Cisco One Software and Smart Software Licensing: Cisco…d2zmdbbm9feqrf.cloudfront.net/2015/eur/pdf/BRKARC-2010.pdf · Cisco One Software and Smart Software Licensing: Cisco’s New

Cisco One Software and Smart Software Licensing: Cisco’s New Strategy for a Simple Smart Tomorrow

BRKARC-2010

Dan Lohmeyer

Director of Product Management, Cisco ONE Software

Ben Strickland

Initiative Lead, Software Simplification, CTP

© 2015 Cisco and/or its affiliates. All rights reserved.BRKARC-2010 Cisco Public

Agenda

• Software Challenges

• Cisco ONE Software

• Smart Software Licensing

• Q&A

3


Tightening budgets, yet IT spend spikes at every network refresh

Evolving business requirements demands speed and agility from IT

Inconsistent technology deployed across domains.

Purchasing, provisioning, and ongoing management complexity

Customer

Experience

Challenges with Infrastructure Software


Introducing…

Cisco ONE

Software

Cisco Smart

Software

Licensing

A more valuable and flexible way to purchase Cisco networking and infrastructure software

A simplified system for provisioning and managing your Cisco software

Cisco ONE Software


Cisco ONE Software

BusinessValue

Agility and Innovations

FinancialPredictability


What Is Cisco ONE Software?A More Valuable and Flexible Way to Consume Cisco Software

A La Carte, Separately

Priced Items

Software License

Tied to Hardware

Perpetual for the

Lifetime of the Box

Current Model

Software Suites

Offered as a Solution

Software License Portability

Access to Ongoing Innovation

Perpetual & Subscription Licenses

Enterprise License Agreement

Cisco ONE


Cisco ONE Software Suites

Data Center WAN Access

WAN Switching WirelessComputeNetworking

Advanced

SecurityAdvanced Security Software and Appliances

Advanced

ApplicationAdvanced Capabilities and Applications Software

Core Networking, Security and Systems Softwarewith Network & Energy Management

Foundation


Cisco ONE Software Suites

Data Center WAN Access

WAN Switching WirelessComputeNetworking

Threat Defense for Data Center

Threat Defense for WAN

Identity Services for Access

Advanced

Security

Data Center

Fabric

Enterprise

Cloud SuiteWAN Collaboration

Campus Fabric

AdvancedMobilityServices

Advanced

Application

Foundation for Networking

Foundation for Compute

Foundation for WANFoundation

for SwitchingFoundation for Wireless

Foundation

© 2013 Cisco and/or its affiliates. All rights reserved. Cisco Confidential 11Internal use

Components to Enable a Private / Hybrid Cloud

Service

Catalog for

On-Demand

Services

Infrastructure

Config.

& Policy

Automation

Workflow

Automation

Support for

Hybrid

Architectures

Multi-Hypervisor

Support

Cisco UCS

DirectorPhysical & Virtual

Infrastucture Management

Compute, Network, Storage,

APIC Controller

Cisco Virtual

Application

Container Services

Prime Service

Catalog For Self Service Portal with

Analytics and Stack Designer

for App Developers

Cisco Intercloud

FabricHybrid Cloud

Management

Multi-Hypervisor

& Open-Stack

Support


Components to Enable a Private / Hybrid Cloud

Service

Catalog for

On-Demand

Services

Infrastructure

Config.

& Policy

Automation

Workflow

Automation

Support for

Hybrid

Architectures

Multi-Hypervisor

Support

Cisco UCS

DirectorPhysical & Virtual

Infrastucture Management

Compute, Network, Storage,

APIC Controller

Cisco Virtual

Application

Container Services

Prime Service

Catalog For Self Service Portal with

Analytics and Stack Designer

for App Developers

Cisco Intercloud

FabricHybrid Cloud

Management

Multi-Hypervisor

& Open-Stack

Support

Cisco ONE

Enterprise

Cloud Suite


Enterprise Cloud Suite: The Details Traditional Model

Software & Support

HardwareHardware

Additional Products included in Cisco ONE

- Not priced in the traditional model

- Enable broader capabilities

Software & Support

• UCS Central: Centralized multi-domain management

• UCS Performance Manager: Monitoring and capacity planning

• EnergyWise: Energy consumption visibility

Cisco ONE Software

UCS B200 M3 Blade Server Without CPU, Mem, …

2.90 GHz E5-2690/135w 8c/20 MB Cache/DDR3 …

16 GB DDR3-1866-MHz RDIMM/PC3-14900 …

VIC 1280 Dual-40 Gb Virtual Interface Card

UCS Director

Prime Services Catalog

Virtual Application Container Services

Intercloud Fabric for Business (1 year subscription)

Cisco ONE Enterprise Cloud Suite containing

UCS Director, UCS Central, Virtual Application

Container Services, Prime Service Catalog,

EnergyWise, UCS Performance Manager, Intercloud

Fabric for 1 year

UCS B200 M3 Blade Server Without CPU, Mem, …

2.90 GHz E5-2690/135w 8c/20 MB Cache/DDR3 …

16 GB DDR3-1866-MHz RDIMM/PC3-14900 …

VIC 1280 Dual-40 Gb Virtual Interface Card

Price Difference

No Change

-40%


Joerg Schmitz

Lead Architect for Mid-Market Segment


Business Opportunity

Enable a private cloud offering

- Physical and virtual domains

- Multi-tier application deployments

- Tenant separation (security, routing, scalability, etc.)

Keep the approach simple

- Simplified provisioning

and ongoing management

- Secure and stable operations

- Flexible licensing


Why Cisco ONE Software

Solution-based offer at an attractive price1

2

3

4

Comprehensive offer with future capabilities

Simplified experience (ordering, etc.)

Licensing flexibility


Use Case Scenarios

Enterprise Cloud

Infrastructure Automation

Converged Data Center Network

Data Center Network Automation

Next-Generation Branch Offices

Intelligent WAN

Connected Mobile Experience

Unified Access


Business Value

Simple, Flexible Software Consumption Model

SimplicityFinancial

Predictability

Agility and

Innovation


Availability

Generally available today:

• Foundation and Advanced Applications

• Perpetual-based licensing

Platforms supported:

• Nexus Switches

• Catalyst Switches

• Integrated Service Routers

• Aggregation Service Routers

• Wireless Controllers and Access Points

• UCS and x86 Servers

Coming in the future:

• Advanced Security offers

• Subscription-based licensing

• Enterprise License Agreements

An Introduction to Cisco Smart Software Licensing


The 5,000 M View: Fixing the Operational IssuesNew Operational Model required

• To Satisfy Customer Needs

• To Enable Advanced Buying Models

• To Provide a Single Customer Experience

Cisco is in the middle of a major licensing transition:

Customer

& Partner

ExperiencePAK Registration

Device Specific

Limited View

Easy Registration

No PAKs. Easy

activation. Device is

ready to use.

Flexible licensing, use

across devices.

Company Specific

Software, services,

devices in one easy to

use portal.

Complete View

Manually register each

device. Unlock with

license key.

Licenses specific to only

one device.

Customers do not know

what they own.

Smart Account


Smart

Account

Assets

Pool all assets,User roles, and

agreements

Customer, designated VAR,

Integrator, or other authorized party

Users

Additional Benefits of Smart Accounts include:

Downloading new software

Find out what new licenses you have

Review Service contracts

Review logs and specific cases you’ve opened

Track Purchases

What is a Cisco Smart

Account?*A single place to keep and manage

all your Cisco assets*


Biology Dept

MathematicsDept

Physics Dept

Dividing your Smart Accounts with Virtual AccountsYou can create virtual accounts that reflect your organization’s departments then associate licenses

and devices with those departments.

Smart Account

Big University

BigU.edu

Virtual Accounts Departments


Types of Smart Accounts

Virtual AccountsVirtual Accounts

Customer

Smart Account

Holding

Smart Account

Customer has the ability to manage software licenses in one account

Managed by customer directly, designated VAR or authorized party

Temporary account where smart enabled products are stored

Partner or reseller store these products until customer identified

Visibility• Partner/reseller will have visibility into all stored licenses that have yet to be

transferred to an end customer

• The Partner/Reseller will deposit an order into a customer account when

account is identified

• *Licenses can’t be activated in holding Smart Accounts*

Visibility• View of all Cisco Licenses, including information on End-customer Ownership

and End-Customer Usage

Roles

• Account Approvers – Owner of account and enters/approves agreements with

Cisco

• Account Administrators – Manages users access and privileges

• Smart Account Administrators– Can View /Manage all Licenses and Usage

across the entire Account

• Virtual Account Administrators – Can View/Manage all Licenses and Usage

across 1 or more specified Virtual Accounts


Smart Account Tools

Cisco Software Workspace (CSW)

Create and Manage Smart Accounts

1 Cisco Commerce Workspace (CCW)

Order & Assign Smart Products to Smart Accounts

2

Use Cisco Software Workspace (CSW) to create and manage the Smart Accounts which will have Smart-

enabled products assigned to them in Cisco Commerce Workspace (CCW) when placing the order.

1. Select “Create a New Smart Account”

2. Indicate if you are creating the account for yourself or someone else

3. Validate Account Information and Receive Welcome Email

4. Complete Smart Account Setup by selecting correct addresses and adding other users.

https://webapps.cisco.com/software/csws/ws/platform/home Within CCW. Click “Add Smart Account”

https://webapps.cisco.com/software/csws/ws/platform/home

Demo – Smart Accounts

27

Smart Licensing


Commerce (CCW)

‘Smart’Account

CiscoProduct

BigU.edu

I Own: 10

I am Using: 10

I Have Purchased 5 additional ‘Advanced’

Licenses for BigU.edu

+5

Hello, I am Device-East5, I belong to BigU.edu

and I am using 1x Advanced License

Hello, You are Device-East5, belonging to

BigU.edu and the Physics department

you are ‘In-Compliance’

+1

• Cisco Smart Licensing is a new way of thinking about licensing at Cisco that is being applied to all products

• Instead of DRM, licensing provides a Software Inventory Management System that provides Customers,

Cisco, and Selected Partners with information about Software Ownership and Software Utilization

Ownership Usage

What is Cisco Smart Licensing?


License Management

> Enable ‘Advanced

Security’

> Enable ‘Advanced Security’

Customer has

enabled Device

1 and 3.

Customer Owns: 3 devices,

2 Advanced Security licenses

Customer,

Partner, Cisco

Sees Usage

Devic

e 1

Devic

e 2

Devic

e 3

Device 1

enabled

Device 3

enabled

Usage

Device 2

disabled

> Disabled ‘Advanced Security’


Security’

Licenses belong to the company and are not node-locked to a device. Licenses can be applied to different devices as needed without need to purchase or rehost a license.

• Licenses are enabled through Configuration, not requiring the installation of a License File

• License Enable is Explicit

> Disable ‘Advanced

Security’


Security’

Customer

disables

Device 1 and

enables Device

2

Customer Owns: 3 devices,

2 Advanced Security licenses

Customer,

Partner, Cisco

Sees Usage

De

vic

e 1

Devic

e 2

Devic

e 3

Device 1

disabled

Device 3

enabled

Usage

Device 2

enabled


Security’

Receive

Use

Customer

& Partner

Experience

2


Smart Software Licensing

SCH Transport

Gateway

*License Pooling is handled through the Cisco Smart Software

Manager

Dis

trib

ute

d D

ep

loym

en

tC

en

tra

l D

ep

loym

en

t

Cisco Commerce

Workspace

Cisco

Smart

Software

Manager

Place Order

Manage

Licenses

Usage

Cisco Smart

Software

Manager

Annuity

Platform

Cisco Software Workspace

Entitlement

Router

Switch

Firewall

Unified

Communications

Software

Router

Switch

Firewall

Video

Unified

Communicati

ons

1

3

Activate and

Use

Software

2

Smart Software Satellite(Bundled with CSPC/CNC or

standalone)

How many I am using

How many I own

Manage Cisco Licenses

Warning and Notifications -25

Major Alert: Insufficient licenses – 25 needed to return to compliance

License Quantity In Use Surplus /

Shortage

1900-WAN-Collab-

Suite

300 325 -25

1900-Threat-Defense-

Suite

500 425 +75

Track and Transfer Devices

ISR1921 Chemistry A Transfer

ISR1921 Chemistry B Remove

Receive

Use

Customer

& Partner

Experience

2


Options Visual

1 Direct Cloud AccessCisco Product sends usage information directly over the internet.

No additional Components needed

2 Direct Cloud Access through an Off the Shelf

HTTPs ProxyCisco Products send usage information over the internet via

a Proxy Server. Any off-the-shelf Proxy will work.

3 Mediated Access through

a Smart Call Home Transport GatewayCisco Products send usage information to a local Mediator such as

the Smart Call Home Transport Gateway (Free VM Download),

which automatically completes the transaction with the backend.

4 Mediated Access through

a On-Prem Collector – Disconnected Cisco Products send usage information to a local disconnected

collector, which acts as a local license authority. Once a month, an

exchange of human readable information will be performed to keep

the databases in sync.

Cisco

Product

Your Cisco

Software Usage

Cisco.com

HTTPs

Sim

ple

Se

cu

re

Se

cu

rity

Po

licy

Ea

se

of u

se

Cisco

Product

Your Cisco

Software Usage

Cisco.comHTTPs

Transport

Gateway

Cisco

Product

Your Cisco

Software Usage

Cisco.comHTTPs

Proxy

Cisco

Product

Cisco.comHTTPs Smart

Services

Collector

File Transfer

Your Cisco

Software Usage

Balancing Simplicity with Security‘S

tag

e a

nd

Fo

rge

t’ Ava

ilab

le


Smart Software

Satellite

Smart Software Licensing Components

SCH Transport

Gateway

Dir

ec

tM

ed

iate

d D

ep

loym

en

ts

Cisco Commerce

Workspace

Usage

Cisco Smart

Software

Manager

Annuity

Platform

Software

Router

Switch

Firewall

Router

Switch

Firewall

Router

Switch

Firewall

Air Gap

Offline Monthly

Inventory Update

Dis

co

nn

ecte

d

Netw

ork

1

Dis

co

nn

ecte

d

Netw

ork

2

Overall Cisco Licenses

Warning and Notifications -25

Major Alert: Insufficient licenses – 25 needed to return to compliance

License Quantity In Use Surplus /

Shortage

1900-WAN-Collab-

Suite

300 325 -25

1900-Threat-Defense-

Suite

500 425 +75

Track and Transfer Devices

ISR1921 Chemistry A Transfer

ISR1921 Chemistry B Remove

Local Cisco Licenses

Warning and Notifications None

License Quan Use Surplus /

Shortage

1900-WAN-

Collab-Suite

100 90 +10

A

B

C

DETraditional

Licensing

Tools

Router


Introducing Cisco Smart Software ManagerCustomers self-manage Cisco licenses, based on consumption needs, in one Portal.

• View entire customer license and product inventories

• Understand license and product landscape

• Receive timely issue messaging

• Easily troubleshoot product and license inventories

• http://www.cisco.com/web/ordering/smart-software-manager/index.html

Navigation pane

Work pane

Each Work pane will

have additional tabs for

its specific activities

Smart vs. Virtual

The Smart Account is a single and

systematic representation of a customer in

Cisco's internal system. The Smart Account

name displays here

Virtual Accounts are pools of licenses and

product instances. All new licenses are placed

in a default Virtual Account. You can then

transfer the licenses from that account to a

different account.

http://www.cisco.com/web/ordering/smart-software-manager/index.html


Additional Information About A License

1

License Details

Additional license information is available if you click

the License hyperlink.

1. Select the hyperlink of License type you want to

investigate

2. Review Virtual Account Usage, License Expiration,

product instances, and other License related

events and history

2


Transfer Licenses to New Virtual AccountTransfer Licenses to the new Virtual Account

1. Select the Virtual Account that holds the Licenses you want to

transfer

2. Navigate to the Licenses tab

3. Click the Transfer hyperlink next to the license type you want to

transfer

4. In the resulting pop-up box, select the Transfer options and enter a

quantity

5. Click OK to submit the transfer

…or click Preview to confirm details of the transfer before submitting

(see next slide).

1

3

2

4

5


Transfer Preview - Transfer Licenses to New Virtual Account


Check Event Log Check the Event Log

Confirm the license transfer by checking the Event Log for

the originating or destination Virtual Account. The Event

Log tab displays information about all of the events in a

virtual account. From the Event Log tab, you can:

1. View a detailed list of all events

2. You can refine the list by using the filter and entering

license type or product instance

3. Export the table to a .csv file

1

2 3


Minor Alerts - Licenses

Minor Alerts

The alert bar provides an overall summary of the alerts in the virtual

account.

1. Select the Virtual Account that contains the Minor Alert you want

to investigate

2. Select the alert tab in the top left of the Work pane

3. Take action on the alert

Minor alerts are promoted to major alerts if not acted upon before the

time limit is reached.

12

Corresponding hyperlinks

allow you to take action

from directly within the Alert

3


Register A Product InstanceStep 1 – Create a Token

Create a token

A token is used to register and activate a device and assign

the device to the Virtual Account

1. Click an existing Virtual Account in the Navigation pane

2. From the General tab, click New Token

3. Enter a description of the token In the Create Registration

Token dialog box. Enter the # of days you want the token

to be valid for, and click Create Token button1

2

3


Register A Product InstanceStep 2 – Copy the token

1

Copy a token

A token is valid for up to 365 days, the default is 30 days.

1. Select the Copy hyperlink for the newly created token

You can also Download the token to a text file or Revoke the

token from the Action field.

Revoke

Revoke: Once the product is

registered it no longer uses the

token as a certificate is pushed

down to the device. To Revoke a

token means to invalidate it so

that any device that has the token

but not a certificate will be

rejected.


Smart Call Home configuration command:• call-home contact-email-addr [email protected] profile "CiscoTAC-1"

active

destination transport-method http

no destination transport-method email

destination address http

https://tools.cisco.com/its/service/oddce/services/DDCEService

no destination address http


Register A Product InstanceStep 3 – Enter the configuration commands

Smart Call Home should be configured on the device

This is an example of a Smart Call Home configuration

mailto:[email protected]




Smart Licensing configuration commands:

• (config) license smart enable

• (exec) license smart register id token

NzkxOGQzZDEtY2E3NS00MzJhLWE1NmEtMDhjMmVjM2YyYWU4LTEzODI4OTYw%0

AOTcwMTh8WmtXWnh2TXkwUUp6RTdsZStTNlI5SUV6Y3loYXo5R3RqbE1pYnpM%0A

MVI2TT0%3D%0A {Sample Token, do not use}

• (config)license boot level premium

Register A Product InstanceStep 3 – Enter the configuration commands

Open a terminal window for the device and paste in the Smart Software Licensing configuration commands

This is an example for a CSR configuration


Register A Product InstanceStep 4 - Verify the device is connected

Verify the device is connected

After configuring the device, check to see if it displays in Cisco

Smart Software Manager

1. Select the Virtual Account where the product instance is

located

2. Select the Product Instances tab

Locate the Product Instance in the list. Use the Filter feature if

you need to narrow the list.

1

2

Click the Name

hyperlink to display

additional Product

Instance details.

See next slide.


Show License All

Router#sho lic all

Cisco Smart Licensing Agent, Version 1.0.0_development

Product Instance: PID:CSR1000V,SN:99TLI1I3U6O

Smart Licensing Enabled: Yes

Assigned License Pool: Default Pool

Features: Not yet implemented

Entitlement Handle: 17

Tag: REG_25, Version: 1.0, Enforce Mode: IN COMPLIANCE

Requested Time: Mon Jun 17 12:51:16.546, Requested Count: 1

Vendor String:

Smart Licensing State: authorized (4)

Licensing Certificates:

ID Cert: Date Issue: Not yet implemented, Date Expired: Not yet implemented

Signing Cert: Date Issue: Not yet implemented, Date Expired: Not yet implemented

Upcoming Scheduled Jobs:

Certificate Renewal: Not Available

Authorization Renewal: Thu Jan 01 00:00:00.000

Authorization Expiration: Thu Jan 01 00:00:00.000

Daily Job: Sat Jan 17 21:43:37.575

Product Unique Identifier

Current End Point Status

Licenses in Use and their status


License Management – Product Consumption

Device Consumption

Once a product instance is correctly configured, registered, and

displays in the Portal, you can verify it’s consumption on the

Licenses Tab of the Virtual Account.

1. Click on Licenses tab

2. The In Use column should reflect the # of products registered

to this specific license.

3. The Surplus column indicates how many active licenses are

available.

4. The alert bar displays a major alert button, showing Alert

status as “Insufficient license” in case there are not enough

licenses in the Virtual Account. The alert displays explaining

an action is necessary.

1

2 3

4

Demo: Smart Software Manager

47


2014 Jan Feb Mar Apr May Jun Jul Aug Sep Oct Nov Dec

Smart Agent Adoption Timeline

2015

Roadmap: Individual Releases may change before final FCS

As of Jan 16, 2015

FULL SERVICE

Cloud & Virtualization

CTS

ECS

Open SDN Controller

ASR1K Prime Network Registrar

Prime Svc Catalogue

Network Svc

Orchestrator

Expressway Series &

TP VCS

Contact Center

Enterprise

Prime Infra

Collaboration Technology

CUBE

Data Center

Open SDN

Controller

ISR

44xx/43xx

Enterprise Products and Solutions

APIC EM

ISR 800

ISRG2

ISA 3000

ISA 4000

Cat 3k Series

MDS 9xx

Series

Nexus 7k

VSM and

Cameras

WSAESA,

SMA

SecuritySSP ASA NG

2014

USC Trace Tool

Service Provider

ASR9000 Classic

XR

ASR920

XRV

ASR920

Q-vBN

ASR901/901s

ASR902

ASR903

CBR-8

AnyRes Live (CAL)

AnyRes Video

(CAV)

NCS4000ASR 9kw/ FleXr

NCS6000

ASR NG

Network ManagementvNAM

CUSP

Stingray (CSR1Kv)

Intercloud Fabric (CSR1Kv)

CSR1KV

Cisco 5921

ASAv

Blue: To Be Committed

ASR1K


Simplifying Infrastructure Software

Simplified purchase,

provisioning, and ongoing

license management

License portability reduces

the network refresh cost

Additional features

included over time

Software suites designed

for the most relevant

customer scenarios

Common capabilities

available across data center,

WAN, and local access

Customer Experience


Call to Action

• Ask your account team or partner about Cisco ONE Software

• Visit the World of Solutions for

– Cisco Campus – Enterprise Networks for Smart Licensing and Cisco ONE Demos

• Learn more with in-depth conversations

– Schedule a Meet the Engineer

– Schedule a Meeting in our Whisper Suite

• Create your Smart Account

• Meet the Engineer Lunch time Table Topics (Thursday 12:30-2:30)

• Recommended Reading:

– www.cisco.com/go/one

– www.cisco.com/go/smartlicensing

50

http://www.cisco.com/go/one

http://www.cisco.com/go/smartlicensing


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Documents

Cisco One Software and Smart Software Licensing: Cisco…d2zmdbbm9feqrf.cloudfront.net/2015/eur/pdf/BRKARC-2010.pdf · Cisco One Software and Smart Software Licensing: Cisco’s New