COMPETITION

MAIN COMPETITORS

Apareja: Serves halo-halo within coconut shell, with caramelized fruits such as jackfruit,

sweet potatoes and banana (saba) and mixed with milk, crushed ice, and buko strips.

Ube ice cream and leche flan are placed on the top. It is located along the highway of

Brgy. Saravia. The price of halo-halo per serving is 65 pesos.

Chowking: Serves halo-halo with the mixture of milk, cushed ice, kaong, nata de coco

with colors of green and red, sweetened beans, macapuno, and ice. Ube ice cream and

leche flan are placed on the top. It is located at KCC Mall of Marbel. The price of halo-

halo per serving ranges from 65-85 pesos depending on the size and the number of

scoops of the ice cream.

Mang Inasal: Serves halo-halo with the mixture of creamy milk, crushed ice, sweetened

beans, caramelized bananas and macapuno. Ube ice cream and leche flan are placed

on the top. It is located at Ace Centerpoint, City of Koronadal. The price per serving

ranges from 45-65 pesos depending on the size of the order.

Razons: Its halo-halo is known for its pino crushed ice. It is a mixture of only

caramelized bananas and macapuno. Leche flan is placed on top. It is located at KCC

Mall of Marbel. The price per serving is 65 pesos.

COMPETITIVE EDGE

CHOLO maintains a competitive edge in several significant areas:

The location of the business puts it into close proximity to substantial populations

of students from Notre Dame of Marbel University and residents of Pantua,

Koronadal City.

The owners who have been students of Notre Dame of Marbel University for 5

years are already knowledgeable of the wants of the students for they have

experience of being students and have observed the wants of their fellow students.

The owners are fond of eating halo-halo and have tasted different kinds of halo-

halo on different places, thus, they have the idea on what are the ingredients that

would create a delicious halo-halo dish with a twist, and that is CHOLO (chocolate

halo-halo).

The owners will create a comfortable, fun environment wherein the customers

can be able to relax and at the same time enjoy while eating their halo-halo.

The customers will be treated carefully and respectfully by servers and staff, who

always have smiles on their faces and stop at nothing to make sure the customers

are happy.

The owners ensure that the kitchen where the halo-halo is prepared is properly

sanitized and have the appropriate equipment where the ingredients are stored in

order to avoid spoilage.

The major ingredients of CHOLO’s halo-halo are unique and cannot be seen or

tasted from the halo-halo of the competitors.

 

PRODUCT

Features

The halo-halo will be served in a medium-sized glass bowl.

The main ingredients of CHOLO halo-halo are the following:

Ice cream (Chocolate/Vanilla) Brownies

Caramelized banana and jackfruit Fresh melon

Chocolate sticks Chocolate chips (toppings)

Chocolate syrup Creamy milk

Crushed ice Sago

Most of the main ingredients such as the chocolate syrup, ice cream, and brownies are

home-made. The banana, jackfruit and melon are produced and harvested from the

farm of the owners. The chocolates used for chocolate chips, sticks and syrup are

delicious and of quality. The sago and creamy milk are ordered from trusted suppliers.

Benefits

The cravings for halo-halo of the customers will surely be satisfied. The

customers will surely love the excellent combination of CHOLO’s halo-halo dish with a

twist. The customers need not to go outside Koronadal City just to try a new and unique

halo-halo dish. They can surely say that the money they paid for each order is worth it.

CUSTOMERS

Our targeted customers are the following:

Notre Dame of Marbel University students: Notre Dame of Marbel University is

located at Alunan Avenue, Koronadal City. It has two gates where the students could

pass. One is located at Alunan Avenue and the other one is located at Pantua Village.

The number of students enrolled at NDMU is approximately 3,000 and the age ranges

from 16-22 years old. The favourite past time of the students during their break time is

eating comfort foods such as desserts, shakes, ice cream and street foods.

High School students from Notre Dame-Siena School of Marbel: ND-SSM is also

located at Alunan Avenue, Koronadal City. The number of High school students from

ND-SSM is approximately 1,500 and the age ranges from 12-16 years old. Teenage

year is the age where the children wanted to explore new things. ND-SSM students are

frequently seen at tea shops at Pantua Village. They seek for a place where they could

cool down and bond as a group.

Boarders of Pantua Village: They are composed of professionals and students who

are boarding at Pantua Village. There are approximately 500 of them and the age

ranges from 16 and above. Their numbers increase especially during class and working

days. During their free time, they find relaxation by eating food from restaurants, tea

shops and other stalls at Pantua Village.

Residents of Pantua Village: The approximate number of the residents of Pantua

Village is 1,000. They are composed of people with different age groups (from children

to old people).

The people of Koronadal: They are those people who wish to try and have cravings for

a new halo-halo dish and those who are dessert lovers.

CHOLO could attract our target customers by offering unique and delicious halo-halo

dish which will surely fit their taste.

Friendly and professional service and a relaxing place where our customers could eat

their halo-halo and could connect with their friends online or make researcher through

wi-fi connection are also being offered.

The location of the business can be easily reached by the target customers.

NICHE