Cisco Small Business Overview · Energy-efficient technology on all models Cisco® Small Business support community; staffed by CCNA® certified professionals Cisco small business

1© 2010 Cisco and/or its affiliates. All rights reserved.

Cisco Small BusinessOverviewLeah Davis, Cisco Small Business Technology Group

© 2010 Cisco and/or its affiliates. All rights reserved. 2

Cisco’s Small Business Focus

Secure Portfolio

Key SME IT Challenges

Communicate Portfolio

Summary

1

Connect Portfolio

2

3

4

5

6


Fits Small Business

Designed for Extensible Networks Regardless of Size

Service Provider

Enterprise Commercial/ Mid-Market

Small Business

Built for Small Business

Designed for Small Businesses

Cisco Small Business

Small Business (<100 employees)

Cisco


Differences in experience to consider

Built for Small BusinessDrivers: Simplicity, Price

Business-class

Cisco IP in software

Simple configuration

PDF

Small Business Support Options

Fit Small BusinessDrivers: Sophistication, Scalability

Best-in-class

Cisco software

Customizable configuration

PDF, OIP, VIP

TAC, SMARTnet

So

ph

istica

tio

n

Willingness to Invest


• We present one Cisco portfolio to Small Business

• A simplification, not a complete reset of positioning

• Doesn’t eliminate existing products

• Will drive future development

• Better for you

Easier to explain

More opportunities to build complete solutions

Smart Designs


Small Business Support Service(“Three-Year Peace of Mind”)

Three years of support

Simple banded pricing

Online chat support

Call support during local business hours

Software updates

Next-business-day (NBD) parts replacement

Small Business Support Community(Web 2.0)

Cisco Small Business Support Center

Telephone or Online Chat

6© 2010 Cisco and/or its affiliates. All rights reserved. Cisco ConfidentialCisco NSS300 Series Smart Storage Partner Presentation


Top 3 IT challenges facing organisations:

1. Protecting/securing the network;

2. Business continuity; and

3. Improving service responsiveness

Source: IT Priorities Research - APAC, 28 October 2010

Simon Burrows and Mark van den Haak (ZDNet/CNetDirect)


Considerations when making IT

improvements 2010

Top

Consideration2009-10

Considerations when making IT

improvements 2009

Top

Consideration

Applications to better fit business

processes23.5 -

Applications to better fit business

processes23.9

Improve access to information or

data20.9 -

Improve access to information or

data20.5

Improve availability and

performance of IT infrastructure19.5 -

Improve availability and

performance of IT infrastructure19.3

Improve security of IT systems 19.0 - Improve security of data IT systems 17.3

Lower cost of underlying IT

infrastructure 14.8 -

Lower cost of underlying IT

infrastructure14.5

Ensuring IT personnel are trained to

support improvements12.9 +2 Monitoring end user experience 11.2

Improve IT support time to an on-

demand format12.1 -

Improve IT support time to an on-

demand format10.2

Monitoring end user experience 11.7 -2Ensuring IT personnel are trained to

support improvements8.4

Organisational changes (adding

users)6.0 +1

Supporting reduction of carbon

footprint6.1

Supporting reduction of carbon

footprint6.0 -1

Organisational changes (adding

users)5.6




Delivered by a Local Partner. Backed by Cisco.

Complete Services and Support

SecureSecure your business, with network security,

storage and video surveillance solutions that keep your business up and running

Everything you need to connect your business to the world –

simply, reliably, and affordablyConnect

CommunicateCollaborate by bringing your phone, email,

text, conferencing, and video together, to make you more productive


• Creates a reliable small business local area network

• Easily integrates with data, voice, video, wireless, video surveillance, and storage products

• Easy to use, with a consistent interface across all Cisco®

Small Business products

Branch Main Office & Warehouse

Cisco Smart

Storage (NSS32x)

Advanced Video

Monitoring System

Cisco IP Cameras

(VC240, PVC2300)

Management

(FindIT, AVMS)

Mobile Worker

Mobile/Wireless Endpoints

• Remote

Access/VPN

SRP521W

VC220

Site-to-Site VPN IPSec VPN

PSTN

Switch

(SG300-10P)

SPA525G

SPA525G

Services Ready

Platform

/ Router

(SRP521)

Internet

SPA300

UC320


Cisco has everything you need to connect your business to the world—simply, reliably, and affordably. And it all works together so you can focus on your business.

Build a Basic NetworkRouters, Switches, Wireless

• Connect reliably and affordably• Provide secure remote access• Link devices to the Internet• Simplify operations


Customer requirements are the guide

Reliable ConnectivitySimplicity, Price

Business-class security

VPN support

Device manager


High AvailabilityScalability, Manageability

Modular design for flexibility

Cisco IOS Software

CLI support

TAC, SMARTnet

Fu

nctio

na

lity

Cost


One portfolio – a spectrum of choices

IntegratedServices Routers

RVL200 WRV210RV 120W

RV042RV082RV016

SRP500SA500

RVS4000WRVS4400NF

un

ctio

na

lity

Cost



Reliable, Easy to Use Simplicity, Price

Standard features (firmware updates)

Device manager

CCA support


Advanced SwitchingScalability, Willing to Invest

Intelligent services (Cisco IOS Software)

Network management,

CLI support

TAC, SMARTnet

Cost

Fu

nctio

na

lity


One portfolio – a spectrum of choices

Fu

nctio

na

lity

Cost

100 Series

Unmanaged

200 Series

Smart

300 Series

Managed

Catalyst 2960 / S

LAN BaseCatalyst 2960 / SLAN Lite

SFE/SGESwitches

ESW500

Series

(SBCS,

Solutions)


Price

-Pe

rform

an

ce Enhanced QoS, security,

and availability

8- to 48-port 10/100 and 10

to 52 10/100/1000 models

PoE options

Simplified configuration

and troubleshooting

Designed for small

officewide infrastructure

Managed

Cisco® 300 Series Switches

Basic QoS, security,

and availability

Simple, basic web-managed

interface

5- to 48-port 10/100 and

10/100/1000 models

PoE options

Ideal for basic management

Smart Switches

Cisco® 200 Series Switches

UnmanagedSwitches

Cisco® 100 SeriesSwitches

Managed Stackable

SFE/SGE Series

Advanced QoS, security

and availability

8 to 48-port 10/100 and

10/100/1000 models

PoE options

Stackable up to

Managed entire stack as one

Function, Flexibility, Scalability

Ready-to-use simplicity;

no device management

Zero configuration; zero

customization

No security or VLANs

5- to 24-port 10/100 and

10/100/1000 models

Desktop and rack-mount

Do-it-yourself small business


Layer 2/3 Switching

Security Quality of Service

Performance Management and General

Cisco® DiscoveryProtocol and Smartports*

Wirespeed

performance

on Fast

Ethernet and

Gigabit

Ethernet

switches

Non-blocking

switch fabric

VLANs

Spanning tree

Link

aggregation

802.1Q

Trunking,

Port Mirroring

(SPAN),

Multicast

Static routing:

32 routes

Access control

list

MAC-based

port security

IEEE 802.1x

Secure

management:

SSH/SSL

Private VLANs

Storm control

Classification

802.1P

DSCP/CoS

WRR/SP

Rate Limiting

Shaping

Intuitive

interface

IPv6 Host

SNMP/RMON

Port and VLAN

Mirroring

DHCP Options

66, 67, and 82

TextView (CLI)

Localization

LLDP-MED

Auto Voice

VLAN

Desktop

Cisco phone +

Desktop

Router

Switch

Access point

Other

Designed for Small Business

*Available First Half 2011


Simplified Configuration and Common Management

• Cisco® Discovery Protocol and Cisco

Smartports for easy management*

• TextView (command-line interface) for

text-based configuration for mass

deployment*

• Cisco FindIT Network Discovery Utility

• Standalone configuration using the

embedded web GUI

Switch Configuration Utility

• Menu-based access through console for

disaster recovery

© 2010 Cisco and/or its affiliates. All rights reserved. Cisco Confidential 18

Cisco FindIT

Switch Configuration UtilityNew

*Available in the first half of 2011


Smart Switches are not the same as Managed Switches

Basic QoSTrust endpoints (computer, phones, access point, etc. ) to set prioritization

Basic SecurityEndpoint authentication: 802.1x

Basic Web ManagementWeb management (some SNMP)

Intelligence in Switch/NetworkAllow/disallow/prioritize

users/applications/workgroups

Control performance of application

Scale/Grow NetworkLarge number of VLANs together

Link aggregation and LACP

Flexibility for Application Deployment

MAC-based , guest, private, and voice VLANs

SecuritySecure management (SNMPv3, SSH/SSL)

Management VisibilityManagement: SNMP, CLI, web GUI, cloud

IPv6 Host: Improve network life

Discovery: Bonjour, Cisco® Discovery Protocol,

LLDP-MED

A Smart Switch with SNMP Is Not the Same as a Managed Switch

SMART Basic MANAGED Advanced


Competitive Advantage Silver Bullet

Broadest range of switches: 8 to 24 ports Fast Ethernet; 10 to 52 ports Gigabit Ethernet

Additional ports on Gigabit Ethernet

Enhanced features: IPv6, Layer 3, and security

Cisco quality and reliability

Energy-efficient technology on all models

Cisco® Small Business support community; staffed by CCNA®

certified professionals

Cisco small business online support community for self-help

Cisco 300 Series offers the best value/feature mix, it is priced lower than the competition, and it offers more features

Cisco 300 Series Switches are part of a comprehensive network portfolio that includes NAS, IP surveillance cameras, wireless, and routing—all designed to work together

The switches offer investment protection with limited lifetime warranty and small business investment trade-up program


Kirk Thomas (NetScan Tools) Review: Cisco

SF 300-08, Oct 2010

―This is a very powerful switch for the money.

I've barely scratched the surface with its

capabilities. There is direct support for IPv6,

QOS settings, access lists by IP or MAC

address, logging and actually far more than I

expected for under $200. I used the help

system and found that it was very readable

and clear unlike much online help you find

today. I highly recommend this switch series

based on what I've seen so far.‖

“A very powerful switch for the

money”


Cisco helps secure your small business, with network security and video surveillance solutions that keep your business up and running.

Protect Your BusinessNetwork and Physical Security

• Safeguard your network• Enable secure remote access• Protect your data and your property• Get all-in-one network security


12.0

12.5

18.1

20.4

23.5

24.2

24.7

26.5

30.1

31.6

34.7

18.6

28.8

22.2

16.1

21.7

23.5

23.0

24.0

19.9

24.7

25.8

19.1

20.4

22.7

20.7

19.6

21.4

21.4

20.4

16.6

16.8

19.4

50.3

38.3

37.0

42.9

35.2

30.9

30.9

29.1

33.4

26.8

20.2

Core infrastructure (routers, switches)

Load balancing

WAN

Email messaging

Antivirus / Spyware / Malware

Network security

Web filtering

Intrusion detection

Hosted security

Physical security

Authentication

Project Within 6 Months Planning For 6-12 Months Evaluate In 12- 24 Months No Plans





Business-Class SecuritySimplicity, Price

UTM: firewall, web, email, secure mobility

All-in-one platform


Specialized SecurityCompliance, Scalability

Best-in-class security,granular control

Modular design for flexibility

TAC, SMARTnet

Cost

Fu

nctio

na

lity


One portfolio – a spectrum of choicesF

un

ctio

na

lity

Cost

ASA

5500 Series

SA500

Security

ApplianceSR520

Secure

Router

Integrated

Services

Routers

RV/WRVS

Routers

+ ProtectLink

Web



Affordable Physical SecurityEnvironment, Simplicity

Performance, affordability, ease-of-use

Built-in capabilities, add-on applications


Cost

Fu

nctio

na

lity



un

ctio

na

lity

Cost

VC220

VC240

PVC2300

WVC2300

PVC300

WVC210

Basic Video Monitoring Software (included with cameras)

Advanced Video Monitoring System software (optional)



High-Performance ProtectionSecurity, Price, Simplicity

Performance, affordability, ease-of-use

Built-in and add-on applications


Cost

Fu

nctio

na

lity



un

ctio

na

lity

Cost

Cisco NSS300 Series

Smart Storage


Network World: Cisco turns SMB storage into

multipurpose platform (Jun 2010)

"The new NSS 300 Series Smart Storage can include a

Web server, e-mail server, FTP server, RADIUS

authentication server and other free features if

customers choose to turn them on."

Computerworld.com: Cisco launches line of desktop

storage devices (Jun 2010)

"This addition further emphasizes Cisco's commitment

to providing small businesses with affordable, easy-to-

use technology they require to optimize productivity and

drive growth. "

PCPro: Cisco NSS324 Smart Storage review (Oct 2010)

"It's no slouch for performance."

“Affordable, easy to use technology”


CommunicateCollaborate by bringing your phone, email, text, conferencing, and video

together, to make you more productive

Combine Voice, Video, and DataPhones, Messaging, Online Meetings

• Communicate on any device or network• Have calls follow you• Stay local, communicate globally• Link applications to phones


Cisco helps you collaborate

by bringing together

your phone, email, text,

conferencing, and video,

making you more

productive.

Combine Voice, Video, and DataPhones, Messaging, Online Meetings

• Communicate on any device or network• Have calls follow you• Stay local, communicate globally• Link applications to phones


Live Communications

– Voice (Mobile and Fixed)

– Instant Messaging

– Video Telephony

Conferencing/Collaboration

Messaging

– E-Mail

– Voice Mail

– Unified Messaging

– SMS

Source: Gartner, Jan 2007- “A framework for Unified Communications”

Clients and Endpoints

– Desktop Communicator Clients

– Soft-phones and SIP Phones

– Wireless Phones and Mobile Devices

UC Support Applications

– Notification Applications

– Presence

– Personal Assistant

– Third party applications integration

– Unified Call Connectors for industry-leading applications


―OK, UC sounds fine, but I’m doing OK with what I’ve got now.‖ What am I missing?

Any customer service rep or salesperson that delays response or who does not have access to the information is left vulnerable to competition or to the customer’s potential dissatisfaction

The convergences delivered by UC can have a huge impact by cutting costs and improving customer service and productivity

For example, moving to a voice or IP based unified communication solution means you’re able to move more telephone costs over to IP networks. Also, means you stay more connected with customers and HQ while on the move

―What size business is UC right for? Is it the right product for a business of my size and what is the cost?

It varies by size of company and also by the number of services that a customer needs (standard vs. advanced configurations)

Cisco has a variety of solutions targeted to very small size up to small branch offices



Up to 100 users

Price sensitive

Reliable, easy to use


Communications PlatformSimplicity, Affordability

Router / Server SolutionScalability, Multi-site

Up to 500 users

Advanced UC

Selective deployment of networking

TAC, SMARTnet

Cost

Fu

nctio

na

lity



un

ctio

na

lity

Cost

Cisco Unified

Communications

Manager

Business Edition

Cisco Smart

Business

Communications

System

Cisco Unified

Communications

Manager

Express

Cisco UC320

Coming Soon1H CY11



un

ctio

na

lity

Cost

Cisco Unified

IP Phone

6900 Series

Cisco SPA

300 Series

IP Phones

Cisco SPA

500 Series

IP Phones

Cisco Unified

IP Phone

7900 Series


• Cisco Strongest Financials among all competitors

• Cisco focus and commitment towards SMB

• Cisco offers the broadest technology portfolio for Small Business

– Switching, Routing, Security, Storage, Surveillance, Mobility & UC

• Experience - Cisco is the Leader in Unified Communications

– 70%+ of Fortune 500; 50K+ Unified Communications customers

– 22M+ IP Phones, 16M+ IP seats (messaging, contact center, conferencing)

• Cisco provides the highest level of technical support to its partners

– Planning, Design and Implementation Helpdesk (PDI Helpdesk)

– Cisco Technical Assistance Center (TAC, SBSC)

– Cisco Small Business Support Community


SwitchingUnified

CommunicationsMobility Routing Security

HP Avaya Aruba Juniper Juniper

3COM ShoreTel 3COM Huawei Sonic Wall

Nortel Mitel D-Link Adtran

Nortel BCM Buffalo

NEC Netgear


• Small Business customer site: www.cisco.com/smallbiz

• Cisco Small Business Productswww.cisco.com/cisco/web/solutions/small_business/products/

• Partner launch page: http://www.cisco.com/web/partners/sell/smb/announcements.html

• Cisco Small Business Support Community: https://supportforums.cisco.com/community/netpro/small-business

• Cisco Small Business Warranty FAQhttp://www.cisco.com/en/US/prod/warranty_qa_guest.html#~hardware_software

http://www.cisco.com/smallbiz

http://www.cisco.com/cisco/web/solutions/small_business/products/security/index.html-tab-SecuritySolutions

http://www.cisco.com/web/partners/sell/smb/announcements.html

https://supportforums.cisco.com/community/netpro/small-business



http://www.cisco.com/en/US/prod/warranty_qa_guest.html

http://www.cisco.com/en/US/prod/warranty_qa_guest.html


• Cisco FindIT is a network device discovery utility

Adds a toolbar to IE and Firefox browsers

• Cisco FindIT puts you one-click away from…

Devices on your network

Applications installed on your PC

Web resources


Cisco Small Business web links

Cisco FindIT device discovery

Applications launch point

Toolbar settings

Help and Cisco support links

1

2

3

4

5

1 2 3 4 5


• www.cisco.com/go/smb

• www.cisco.com/go/smallbizsupport

1

2

3

4

5

1 2 3 4 5

http://www.cisco.com/go/smb

http://www.cisco.com/go/smb

http://www.cisco.com/go/smallbizsupport

http://www.cisco.com/go/smallbizsupport


DESIGN GUIDE

IMPLEMENTATION GUIDE

APPLICATION NOTES

SMART TIPS

SMALL BUSINESS PRODUCT GUIDE

SOLUTION BILL OF MATERIALS

SOLUTION PROFILE

END USER EXPERIENCE

OVERVIEW PRESENTATION

PRE SALES

ASSETS

POST SALES

DEPLOYMENT

ASSETS

SMART Designs For more details on how to design and implement

solutions, visit:

www.cisco.com/go/partner/smartdesigns

http://www.cisco.com/go/partner/smartdesigns/snf

http://www.cisco.com/go/partner/smartdesigns/snf

Thank you.

Documents

Cisco Small Business Overview · Energy-efficient technology on all models Cisco® Small Business support community; staffed by CCNA® certified professionals Cisco small business