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FLANDERS INVESTMENT & TRADE MARKET SURVEY
CHOCOLATE MARKET
IN CHINA
Chocolate Market in China
December 2014
Sunny WANG
FIT Beijing China
Chocolate Market in China | december 2014 2
Preface With China`s economic development, the domestic market has increasingly strong demand for imported food with growing acceptance for the imported food market. For the past five years, food imports into China grew at an average annual rate of more than 20%. It is foreseeable that in the coming years, the imported food market will continue to expand. In 2011, the value of China’s imported food amounted to US$36.89 billion, a year-on increase of 37.1%. From January to November 2012, food imports were valued at US$40.8 billion, an increase of 25.1%.① By 2018, China will become the world`s largest consumer of imported food with a market valued at up to US$80 billion. It can be said that food imports in China will see a growth spurt for the next decade. According to forecasts by the Association of Food Industries, AFI
Still food safety remains a dark cloud hovering above the whole industry while pressures for market share, innovation and profitability as well as increasingly fierce competition are felt by all players, both multinational and domestic, in the local market.
① Anuga Food Fair – World of Food Beijing
Chocolate Market in China | december 2014 3
Despite a fragmented distribution infrastructure and growing local competition, opportunities for Flemish SMEs to sell their products in China are likely to grow, driven by increasing disposable income, urbanisation, and a growing taste for foreign foodstuffs. Highlighted opportunities for Flemish SMEs in this sector are: wine, cheese, dairy and premium ice cream, pasta, spaghetti sauce/tomato products, olive oil, beer, chocolate, high-end confectionery, pre-packaged biscuits and snacks, breakfast cereal, coffee, and baby food/infant formula.② As we today focus on the chocolate market in China. Chinas chocolate market has enormous potential for development. The present report describes in detail China's chocolate industry operating environment and forecast of its focus on downstream development of the industry, as well as changes in demand for chocolate, long-term and short-term trends. View of the current development of the industry faces opportunities and threats, to express our chocolate industry investment and strategy recommendations.
China’s Chocolate Market Outlook China’s transformation from an isolated economy to a global economic powerhouse has turned hundreds of millions of its 1.3 billion people into eager consumers of everything from candy to cars. Thirty years ago, most Chinese had never eaten a piece of chocolate; their taste for chocolate was ready to be shaped by whichever company entered the country with a winning combination of quality, marketing sav vy, and manufacturing and distribution acumen. For chocolate companies, China was the next great frontier—a market of almost limitless potential to be unlocked through a battle between the world’s leading chocolate companies for the hearts, minds, taste buds, and ultimately the wallets of China’s consumers.
A glance at the past Before we talk about today's market, we will have a look back to the past so that we can see how the market evolved. "In 1978, you had a billion human beings who had never seen, touch, smelled or tasted chocolate, and they had zero brand awareness of any of the multinational chocolate companies," said in an interview with China Daily by Lawrence L Allen, a US-based author and commentator who formerly worked as an international business executive with both the Hershey and Nestle. As with many foreign goods in China, the 1980s and 1990s were the opening decades for major business distribution. Foreign chocolates, and thus basically chocolate of any kind, had not been introduced to China (besides in minor exchange encounters, like given as gifts from foreigner explorers and travellers). Rich and creamy, chocolate has had a bittersweet history in China where dairy products are not part of the traditional diet. According to Euromonitor, Chinese are still among the world’s lowest consumers of chocolate. Even in the 2000s, the age ranges of Chinese people consuming chocolate were relatively young – 15 to 24 years old. When companies began selling chocolate here they quickly discovered that the rich- and sweetness of chocolate was not favourable to the preference for salty and savoury foods in China (the mean dietary intake of sodium of Chinese adults is by far the highest in the world, according to the World Health Organization).③ Aside from that, dairy products have historically not been popular in China. Though that is changing today, some claim that most Chinese people have some degree of lactose intolerance. Chinese food for the most part does not contain much dairy. Yogurt and milk are the most common dairy products consumed in China, but even those are accepted with an amount of distrust given quality and health concerns, and are not consumed at per capita levels anywhere close to those in the U.S. The average Chinese consumer eats just 100 grams of chocolate a year. That’s about the size of one standard chocolate bar (holding up bar). The average Japanese chocolate lover eats 11 times more and the average German eats 82 times more. But as Chinese incomes rise and their desire to try new things grows, their appetite for chocolate is catching up. With a population of 1.3 billion, even the small rise in demand per person, has led China’s chocolate sales to surge. In 2012, accounting firm, KPMG, reported China’s chocolate sales had climbed 40 percent over the previous three years.④
② EU SEMS Centre – The Food & Beverage Market in China ③ Idigest Insight into China -- <The Great chocolate of China> Noah Staum ④ CCTV News Report
Chocolate Market in China | december 2014 4
Today’s Market – Dominated by Foreign Brands The consumer perception of chocolate is changing rapidly and a “culture” is taking root particularly in China’s urbanised cities. Today, one third of the population in China is under the age of 25, an increasingly variety-seeking group of consumers who actively search out convenient “small-indulgences” such as chocolate and other confectionery to compliment their increasingly fast paced working lifestyles. The figure below tracks the growth of the chocolate market over the last 6 years, with annual growth averaging just over 8%. According to Canadean, the value of the market is expected to reach just under €2 billion by 2017 as the growing presence of international brands such as Mars, Nestle, Ferrero and US chocolate giant Hershey’s continue to drive the market forward. According Jane Xu the VP of Hershey’s (China), the company expects the Chinese market to become the chocolate giant’s second largest market in just five years. According to Canadean, Chinese consumers are now increasingly concerned with quality of the ingredients and region of origin of their products and view international labels as a sign of quality. This presents a core opportunity for International companies.
The Big Five After the Chinese government opened their borders in the 80s, the largest manufacturers of chocolate in the world set their eyes on China. The first chocolate manufacturer to enter into China was Ferrero Rocher in 1982. Since then, the “big” chocolate players of Hershey’s, Mars, Cadbury, and Nestle have also moved in. Even with the large chocolate companies manufacturing the sweet treat, it still remains less accessible to the majority of the country’s citizens. Multinational companies dominate China’s market for chocolate, the top 3 companies accounting for a 67 % share of retail value sales in 2013. The leading market player is Mars Foods with a 2013 market share of 43.3 %. Mars Foods main brands in China include Dove (38 %), M&M’s (3.2 %) and Snickers (1.5 %).
Mars Foods dominance originates from its early entry made throughout the 1980s and ‘90s. Another important factor contributing to Mars Foods leading position has been its advertisement spending each year to enhance brand awareness amongst consumers. The second biggest company in the market is Nestlé, who in 2013 had a 12.5 % share of retail value sales. Nestlé offers a wide range of products such as Nestlé Wafer (10.6 %), Kit Kat (1.2 %) and Smarties (0.1 %). Nestlé has especially been good at positioning products not only as an indulgence snack, but also as an option when consumers feel hungry.
Chocolate Market in China | december 2014 5
Ferrero Rocher, comes in third, with a 11.5 % share of retail value sales in 2012 and is predicted by Euromonitor to record the biggest retail value share growth in 2013.
Ferrero is one of the major chocolate brands in China and the company currently holds a premium image, using gold colour packaging and advertising to convey high-end lifestyles to consumers. The other two big leading players are Cadbury and Hershey. Cadbury entered into the market in the early 1990s and established manufacturing in 1995. Cadbury decided that when it opened its China factory, it would also control all operations for its products (sales, distribution, collection, etc.) in-house.
China was a completely new market and very much unknown. Although Cadbury had experience to draw on from other Asia markets like Hong Kong and Singapore, they were very different. China was an unprecedented situation. Of the Big Five, Cadbury is lagging behind with less market shares than Mars, Nestle and Ferrero Roche. For Hershey, given their lack of proficiency abroad, they decided to produce at home and export to China. Thanks to the high retail price of chocolate in China, entering the market in this way still allowed Hershey to coin a suitable margin and afford resources to invest in consumer marketing.
Chocolate Market in China | december 2014 6
This broad strategy allowed Hershey to not only test its products in an unknown marketplace, but also the company’s ability to move into foreign markets successfully. By producing at home, Hershey was not pressured with riskier investments of starting new factories abroad.⑤
Other European Brands and Local Brands Lindt & Sprungli opened its Chinese branch company in 2012, the company has established more than 3,000 points of sale and duty-free outlets in China, mainly in cities.⑥ Belgian chocolate-maker, Godiva, already has 50 stores in China by the end of 2013, up from 36 the year before. While French chocolatier, DeNeuville, is bringing classic cocoa butter chocolates to the Chinese capital.⑦ Other major Belgian brands, such as Neuhaus, Cote d'Or, Leonidas, Guylian and etc have all stepped into China's market. So far, the top 20 chocolate makers have already presented in the market. In a common supermarket in Beijing and Shanghai, you can easily find chocolate of over 70 brands. Most of them are foreign brands. The study on consumption habit of Chinese chocolate consumers also indicates that foreign brand chocolate is more popular in the market:⑧ 32.1% of the consumers prefer foreign brands Only 22.2% like local brands more
⑤ Idigest Insight into China -- <The Great chocolate of China> Noah Staum ⑥ China Daily -- <Chocolate Makes Seek Sweet success in China> ⑦ China Daily Europe -- <China Jumps Aboard the Chocolate Express> ⑧ Gentleman Marketing Agency -- <Chocolate Market in China>
Chocolate Market in China | december 2014 7
And local companies still need time to improve this totally imported food product. As a result, about 90% of the
market is occupied by foreign brands. The big five have taken over 70% of the market. Chinese consumers
continued throughout 2012 to buy premium chocolate confectionery by international companies, while leading
domestic brands such as Le Conté (5 %) and Golden Money (1.5 %) continued to suffer share losses.
According to Euromonitor the poor performance of the local chocolate brands was primarily because of poor
marketing activities. However, high entry barriers to chocolate confectionery are also part of the story making it
difficult for domestic manufacturers to compete.
Local brand Le Conte (COFCO China Foods Ltd.) is fighting their way out and started working with Belgian
chocolate manufacturer to improve their product quality. Some Chinese companies seek for OEM in foreign well-
known chocolate producing countries.
Good news for imported chocolate is that the new generation of consumers has much deeper understanding of
chocolate including its taste, making process and culture. This trend will probably increase the daily consumption
of chocolate which means the market will expand greatly.
New Realities & New Chanllenges – Case Study – The Big Five⑨
When assessing the China market, the key for the “Big Five” chocolate companies—Cadbury (now owned by
Kraft Foods Inc.), Ferrero SpA, the Hershey Co., Mars Inc., and Nestlé SA—has been identifying “accessible”
consumers. Such consumers are those to whom the product could be sold with relative ease through China’s
challenging distribution infrastructure and those with adequate disposable income who are receptive to foreign
foods. How the Big Five executives applied the experience, management skills, and leadership capabilities they
brought to China determined their companies’ approach in the country and whether they succeeded.
Lessons learned from selling chocolate in China
The battle for China’s chocolate consumers holds lessons for anyone doing business in the dynamic China
market. There is no single path to business success in China, however; the country is too big, too complex, and
evolving too quickly for simple, one-size-fits-all business formulas. Nevertheless, the story of the “chocolate war”
is highly instructional for food, beverage, and other companies that plan to enter China.
⑨ China Business review -- <Chocolate Fortunes>
Chocolate Market in China | december 2014 8
Cultural considerations
Western and Chinese cultures evolved separately, and the cultural divide between the two reaches down to
fundamental values, including beliefs about food. Western cultures have evolved on the principle that “man does
not live by bread alone,” whereas many Chinese believe that min yi shi wei tian, “for people, food is heaven.”
This world view is still alive and relevant for most of China’s population. Big Five chocolate company executives
needed to grasp the significance of these fundamental cultural differences to formulate successful plans for
introducing their products to Chinese consumers.
When chocolate was first introduced to the fledgling China market in the 1980s, most Chinese viewed it as a
foreign and exotic curiosity. Imported chocolate was considered a luxury and the expense was more easily
justified for a gift than for self-consumption. Gift giving, therefore, became the gateway for chocolate’s initial
entry into China, and chocolate gifts from abroad influenced how the Chinese initially viewed the product.
Even Chinese beliefs such as yin and yang—the division of the natural world into two opposing but
complementary forces—affected how and when the Big Five would bring a product to market. Chinese
pharmacognosy is an ancient form of pharmacology that calls for balancing yin and yang forces within the body.
Yin is described as the body being in a “cool” condition, and yang in a “hot” condition, both of which can be
regulated by the kinds of foods consumed. To keep the body in balance, many people avoid consuming “heating”
foods such as chocolate during summer months. Consequently, chocolate company executives in the late 1990s
planned their business operations around significantly lower sales volume in the summer. Even today the market
still reflects how Chinese mentalities work on food intake. Summer is not a good season for chocolate sale in
China.
Logistical hurdles
Because chocolate requires storage and transportation temperatures from above freezing to 61 degrees
Fahrenheit (16 degrees Celsius), China’s lack of chilled distribution channels dramatically affected how the Big
Five formulated their China strategies. The chocolate companies’ problems began the moment their shipping
containers arrived on the dock. Bureaucracy and frequent shortages of suitable delivery trucks in China during
the 1980s and early 1990s meant containers would often sit for days or sometimes weeks at the port. Once
chocolate was unloaded in China, a supply chain of make-do solutions put the product at constant risk of heat
damage. For example, a band of workers on a warm day would unload a truck containing cases of chocolate,
bucket brigade-style, up fire escape stairs into a second-floor apartment with a window air-conditioner and
newspapers taped to the windows to block the sun. From such makeshift warehouses, distributors would pick up
and deliver stock to retailers using small non-air-conditioned vans, cars, tricycle carts, and even bicycles. For the
Big Five, China’s supply chain amounted to a gauntlet that their products had to run to enter retail stores.
Though companies rarely worried about delivery conditions in developed markets, China’s supply chain became
a major preoccupation for chocolate company executives.
Food stores in China throughout the 1980s were, for the most part, open-air wet markets filled with tanks of live
fish and baskets of fruit, vegetables, and rice and other grains. Chocolate did not fit into the merchandising
scheme of China’s wet markets. There was almost nothing the Big Five could do to influence the distribution and
merchandising of their products in China’s retail environment. China’s retail sector would need to evolve before
modern-day merchandising techniques could be applied.
Chocolate Market in China | december 2014 9
Evolution of China’s retail sector
Remarkably, China’s retail sector obliged, though only in its largest cities. By the early 1990s, small privately
owned neighbourhood kiosks and “mom and pop” stores emerged throughout the country. Though large in
number, these shops presented limited opportunities for chocolate, given chocolate’s relatively high price and
the stores’ lack of air-conditioning. Modern-trade retail stores—air-conditioned hypermarkets, supermarkets,
and convenience stores—emerged in the mid-1990s, the e-commerce shops are booming since 2005 till now. It
was only then that the Big Five started applying impulse-purchase merchandising techniques in retail stores to
make their products more visible and accessible. Though China’s retail environment developed rapidly,
development did not occur evenly throughout the country. Managing a national business in a large country with
various stages of development and income became one of the more complex aspects of selling chocolate in
China.
To keep things manageable, companies segregated China’s cities into tiers defined by geography, actual or
potential market size, level of consumers’ disposable income and exposure to foreign products, and most
important, availability of modern-trade retail stores. Cities such as Beijing; Guangzhou, Shenzhen, and Shanghai
were classified as first-tier cities—those with the highest level of economic development and the highest living
standards. By the late 1990s, these cities had enough accessible consumers and sufficiently developed retail and
distribution infrastructure to support a substantial and robust (albeit highly seasonal) chocolate business.
Second-tier cities were more numerous, but provided fewer accessible consumers and far fewer suitable retail
outlets. Most third-tier cities lacked air-conditioned supply chains and could support only a seasonal chocolate
business. Since chocolate was physically, culturally, and financially inaccessible for the near-billion Chinese
consumers who lived in lower-tier cities, they generally did not figure into company executives’ plans.
China’s distribution infrastructure and quality retail environments have been extending into China’s second- and
third-tier cities, however, and have progressed significantly in recent years. Each new air-conditioned
hypermarket or supermarket that opens in these locations grants tens of thousands of people access to
chocolate for the first time.
The Big Five chocolate companies must therefore push their products ever farther and deeper into China’s
emerging retail stores in second- and third-tier cities, using the same store-driven approach they used
successfully in the first-tier cities. Given the geographic reach of these hundreds of new markets, the challenge
will be significantly more complex, however.
This trend, which will unfold over the coming decades, defines China as a multitier market: one country with
people at distinctly different stages of development.
Managing China’s multitier market
To survive and prosper in China’s multitier markets, chocolate companies will need to sustain their businesses in
first-tier cities, while investing human and financial resources in emerging second- and third-tier cities. Striking
the right balance between the competing priorities of current and future opportunities is the crux of any
successful multitier market strategy.
Take advantage of established networks
The Big Five companies’ past experience in first-tier cities may serve as a guide for doing business in lower-tier
cities, and some capabilities developed during the last two decades may prove useful. For example, chocolate
companies will no longer need to develop and build their entire local management talent from scratch; there is
now a pool of experienced managers to deploy throughout the country.
Chocolate Market in China | december 2014 10
Mass media makes a big impact
The openness of mass communication is changing lower-tier markets. Nationally broadcast television shows give
Chinese in remote locations a look at the modern lifestyle in cities such as Beijing and Shanghai, sparking their
interest in all manner of goods, including chocolate. Though mass communication may accelerate the
development of future chocolate consumers in lower-tier cities, the battle for these first-time consumers will, in
some fundamental respects, be the same as it was in first-tier cities. Most significant, it will still involve
introducing an exotic and foreign curiosity to people who are unaccustomed to foreign tastes and textures.
Embrace the company’s foreign heritage
To succeed in China’s multitier market, chocolate companies will need to understand and use their competitive
advantages—which may include their foreign heritage, product quality, and management depth—and be realistic
about their inherent limitations compared to local competitors. Foreign chocolate companies’ biggest strength is
the credibility that foreign brands have with China’s consumers—something local competitors cannot copy.
Companies must keep in mind that credibility can be lost, however. For example, Chinese consumers viewed
Nestlé differently after it stopped producing high-end chocolate and began marketing a series of lower-priced
chocolates, all of which experienced low sales. Product quality has been another competitive advantage for
multinational chocolate companies. Local companies, which lack extensive chocolate expertise, must either copy
or attempt to out-innovate foreign companies that have been marketing chocolate for more than a century.
Offer different products for different consumers
China’s multitier economy demands complex product stratification: various products at a range of prices that
meet the needs of different consumers. Companies such as Mars, which offers a wide range of products, are best
positioned to compete across China’s multitier markets. Mars can meet the needs of China’s multitier market
through selectively distributing its products according to consumers’ stage of chocolate development—their
taste for and ability to buy the product. For example, Mars can sell smaller Dove chocolate bars as an
introductory offering for emerging consumers in second-tier cities and high-priced Dove boxed chocolates in
cities, such as Shanghai, with more sophisticated consumers.
Effectively executing this strategy for a country the size of China requires extensive coordination. Companies
must build their business plans—in many cases, city-by-city—based on a complex decision matrix. The matrix
should incorporate factors such as geographic location, level of infrastructure development (including the
number of air-conditioned stores), strength of the local distributors, level of general economic development, and
consumers’ taste for and interest in purchasing chocolate. This will be a dynamic process, since companies will
need to continuously reassess their priorities as millions of consumers simultaneously migrate through China’s
multitier market each year.
Capitalize on global retail best practices Foreign chocolate companies generally have more management experience, particularly in marketing and
effective retailing. Therefore, they can better capitalize on the rapid growth of modern retail stores in China by
leveraging their extensive global retail experience and introducing global best practices that are new in China.
Some foreign chain stores may be more likely to partner with an international company—one that is familiar
with their global systems and techniques—to organize and plan the chain’s chocolate retail shelf in their China
stores.
Chocolate Market in China | december 2014 11
Consider limitations Foreign chocolate companies should understand their limitations in China. It is unrealistic for multinational
corporations with higher operating costs to compete with local companies on price. In addition, many foreign
companies in China are at a disadvantage when locally procuring commodities such as milk and sugar, since local
companies often receive more favorable pricing. With higher built-in operating costs, multinational corporations
that attempt to compete with local companies on price may jeopardize their sustainability through loss of long-
term profitability. To compete in China, foreign chocolate companies must focus on the higher end of the
market, embrace their foreign heritage, and guard their competitive advantage.
Branding on SNS, IM and M-commerce platform⑩ If you already have the products, why not sell them in China? But before that, you will need to know how
Chinese think about the taste of your chocolate and build your brand first. To reach these two targets an
integrated strategy of both online and offline marketing will be good. As shown in a survey by China Internet
Network Information Center (CNNIC), 85% of the interviewees choose Internet as their choice for information,
following with TV 66.1%, then newspaper 61.1%. For new comers in the Chinese chocolate market, online
marketing and branding is a suitable strategy. It has the following four advantages:
Cost efficiency
Precise marketing
Easy reputation control
Feedback from the market
There are mainly two ways to promote your chocolate in China online: Special designed website and SNS & IM
promotion:
1. A website in Chinese With a website in Chinese, you can:
Increase the popularity of your brand
Influence consumers by content and design
Create a company image
After creating a website for your chocolates, the promotion of it is also important. A good website without
people visiting is a waste. To promote a website by SEO and IM is the most popular solution now.
2. SNS & IM promotion Social Networking Service (SNS) and InstantMessaging (IM) have become important sources for people to get
information. Now half of the Chinese internet users have registered in Weibo (micro blog). As “2012 Corporate
Weibo White Paper by Sina and CIC introduces, there are about 5000 food products manufacturers opening
accounts on Sina Weibo. Other SNS sites like Douban where high educated Chinese are and RenRen (Chinese
Facebook) are also important.
Wechat as the most popular IM currently has about 300 million users. Its mature network system combines with
its own public communication and M-commerce platform brought people a new channel to promote their
products with a fast spread.
The benefit of promoting your chocolates on SNS and IM is that you can:
Get feedback about the taste, brand and price quickly from them
Build a community surround your company
Reach your target people precisely
⑩ Gentleman Marketing Agency -- <Chocolate Market in China>
Chocolate Market in China | december 2014 12
Creating a more friendly company image
And people accept information from SNS faster.
Community management Besides its taste, the concept of chocolate culture has also been accepted by Chinese. Chocolate Salon has
already been held three times in Shanghai and gained a lot chocolate fans and build a high-class image for this
food product. Chocolate is not just a consumption product but also became some kind of icon of a fashion life
style for Chinese city residence.
Succeeding in the chocolate market China’s emerging chocolate market offers a level playing field for all foreign chocolate companies. Chinese
consumers view chocolate as an exotic foreign product, so each foreign company enjoys the same level of
credibility. Retail prices are relatively high and manufacturing costs low, so no firm is disadvantaged for price or
cost reasons. All companies have had to deal with insufficient consumer and market information and have faced
the same challenges when dealing with China’s rapidly evolving economy and regulatory ambiguity. Therefore,
the decisive battle in China’s chocolate war is not a universal struggle with China’s economic and infrastructure
issues, but rather a challenge within chocolate companies to discern their own route to commercial success in
China. The greatest challenges for these companies do not lie externally in China’s enigmatic marketplace, but
internally within each organization.
Though China’s future chocolate market will present new and daunting difficulties, with tens of millions of new
consumers emerging each year, chocolate companies will have more opportunity than ever to build sustainable
and profitable China businesses. Winning the future battles in China’s chocolate market will demand precisely
what was required in the past: the will to sustain a long-term commitment in China and an unrelenting focus on
meeting the expectations of China’s emerging consumers.
Practical Information
Customs Import Tariff of Chocolate in China
Most Favourable Nation Rate: 10%
VAT Rate: 17%
Registration
Since October 1st 2012 mandatory registration of all Exporters and Importers of food and beverages.
Registration website: http://ire.eciq.cn
Applicants are requested to provide:
Exporter name
Agent name (importer / distributor)
Addresses
Contact names
Phone numbers
Food category or categories
Applicant’s name and phone number
Customs Requirements
To clear customs, an EU SME’s first shipment of pre-packaged goods will need to:
Acquire a CIQ certificate of import food labelling verification for the product’s Chinese label
Meet declaration requirements at customs
Acquire a CIQ sanitary certificate
Chocolate Market in China | december 2014 13
Type & License Documents of Imported Food
Type of Food Material Import Documents Qualified of Consignee/Shipper
1.Pre-packed Food ABCHI 789
2.Non Pre-packed Food ABCI 478
3.Frozen Meat ABCEF+b 12345678
4.Dairy ABCHI+ab 6789
5.Oliver Oil ABCDHI+b 789
6.Wine ABCHI 789
7.Frozen Poultry ABCEF+ab 12345678
Code Overseas Company Documents
A Invoice/Packing List/Contract
B The certificate of origin
C Export Sanitary Registration Certificate
D Factory inspection
E Animal quarantine certificate
F Batch certificate
G Phytosanitary Certificate
H Label (Chinese/English)
I Supplement Facts (Nutritional analysis report)
J Products standard test report
Code Domestic Company Documents Government Department
a Quota license AQSIQ
b Automatic License AQSIQ
c Animal Quarantine Permit AQSIQ
d Plant quarantine permit AQSIQ
Chocolate Market in China | december 2014 14
Code The required qualifications or relevant procedures for overseas company Government
Department
1 Chinese Quality Inspection Administration for record code AQSIQ
Code The required qualifications or relevant procedures for domestic company Government
Department
2 The consignee for the record by the Quarantine Bureau for meat AQSIQ
3 Apply for Animal/Plant quarantine permit for the record AQSIQ
4 Business licence(contents includes production/sales/distributors of food &
agricultural products ) SAIC
5 Registered capital over RMB 5 million SAIC
6 Apply for record code & automatic license from CFNA CFNA
7 The Ministry of Commerce (foreign trade for the record filing and registration
form) MOC
8 Food circulation permit CFDA/SAIC
9 Operational qualifications for pre-packed food CFDA/SAIC
AQSIQ The General Administration of Quality Supervision, Inspection and Quarantine
SAIC State Administration For Industry & Commerce
CFDA China Food and Drug of administration
CFNA China chamber of commerce of foodstuffs and native produce
MOC Ministry of Commerce
CNCA Certification and Accreditation Administration of the People's Republic of China
Labelling Process All chocolate products have to be labelled according to Chinese legislation.
GB Standards about labelling are mandatory.
The label on each product package must have both Chinese version and original version.
First time imports into China have to prepare and register and electronic version of the labels at the Chinese
destination port’s China Inspection and Quarantine (CIQ).
Once the label is approved and registered, you will have to print and stick the Chinese version’s labelling
sticker on each product package.
Labelling Example
Label requirements: Pre-packaged food (GB 7718-2011)
Label approval applications are submitted in advance of the first shipment of goods, and determined in
conjunction with the first sampling and inspection process.
Chocolate Market in China | december 2014 15
The label should state, i.e.
Name and trade mark of the product
Type of food
The manufacturer’s name and address
Country of origin
Ingredients in descending order by weight or volume
Net weight and volume
Date of manufacture
Best before of expiry date
Usage instructions
Batch number
Relevant standard code
Standards for Labelling
GB 7718–2011 General standard for the labelling of pre-packaged foods : see annex “Labeling Prepackaged
Foods”
Customs and Labelling Issues
SMEs are often facing issues at customs and at China Entry-Exit Inspection and Quarantine Bureau (CIQ).
Exporters are advised to re-confirm requirements for labelling and other product certifications prior to
dispatch of goods for export with CIQ.
The Chinese standard concerning labelling requirements for agricultural commodities (i.e. foodstuffs) such as
ingredient listing, labelling of gift boxes, production year etc. Present many problems for those wishing to
export to the Chinese market.
The mandatory technical labelling and the brand/marketing labelling often gets mixed up (IP).
Regulations on copper usage in chocolate
As mentioned in the latest regulation "GB 9678_2-2014 Hygiene Standards for Chocolate and Chocolate
Products" (issued on Dec. 31, 2014), the previous standard usage of copper (CU) in chocolate <=15 mg/kg (GB
9678_2-2003 Hygiene Standards for Chocolate and Chocolate Products) is abolished on the date of the new
regulation issued.
In addition, the varieties and use of food additives should comply with the regulation "GB2760-2011 Standards
for Uses of Food Additives".
GB2760-2011 Standards for Uses of Food Additives –PRC, English version – see annex “National Food Safety
Standard”
GB 9678_2-2003 Hygiene Standards For Chocolate, Chinese only – see annex “GB 9678 2”
GB 19343-2003 General Standards on Chocolate and Chocolate Products which specifies the chocolate's and
chocolate products' product classification, technical requirements, test methods and labelling requirements
by listing the relevant regulations, Chinese only - see annex “GB Chocolate and choc products”
Chocolate Market in China | december 2014 16
National Food Safety Standard on Chocolate and Its Products, English version – see annex “Gain Report”
Distribution Channels
Trade Fairs World of Food Beijing | Venue: China National convention Centre, Beijing | Date: Nov. 2015 | (W)
http://www.worldoffoodbeijing.com/index.asp
FHC China (Shanghai) | Venue: Shanghai New International Expo Centre | Date: Nov. 2015 | (W)
http://www.fhcchina.com/en/index.asp
SIAL China (Shanghai) | Venue: Shanghai New International Expo Centre | Date: May 2015 | (W)
http://www.sialchina.cn/
Commercial Circulation
Supermarkets
Convenient Stores
Imported Food Stores
Food Grocery Stores
Specialist Franchise
Coffee Shops
Bakeries
Pastry Shops
Snack Bars
Fast-food Restaurants
Liquor Stores
Hotels & Restaurants
Chinese Restaurants
Western Restaurants
High-class Club Houses
E-Commerce
Online Food
Stores
Chocolate Market in China | december 2014 17
Appendix
Chinese confectionary importers & distributors
I. Beijing Jurisdiction – North China
Beijing Natural Trading Co. Ltd. (Da Zi Ran Zhe Shang She) 14 Shui Zhui Zi Bei Li, Chaoyang District 100026, Beijing (T) +8610 65495543 (F) +8610 65491221 Contact: Mr. LI Zhiqing, Manager (M) +86 130 0113 4999. (E) [email protected] EG Distriselecta Chaoyang District, Dongdaqiao Road 8, Shangdu International Center Rm. 1002, Beijing, China (T) +8610 58700536/7 (F) +8610 58700285 Contact: Mr. YU Xiaoning (General Manager) (M) +86138 0116 4519 (E) [email protected] (W) www.egdis.cn
Beijing Jinhebaili Trade Co., Ltd (A) 1711, North ring Center, Yumin Road 18, Xicheng District, Beijing (T) +8610 82250278-808 (F) +86 10 8225 0279 Contact: Mr. Gong Xiaodong (GM) (E) [email protected] (W) www.jinhebaili.com/
Beijing Aiyuchi International Co., Ltd Room 1520 Building 2 New Hualian Ligang, 12 Jiuxianqiao Road, Chaoyang District, Beijing, 100016 (T) +8610 84569519 (F) +8610 64385463 (M) +86 139 1079 4261 (E) [email protected] Beijing Easybest Co., Ltd Room 201, Unit 3, Tower 4, EGO 16, Baiziwan Road, Chaoyang District, Beijing, 100022 (T) +8610 87746309 (F) +8610 87746307 Contact: Mr. Edward LOU (E) [email protected] (W) www.easybestchina.com
Beijing Youchenghengye Trade Co., Ltd 209, Xinhe Tower, Sanyuanli, Chaoyang District, Beijing. (T) +8610 67171803 (F) +8610 67173003 Contact: Mr. Wang Jiuxing, Purchasing Manager (E) [email protected]
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Beijing Rui Fu Hang Food Trade Co., Ltd. (A) 16/FL, Yuedu Hotel, Jia1, Liuliqiao Beili, Fengtai District, Beijing Contact: Mr. ZHANG Fuan (GM) (T) +8610 5189 2471 (F) +8610 5189 2471 (M) +86 139 1016 7907 (E) [email protected] (W) www.ruifuhang.com
Beijing Sheng Li Food Distribution Company (Beijing Just Business & Trading) Rm. 1504, Block D, Ren Ji Shan Zhuang, 1 Zi Zhu Yuan Lu, HaidianDistrict District 100081, Beijing (T) +8610 88556309 / 88556331/2 (F) +8610 88556307 (E) [email protected] Contact: Mr. WANG Donglin (GM) Ms. LI (Import Manager), Ms. XU (Secretary) (W) www.just-mart.com/ Beijing Tianxuming Trading Co. Ltd B0601, Dacheng International Center, No. 78 Dongsihuan zhong Road, Chaoyang District, Beijing (T) +8610 59626076 (F) +8610 59626010 (E) [email protected] Contact: Mr. Zhang Zhiyong (E) [email protected] Beijing Shun Fa Hang Co., Ltd. 906 Shifangyaoting, 16 Xin Yuan Nan Lu (Next to Capital Mansion), Chaoyang District 100027, Beijing Contact: Mr. Chen Dapeng (GM) (T) +8610 84531447 (F) +8610 84531448 (M) +86 139 1083 0389 (E) [email protected]
Qingdao Lihao Industrial Co. Ltd. Haiyun Hudu Bldg. 3-302, No.23 Donghai Xi Road, Qingdao, China (T) +86532 83886528 (F) +86532 83870070 Contact: Mr. Guo Chunjie (E) [email protected] (W) www.chinalihao.com
Anderyee (Beijing) Trading Co., Ltd. | Anderyee (Beijing) Commercial Co., Ltd. No.18 Baiziwan Road, Chaoyang District, Beijing (T) + 8610 67661360 Contact: Ms. MA Yanfen (M) 86 13671207629 (E) [email protected] (W) www.anderyee.com
Beijing Shengyan Yimei Trading Co. Ltd. Bldg.203-1-102, Shiji Dongfangcheng, Nanmofang, Chaoyang District, Beijing, China (T) +8610 52097278 (F) +8610 52097278 Contact: Ms. Wang Li (E) [email protected] (W) www.nfw114.com/companytemplate/
Beijing Angliss Food Trade Co. Ltd. Huanggang Shunhuang Road No.59, Chaoyang District, Beijing, China (T) +8610 85861619 (F) +8610 85864880
Chocolate Market in China | december 2014 19
Contact: Mr. Ding Peng (E) [email protected] (W) www.angliss.com.hk/cn/branch/branch5.aspx Beijing Xinsheng Lihua Foods Co. Ltd. Yuanyang International Center C-902, Chaoyang District, Beijing, China (T) +8610 59648095 (F) +8610 59648059 Contact: Mr. Zhang Ning (E) [email protected] (W) www.xslhfood.com Beijing Fortune Road Trading Co. Ltd. SOHO 6-3006, No.88 Jianguo Road, Chaoyang District, Beijing, China (T) +8610 85808116 (F) +8610 85806215 Contact: Mr. LI Lu (M) +86 139 0118 6459 (E) [email protected] (W) www.fortuneroad.net/show.shtml Beijing Rungu Foods Co. Ltd. Bldg.10, Xizhimenwai Taipingzhuang, Haidian District, Beijing, China (T) +8610 5957 4638 (F) +8610 5957 4986 (E) [email protected] (W) www.beijingrungu.com/ Beijing Zhengfeng Guangyuan Trade Co., Ltd No. 0705, North Industrial Park, Ma Ge Zhuang, Chaoyang District, Beijing, China (T) +8610 84502835-8005 Contact: Mr Li Zheng (Manager) Ms. CHANG (M) +86 138 0111 0705 (E) [email protected] (W) zfgyfoods.cn.china.cn/ Breakpoint Brands (Japan invested company in Beijing) Rm.1320, Lucky Tower B3, East Third Ring North Rd. Chaoyang District, Beijing (T) +8610 64654706 (F) +8610 64603881 Contact: Mr. Deng (M) +86 139 1058 1920 (E) [email protected] (W) www.breakpointbrands.com Beijing Yongjia Trade Co., Ltd Rm.507, Jingwu Plaza, No. 5 Jiuxianqiao Beilu, Chaoyang District, Beijing (T) +8610 64349098 (F) +8610 64387737 Contact: Mr. Zou Bo (Manager) (E) [email protected] (W) bjyjsm.com Beijing Uniworld International Trading Co., Ltd Room 205, Building B, No 26 Jiuxianqiao Middle Road, Chaoyang District, Beijing (T) +8610 64357122 (F) +8610 64367022 Contact: Mr. Adam Lee and Ms. Zhang Weizhen (M) +86 158 1042 0546 Ms. Zhang
Chocolate Market in China | december 2014 20
(E) [email protected] [email protected] (Ms. ZHANG) (W) www.uitfood.com Beijing April Gourmet Co., Ltd (Sanye Mingcheng) No.2, Dongxindian Jingshun Road, Chaoyang District, Beijing Contact: Ms PAN (Assistant to purchasing manager) (T) +8610 64337404 (F) +8610 64337414 (E) [email protected] (W) mall.jd.com/index-21049.html
Beijing Hualian Shinong International Trade Co., Ltd. (Beijing BHG Market Place) No. 208, Beisitiao, Xiangyun Road, Qingyundian, Daxing District, Beijing (T) +8610 57391688-6032 Ms. AN Liying (GM), Ms. Vicky ZHOU, Assistant of GM (E) [email protected] , [email protected] (W) www.beijing-hualian.com
Beijing Markwell (Wanchengjiye) Trading Co., Ltd Rm.606, Building 1, No. 13 Banbuqiao Street, Xicheng District, Beijing (T) +8610 65862902 (F) +8610 65869006 Contact: Mr. Li Hao (sales manager) (M) +86 139 0135 9698 (E) [email protected] (W) my.china.alibaba.com/company/detail/ Beijing Saint-Luhang Sci-Tech&Trade Co., Ltd No.10, Hongxiazhonglu, Jiuxianqiao, Chaoyang District, Beijing (T) +8610 64345331 ext 805 (F) +8610 64337429 Contact: Mr. JIN (GM) (E) [email protected] Tianjin Lihe Group Co., Ltd. No. 9 Bin Shui Road, Tianjin Contact: Mr. SU Yong (GM) (T) +86 22 28377779 (M) +86 13803057318 (E) [email protected] (W) www.tjliho.com.cn/english/index.asp China Foods Limited (Subsidiary of COFCO) 15 FL, COFCO Fortune Plaza, No. 8, Chaoyangmen South St., Chaoyang District, Beijing Contact: Mr. Miles ZHU, Manager of Import Dept. (T) +86 10 8501 7748 (F) +86 10 8563 9711 / 7788 (M) +86 186 1402 6207 (E) [email protected] (W) www.chinafoodsltd.com/en/
Keyuan Xinhai (Beijing) Medical Products Trade Co., Ltd. | Tianzhu Free Trade Zone F06, Tianzhu Free Trade Zone, No.576 Shunping Road, Shunyi District, Beijing Contact: Ms. ZHONG Chunyan (T) +86 10 8048 0276 – 8008 (F) +86 6947 6047 (M) +86 136 0166 3587 (E) [email protected] (W) www.kyxh.com
Chocolate Market in China | december 2014 21
Major retailers in Beijing where premium chocolate is sold (department stores - supermarkets - gourmet stores - chocolate stores - duty free):
Shin Kong Place | Contact: Mr. LIU Jing | (M): +86 13811585510 | (T) +86 10 65305888 | (E) Email: [email protected] | (W) www.shinkong-place.com/ | (A) No. 87, Jianguo Road, Chaoyang District, Beijing
Jinbao Place | Contact: Mr.LIU Pai | (M): +86 13911576776 | (T)：+86 10 85221641-8017 | (E):
[email protected] | (W) www.jinbaoplace.com/ | (A) No. 88, Jinbao Road, Dongcheng District, Beijing
LE-Mall / Charter Shopping Centre | Contact: Ms. ZUO Shuyan | (M) +86 13691506237 | (T) +86 10 88228775 | (E) [email protected] | (W) www.zhuozhan.com/ | (A) No. 66, Fuxing Road, Haidian District, Beijing
Solana Lifestyle Shopping Park | Contact: Ms. WU Xiaoxia | (M) +86 13439931691 | (T) +86 10 59056611 | (E) [email protected] | (W) www.solana.com.cn/english/web/index.asp | (A) No. 6, Chaoyang Park Road, Chaoyang District, Beijing
Raffles City | (T) +86 10 64058888 | (F) +86 10 64059861 | (E) [email protected] | (W) www.rafflescity.com.cn/inchina_beijing.aspx | (A) No. 1-1, Dongzhimen South Street, Dongzhimen, Beijing
CapitaMall Crystal | (T) +86 10 88172020 - 8036 | (E) [email protected] | (W) www.cma-crystal.com/ | (A) No. 51 Fuxing Road, Haidian District, Beijing
New World Department Store | (T) +86 10 67080055 | (F) +86 10 67081690 | (E) [email protected] | (W) www.nwds.com.hk/html/schi/index.aspx | (A) Chongwenmen Waidajie No. 3, Chongwen District, Beijing
Taikoo Li Sanlitun South | (T) +86 10 65360564 | (F) +86 10 65360529 | (E) [email protected] | Taikoo Li Sanlitun North | (T) +86 10 65360367 | (F) +86 10 65360529 | (E) [email protected] | (W) www.taikoolisanlitun.com/eng/Pages/index.aspx | (A) 10/F, Zhong Yu Plaza, No. 6A Gongtibei Road, Chaoyang District, Beijing
The Place | (T) +86 10 65871153 | (W) www.theplace.cn/EngThePlace/Eindex.aspx | (A) 9 Guanghua Road, Chaoyang District, Beijing
Phoenix Galleria | Contact: Mr. HAO Jing | (T) +86 10 84367788 | (M) +86 18600650027 | (E) [email protected] | (W) e.weibo.com/bjgalleria | (A) Bldg 24, Yard 5A, Shuguangxili, Beijing
E-Commerce Beijing S.F. Co., Ltd. 21/F, City Champ Building, No.12 Tai Yang Gong Zhong Lu, Chao Yang District, Beijing Contact: Ms. MIAO Yujing, Purchasing Manager of Purchasing Dept. (M) +86 137 2004 5590 (T) +86 10 5234 8789 (E) [email protected] Ms. Milly SU, Purchasing Specialist of Purchasing Dept. (M) +86 138 1039 6455 (T) +86 10 5234 8946 (E) [email protected] (F) +86 10 5234 8700 (W) www.sfbest.com Beijing Tianxuming Trading Co. Ltd B0601, Dacheng International Center, No. 78 Dongsihuan zhong Road, Chaoyang District, Beijing. (T) +8610 59626076 (F) +8610 59626010 (E) [email protected] Contact: Mr. Zhang Zhiyong (E) [email protected] (W) www.1688.com/company/firejohn.html
Chocolate Market in China | december 2014 22
Jenny Lou’s | (T) +86 10 65065126 | (F) +86 10 65065126-604 | (E) [email protected] | (W) www.jennylou.com.cn/index.php | (A) RM 0715, Richen International Center, No. 13 South Agriculture Exhibition Center Road, Chaoyang District, Beijing
BHG | (T) +8610 65981842 / 59359247 / 57391823 | (F) +8610 59359248 | (E) [email protected] | (W) www.beijing-hualian.com | (A) Rm. 805, Tower C, Sanlitun Soho, Chaoyang District, Beijing
OLE | (T) +86 10 65871293 (in The Place) | (T) +86 755 86298208 (HQ in Shenzhen) | (E) [email protected] | (W) www.crvole.com.cn/ole/ | (A) China Resource Vanguard Mansion, Shuibeierlu No. 27, Luohu District, Shenzhen (Headquarter)
Sunrise Duty Free Store | (F) +86 10 64542885 | (E) [email protected] | (W) www.sunrisedutyfree.com/english/ | (A) Airport Garden Hotel, Beijing Capital International Airport, Beijing
II. Shanghai Jurisdiction – Central & East China
Shanghai TED Foodstuffs Development Co., Ltd. Add: Building No.1, No 237 Xi Tai Road, Xuhui, Shanghai 200232 Tel: 0086.21.5409.6600 Fax: 0086.21.6472.6863 Contact person: Mr. Wenzhong Wei, General Manager Email: [email protected] Contact person: Ms. Jo Chen, Vice Manager Email: [email protected] Contact person: Ms. Chris Shi, Import department Email: [email protected] Website: www.eurocity.com.cn Shanghai Sugar Cigarette & Wine Group Co., Ltd. Product: drink, chocolate, milk powder, beer, wine Agent: Nestle, Dole, Wyeth, Fonterra Add: 620 Damuqiao Road, Shanghai 200032 Tel: 0086.21.6418.8188 ext.421 Fax: 0086.21.6418.9932 Contact person: Ms. Xiaojie Luo GSM: +86 13701936330 Email: [email protected] Website: www.sscw.com.cn Shanghai First Food Co., Ltd Note: They are specialized in introducing foreign products to their shop in Shanghai CBD. Add: 720 East Nanjing Road, Shanghai 200001 Tel: +86 21 6322 2777 Fax: +86 21 6352 5580 Contact person: Mr. ZHAO Yan Cheng, Purchasing Manager GSM: +86 13501813171 Email: [email protected] Website: www.firstfood-cn.com/ www.firstfoodmall.com Goodwell Shanghai Co., Ltd. Add: Rm 2003 Mingshen Centre Bldg., 3131 Kaixuan Road, Shanghai Tel: 0086 21 6086 3200 ext. 3235 (Angel) Fax: 0086.21.6480 4722 Contact person: Cecily Email: [email protected] Contact person: Ms. Angel Guo Email: [email protected] Contact person: Ms. Chris XU, Marketing Category Manager Tel: +86 21 6086 3200 / 6086 3214
Chocolate Market in China | december 2014 23
Email: [email protected] Website: www.goodwellchina.com/?mod=home&submod=&id=&lang=en Henghui Int'l Trading Co., Ltd. / Glory Light International Ltd Add: Room 1801A, 316 Jiang Gong Road, Hangzhou, Zhejiang 310012 Tel: 0086.571.8673.9481 Fax: 0086.571.8673.9482 Contact person: Mr. Jianzhi Jiang, Marketing & Business Manager Email: [email protected] [email protected] Website: www.hzhuifa.com.cn JCOF (Shanghai) International Trading Co., Ltd Add: 11F, No. 85 Ouyang Road, Shanghai 200080 Tel: 0086.21.6521.8798 Fax: 0086.21.6507.2091 Contact person: Mr. Hongyi Zhang, Sales Manager Email: [email protected] Website: www.jcofsh.com Shanghai Sims Trading Company Limited Add: 20F, Enterprise Square, 228 Meiyuan Road, Shanghai 200070 Tel: +86 21 6086 3657 Fax: +86 21 6381 1726 Contact person: Mr. Robert Ren, Business Development Manager GSM: +86 135 8580 3679 Email: [email protected] Website: www.simstrading.com.cn Shanghai Good Option Food Co., Ltd Add: Rm H, 22F Heyi Mansion, 420 Jiangning Road, Shanghai 200041 Tel: 0086.21.6271.3687 Fax: 0086.21.6271.1941 Contact person: Mr. David To, General Manager GSM: 86 13817389098 Email: [email protected] Website: www.shgoodoption.com Shanghai Foodstuffs Import & Export Corp. Add: 8-17/F, Aerospace Building, 525 Si Chuan Bei Lu, Shanghai 200085 Tel: 0086.21.6321.6233 Fax: 0086.21.6329 1730/6357.3260 Contact person: Mr. Xinming Liu Email: [email protected] Website: www.shfiec.com Ms. Chen Wen (who in charge of imports of INZA milk from Belgium) Tel: 021-63572876 Mob: 13701736973 Mail Address: [email protected] Pinlive (Shanghai) Foods Co.,Ltd Add: Room 308, No.10 Building, 652 Changshou Road, Shanghai 200060 Tel: 0086.21.5186.3006 ext.8049 Fax: 0086.21.5101.2046 Contact person: Contact person: Rebeca Xu Email: [email protected], [email protected] Website: www.kuichun.com Shanghai Mint Int'l Trading Co., Ltd. Add: 185 AoNa Road, Waigaoqiao Free Trade Zone, Shanghai 200131
Chocolate Market in China | december 2014 24
Tel: 0086.21.5866.5251/58681126 Fax: 0086.21. 60911211ext0693 Contact person: Ms. Jie Yin, General Manager Email: [email protected] Website: www.mintcn.com Shanghai Yuan Yi Import & Export Co., Ltd. Add: Unit E2of No. 63 Building, Lane 3188, Xiupu Road, Pudong, Shanghai Tel: 0086.21.6089.1780 Fax: 0086.21.6089.1787 Contact person: Ms. ZHAO Jing, Vice General Manager GSM: +86 139 6812 8128 Email: [email protected] Ms. Scarlett Chen, Import Assistant Ms. Anna Yu, Operations Manager Website: www.yyimportfood.com/ Vandergeeten / EG Distriselecta Company Add: Suite 720, KIBS, No. 928, Xikang Street, Jing An, Shanghai 200040 Tel: 0086.21.3227.0086 Fax: 0086.21.3227.0218 Contact person: Mr. Xiaoning Yu, General Manager Email: [email protected] GSM: +86 138 0116 4519. Website: www.vdgcn.com Leading Euro Food Add: Room 201, Building No. 6, 222 Longcao Road, Shanghai Tel: +86 21 62420230 Fax: +86 21 62420230 Contact person: Mr. WANG Wei GSM: +86 138 1779 2598 Email: [email protected] Website: www.berrytree.com.cn SHANGHAI HAMP IMPORT & EXPORT TRADING CO., LTD Add: Room 1404, No.1281 Dingxi Rd, ZhaoYi Building, Shanghai 200050 Tel: +86 21 52389957, 52387797-8003 Fax: +86 21 62400599 Contact person: Ms. Jane Yan Email: [email protected] Website: www.kellen-hamp.com.cn Angliss Shanghai Food Service Limited Add: 4F, Block B, No. r Building, No.1 Hongqiao Headquarters, No. 100 Zixiu Road, Shanghai Tel: +86 21 6073 2060 Fax: +86 21 6073 2050 Contact person: Ms. Cherry GUO, Purchasing Assistant GSM: +86 139 1857 6286 Email: [email protected] Gateway to China (GTC) Contact person: Ms. Alina Yuan (merchandize supervisor) GSM: +86 137 6155 0769 Email: [email protected] Mr. Paolo Clemente GSM: +39 0163 1902 918 Email: [email protected] www.unieclub.com
Chocolate Market in China | december 2014 25
Shanghai Rive Gauce International Trading Company Add: 17D, 420 Jiangning Road, Shanghai 200041 Product: biscuit, honey, beer, chocolate Tel: +86 21 3256 8028 Fax: +86 21 3256 8029 Email: [email protected] Website: www.rivegauchesh.com Yihaodian Add:3A Floor, 1155 Fangdian Road Pudong, Shanghai 201204 Tel: +86 21 51796677 Ms. Shirley Xue, Sourcing Manager GSM: +86 186 1656 3057 Email: [email protected] Website: www.yihaodian.com Shanghai Sweets International Co., Ltd Add: 5F, No.1107, West Guangfu Rd, Putuo District, Shanghai Tel: +86 21 6070 9000 / 60702805 Fax: +86 21 6070 2810 Contact person: Ms. Serena WU, Purchasing Specialist of Import Purchasing Dept. GSM: +86 155 0216 9848 Email: [email protected] Website: www.esweets.cn Major retailers in Shanghai where premium chocolate is sold (department stores - supermarkets - gourmet stores - chocolate stores - duty free): JINJIANG DICKSON CENTER ADD: 400, Chang le Road, Shanghai CONTACT: Mr. Gu Yin Hai / Ms. Doreen Wang TEL: 86 21 6472 6888 ext 461 FAX: 86 21 6472 1502 E-MAIL: [email protected] URL: www.shjjd.com Mei Long Zhen ISETAN Add: 1038 Nanjing West Road, Shanghai Tel: +86 21 6272 1111 / 62189148 Contact person: Ms. YU GSM: +86 138 1656 4733 URL: http://www.westgatemall.com.cn/ CONTACT: MR. ZHOU Hao E-MAIL: [email protected] PLAZA 66 ADD: 1266, Nanjing Road West, Shanghai TEL: 86 21 3210 4566 EXT 151 FAX: 86 21 6279 0887 E-MAIL: [email protected] URL: www.plaza66.com/en/home.aspx JIUGUANG PLAZA ADD: 1618, NANJING ROAD WEST, SHANGHAI TEL: 86 21 3217 4838 EXT 5700 FAX: 86 21 6288 2705 CONTACT: MS. ZHAO OR MR.WANG E-MAIL: [email protected] URL: www.jiu-guang.com/shanghai/
Chocolate Market in China | december 2014 26
CITIC SQUARE ADD: RM 901, 1198, NANJING ROAD WEST, SHANGHAI TEL: 86 21 6218 0180 EXT 313 FAX: 86 21 5298 4800 CONTACT: MS. WANG E-MAIL: [email protected] URL: www.citicsquare.com/display.aspx SHANGHAI INTERNATIONAL FINANCE CENTRE ADD: 8 CENTURY ROAD, SHANGHAI TEL: 86 21 6311 5588 E-MAIL: [email protected] URL: www.shanghaiifc.com.cn/ SHANGHAI TIME SQUARE ADD: 93 Huaihai Zhong Road, Shanghai 200021 Business office: 8/F, Shanghai Times Square Office Tower, 93 Huaihai Zhong Road, Shanghai 200021 TEL: +86 21 6391 0691 ext 851 FAX: +86 21 6391 0314 URL: www.shtimessquare.com/main.php Hua Lian Commercial Building Co., Ltd. Add: 501 Zhangyang Road, Pudong, Shanghai 200120 Tel: +86 21 5836 3636 Fax: +86 21 5836 0558 URL: www.bldybbb.com/ , http://www.bailiangroup.cn/ Email: [email protected] Le Printemps – Shanghai (New World Department Store China Limited) Add: 939-947 Huaihai Middle Road, Shanghai 200020 Business Office: 5/F, Youyou International Plaza, No. 76 Pujian Road, Pudong New District, Shanghai 200127 Tel: +86 21 5094 1888 Fax: +86 21 5094 3883 Email: [email protected] URL: www.nwds.com.hk/html/eng/index.aspx Parkson Shopping Center Add: B1, Supermarket office, 889 Tianshan Road, Shanghai 200020 Tel: +86 21 3258 0562 GSM: +86 134 8226 9354 Contact: Mr. Du Email: [email protected] URL: www.parkson.com.cn/index.php No.2 – Novel Department Store Add: 887 Huaihai Zhong Road, Shanghai 200020 Tel: +86 21 6473 2828 Fax: +86 21 6467 3828 Email: [email protected] URL: www.huaihai-group.com.cn/huaihai/zypp/userobject1ai95.html Shanghai New World Co., Ltd Add: 2 Nanjing West Road, Shanghai 200003 Tel: +86 21 6358 8888 Fax: +86 21 6358 2185 Email: [email protected] URL: http://www.newworldcoltd.com/ Super Grand Mall Add: 168 Lujiazui West Road, Pudong, Shanghai 200120
Chocolate Market in China | december 2014 27
Tel: +86 21 6887 7888 Fax: +86 21 6887 1199 Contact: Mr. Sun GSM: +86 138 1802 5525 Email: [email protected] URL: www.superbrandmall.com/index/index_en.asp City Shop Add: Room 1701, No. 1469, Kang Ding Road, Shanghai Tel: 86 21 6232 7070 Fax: 86 21 6232 2177 Contact person: Ms. Sherry Xie, Import & Export Manager Mr. CUI Yixiong, General Manager Email: [email protected] Website: www.cityshop.com.cn Carrefour Add: No. 268, South Shui Cheng Road, Changning District, Shanghai TEL: 86-21-38784500*711 FAX: 86-21-68819712 Contact person: Ms. Doreen Wei ,Import Product Dept , National Consumer Goods Division Email: [email protected] Website: www.carrefour.com.cn Hong Kong Metro Group Purchasing International Co., Ltd Shanghai Office Add: MGB, 2F, Metro Head Office Building,1425 Zhenbei Road, Shanghai 200333 Tel: 86 21 2207 6126 Fax: 86.21.2207 6126 Contact person: Ms. Wendy MAO, Purchasing Manager of Food Deparment Email: [email protected] Website: www.metro.com.cn MCCI Asia., Ltd. (Member of Metro Group) Add: 1425 Zhenbei Road, Shanghai 200333, China Tel: +86 21 2207 8670 Fax: +86 21 2207 6610 Contact person: Hiufan TSANG, Offer Management Department Email: [email protected] Web: www.metro-cc.com Orient Shopping Centre Ltd Affiliated to Shanghai Bailian Group Holding Co., Ltd, Merchandising and Purchasing Department Address: 800 East Nanjing Road, Shanghai 200030 Tel: 86.21.6322 3344 ext. 66128 Fax: 86.21.6361 1115 Contact person: Mr. Zhang Rongji, Purchasing Manager GSM: 86 139 0187 3222 Email: [email protected] Website: www.bailiangroup.cn/ Shanghai First Food Co., Ltd Note: They are specialized in introducing foreign products to their shop in Shanghai CBD. Add: 720 East Nanjing Road, Shanghai 200001 Tel: +86 21 6322 2777 Fax: +86 21 6352 5580 Contact person: Mr. ZHAO Yan Cheng, Purchasing Manager GSM: +86 13501813171 Email: [email protected] Website: www.firstfood-cn.com/ www.firstfoodmall.com
Chocolate Market in China | december 2014 28
Wal Mart Address: 252-262 Linyi North Road, Pudong, Shanghai Tel: 86.21.63132110 Contact person: Mr. WU Ning, Purchasing Department of Imported Food Email: [email protected] Website: www.wal-martchina.com Sogo Mall Fresh Mart Add: 1618 Nanjing West Road, Shanghai Tel: 86.21.3217.4838 (You can ask operator to transfer to supermarket) Fax: 86 21 6288 3060 Contact person: Mr. Sky ZHANG, Purchasing Department Email: [email protected] Website: www.jiu-guang.com Ole Chengdu Add: B106, B1, Chengdu Mixc, No. 8, Shuangqing Road, Chenghua District, Chengdu Tel: +86 28 6212 7768 Fax: +86 28 6426 0788 Contact: Mr. Andy YANG, GM of Ole Chengdu Mixc Branch GSM: +86 1588 1028 758 Email: [email protected] Website: www.crvanguard.com.cn III. Guangzhou Jurisdiction – South China
Be.China(广州中比进出口有限公司) Rm. 602-603, block A, Landmark Canton Hotel, No.8 Qiaguang Road, Yuexiu District, Guangzhou, 510000 T: 86 20 83328352, F:86 20 83328352, E: [email protected], W:www.be-china.com.cn
Guangzhou Zhaohui Trade Co.,Ltd (广州兆惠贸易有限公司), Contact : Ms. HUANG Room 1006, North Tower, Yuexiu City Plaza, No.445, Dongfeng Zhong Road, Guangzhou, 510045 T: 86-20-83604782, 13808898878, F: 86-20-83604762, E: [email protected], W: w57628.ubn.cn/
Guangzhou Weisen Import & Export Trading Co. (广州市唯森进出口贸易有限公司) Contact: Mr. ZHANG Donghai Room 1310, Sanyi International Food Centre, No. 738 Zengcha Road, Baiyun District, Guangzhou, 510165 T: 86-20-81791299, 13332869079, F: 86-20-81791299, E: [email protected], W: www.eubeer.com.cn
Guangzhou Pure Taste Import.& Export. Co.,Ltd (广州纯味进出口有限公司) Contact: Mr LI Shanxiang Room 12B02,Zhengfang Building, No. 308, Da De Road, Yuexiu District, Guangzhou, 510000 T: 86-20-83317151, F: 86-20-83300550, E: [email protected], W: www.gzcw888.com
Guangzhou Angliss Food Co., Ltd. (广州安得利福斯食品有限公司) Contact: Ms Sunny CHEN Unit 01-08, 25/F, Jia Xing Square, 22 Bai Yun Road, Guangzhou, 510000 T: 86-20-83235497 ext: 809, F: 86-20-83235446, E: [email protected], W: www.angliss.com.hk
Guangzhou Mutrade Trading Co., Ltd. (广州市美全商贸有限公司) Contact: Ms. Nicole LEUNG Room 1203, Hui Ai Building, 200 Zhong Shan Liu Road, Guangzhou, 510180 T: 86-20-81086761, F: 86-20-81086715, E: [email protected], W: www.mutrade.com.cn
Shenzhen Kong Shan Wang Tat Industries & Trade Co., (深圳江山宏达工贸有限公司) Contact: Ms. OU Room 528, Bao Feng Building, Dong Men Nan Road, Luo Hu District, Shenzhen, 518001
Chocolate Market in China | december 2014 29
T: 86-755- 82230182, F : 86-755-82230184, E: [email protected], W: www.szjshd.com
Shenzhen World Get Trading Co., (深圳市世卓商贸有限公司) Contact : Ms. Sardonna LEE 4A/F, Zhen Tong Building, Huali Road, Luohu Distrit, Shenzhen, 518003 T: 86-755-82288361, F: 86-755-82288363, E: [email protected], W: www.worldgetfoods.com
Shenzhen Gan He Trade Co., (深圳市甘和贸易有限公司) Contact: Mr. XIAO Room 201, Block 1, Xiao Tao Yuan Industrial Park, Bao Dan Lu, Long Gang, Shenzhen, 518114 T: 86-755-22167535, F: 86-755-22246092, E: [email protected], W: www.ganhetrade.com
Shenzhen LZ Trading Pty Ltd. (深圳市澳林嘉进出口有限公司) Contact: Ms. Layla Yang Room 808, Yi Hua Building, Zhu Zi Lin, Fu Tian District, Shenzhen, 518040 T: 86-755-8204 6973, F: 86-755-83542020, E: [email protected], W: www.lztrading.cn
Shenzhen Long Chi Industrial Co. (深圳龙驰实业有限公司) Contact: Ms. Vicky Room E, 22nd Floor, South Flat, Parkway Mansion, No. 3019, Sun Gang East Road, Shenzhen, 518022 T: 86-755-25933963, F: 86-755-25933862, E: [email protected] / [email protected], W: www.longchi.com.cn Major retailers in Guangzhou where premium chocolate is sold (department stores - supermarkets - gourmet stores - chocolate stores - duty free):
Jiady Co. (自由自在休闲食品运营总部) Contact: Ms. JIA Hongyan Zone A1, Industrial Zone No. 2, Changhong Village, Junhe Street, Baiyun District, Guangzhou, 510440 T: 86-20-86243488, F: 86-20-86243807, E: [email protected], W: www.jiady.com
New Zealand Products (HK) Ltd. (纽西兰全接触有限公司) Contact: Mr. Kelvin SIT 13#, Tiyu Xi Road, Tianhe District, Guangzhou T: 86 13829773038, 852 25871188, F: 86 20 83604762, E: [email protected], W: www.nzfocus.com.hk
Excellente Food Zhuhai Products Ltd. (超然食品珠海有限公司)
Contact：Mr. LI No. 60-62 LianAn Road Gongbei Zhuhai City, Guangdong
T: 86 756 8891773, F：86 756 8891783， E: [email protected], W: www.excelentegroup.com
Walmart China, Import Sourcing - Supercenter Merchandising (沃尔玛超市) Contact : Ms. Alison FAN 2-5/F, Tower 2 and 1-12/F, Tower 3, SZITIC Square, 69 Nonglin Road, Futian District, Shenzhen, 518040 T: 86 755 21512772, F: 86 755 21510603, E: [email protected], W: www.wal-mart.com
AEON South China Co., (永旺华南商业公司) Contact: Ms. Kira LI 12th Floor, Tower A, Shen Fang Plaza, No. 3005, Ren Min Nan Road, Luo District, Shenzhen, 518001 T: 86 755 82215555 ext: 269, F: 86 755 82215682, E: [email protected], W: www.aeon.info/en/
Walmart China, Import Sourcing - Supercenter Merchandising (沃尔玛超市) Contact : Ms. Alison FAN 2-5/F, Tower 2 and 1-12/F, Tower 3, SZITIC Square, 69 Nonglin Road, Futian District, Shenzhen, 518040 T: 86 755 21512772, F: 86 755 21510603, E : [email protected], W : www.wal-mart.com
Chocolate Market in China | december 2014 30
AEON South China Co., (永旺华南商业公司) Contact: Ms. Kira LI 12th Floor, Tower A, Shen Fang Plaza, No. 3005, Ren Min Nan Road, Luo District, Shenzhen, 518001, China. T: 86 755 82215555 ext: 269, F: 86 755 82215682, E: [email protected], W: www.aeon.info/en/
Corner’s Deli (每一角落超市) Contact: Ms. SUN 5F, Mid-tower, Shui Li Chu Yun Bu, No. 152 Tian Shou Road, Tian He District, Guangzhou T: 86 20 87554200, 66670969-801, F: 86 20 87558272, E: [email protected], W: www.corner-s.com
OLE- China Resources Vanguard (万佳) Contact: Mr.WANG Jiliang-Purchase Department(Food) 1F Huan Dao Yi Yuan, No. 1099 Hua Li Road, Luohu District Shenzhen, 518114, China
T: 86 755 22352952, M:86 13417316685, E:[email protected]， W: www.crvole.com.cn/ole/
PARKNSHOP China-FMCG IB,Trading (百佳超市) Contact : Ms. Rachel LIU 10th Floor, Bao Feng Building, No. 2008, Dong Men Nan Road, Luo Hu District, Shenzhen, 518001 T : 86-755-25192348, E : [email protected], W : www.parknshop.com
Guangzhou Friendship Store(广州友谊) Contact: Mr. KANG No. 369, Huanshi East Road, Guangzhou, 510095, China T:86 20 83483276, F: 86 20 83482411, E: [email protected], W: mall.cgzfs.com/
Guangzhou Grandbuy Co. (广州百货商店) Contact: Mr. WU 12, Xi Hu Road, Guangzhou, 510000, China T: 86 20 83322348, E:[email protected], W: www.grandbuy.com.cn
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