China Dis Issue56

Embed Size (px)

Citation preview

  • 8/6/2019 China Dis Issue56

    1/16

    1

    Li & Fung Research Centre

    Member of the Li & Fung Group

    China Distribution & Trading Issue 56 December 2008

    IN THIS ISSUE :

    Li & Fung Research Centre

    13/F, LiFung Centre

    2 On Ping Street

    Shatin, Hong Kong

    Tel: (852) 2635 5563

    Fax: (852) 2635 1598

    E-mail: [email protected]

    http://www.lifunggroup.com/

    I. The changing 2

    manufacturing

    landscape

    II. Policy direction: 7

    industry relocation

    and upgrade

    III. Implications for 14

    sourcing business

    LI & FUNG RESEARCH CENTRE

    Chinas industry relocation andupgrading trends:

    implications for sourcing business

    China is no doubt one of the most important sourcing centers in the world. However,

    the business environment facing manufacturers in China has become tougher since

    2007. Their profit margins are being squeezed to such a degree that some of them

    have been forced to shut down. There is thus growing concern over the industry

    consolidation and relocation trends of manufacturers in China, and the impacts onsourcing business in China.

    The changing manufacturing landscape

    - The ongoing factory consolidation will cause adjustment pain but will facilitate

    industrial upgrading in the long run.

    - Industry relocation is taking place. It is a gradual process that one should closely

    monitor.

    - On the other hand, many manufacturers are actively seeking to transform and

    upgrade themselves, through strengthening their core competencies, increasing

    investment in R&D, and upgrading their equipment and facilities, etc.- The emergence of domestic enterprises and manufacturers outside the coastal

    area should not be ignored.

    Policy direction: policies have been launched by both central and local

    governments to promote industry relocation and upgrade

    - The Ministry of Commerce plans to set up 50 designated areas by 2010 in

    central and western China for enterprises moving out from coastal regions.

    - The local governments of the central and western region regard the relocation

    policy as an opportunity to develop industries and boost economic development

    and are actively improving their business environment and offering various

    incentives to attract relocation.

    - The traditional manufacturing hubs in the coastal provinces, such as Guangdong

    province, also see the importance of industry relocation and upgrade and are

    actively promoting relocation in their vicinities.

    Implications for sourcing business

    - China remains a favorable place for sourcing.

    - Buyers should be cautious when looking for alternative sourcing country.

    - Buyers should pay attention to the sourcing potential of other emerging cities in China.

    - Suppliers management is increasingly important.

    - China is not only the worlds factory, but also a consumer market not to be missed.

  • 8/6/2019 China Dis Issue56

    2/16

    China Distribution & TradingIssue 56 December 2008

    2

    Li & Fung Research Centre

    Member of the Li & Fung Group

    China is one of the most important sourcing centers in the world. The presence of abundant skilled labor, thousands ofvibrant industrial clusters, political stability, rapidly developing transport infrastructure, etc. make its manufacturing sector

    highly competitive. As Chinas manufacturing sector grows in strength and sophistication, many foreign companies regard

    China not only as a place to buy cheap and quality products, but also a major manufacturing hub and research and

    development (R&D) centre.

    However, since 2007, Chinas manufacturing sector has been hit hard by factors like slackening global demand especially

    after the outbreak of the subprime crisis and financial tsunami, production cost hikes, renminbi (RMB) appreciation,

    processing trade policy change and tightening monetary policy. Manufacturers profit margins are largely slashed to a

    degree that some production was forced to cease. Factory consolidation and relocation is taking place, which has

    aroused great concern among buyers and retailers.

    In this paper, we will first look at the new developments in Chinas manufacturing sector, including factory consolidation,

    relocation and industrial upgrade. Then, we will discuss the policy initiatives launched by both central and local

    governments towards industry relocation and upgrade. Lastly, we will analyze the impacts of these new developments on

    sourcing strategies.

    I. The changing manufacturing landscape

    1. The ongoing consolidation will cause adjustment pain but will facilitate industrial

    upgrading in the long run

    The business environment for mainland manufacturers has become much tougher. Export-oriented enterprises in these

    industries have encountered extremely difficult situation export growth of garments and toys fell sharply to 1.8% yoy and

    3.7% yoy in 1-3Q08, compared to 20.9% yoy and 20.3% yoy respectively in 2007. In November 2008, Chinas industrial

    production growth fell to a record low of 5.4% yoy (excluding the January-February New Year factor). As a result, a

    number of players in these industries have ceased operations this year. Sudden closure of factories is commonplace.

    According to the Department of Small and Medium-Sized Enterprises of the National Development and Reform

    Commission (NDRC), 67,000 small and medium-sized enterprises (SMEs) above designated size in China were closed

    down in 1H08. Many traditional big manufacturing and export hubs have also been hit hard. According to the Hong Kong

    Chamber of Commerce, there used to be 70,000 to 80,000 Hong Kong manufacturers in the Pearl River Delta area, most

    of which are in the export-oriented, traditional light industries. However, it is reported that, since late-2007, approximately

    15% of them have closed down.

    The ongoing factory closure has led to unemployment problems and the spillover has affected other sectors like

    transportation and logistics, catering, property, etc. The Chinese policy makers have taken numerous measures to ease

    the hardship facing the enterprises and to boost economic growth. One of its recent moves is to raise export VAT rebate

    rates for numerous products and thus, improve exporters margins. Further policy adjustments targeting struggling

    exporting industries are likely to be made, which may include supporting policies such as providing better financing

    access for SMEs, and broadening the value-added tax reduction scheme for fixed asset investments.

    Nonetheless, the consolidation trend is irreversible. The marginal players will be gradually phased out of the market while

    the survivors will grow stronger and bigger. In the long run, we expect to see an overall industrial upgrading.

  • 8/6/2019 China Dis Issue56

    3/16

  • 8/6/2019 China Dis Issue56

    4/16

    China Distribution & TradingIssue 56 December 2008

    4

    Li & Fung Research Centre

    Member of the Li & Fung Group

    Type II enterprises are mainly foreign-invested processing trade enterprises with strong mobility. Given its export-orientednature, they are unlikely to move to inner provinces of China due to the high transportation cost from the inland to the coast.

    They are more likely to relocate to less developed cities along the coast or other low-cost countries in South or Southeast Asia.

    Type III enterprises are cost-cautious. As they focus on the domestic market, they will tend to stay in China and relocate

    from the high-cost coastal region to the inland regions; while some may move to other low-cost countries nearby.

    To better illustrate, lets look at the case of shoes industry, a traditional labor-intensive industry. Shoes-making is relatively

    low value-added and the production chain is short and not very sophisticated. In general, shoes manufacturers do not rely

    heavily on the local industrial clusters. Their geographical mobility is strong. It is observed that an increasing number of

    Taiwanese export-oriented shoes manufacturers have moved their production facilities to other Southeast Asian countries.

    For those who focus on domestic sales, they tend to set up production facilities in central and western China including

    Sichuan, Hunan, Jiangxi, Guangxi and Henan provinces. For instance, Aokang Group ( ) of Wenzhou had already

    initiated a group of eight enterprises engaging in shoes making to relocate to Bishan County of Chongqing in September

    2003. As of end-2007, a total of 218 shoes enterprises have set up their presence in Chongzhou ( ) of Sichuan.

    (2) Expansionary relocation

    Instead of relocating the whole factory or production base, a number of manufacturing enterprises opt for expansionary

    relocation. Many manufacturers maintain the original scale and operation of their production bases in the coast, while

    setting up satellite factories in less developed areas. The higher value-added functions such as sourcing of raw materials,

    product development and design are generally handled by the main factory in the coastal area in a centralized manner,while the inland facilities focus on production. In this way, the coastal and inland regions complement each other and the

    overall competitiveness is enhanced. Some large enterprises in coastal regions have already started to relocate part of

    their non time-sensitive and simple production process to inland provinces. In the long run, the coastal region is going to

    be development-focused while the outlying regions will be more production-focused.

    Exhibit 2 Expansionary relocation

    Source: Li & Fung Research Centre

  • 8/6/2019 China Dis Issue56

    5/16

    China Distribution & TradingIssue 56 December 2008

    5

    Li & Fung Research Centre

    Member of the Li & Fung Group

    All in all, most enterprises will adopt a gradual approach instead of relocating the whole production at one go. Manycompanies tend to relocate the labor- or resource-intensive processes to inland cities as the first step. Once the

    supporting facilities in the inland cities have improved, they will consider relocating the more complicated processes. This

    approach allows a transitional period for adaptation of new production sites, lowers operation risks and eases their

    financial burden.

    (3) Factors constraining relocation

    At present, there are a lot of constraining factors discouraging manufacturers from relocating. Numerous surveys showed

    that many manufacturers in China are not ready for relocation and most of them adopt a wait-and-see attitude. The Hong

    Kong Trade Development Council (HKTDC) interviewed about 4,000 manufacturers in the PRD in June 2007 and found

    that over 60% of the respondents did not have plans to relocate in the next three years (2008-10). Federation of Hong

    Kong Industries (FHKI) interviewed about 200 enterprises in the PRD in March 2008 and found that shortage of skilled

    labor, high logistics costs and inadequate support from local governments of the less developed regions were the major

    obstacles barring enterprises from relocating at the moment. However, as the transport infrastructure develops, the

    increasing penetration of highways and rail lines into the inland regions should be a catalyst for relocation.

    3. Industrial upgrade

    On the other hand, we witness an upgrading trend of manufacturers in China, not only because of the growingly

    challenging business environment but also because of the increasingly stringent government policies on product quality

    and environmental standards, as well as the rising global calls for safer and quality products. Many manufacturers areactively seeking to transform and upgrade themselves, through strengthening their core competencies, increasing

    investment in R&D, and upgrading their equipment and facilities, etc.

    HKTDC has conducted a survey with about 2,000 Hong Kong traders and manufacturers and the results were announced

    in September 2008. The findings reveal that the major reasons driving the respondents to upgrade included meeting the

    market demand for the development of new products, exploring new business opportunities, and fighting against

    competition from the Chinese Mainland (see Exhibit 3).

    Exhibit 3 Reasons for industrial upgrade

    Reasons for industrial upgrade % of respondents

    Keep abreast of market/ customer requirements on product development to avoid falling behind 55.2

    Develop new products to explore new business opportunities 53.8

    Withstand competition from Chinese Mainland enterprises 47.0

    Develop higher value-added products to ensure profitability 46.7

    Comply with ever more stringent overseas requirements on product safety/specification 38.8

    Demand for high quality products from Chinese Mainland consumers as their income level rises 17.6

    Withstand competition from other regions 9.8

    Higher Mainland production capability can support production of higher value-added/ high-tech 9.5

    products by Hong Kong enterprises

    Mainland industrial upgrade will boost demand for high quality precision industrial products 8.2Others 4.3

    Source: Hong Kong Trade Development Council (HKTDC), September 2008

  • 8/6/2019 China Dis Issue56

    6/16

    China Distribution & TradingIssue 56 December 2008

    6

    Li & Fung Research Centre

    Member of the Li & Fung Group

    Exhibit 4 demonstrates possible ways of industrial upgrade, including improving product quality and efficiency, expandingalong the supply chain to embrace more high value-added functions like R&D and marketing, and produce higher value-

    added products.

    Exhibit 4 Industrial upgrade

    Source: Li & Fung Research Centre

    According to the HKTDCs survey in September 2008, 84.7% of the respondents had invested in different areas in the

    past three years to upgrade their production. Most of them have strengthened quality control, improved design and

    engineering capabilities, and further developed competence in R&D (see Exhibit 5).

    Exhibit 5 Strategies to transform and upgrade

    Areas received investment in the past three years % of respondents

    Strengthening quality control 72.7

    Improving design and engineering capabilities 68.8

    Enhancing product R&D capabilities 56.1

    Complying with green production requirements 47.3

    Raising production technology and automation levels 40.6

    Source: Hong Kong Trade Development Council (HKTDC), September 2008

    Apart from self-initiated enterprises, the government also makes efforts to promote industrial upgrade. For example, the

    Dongguan government has committed to channel five billion yuan in the coming 5 years to assist Dongguan enterprises

    in R&D and innovations.

  • 8/6/2019 China Dis Issue56

    7/16

    China Distribution & TradingIssue 56 December 2008

    7

    Li & Fung Research Centre

    Member of the Li & Fung Group

    4. The emergence of domestic enterprises and manufacturers outside the coastalarea

    Today, domestic enterprises are growing both in scale and strength. They are now spending more efforts in product

    development. They are also benefited from the Corporate Income Tax reform, which reduces their tax rate and puts them

    on a level playing field with foreign enterprises. In the less developed regions, many manufacturers are growing fast amid

    the rapid economic growth. We saw an increasing number of labors who used to work in coastal regions went back to their

    hometowns (mostly in inland provinces) and started their own business there after accumulating sufficient experience,

    network and capital. Also, after some years of efforts, some retailers managed to get a foothold in the inland provinces,

    and they set up production facilities in the vicinity of their retail sites to take advantage of proximity to market.

    II. Policy direction: industry relocation and upgrade

    The Chinese government sees industry relocation and upgrade as a strategic step to push forward economic

    restructuring and achieve balanced growth of different regions. Many government policies have been launched by both

    central and local governments to promote industrial upgrade and relocation.

    1. Central governments policy initiatives

    According to the Chinese development plan, the large coastal cities are positioned to develop high value-added industries

    and modern services such as producer services and commercial services. Therefore, the government wishes to move out

    the edge-losing labor intensive and low value-added industries from the coastal regions so that space and resources can

    be released to develop higher value-added industry, while at the same time boost the economic development of central

    and western China.

    The Ministry of Commerce (MOFCOM) plans to set up 50 designated areas by 2010 in central and western China for

    enterprises moving out from coastal regions. Measures such as loans from State Development Bank, tax incentives, and

    building supporting facilities (e. g. water supply, electricity supply, waste management, sewage management, education,

    warehousing and transportation) will be implemented to encourage relocation. So far, the MOFCOM has announced two

    batches of designated areas, i.e. a total of 31 sites (See Map 1 and Exhibits 6 & 7).

  • 8/6/2019 China Dis Issue56

    8/16

    China Distribution & TradingIssue 56 December 2008

    8

    Li & Fung Research Centre

    Member of the Li & Fung Group

    Map 1 Designated areas for industry relocation by the Ministry of Commerce as of end-2008

    Source: Ministry of Commerce (MOFCOM), Li & Fung Research Centre

  • 8/6/2019 China Dis Issue56

    9/16

    China Distribution & TradingIssue 56 December 2008

    9

    Li & Fung Research Centre

    Member of the Li & Fung Group

    Exhibit 6 The first batch of designated relocation areas, MOFCOM, 2007

    The first batch of nine key relocation destinations was selected by the MOFCOM in April 2007. All of them are located in

    central China.

    Province City

    Hubei ( ) Wuhan ( )

    Hunan ( ) Chenzhou ( )

    Henan ( ) Xinxiang ( )

    Jiaozuo( )

    Jiangxi ( ) Nanchang ( )

    Ganzhou( )

    Shanxi ( ) Taiyuan ( )

    Anhui ( ) Hefei ( )

    Wuhu ( )Source: MOFCOM

    Exhibit 7 The second batch of designated relocation areas, MOFCOM, 2008

    The second batch of designated relocation areas was announced in April 2008. Most of the 22 selected cities are located

    in central and western parts of China.

    Region Province/Municipality City

    Central ( ) Hubei ( ) Yichang ( )

    Xiangfan ( )

    Hunan ( ) Yueyang ( )

    Yiyang ( )

    Yongzhou ( )

    Henan ( ) Luoyang ( )

    Zhengzhou ( )

    Jiangxi ( ) Yian ( )

    Shangrao ( )

    Shanxi ( ) Houma processing zone ( )

    Anhui ( ) Anqing ( )

    Western ( ) Guangxi ( ) Nanning ( )

    Qinzhou ( )

    Sichuan ( ) Chengdu ( )

    Mianyang ( )

    Chongqing ( )

    Shaanxi ( ) Xian ( )

    Ningxia ( ) Yinchuan ( )

    Yunnan ( ) Kunming ( )

    Others Hainan ( ) Haikou ( )

    Inner Mongolia ( ) Baotou ( )

    Heilongjiang ( ) Harbin ( )Source: MOFCOM

  • 8/6/2019 China Dis Issue56

    10/16

    China Distribution & TradingIssue 56 December 2008

    10

    Li & Fung Research Centre

    Member of the Li & Fung Group

    2. Initiatives launched by local governmentsThe local governments of the central and western region regard the relocation policy as an opportunity to develop

    industries and boost economic development. To attract enterprises seeking to relocate, local governments of these

    designated regions are actively improving their business environment and offering various incentives such as tax breaks,

    subsidies and funding support. Exhibit 8 shows the various incentives offered by the designated regions to attract

    relocating industries.

    Exhibit 8 Examples of the incentives provided by some inland provinces/cities to attract relocating industries

    Provinces/cities Examples of the incentivesHubei ( ) Designated funds to support relocation; improving transport infrastructure

    Hunan ( ) Designated funds to support relocation; improving services in logistics centres and customs;

    simplifying the approval procedures of relocation projects

    Guangxi ( ) Improving government services; providing financial support; promoting electronic monitoring

    systems at customs

    Yueyang ( ) Tax breaks; simplifying customs procedures

    Chenzhou ( ) Subsidies on construction of production plants; improving transport infrastructure

    Haikou ( ) Waiving administration fees of some of the government services during the course of relocation

    Sources: Compiled by Li & Fung Research Centre from various sources

    The traditional manufacturing hubs in the coastal provinces also see the importance of industry relocation and upgrade.

    However, aggressive relocation to other provinces will bring harm to the local economy. Thus, they are actively promoting

    relocation in their vicinities. Guangdong province is a case in point. In late May 2008, Guangdong announced the Decision

    on Encouraging Industry and Labor Relocation ( ) (also known as Double

    Relocation ) in which measures and funds are designated to facilitate industry and labor relocation within the

    province. To summarize, Double Relocation refers to:

    (1) Industry relocation: relocation of traditional labor-intensive industries, resources-consuming industries, processing

    industries from the central PRD to less developed regions in the province, i.e. the eastern and western PRD and

    northern Guangdong;

    (2) Labor relocation: relocation of labor engaging in primary industry to secondary and tertiary industry; and relocation of

    skilled labor from less developed regions to developed regions in PRD.

    Map 2 illustrates the Double Relocation strategy of the Guangdong province. More than 40 billion yuan has been

    earmarked for measures encouraging Double Relocation in the coming five years (2008-2012). Resources will be

    allocated to improve transport infrastructure, develop industrial relocation parks, develop pillar industries, set up an award

    fund to encourage relocation, provide training to nurture skilled labor, improve productivity of farmland and increase land

    supply in less developed regions in the province.

  • 8/6/2019 China Dis Issue56

    11/16

    China Distribution & TradingIssue 56 December 2008

    11

    Li & Fung Research Centre

    Member of the Li & Fung Group

    Map 2 Double Relocation of Guangdong province, 2008

    Source: Guangdong Government, Li & Fung Research Centre

    Subsequently, the Guangdong government released the Guidelines on the Layout of Industry Relocation Regions in

    Guangdong Province ( ) (the Guidelines) in June 2008 to guide relocation of industries

    in central PRD to the less developed areas within the province in a coordinated manner.

    In the Guidelines, the government stipulated that the relocation process is going to be a coordinated one a number of

    selected industries will be encouraged to relocate to designated areas to achieve a clear division of work and to avoid

    direct competition among regions; while an array of industries, especially those causing serious pollution, will not be

    allowed to relocate. Also, the government has identified more than 20 industrial relocation parks within Guangdong as

    shown in Exhibit 9 and Map 3 below.

  • 8/6/2019 China Dis Issue56

    12/16

    China Distribution & TradingIssue 56 December 2008

    12

    Li & Fung Research Centre

    Member of the Li & Fung Group

    Exhibit 9 Provincial industrial relocation parks identified by the Guangdong government

    Region (M-Mountainous

    area; E-Eastern PRD;

    Industrial relocation parks* W-Western PRD) Approved industries to be relocated

    1 Shenzhen Yantian (Meizhou) M Electronic information, electrification and automation

    ( )

    2 Shenzhen Futian (Heping) M Watches and clocks, electronic and

    telecommunications equipment

    3 Shenzhen Nanshan (Chaozhou) E Machinery and new materials

    4 Shenzhen Longgang (Wuchuan) W Electronics and toys

    5 Dongguan Shijie (Xingning) M Automobiles and metal machinery

    ( )

    6 Dongguan Shilong (Shixing) M Electronics, precision machinery and equipment

    7 Dongguan Dongkeng (Lechang) M Machinery and furniture

    8 Dongguan Fenggang (Huidong) M Shoes and household electronic appliances

    9 Dongguan Qiaotou (Longmen Jinshan) M Apparel and furniture

    ( )

    10 Dongguan Dalang (Haifeng) E Electronic information and bio-technology

    11 Dongguan Dalang (Xinyi) W Textile and processing of agricultural products

    12 Dongguan Changan (Yangchun) W Electrical appliances and apparel

    13 Zhongshan Sanjiao (Zhenjiang) M Electronic information and machinery

    e.g. auto parts

    14 Zhongshan Dachong (Huaiji) M Furniture and metal products

    15 Zhongshan (Heyuan) M Telecommunications equipment and machine tools

    16 Zhongshan Torch (Yangxi) W Textile, apparel, food and pharmacy

    ( )

    17 Zhongshan Shiqi (Yangjiang) W Electronic information and household electronic

    ( ) appliances

    18 Foshan Chancheng (Yuncheng Duyang) M Machinery and furniture

    ( )

  • 8/6/2019 China Dis Issue56

    13/16

    China Distribution & TradingIssue 56 December 2008

    13

    Li & Fung Research Centre

    Member of the Li & Fung Group

    Region (M-Mountainous

    area; E-Eastern PRD;

    Industrial relocation parks* W-Western PRD) Approved industries to be relocated

    19 Foshan (Qingyuan) M Machinery and pharmacy

    20 Foshan Shunde (Yunfu Xinxing Xincheng) M Machinery for light industry and telecommunications

    ( )

    21 Shunde Longjiang (Deqing) M Lighter (tobacco tools) and furniture

    ( )

    22 Foshan Chancheng (Yangdong Wanxiang) W Metal machinery and furniture

    ( )

    23 Foshan Shunde (Lianjiang) W Manufacturing and processing of small household

    appliances

    24 Guangzhou Baiyun Jianggao (Dianbai) W Electrical appliances, textile and apparel

    ( )

    Source: Guangdong Government

    * The name of the industrial relocation parks provides information on the original location of industries as well as the location of the industrial

    relocation park. The place in the bracket refers to the location of the relocation park. For example, Shenzhen Yantian (Meizhou) means that

    enterprises in Shenzhen Yantian are encouraged to relocate to the relocation park in Meizhou.

    Map 3 Industrial Relocation Parks in Guangdong

    Source: Guangdong Government, Li & Fung Research Centre

  • 8/6/2019 China Dis Issue56

    14/16

    China Distribution & TradingIssue 56 December 2008

    14

    Li & Fung Research Centre

    Member of the Li & Fung Group

    Apart from boosting relocation to its vicinities, the Guangdong government also regards Southeast Asian countries aspartners for industry relocation and upgrade. To foster closer economic ties, in September 2008, a Guangdong

    delegation, led by the Party Secretary-General Wang Yang, paid a visit to the ASEAN Secretariat and some of its member

    countries, and signed an agreement aimed at deepening and widening cooperation and business platform between

    Guangdong and ASEAN. Trade contracts worth billions were signed and dialogue mechanism with the ASEAN

    Secretariat and some of the member countries was established. Moreover, Guangdong has successfully presented the

    business opportunities brought by its relocation plan: some of Guangdongs labor intensive industries could relocate to

    countries such as Vietnam and Indonesia while enterprises with competitive edges in services and management from

    countries such as Singapore are encouraged to invest in Guangdong.

    III. Implications for sourcing business

    1. China remains a favorable place for sourcing

    While sourcing from other countries may be necessary for diversifying risk, and will take over some shares from China,

    those countries will not be able to replace China as the manufacturing hub. Earlier in 2008, PricewaterhouseCoopers

    carried out an interview with about 60 companies from eight countries on their sourcing activities, and found that 83% of

    the respondents still regarded China as their first choice for global sourcing. The HKTDC survey in September 2008

    shows similar result: 64% of some 2,000 Hong Kong traders and manufacturers said they would expand the sourcing

    base in China.

    Indeed, in the foreseeable future, there is no substitute large enough to replace China as the global factory. Besides, as

    the manufacturers in China are constantly upgrading and the government tightens its control over product quality and

    safety, the quality of Chinese-made products are set to improve rapidly. The ongoing factory consolidation should also be

    conducive to an overall industrial upgrading. Furthermore, the Chinese Governments aggressive steps in developing the

    logistics and infrastructure in the central and western regions and the preferential relocation policies should facilitate the

    growth of manufacturing sector in the less developed regions. A large pool of competitive manufacturers outside the

    traditional manufacturing hubs is set to emerge.

    Besides, over the long run, China has two key advantages. First, its large domestic market can generate sufficient

    demand required for efficiency enhancement or technological advancement in manufacturing. Second, the relatively

    sophisticated manufacturing capabilities of China and its well-established industrial clusters in the PRD and YRD strike an

    excellent balance between low cost and high quality, which is also difficult to be replicated by elsewhere quickly. In any

    case, buyers are advised to keep a close watch on the suppliers move and begin to explore sourcing opportunities in

    other parts of China or even other emerging economies.

  • 8/6/2019 China Dis Issue56

    15/16

    China Distribution & TradingIssue 56 December 2008

    15

    Li & Fung Research Centre

    Member of the Li & Fung Group

    2. Buyers should be cautious when looking for alternative sourcing countryChina plus one is a strategy intended to mitigate risk and control costs. Companies are expanding their sourcing bases

    elsewhere in Asia so as not to be overly dependent on factories in China. When extending sourcing network to low-cost

    countries, one should not solely look at production costs. Factors such as availability of industrial clusters, manufacturing

    capabilities of different countries, political and economic environments, quality of labor force, transportation and logistics,

    business practices and culture should also be taken into account. For example, though the labor and rental costs are low

    in Vietnam, high inflation and poor infrastructure may well offset the unit cost advantages. India is a populous country with

    very cheap labor, yet investors will face problems such as limited geographical mobility of labor due to cultural factor and

    poor transport infrastructure. Production cost is low in Bangladesh, but its supporting facilities are still immature. Thailand

    and the Philippines are often politically unstable.

    3. Buyers should pay attention to the sourcing potential of other emerging cities in

    China

    Buyers should no longer concentrate solely on the traditional manufacturing areas. As the manufacturing sector in the

    less-developed regions develops and the industry relocation process continues, more competitive factories and a wider

    range of product will be available for the buyers to select. Though currently many factories in those regions are still in

    infant stage, their long-term potential cannot be ignored. Buyers should start exploring and nurturing relationship with

    these emerging suppliers.

    4. Suppliers management is increasingly important

    Since 2007, cases of sudden closures were observed. Buyers are advised to stick to quality suppliers with sound

    management and up to standard production, enhance communication with suppliers, and keep a close watch on their

    operating and financial conditions. On the other hand, an increasing number of suppliers in China are upgrading

    themselves and they now have stronger product design and development capabilities. Buyers could therefore leverage

    on the growing strength of their suppliers, for example, by involving their suppliers in their product design and

    development processes.

    5. China is not only the worlds factory, but also a consumer market not to be

    missed

    Chinas retail sector is expanding fast and has maintained double-digit growth for the past few years. Exhibit 10 shows

    Chinas total retail sales of consumer goods from 1990 to 2007. The total retail sales of consumer goods hit 7,788.6 billion

    yuan in 1-3Q 2008, representing an increase of 22.0% yoy.

  • 8/6/2019 China Dis Issue56

    16/16

    China Distribution & TradingIssue 56 December 2008

    Li & Fung Research Centre

    Exhibit 10 Total retail sales of consumer goods, 1990-2007

    Source: National Bureau of Statistics, China

    Seeing the huge potential of Chinas consumer market, many buyers and manufacturers which are originally export-

    oriented are now flipping their supply chains over and targeting at the domestic sales opportunities instead. According to

    the HKTDCs survey in September 2008, 46.5% out of some 2,000 Hong Kong traders and manufacturers indicated that

    they would consider expanding their retail business in China.

    On the other hand, some export-oriented buyers want to tap into Chinas lucrative consumer market but often found it

    difficult as many of their suppliers in China are processing trade factories with no domestic selling right. However, as we

    observed, this situation should be improved gradually as many processing trade enterprises in China are now

    transforming to foreign-invested enterprises (FIEs) with domestic selling right amid the weakening global demand.

    Copyright 2008 Li & Fung Research Centre. All rights reserved.

    Though Li & Fung Research Centre endeavours to have information presented in this document as accurate and updated as possible, it accepts noresponsibility for any error, omission or misrepresentation. Li & Fung Research Centre and/or its associates accept no responsibility for any direct,

    indirect or consequential loss that may arise from the use of information contained in this document.