conducted research and collaborated with Dr. Hales in the communications department to identify the representation of women in color in social media.
• Astutely conducted literature archive and basic psychology thesis related to social identity and interracial marriage.
Additional Experience: Human Resource Intern, Sungevity, Oakland, CA, USA (2013) Intercultural Aide, Michigan State University, East Lansing, MI, USA (2012 – 2013)
EDUCATION
Bachelor of Arts, Industrial & Organizational Psychology; Minor in Economics (2015) MICHIGAN STATE UNIVERSITY; Dean’s List
