Christine Cromarty Business Proposal

8/8/2019 Christine Cromarty Business Proposal

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Business Proposal WorkshopBusiness Proposal Workshop

Session OverviewsSession Overviews

Christine CromartyChristine Cromarty

Using the Methodology ofNoel J Lindsay and Gail L. Geronimos, Achaeus Holdings Pty Ltd

School of Business, Bond University


2/16

Session 1Session 1 -- Introduction and OverviewIntroduction and Overview

Understanding the Winning Business Proposal/Why is itso important?

Framework What the whole Proposal Will Look Like

How the Workshop will Work

Allocate Tasks


3/16

Session 2Session 2 -- The Offer (if applicable)The Offer (if applicable)

How much money required, the type of finance required (debt and/or equity)and the timing of capital drawdowns

Purpose of the funds required

Details of how the money will be used

In the case of equity finance, what equity in the venture is offered or in thecase of debt finance, what collateral is provided

In the case of equity finance, the terms of financing including possible clawback strategies

What hurt money is/has been provided by the entrepreneurs

How repayments for debt financing and any dividend payments for equityfunding will be met

In the case of equity funding, exit agreements/harvest strategies proposed for

the investor

Any merger/acquisition potential

Business valuation and basis for the valuation

The number of board positions available for the financier (if any), and

Anything else relevant to the financing decision


4/16

Session 3Session 3 -- The OpportunityThe Opportunity

Why there is an opportunity

What characterizes the opportunity; for example Customer need

Market size

Market growth

Proprietary technology

Sustainable competitive advantage

Excellent fit with the team

Barriers to entry

Forgiving profit margins

Etc.


5/16

Session 4Session 4 -- The Product/ServiceThe Product/Service

Brief description of the product(s)/service(s)including diagrams

Status of the product/service

Description of the intellectual property

Who owns the intellectual property

Description of how the product(s)/service(s) satisfies a need

Unique selling proposition (USP) of the product

Any substitutes for the product(s)/service(s)

Product/service endorsements

Comparison of the main features and benefits of the product compared with

competing products

Brief overview of research and development (R&D) plans

Stage of where the product/service is in the product life cycle


6/16

Session 5Session 5

Overview of the Organization, Vision and MissionOverview of the Organization, Vision and Mission

Registered name

Date of commencement of operations

History of the business

Business activities

Mission statement

Vision statement

Organizational objectives

Founders/entrepreneurial team Milestones achieved by the team

Business structure

External contacts


7/16

Organizational PlanOrganizational Plan

Brief resumes of key staff members

Development of performance standards, measurement andfeedback

Job and work design Occupational health and safety issues

Pertinent industrial relations issues, and

Recruitment and induction strategies

Reward systems

Staff training needs

Staffing requirements now and into the future

Strategies for encouraging innovation in the organization

Training needs analysis

Wages expense details, and

Other relevant human resource issues


8/16

Session 6Session 6 -- Strategic AnalysisStrategic Analysis

External environmental analysis: environmental scan

Macro Environment Analysis (PEST Analysis)

Industry or Competitive Environment Analysis

Key Industry Success Factors

Target Market Analysis

Competitor Analysis

Customer Profile

SWOT analysis


9/16


10/16

Session 8Session 8 -- Development PlanDevelopment Plan

The Plan to Develop Content or ApplicationThe Plan to Develop Content or Application

Team location and layout

Production process and plan

Scheduling

Specs how long to develop, who develops

Who is in the team Project Managers, Programmers,

what type and how long

Equipment needs

Production budget, and

Other relevant development issues


11/16

Session 9Session 9 -- Financial PlanFinancial Plan

Financial history

Underlying assumptions

Financial proformas (profit and loss statements, balance

sheets, and cash flow statements)

Sensitivity analysis

Breakeven point

Key financial statement ratios

Funding and expansion plan

Harvest/exit strategy


12/16

Session 10Session 10 -- Critical Risks and ProblemsCritical Risks and Problems

Listing of critical risks and problems faced by the

business as well as strategies for overcoming those risks

and problems


13/16

Session 11Session 11 -- Executive SummaryExecutive Summary

The purpose of the business proposal

A general statement of the business concept

Why there is an opportunity

Significant product/service features

The market to be served and market potential

Sustainable competitive advantage

A brief description of the team and why each member is important

Development milestones achieved to date A summary of financial results (for example, sales achievement,

breakeven point, sales and profit growth), and

The form and amount of capital required, how it will be used, when it will

be repaid (if relevant), and the return on investment


14/16

Session 12Session 12 -- Elevator PitchElevator Pitch

Bill Gates gets in the Elevator you have 60 seconds to

tell him what you do!

How do you do that??


15/16

Session 13Session 13 -- Action PlanAction Plan

Specific tasks to implement project

Responsibilities

Priorities

Estimated costs

Deadlines


16/16

Session 14Session 14 -- Dont Forget the RestDont Forget the Rest

Putting it all together

Cover Page, Table of Contents, Appendices etc.

Documents

Christine Cromarty Business Proposal