CII AA GATEWAY

Certificate Program on Entrepreneurial Skill Development

CII Affirmative Action Gateway

CII AA GATEWAY

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CII AA GATEWAY

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CII AA GATEWAY

CII AA GATEWAY

Example: Customers Pay low price for a basic ticket, But the overall cost is increased by ‘Add-on’ extras such as Credit card fees, food, and baggage charges

CII AA GATEWAY

Example: amazon.com, Internet based consumer referral system, It collects commission on sales.

CII AA GATEWAY

Example: Body Shop, absence of glamourous ad campaigns, low marketing budget, selling environmental friendly containers, using natural Ingredients.

CII AA GATEWAY

Example: ebay.com, people and businesses sell wide variety of goods and services worldwide through this site. 2 billion auctions taken place in eBay

CII AA GATEWAY

Example: Twitter users receive a free sample of the products or special offers when they tweet information about the company, 550 million users supported till now.

CII AA GATEWAY

Example: DELL was the first company to employ Build to employ Strategy in the 1980.

Customer

Order with Payment

Order pushed to Production

Assembling Testing Packaging Delivered

to customer

CII AA GATEWAY

Example: KFC Opened restaurant's in Shell petrol stations. Soon customers were refuelling not only their cars but also their bodies. .

CII AA GATEWAY

Pebble Technology

Example: Pebble Technology, Crowdfunding for the Pebble smartwatch on Kickstarter has reached $20 million .

people KICK- STARTER 5% Commission

Exposure

Exposure

Reward

Funding and Reputation

CII AA GATEWAY

Example: Threadless inviting all over the word to submit t-shirt Designs, then they will make and sell top rated t-shirts.

CII AA GATEWAY

Example: Payback loyalty program, For every cent spent, customers are credited with points which can be redeemed against cash, products etc..,

CII AA GATEWAY

Example: Internet Banking By banks nowadays.

CII AA GATEWAY

Example: Amway is the American marketing corporation specialising in the direct sale of beauty, healthcare and homecare products..

CII AA GATEWAY

Example: amazon is first a brick-and mortar store and then it came to online .

CII AA GATEWAY

Example: Starbucks offers a series of features, products and services that together make for the unique Starbucks experience(e.g. WiFi, relaxing music , a cosy atmosphere and comfortable furniture.

CII AA GATEWAY

Example: Switzerland’s national railway company Swiss federal railways(SBB) introduced an annual season ticket based on the flat rate concept in 1898, Which is still operative over a century year.

CII AA GATEWAY

Example: Mobility Car Sharing Company operates on the basis of short term leasing of cars by Individual Users.

CII AA GATEWAY

Example: fast food giant McDonald’s reached worldwide fame through with its self service restaurant chain.

CII AA GATEWAY

Example: Giving Basic service for free and then offer premium priced value added service

CII AA GATEWAY

Example: Toyota has become synonymous with the implementation of Push strategies. JIT, TQM, Kanban, minimising of cycle time

CII AA GATEWAY

Example: IBM Survived because of the conversion from straight product vendor to a solution oriented service provider

CII AA GATEWAY

Example: Google has become one of the biggest brokers in the online advertising business.

CII AA GATEWAY

Example: Pc manufacturers agreed to advertise Intel Processors on their Pc’s in exchange for intel paying some of their advertising costs.

CII AA GATEWAY

Example: ford began to manufacture many of the components it had previously sourced externally, In order to mass produce its vehicle more efficiently before

CII AA GATEWAY

Example: PayPal, a subsidiary of eBay, is an exceptionally successful layer player which focuses on online payment, offering various services in domain.

CII AA GATEWAY

Example: Apply usage statistics to determine the optimal location for building a new a store

CII AA GATEWAY

Example: Disney licensed the rights to a company in 1930, Which proceeded to produce Mickey Mouse School bags, films, video games, etc..,

CII AA GATEWAY

Example: Nestle coffee machine and patented coffee capsules, which were sold separately by nestle, customers where obliged to buy capsules from Nestle only.

CII AA GATEWAY

Example: 80% of the revenue from 20% of the products offered, YouTube owned by google allows users to upload and share wide variety of videos.

CII AA GATEWAY

Example: Sennheiser is the German manufacturer of High end audio products, Where they provides training and expert knowledge to employees, retailers, customers against technology and process.

CII AA GATEWAY

Example: Levi’s providing customized jean which perfectly fit individual body measurements of customer and colour too rather then providing traditional model.

CII AA GATEWAY

Example: Southwest airlines offered very cheap fares bereft of comforts such a meal service, seat reservations or booking assistance through travel agency. They flew local city peripheries, so lower airport taxes., ford, Mcdonald’s, Supermarket.

CII AA GATEWAY

Example: IBM decided to stop developing its own operating system , Instead it actively participates in advancing the Linux open Source system., P&G connect + develop, Mr Clean Magic Eraser..,

CII AA GATEWAY

Example: Local motors was the first car manufacturer Which allows engineers all around the world to contribute ideas for building new cars. 150 cars sold, only 3% cost incurred than normal manufacturers for developing.

CII AA GATEWAY

Example: Airtel concentrated on its core competencies like marketing, sales and finance. It outsourced other parts of its value chain such as It support to companies such as Ericsson, Nokia, Siemens, and IBM

CII AA GATEWAY

Example: It’s like pay per click model, rather than Charging fixed income for displaying, It depends on the number of times Internet users actually click on the given ad. Insurance companies, car 2Go.

CII AA GATEWAY

Example: Humble Bundle is a website offering online collections or bundles of content such as video games, eBooks, and music for download. The price paid is set by the customer.

CII AA GATEWAY

Example: Airbnb offers users to rent their living space, Private rooms, apartments, castles, boats, and other assets to a wide range of people., zopa.,

CII AA GATEWAY

Example: xerox supplies and maintains the printers, photocopiers and other devices, while customers pay per page printed.

CII AA GATEWAY

Example: Gillete, paraffin lamps , standard oil company, Nespresso.

CII AA GATEWAY

Example: In 1916,Mr Joe Saunders rented his Ford Model T for ten cents he earned per mile. As a clever entrepreneur he soon realised that he could build an entire business around the idea.

CII AA GATEWAY

Example: Apple itunes store designed a principle that any band can upload their albums, so that the revenues will be shared in the ratio of 2:1 from the people who are get paid and downloading.

CII AA GATEWAY

Example: Nissan was imitated by western cars they done reverse engineering they only overcome the failures and mistakes in western models so that they reduced the R&D cost., Toyota.., Nesspresso..,

CII AA GATEWAY

Example: Nokia 1100, The Low cost phone was designed specially for India. It sold like hot cakes 250 million phones sold out till now around the word, General Electric company ECG.

CII AA GATEWAY

Example: Aravind eye care system, where curing blindness is expensive to overcome this injustice Mr Venkataswamy developed a model that wealthy patients pay fully where Poor pay as much as they can.

CII AA GATEWAY

Example: the self service concept has also been applied in bakeries, IKEA, Mcdonalds.

CII AA GATEWAY

Example: Deutsche Post has started to place counters in a number of super markets and shopping centres. Letters can be conveniently dropped.., Bosch’s

CII AA GATEWAY

Example: Heidelberg Printing, they not only produce machines, but also the entire process involved in producing printed products, Lantal Textiles for transport & Hospitality.

CII AA GATEWAY

Example: Blacksocks, Customers receive between three to six new pair of socks at specified intervals each year in return for regular payments. Other garments like underwear and shirts also ordered.

CII AA GATEWAY

Example: Toys R Us, the first toy super market in the year 1940, financial supermarket.

CII AA GATEWAY

Example: Tata Nano which fulfilled the dream of middle class, low cost car priced rupees 100000/-

CII AA GATEWAY

Example: Freitag, a swiss company it uses a range of old materials, such as canvas covers from trucks, inner tubes and airbags, to manufacture bags and fashion accessories, Emeco furniture.

CII AA GATEWAY

Example: Online shopping websites, Where connecting buyers and sellers ,Both getting benefited.

CII AA GATEWAY

Example: Lamborghini, their approach of small scale or limited edition approach to the manufacture and sale of high powered sports cars makes for high prices.

CII AA GATEWAY

Example: Lego, Danish toy manufacturer provides online design tools, manufacturing, Infrastructure and sales platform.

CII AA GATEWAY

Example: Reputable companies including Apple, Dell and Intel are among its customers. An estimated two third of all computer mother boards sold under intel name are actually manufactured by Foxconn.

CII AA GATEWAY Customer Confidential 60

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