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About Chennai Realty.biz:Chennai Realty.biz is Chennai’s first professional real estate industry magazine. Right from the stock of paper to the timeless quality of its content, rich visual texture of artwork, Chennai Realty.biz will provide a 3600 in-depth understanding of the real estate industry in Chennai in an easy to read format. Chennai Realty.biz will have a different DNA and refreshing style from the plethora of lifestyle magazines in the market. Chennai Realty.biz will be a monthly magazine and would also straddle the internet with its online edition www.chennairealty.biz available for the benefit of Chennaiites across the globe. The magazine will focus on news, views, analytical information on residential, commercial, retail and industrial real estate featuring major developments, price trends, market forecast, celebrity lifestyle, builder & project rating, current updates from construction, architecture and interiors. Chennai Realty.biz is all set to bring an innovative and focused trend in property marketing in Chennai that would feature Top 100 Projects across Chennai in an easy to read format which will help the buyer shortlist projects that meet their requirements and make an early decision on their purchase. In addition to the magazine available across leading book stores in Chennai, around 8000 copies of the magazine would be circulated to select HNI’s, hotels, clubs, beauty salons, associations etc. Further, another 240 copies are being mailed to 45 NRI’s associations across 28 countries. And Chennai Realty.biz puts a premium, above all else, on journalism that’s refreshingly different. Company Profile – Dimension Four Infomedia LLPDimension Four Infomedia LLP, publishers of Chennai’s first professional real estate magazine ‘Chennai Realty.biz’, is the coming together of seasoned real estate professionals with over 100 man-years of industry experience between them. The team comprises a mix of professionals from the real estate, media and software industry. In addition to publishing, Dimension Four Infomedia LLP will provide one-stop solutions for the real estate sector to our clients in order to meet their individual needs. Dimension 4 offers a wide range of databases, forms, and reports. Our extensive knowledge base entails even implementation of complete ERP & CRM systems. At Dimension 4, we are continually expanding upon our knowledge and services to assist clients in generating maximum returns on their investment. Our Mission is to provide quality, updated and value based information to our customers to help understand the real estate market in its entirety. To achieve this, we have designed our magazine such that it becomes a valuable tool in the hands of the reader providing them information on a wide range of topics. Along with the reputation and high standards associated with our brand, we ensure a team of dynamic and exceptional professionals in the real estate industry through continuous learning and training provide the right information from the market. Our team stays keenly attuned to the latest trends not just in properties, but also in current financing options, legal procedures, and home trends so that customers are correctly advised.Our Vision is to become a respected real estate magazine recognized for its integrity, sincerity, productivity and service excellence.At Chennai Realty.biz, we have a passion for what we do which is helping people to make informed buying as its trust that’s most important element of the entire buying/selling process. Our Business is about developing and securing long term relationships, where we deliver 100% value for money ROI for every Rupee spent by our clients on promoting their properties. Contact us:Dimension Four Infomedia LLPNo.53-A, 1st Floor, Church StreetThangam Colony, Anna NagarChennai – 600 040, INDIATel: 044 26160216; Telefax: 044 26160068Email: [email protected]; [email protected] Web: www.chennairealty.biz
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weekly Newsletter on Real Estate in ChennaiChennai Realty May 2011
www.chennairealty.bizVol. 1 : Issue 2
Unchartered Waters! Launch date : 27th May 2011
Available in Stands from June 2011
Chennai Real Estate – Road To SpeculationFirst, it was the number of
apartments in each project; then came the floor rise charges and now, it’s the investors who are moving into Chennai’s real estate market. Chennai was long considered a stable and steady real estate market as compared to other metro markets of India as most of the apartments were picked up by end users. But if the recent trend is to go by, the market is certainly moving towards a direction wherein the investors and speculators are taking up a large number of apartments that have been launched in recent times. With the stock market going no-where, the commodity market getting volatile, a lot of HNI’s have shifted their funds to booking apartments in early stage projects hoping to make a profit as the project takes shape over the next 2- 3 years. The larger the project, greater the interest from HNI’s towards investing in those projects. With ‘Cash being King’, developers are also happy to sell
Dear Patron,
In this edition of ‘PropWatch’, we analyze the overall dynamics of Chennai’s real estate market. Long considered slow and steady, Chennai is now definitely on the same path as other metros like Mumbai, Delhi and Bangalore, where speculators and investors take up positions early into the project hoping to get good returns over the time the project gets completed. We also look into the recent RBI move to increase base interest rates by 50 basis points and how it might affect the already under pressure real estate sector. We have included a new section featuring new property launches for the benefit of readers.We look forward to receiving your queries and suggestions.
Happy Reading!Kishore KumarEditorChennai Realty.biz
INSIDE Pure Rooms Chennai 2021 Projections City Price Index Commodity Price Index
their apartments upfront for a decent profit in return for the early stage funding they receive from such HNI’s. This is clear from the gap between the number of bookings that have happened in recent times across 5 large projects and sale deed registrations for those projects with the Registration Department. While it can be termed but natural for the market to move in this direction, it would make Chennai’s real estate market much more volatile and subject to manipulation in the future.
RBI HIKE: HOME BUYERS TO PAY TEMPORARY PENALTYHousing prices could go up, as the
borrowing cost for developers is set to increase following the hike in short-term lending rates by the RBI. The RBI’s decision to hike key rates - lending (repo) and borrowing (reverse repo) rates by 50 basis points to 7.25 percent and 6.25 percent respectively - will also raise the cost of home, auto and other loans. This is expected to slow down the off-take of homes by buyers who might want to take some more time before going ahead with their purchase. Inflation management by RBI coupled with tight liquidity situation has put a squeeze on bank credit to
the real estate sector. Banks have tightened lending to real estate companies fearing possible defaults on repayments and increased risks perception of developers amongst lenders. Commercial banks have not only doubled the collateral
requirements for real estate companies but also charge higher interest from these companies to protect their loans.Lenders are asking for security or collateral of at least 300 percent — up from 150-200 percent until
recently — while lending to even top notch realty companies. In addition, the real estate companies seeking bank finance are able to borrow funds at a hefty 15 percent plus.The long term outlook for the real estate sector in Chennai is positive. The recent rate hike might only be a bump on the ride to prosperity. With the growth in the real estate prices staying well above the inflation levels, it still makes sense to go ahead with their purchase as the prices are only going up as cost of land and construction inputs have moved up in the last 2 quarters.
Weekly Wealth Monitor
Chennai 2021 - Key Projections
Chennai Realty
Forthcoming EvEnts
‘Pure Rooms’ Latest Luxury Innovation In The Hospitality Sector
With luxury hospitality chains competing to offer intangibles like the
best sleep in town and the purest air to breathe, a ‘pure room’ is one of the latest innovations to be marketed — as one enabling guests to sleep better and breathe fresher, by keeping allergens at bay!
A fairly recent concept, it is quite the rage across many hotel chains internationally. In India, ITC Maurya was the first chain to get the American patented technology — Pure —into the country. To begin, 76 of its 440 rooms in the New Delhi property are ‘Pure’, involving a six-step
intricate procedure from disinfecting the air handling unit to high-ozone ‘shock treatment’, ionization of bacteria and allergy-unfriendly bed encasements .
The group quietly introduced the pure technology about a month earlier. A business traveler from Chennai is also said to have decided to install the six regulator-approved electronic air purifiers at his residence after
experiencing it in the hotel.
The chain has plans of a phased expansion of the ‘Pure’ rooms across the hotel and to other cities. At present, all premium rooms of ITC One, have the facility. Though there’s no extra charge for the Pure rooms as of now, ITC plans to charge an additional charge of Rs.1000 – R 2000 for Pure rooms, it is learnt. It costs an additional Rs.50000 – 60000 to install certified electronic air purifiers to making it ‘Pure’. With an estimated 25 per cent of the population suffering from allergy or asthma, hotels around the world have found good reason to go for the technology.
Sr. No. Item 2001 2011 2021*
1Population • CMDA Limits • Greater Chennai
4.34 million 6.52 million
4.68 million7.84 million
5.51 million 9.75 million
2 Population Density / Hect. 247 276 335
3
Area – CMA* • Chennai • Tiruvallur • Kanchipuram
154 sq.kms 386 sq.kms 194 sq.kms
176 sq.kms 637 sq.kms 376 sq.kms
363 sq.kms 859 sq.kms 508 sq.kms
4 Employment Projections - 36.28 lacs 50.65 lacs
5 Housing Units within CMA 15.85 lacs 19.96 lacs 31.64 lacs
6 No. of Schools - 3509 44287 No. of Hospital Beds - 18400 26800
TATA HOUSING TO INVEST Rs. 1,000 CRORE TO BUY LAND
The real estate arm of Tata group is looking to buy land, instead of signing so-called joint development deals with landowners, in a bid to enter new property markets. Tata Housing Development Co. Ltd, a pioneer in low-cost housing, plans to spend Rs 1,000 crore to buy land for new projects, ranging from houses worth Rs 10 lakh to multi-crore luxury residences. The developer has around 45 million sq. ft under various stages of construction. It wants to add another 20 million sq. ft by 2012-13. The company has already bought two land parcels in Bangalore, one for developing premium homes and the other for building houses under its Shubh Griha and New Haven brands.
HIRANANDANI SCOUTS FOR 30-ACRE PLOTS IN
FOUR CITIES Hiranandani Constructions, a leading real estate developer in Western India with group firms listed on the London Stock Exchange, is in talks to acquire land in markets such as Delhi, Pune, Chennai, Hyderabad and Nagpur in the near future as it aims to expand beyond its strong hold of western India.
“We are looking for minimum 30 acre plots in each of these locations and preferably near the city. Discussions are on for land acquisitions and the moment we get the right location we will buy the land,” said Surendra Hiranandani, MD of Hiranandani Constructions.
Budget Homes 201127 - 29 May 2011
Chennai Trade Center, Chennai
Luxury Homes 20117 - 9 July 2011
Chennai Trade Center, Chennai
Hindu Metroplus Lifestyle Show 30 May - 6 Jun 2011
Chennai Trade Center, Chennai
-15.73
-41.21
27.54
15.2
16.7
-60 -40 -20 0 20 40
CONSTRUCTION
REALTY
BANKING
INFOTECH
RETAIL
Last Year
Last week
-15.73
-41.21
27.54
15.2
16.7
-60 -40 -20 0 20 40
CONSTRUCTION
REALTY
BANKING
INFOTECH
RETAIL
Last Year
Last week
19135
18519
18200
18400
18600
18800
19000
19200
Last week This week
Sensex
Sensex
19135
18519
18200
18400
18600
18800
19000
19200
Last week This week
Sensex
Sensex
22140 21870
-270-5000
0
5000
10000
15000
20000
25000
Last week This week Up / Down
Gold (10 gms in Rs.)
Gold (10 gms in Rs.)
22140 21870
-270-5000
0
5000
10000
15000
20000
25000
Last week This week Up / Down
Gold (10 gms in Rs.)
Gold (10 gms in Rs.)
125.58109
-16.58-40
-20
0
20
40
60
80
100
120
140
Last week This week Up / Down
Crude (per Brl in US$)
Crude (per Brl in US$)
125.58109
-16.58-40
-20
0
20
40
60
80
100
120
140
Last week This week Up / Down
Crude (per Brl in US$)
Crude (per Brl in US$)
New Launches
Premium Luxury Apartments From Landmark Constructions
Chennai-based Landmark Constructions has launched a premium luxury apartment project ‘Vertica’ at Peter’s
Road, Gopalapuram, an up-market residential location in Chennai. Vertica to be developed at an investment of Rs.261 crores, will house 82 luxury apartments spread over 17 floors and will have sixty four 3-BHK apartments of 2350 sft; four 2-BHK apartments of 2000 sft and uber luxury fourteen 4-BHK Duplex apartments of each 4300 sft. Prices start from Rs.2.89 crore upwards.
Vertica is loaded with lifestyle amenities including an infinity pool, spa, gym, mini-theatre, indoor games room, bar and a party hall. Vertica will feature a fully mechanized 4-stack state-of-the-art automated car parking facility capable of accommodating well over 200 cars. The project is approved for bank loans with leading financial institutions and should be completed by November 2013.
For more details, visit www.ourlandmarks.com
Chennai Realty
Phase II launch of apartments from Isha Homes
Isha Homes has opened Phase II bookings for their project ‘Isha Yara’ at Medavakkam. The project spread over 5.91 acres will have 444 budget apartments with a total
built up area of 4.28 lac sft. Isha Yara will have 1, 2 & 3 BHK of size starting from 531 sft to 1211 sft. Phase II will have a total of 156 apartments consisting of 80 single, 28 double and 48 three bedroom apartments. Prices start from Rs. 19 lacs onwards.
Isha Yara will have lifestyle amenities like clubhouse, gym, indoor games, children’s play area, landscaped gardens, power back up and 24/7 security. Phase I of this project consisting of 288 apartments is fully sold out and should be ready for handover by Dec 2011. Future project from their stable include a budget apartment complex at Tambaram and gated community villas at Coimbatore.
For more details, visit www.ishahomes.com
Chennai Realty
Chennai ProPerty trends
Sub MarketS average rent in May 2010(rs. / Sft per month)
average rent in april 2010(rs. / Sft per month)
CBD (Anna Salai, Nungambakkam, RK Salai,
T Nagar, Egmore, Alwarpet)
Grade A 70 - 100 70 - 90
Grade B 55 - 65 55 - 65
Off CBD (Guindy, Kiplauk, Taramani, Adyar, Anna Nagar)
Grade A 50 - 65 50 - 65
Grade B 42 - 47 42 - 47
Suburban Business District(Velachery, Perungudi, Mount Poonamallee Road)
Grade A 35 - 45 35 - 45
Grade B 30 - 40 30 - 40
Peripheral Business District (Perungalathur, Sholinganallur, Siruseri, Ambattur, GST Road)
Grade A 35 - 40 35 - 40
Grade B 25 - 35 25 - 35
CommeRCIal
locationS capital value 2 bHk (rs./Sft)
rental value 2 bHk of 1000 Sft (rs./Month)
capital value 1 ground of 2400 Sft (rs. lacs)
budget preMiuM budget preMiuM average
central
Adyar Nandambakkam Thuraipakkam
800045003500
1700065004000
1600090006500
26000180008000
250 - 35080 - 12045 - 60
nortH
AminjikaraiKolathurPoonamallee
750038002800
1000045003600
700070006000
16000100008000
200 - 25070 - 8060 - 70
SoutH
Ashok NagarNanganallurT Nagar
750037008000
12500450012000
900080009000
180001100018000
140 - 180100 - 120250 - 350
WeSt
Alwarthiru NagarMaduravoyal Virugambakkam
400045005000
500054006000
800065007500
160001500017000
110 - 13070 - 80
120 - 130outer
Pammal PadurSingaperumal Koil
27002700 2700
330032002500
500070004500
8000150006000
10 - 1425 - 35 15 - 20
ReSIdeNtIal
CoNStRuCtIoN mateRIal PRICe INdex *coMModity unit MeaSure previouS Week current Week
CEMENT Per 50 KG BAG Rs. 275/- Rs. 290/-
STEEL Non ISI 6MM / Ton Rs. 38,000/- Rs. 39,000/-
STEEL TMT 8MM dia / Ton Rs. 42,100/- Rs. 42,250/-
STEEL 10-25 MM dia / Ton Rs. 40,900/- Rs. 41,100/-
STEEL RMS / Ton Rs. 44,500/- Rs. 44,500/-
STEEL STIRRUPS / Ton Rs. 45,500/- Rs. 46,500/-
STEEL VSP/SAIL 10mm dia / Ton Rs. 46,800/- Rs. 46,800/-
BRICKS 1 No. Rs. 6/- Rs. 6/-
RIVER SAND Cubic Feet Rs. 35/- Rs. 45/-
FLY ASH Per Ton (Ennore) Rs.100/- Rs.120/-
BLUE METAL 20MM / Cubic Feet Rs. 26/- to Rs. 28/- Rs. 26/- to Rs. 28/-
BLUE METAL 40MM / Cubic Feet Rs. 24/- Rs. 24/-
QUARRY DUST 0 – 2 MM / Cubic Feet Rs.17/- Rs. 20/-
BITUMEN GRADE 80/100 Rs. 36,606/- Rs. 37,100/-
BITUMEN GRADE 60/7O Rs. 37,558/- Rs. 37,675/-
* C
ourte
sy :
BA
i, C
henn
ai “Wisdom is not a product of schooling but of the
lifelong attempt to acquire it”
Albert Einsten
Knowledge is
Power
TerM PriciNg6 MoNThs(6 issues)
rs. 150/-
1 Year(12 issues)
rs. 275/-
2 Years(24 issues)
rs. 500/-
3 Years(36 issues)
rs. 700/-
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