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Christian Brooks19th October 2005
Keep your data clean
Agenda
QAS
Data management
Capturing, cleaning and maintaining data
Summary & questions
QAS - Company Overview
Address management and data accuracy solutions
£50m turnover
Over 9,000 customers worldwide
600 B2B Customers
Wholly owned subsidiary - Experian
Partner Solutions
Agenda
QAS
Data management
Capturing, cleaning and maintaining data
Summary & questions
Priorities
Over 80% of organisations say inaccurate data costs them money
Source: NOP World research and Royal Mail
Why “Maintain” Customer Data?
Data Quality has an impact on the ability to:
Supply product or service
Maintain & improve efficiency
Generate future sales
Support brand & meet legislation
Support decision making
Improved customer perception
QAS – B2B Customers
“Using QuickAddress improves my agents efficiency and performance, increasing profitability and reducing cost. QuickAddress ensures we retain correct customer details, the future use of which improves sales opportunities. Moreover QAS will integrate with my systems the way I want it."
Carol Rogerson, Managing Director, Direct Dialog
Agenda
QAS
Data management
Capturing, cleaning and maintaining data
Summary & questions
QAS – Data Management
Three Principles of Address Data Management
Capture
Fast & accurate collection of name and address data through ALL channels into the organisation
Clean and maintain
Correct, complete, update and standardise name and address information across your business
Suppress & enhance
Identify those who can’t or don’t want contact, profile to concentrate on those who will be responsive
Data Capture
Capturing Data
Speed and efficiency gains
10,000 addresses captured
1 minute per address entry saved
167Hours
21 Days / 1 Working Month
Cleaning & Formatting
Accurate address :
Scandic Credit & Commerce Limited
G West Rhodes
Brazennose House East
Brazennose Street
MANCHESTER
M2 5BL
Inaccurate address :
Scandik Ltd
Brazerhose House, Brazerhose Street
MANCHESTER
M2
Impact of dirty data
www.dmis.co.uk
16% of Recipients will treat Direct Mailings as Junk Mail immediately if addressed incorrectly.
Cleaning and Maintaining Data
QuickAddress Batch with Business Data
Product Overview
Cleaning and Maintaining Data
QuickAddress Batch with Business data
Cleansing
Experian National Business Database
Formatting
Any format
Standardisation across databases
Cleaning and Maintaining Data
Cleaning and Maintaining Data
Enhancing Data
Appending data to address records
Telephone Numbers (TPS)
Fax Numbers (FPS)
Experian URN
Employee Numbers
Location Type
SIC Codes
Cleaning and Maintaining Data
Data Audit Available
Cleaning and Maintaining Data
Professional Services
Installation & configuration
Integration services
Training
Migration Services (audit, merge, clean)
Solution accreditation
Bespoke data builds
FAQ’s
Where do I go from here?
How long will this take?
Will it integrate into our system?
How much resource will we need?
What is the cost of this?
In Summary
QASData integrityQuickAddress Pro with BusinessQuickAddress Batch with BusinessEase of useSpeedAccuracySupport
