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Enterprise Ireland is the government organisation responsible for the development and growth of Irish enterprises in world markets. We work in partnership with Irish enterprises to help them start, grow, innovate and win export sales on global markets. CHINA BY THE NUMBERS. - PowerPoint PPT Presentation
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Enterprise Ireland is the government organisation responsible for the development and growth of Irish
enterprises in world markets.
We work in partnership with Irish enterprises to help them start, grow,
innovate and win export sales on global markets.
CHINA BY THE NUMBERSCONNECT TO CHINA
1.3bnPeople
2nd LargestWorld Economy
34Province Level
Divisions
500 MillionNew Consumers
3 EI Regional Offices
240 Irish CompaniesActively doing business in China
7th Largest Export MarketFor Irish businesses
€8 BillionBilateral trade
19%Growth
WHAT IT TAKESTO SUCCEED IN CHINA
CONNECT TO CHINA
Be prepared to invest for the long-haul.
SUCCESS IN CHINA CAN TAKE A LONG TIME TO BUILD
KEYS TO SUCCESS:
ResearchResearch CommitmentCommitment
International ExperienceInternational Experience
ResourcesResources PatiencePatience
LOCATION LOCATIONLOCATION
CONNECT TO CHINA
China’s mega cities
Shanghai 1990
Shanghai 2013
Over 90,000km of highway networks
Car Ownership in ChinaCar Ownership in China
10 Day Traffic Jam ! 10 Day Traffic Jam ! 10 Day Traffic Jam ! 10 Day Traffic Jam !
RELATIONSHIPS AND TRUSTCONNECT TO CHINA
RELATIONSHIPS & TRUST:
• Chinese business culture is largely based on relationships
• Emphasis is placed on maintaining harmony and the ‘face’ of others
• Open conflict, direct questions and pointing out mistakes are generally avoided as it would cause one party to lose face
• Humility, graciousness and giving toasts are all ways of giving face
• Expect to be fully hosted and vice-a-versa
Over 90,000km of highway networks
Relationships = ConnectionsRelationships = Connections
WAYS OF BUILDING RELATIONSHIPS:
• Giving Gifts
• Entertaining and drinking at social occasions
• Regular face to face meetings
IRISH SUCCESS IN CHINA TO DATECONNECT TO CHINA
SECTORS OF OPPORTUNITY:
Education services Food/Drink
E-learningLife science / Medical devices / Pharma Eng
Financial servicesEnvironment / Green economy
Agricultural machinery & related services
Telecoms / I.T.
Aviation & related services Equine
MOST COMMON ROUTES TO MARKETFOR IRISH COMPANIES:
B2B B2C SOE’sChinese
Gov.
DEVELOPING A PRESENCE IN CHINA:
• Local Partners & DistributorsBenefits and disadvantages
• Establishing a local presenceAccess and introductions
• Joint VenturesSame bed – different dreams
HOW ENTERPRISEIRELAND CAN HELP YOU SUCCEED IN CHINA
CONNECT TO CHINA
• Strategic and export business advice
• Market information and research
• Identifying partners
• How to promote/exhibit company products
• Support to visit markets and potential customers
• Support in market
• Access to Irish in-country clients and networks
WE HELP WITH …
TOP TIPS:
4 Do your research carefully Network others
5 Exercise caution Disputes can be costly
6 Show commitment
1 Don’t try to go it alone
2 Not a single market Be selective
3 Very competitiveExpect lower margins
FOR DETAILED INFORMATION AND FURTHER ADVICE:
Philip Singleton
E-mail: [email protected]: 01 7272713
http://www.enterprise-ireland.com/en/Export-Assistance/ Market-Research-Centre/Asia-Pacific-Country-Reports-.html
DID YOU KNOW
