CISB594 – Business Intelligence. What will we look at today Lecturer Learning Outcomes Course Structure Materials Reference Texts Assessments Expectations

CISB594 – Business IntelligenceCISB594 – Business Intelligence

What will we look at todayWhat will we look at today

• Lecturer• Learning Outcomes• Course Structure• Materials• Reference Texts• Assessments• Expectations• Rules and Regulations


Your LecturerYour Lecturer

• NameName :: Rohaini RamliRohaini Ramli• ContactContact :: 603-8921 2020 ext 2343603-8921 2020 ext 2343

[email protected]@uniten.edu.my• OfficeOffice :: BW-4-C16BW-4-C16

CoIT BuildingCoIT Building• Office HourOffice Hour :: 9am to 5pm 9am to 5pm

(Consultation (Consultation by by appointment only)appointment only)


ObjectivesObjectives• At the end of this course, you should be able to:

– Explain the importance of business intelligence in Explain the importance of business intelligence in contributing to the delivery of business value and contributing to the delivery of business value and competitiveness in modern organizationscompetitiveness in modern organizations

– Explain the role of data warehouses in decision Explain the role of data warehouses in decision support, its administration and security issuessupport, its administration and security issues

– Describe the importance of business analytic (BA) and Describe the importance of business analytic (BA) and Data Visualization in organizationsData Visualization in organizations

– Describe data mining and its benefits to organizationDescribe data mining and its benefits to organization– Critically discuss the nature of business performance Critically discuss the nature of business performance

management (BPM) management (BPM)


Course StructureCourse StructureWEEKWEEK

1-21-2

4-54-5

Introduction to moduleIntroduction to moduleIntroduction to Business IntelligenceIntroduction to Business Intelligence• An overviewAn overview• Framework for BIFramework for BI• Changing business environments and computerized decision supportChanging business environments and computerized decision support• Major theories and characteristics of BIMajor theories and characteristics of BI

3-53-5

6-76-7

Data WarehousingData Warehousing• Definition and conceptDefinition and concept• ArchitecturesArchitectures• Data integration and the extraction, transformation and Load ProcessesData integration and the extraction, transformation and Load Processes

6-76-7

8-98-9

Business Analytics and Data VisualizationBusiness Analytics and Data Visualization• An overview of BAAn overview of BA• Online Analytical Processing (OLAP)Online Analytical Processing (OLAP)• Data visualizationData visualization


Course StructureCourse StructureWEEKWEEK

8-98-9

10-1110-11

Data, Text and Web MiningData, Text and Web Mining• Concepts and applicationsConcepts and applications• Techniques and ToolsTechniques and Tools• Project ProcessesProject Processes

10-1110-11

12-1312-13

Business Performance ManagementBusiness Performance Management• BPM OverviewBPM Overview•Performance measurementsPerformance measurements•MethodologiesMethodologies•Architecture and applications in businessArchitecture and applications in business•Performance DashboardsPerformance Dashboards•Business Activity Monitoring (BAM)Business Activity Monitoring (BAM)

12-1412-14

14-1514-15

Revision and PresentationRevision and Presentation


AssessmentsAssessments

• Group Assignments (with individual component) (30%)• Test (20%)• Final Exam (50%)


Reference TextReference Text


MaterialsMaterials

• All materials and assignment questions are available atmetalab.uniten.edu.my/~rohaini/CISB594 Business Intelligence


Context of this moduleContext of this module

BIBI

Work/IndustryWork/Industry

Final Year Final Year ProjectProject

Any Further Any Further IS / IS /

Development Development WorkWork

MISMIS

SADSAD

Any System Any System Development Development

WorkWork


General Learning OutcomesGeneral Learning Outcomes

• Intellectual skillsIntellectual skills• CommunicationCommunication• TeamworkingTeamworking• Problem SolvingProblem Solving


What is expected of youWhat is expected of you

• Critical reflectionCritical reflection– Tertiary education work demands higher level Tertiary education work demands higher level

thinkingthinking• Literature & other media reviewLiterature & other media review

– Multiple inputs - from many disciplines, with Multiple inputs - from many disciplines, with correct referencing (academic writing)correct referencing (academic writing)

– Avoiding plagiarism, take note of citations & Avoiding plagiarism, take note of citations & referencesreferences

• Peer WalkthroughsPeer Walkthroughs– Excellence comes from interaction & sharingExcellence comes from interaction & sharing

• Practical evaluation and design workPractical evaluation and design work– Learning by DoingLearning by Doing

You must be able to demonstrate the following :You must be able to demonstrate the following :


Individual Individual assignmentassignment

Group Group assignmentassignment

What is expected of youWhat is expected of you

Behavioral CodeBehavioral Code

• Punctuality Punctuality • Electrical devices/Mobile phonesElectrical devices/Mobile phones• Adherence to UNITEN rules & regulationsAdherence to UNITEN rules & regulations• Timely submission of assignments / projects / homeworkTimely submission of assignments / projects / homework


Rules and RegulationsRules and Regulations• Students are advised to attend their class punctually. Any

student who arrives to the class 30 minutes after the class had started and without any valid reason, is considered absent.

• Any student, who left the class after he/she had signed the attendance without valid reason OR without the awareness of the lecturer, is considered absent.

• Signing the attendance on behalf of other students who Signing the attendance on behalf of other students who are absent from classes - both students are considered are absent from classes - both students are considered absent and the College reserves the rights to raise absent and the College reserves the rights to raise warning letter against both studentswarning letter against both students.


Rules and RegulationsRules and Regulations• Any late submission of assignment without advance approval

from the lecturer, medical receipt and doctor’s letter (in case of medical issue) or government documents, will result in marks deduction from the assignment award marks where the deduction is 10 marks per day late. (The deduction is inclusive of weekends and public holiday).

• Students are NOT allowed to be absent from any test since it is an important component of the coursework. Any absenteeism without advance approval from the lecturer, medical receipt and doctor’s letter (in case of medical issue) or government documents, will result in ZERO marks for the component and the College reserves the rights NOT to entertain any appeal.


Rules and RegulationsRules and Regulations• Students are advised to set the mobile phone to silent

mode. Emergency phone calls are to be made/taken outside the classroom.

• It is important to maintain a good percentage of attendance. According to the University rules & regulations, the University reserves the right to bar students from sitting for their final exam if they do not fulfill the necessary attendance requirement. (80%)


Rules and RegulationsRules and Regulations• Students are advised to adhere to the University rules and

regulations • Students are NOT allowed to plagiarize in any of the

assessments (Assignments, Tests and Final exam), the College reserves the rights to take disciplinary action against the student(s) if found to have plagiarized in the assessments.

• Students are required to update their contact information with through their advisors/administrative staff.


What support is available for youWhat support is available for you

• Face-to-face Meeting Face-to-face Meeting (through prior appointment)(through prior appointment)

• Email – to lecturer’s email addressEmail – to lecturer’s email address

• UNITEN metalabUNITEN metalab

• Library ResourcesLibrary Resources

• Internet ResourcesInternet Resources


Assignment OverviewAssignment Overview You are to complete two pieces two pieces of intensive course work for Business Intelligence which is worth 30% of the module overall marks. One section is to be completed as a piece of cooperative and collaborative group work (a discussion and recommendation based on a case study). You need to work in a team of 3-4 members. Another section will require you to work individually. You are to Another section will require you to work individually. You are to produce a paper on Business Intelligence (research writing on produce a paper on Business Intelligence (research writing on Business Intelligence)Business Intelligence)


Your task todayYour task todayGet started on your assignment (individual component)Get started on your assignment (individual component)

• Each student is to conduct a research on Business Intelligence in general. The outcome of this research should be presented in a form of an academic paper, of not less than 1500 words (not inclusive of the list of references) in length. The scope of the research may cover the emergence of Business Intelligence, its’ importance, challenges and opportunities and planning, from the perspectives of today’s businesses.

• The paper is to be written complete with evidence of research and referencing. Students are advised to apply the correct use of suitable academic writing format and style throughout the paper.

• It is important that at this level, students do not just regurgitate the points from their reading materials. It is expected that students show overall understanding of what has been written and also to demonstrate a good level of critical thinking.


Marking Scheme & SubmissionMarking Scheme & Submission

• The following are the individual marks that are to be awarded to each team member.

• This individual referenced research paper is to be submitted to your lecturer by 5 PM on 17th January 2010.


Academic Writing – Research and Referencing

KNOWLEDGE

CRITICAL ANALYSIS

COMMUNICATION SKILLS

Characteristics of a Graduate

The Nature Of Higher Education• Learning Skills Not just taking notes and remembering

– Requires independent learning and research– Learning to learn, learning to think, learning to

evaluate, apply and find new ways of doing things• Communication Skills

– Able to present, able to justify choices and demonstrate knowledge, able to write

• Working with others– Group works, project management, time management

Plagiarism and Referencing

• What is plagiarism?– the use of the ideas and/or words of others without due acknowledgement.– copying material from the Internet, library books and the work of others

without the use of quotation marks and/or acknowledgement of the source. – summarising or paraphrasing another person's work by simply changing a few

words without acknowledgement– an assessment offence, and carries major penalties

Avoiding Plagiarism : Differences between References & Citations

CitationsAccording to Thomas and Watzman (2005), teenagers seem the most vulnerable to potential negative effects as they use the Internet for more hours than do adults.

ReferenceThomas, T.S & Watzman, A (2005) Computers and kids: Pulling the plug can protect the planet, Phi Delta Volume 84 Number 8. Retrieved May 10, 2003 from http://buddy.lib.unimelb.edu.au/cgi-bin

Avoiding Plagiarism – some samples of citations

Technology, though useful is never problem free. According to Teicher(1999), “no technology is fail-safe”. In addition, Emmans (2000) haspointed out that students must be made aware of the cyberresponsibilities as the solutions designed to address the problems canonly do so much as “no software and no policy can be foolproof”.

Reference List at the end of the document• Emmans, C. (2000). Internet Ethics. Technos: Quarterly for Education and

Technology. Volume 9, Number 1. Retrieved May 10, 2003 from http://buddy.lib.unimelb.edu.au/cgi-bin/buddy/erc

• Teicher, J (1999) An Action Plan For Smart Internet Use. Educational Leadership. Volume 56 Number 5. Retrieved May 7, 2003 from Buddy http://buddy.lib.unimelb.edu.au/cgi-bin/buddy/erc

This is your statement

The green texts are your citations – to support your statement

• Paraphrasing – Change text into your own words– Must also include citation e.g. …as stated by Kotler, 2000

According to Hoyer and MacInnis (2001), satisfied customers form the foundation of any successful business. They said that customer satisfaction is critical and it leads to repeat purchase, brand loyalty, and positive word of mouth.

Reference List at the end of the documentHoyer, W. D. & MacInnis, D. J., 2001, Consumer Behaviour. 2nd ed., Boston, Houghton Mifflin Company.

Avoiding Plagiarism - paraphrasing

Avoiding Plagiarism – copying word for word

• Copying word for word from a source– Only copy a small amount

“Today’s companies are finding it increasingly unrewarding to practice mass marketing or product-variety marketing. Mass markets are becoming ‘demassified’. They are dissolving into hundreds of micromarkets characterised by different buyers pursuing different products in different distribution channels and attending to different communication channels ”

(Kotler, 2000)

Reference List at the end of the documentKotler, P., 2000, Marketing Management. 10th ed., New Jersey, Prentice-Hall.

The majority of literatures viewed for this research agree that the Internet in particular is reputed to be one of the reasons for social and ethical problems among school’s students. (Affonso, 1999; Davies, 2001; Piercey, 2000).

On the other hand, Rahman (2002), brings up a valid point by stating that the blame for teenagers social and ethical misconducts should not be put on the technology alone, other factors like the family background and the children's upbringing should also be considered.

Avoiding Plagiarism & Demonstrating Critical Thinking

Avoiding Plagiarism & Demonstrating Critical Thinking

Reference List at the end of the document

Affonso, B (1999). Is the Internet Affecting the Social Skills of Our Children?Retrieved May 7, 2003 from http://www.sierrasource.com/cep612/internet.html

Davis, R. (1999). Is internet addiction real? Victoria Point Multimedia. Retrieved May 7, 2003 from http://www.victoriapoint.com/

Piercey, D. (2000) Students' psychological well-being and the Internet .WWWise Retrieved May 7, 2003 http://dtp.epsb.net/projects/wwwise2.htm

Rahman, A. S. (2002) Blaming the Internet Unjustly.Computimes Malaysia, Jan28, 2002. Retrieved May 7, 2003 from http://buddy.lib.unimelb.edu.au/cgi-bin/buddy/erc

Questions?

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CISB594 – Business Intelligence. What will we look at today Lecturer Learning Outcomes Course Structure Materials Reference Texts Assessments Expectations