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RESEARCH ON

AWARENESS ANDIMPACT OF

PICTORIAL IMAGESON TOBACCO

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POINTS TO BE COVERED

Problem Definition

Methodology

Research Design Limitations

Results

AnalysisConclusions and Recommendations

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FACTS OF SMOKING

In India, at least 800,000 deaths every year are relatedto tobacco use

It is estimated that India as compared to any other

country will have the fastest rise in tobacco relateddeaths each year.

Tobacco is consumed in a large number of ways indifferent parts of the country

Tobacco smoking accounts for 82% of Chronic

obstructive lung disease in India.

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EXECUTIVE SUMMARY

Warning labels on tobacco products are an

effective way of communicating the consequences

of tobacco

To know whether the smokers and the non smokers

are aware about the pictorial warnings

Awareness about warnings and the effect

of the warnings on habit of using tobacco

through face to face interview.

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PROBLEM DEFINITION

Aim: The research study was aimed to investigate the awareness

and impact of pictorial warnings on tobacco products

Pictorial health warnings are essential in low- literacy, multilingual

society to communicate the risks of tobacco use to consumers

Packaging is one of the effective means to entice a person buy a

product, it can also be effectively used to ensure that the person

stop it

Pictorial warning issue was taken up in tobacco packages:

easy

inexpensive way to show the truth about tobacco consumption

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RESEARCH DESIGN

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LIMITATIONS

40 number of respondents

Sampling in only Malad (west)

Shortage of time

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HYPOTHESIS FORMULATION

Ho : There is no impact of pictorial images

on smoking cigarettes

H1 : There is an impact of pictorial images

on smoking habits

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RESULTS

Q1) Have you seen any advertisements of the tobacco

products?

yes82%

no18%

Advertisements of tobaccoproducts

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Q.4 Which of this influence you most in the

particular advertisement have you seen?

0

5

10

15

20

25

30

Images Tagline

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Q.6) Are you aware about the ill effects of smoking?

100%

Aware of ill effects

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Q11) Does pictorial warning help to quit the

habit?

42%

58%

Yes No

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RECOMMENDATIONS AND CONCLUSIONS

A large numbers of people are aware about thestatutory warnings and pictorial warnings

They are not making a major impact on theconsumer behaviour in consuming the tobaccoproducts.

We recommend that pictorial warnings and theconsequences should be publicised moreeffectively