© 2007 Cisco Systems, Inc. All rights reserved.Cisco ConfidentialPresentation_ID 1

Cisco TelePresence

It's All About the Experience

Erica SchroederSr. Manager, Solutions Marketing – Emerging TechnologiesOctober 2007

© 2006 Cisco Systems, Inc. All rights reserved. Cisco ConfidentialPresentation_ID 2

Cisco TelePresenceUnique, in-person experiences over the network – enables users to collaborate like never before

IP Interoperability and Communications System (IPICS)

Seamlessly connects radios, phones, and communication devices over IP

Digital Media SystemsDigital Signage

Digital media creation, management & publishing of live video broadcasting or VOD to the desktop or digital signs

Physical SecurityVideo Surveillance• Re-inventing the

safety and security market through the use of IP based video surveillance and access technologies

Emerging Technologies

© 2006 Cisco Systems, Inc. All rights reserved. Cisco ConfidentialPresentation_ID 3

Cisco TelePresence VisionToday and Tomorrow

Work Live

Play Learn

Cisco TelePresence MeetingVirtual Specialist (Branch)

Virtual Administrator

Virtual Box SeatTelePresence at Home

TeleMedicineFamily VisitsVirtual Dining

Virtual ClassroomVirtual Keynote

The Network As the

Platform

© 2006 Cisco Systems, Inc. All rights reserved. Cisco ConfidentialPresentation_ID 4

Cisco TelePresence Meeting SolutionEndpoint Offerings

Cisco TelePresence System 300012 seats at the virtual tablePurpose-built room6-8 Mbps@1080p, Ultra High DefinitionSpatial Wideband AudioImperceptible Latency

Cisco TelePresence System 10004 seats at the virtual tableGeneral purpose room3 Mbps@1080p, Ultra High DefinitionWideband AudioImperceptible Latency

© 2006 Cisco Systems, Inc. All rights reserved. Cisco ConfidentialPresentation_ID 5

Cisco TelePresence Creating a Compelling In-room Experience

Endpoints • Group and executive

• 1080P HD video switch

Software • Calendar Scheduling• Automated call launch

Network • Intelligent infrastructure• Business to business

• Plan, design, implement• Operate services• Financing

Com

plet

e So

lutio

n

Multipoint

Services

© 2006 Cisco Systems, Inc. All rights reserved. Cisco ConfidentialPresentation_ID 6

Cisco TelePresence “Stack”

Network

UC

Product

Services

Deployment modelsPartnersSupport

EndpointsFeature setApplications

Leveraging familiar usage modelsFeature acceleration

PerformanceNetwork based video services

© 2006 Cisco Systems, Inc. All rights reserved. Cisco ConfidentialPresentation_ID 7

Cisco TelePresence Momentum

Customer momentum: 50+ customers in 8 months

Market-leading rollout of TelePresence rooms

Multiple "Best of" awards for advanced technology

Driving customer business transformation

NASDAQ Board in Times Square: 8-15-07

© 2006 Cisco Systems, Inc. All rights reserved. Cisco ConfidentialPresentation_ID 8

What’s Driving the Momentum? Top Line Growth

“Go Green”

Maximize customer/vendor intimacy

Scale scarce expertise

Accelerate decision making

Enrich cross-cultural collaboration

Accelerate time to market

© 2006 Cisco Systems, Inc. All rights reserved. Cisco ConfidentialPresentation_ID 9

Cisco-on-Cisco TelePresence Momentum

Uni

ts In

stal

led

Mee

tings

TelePresence Units Installed

20K

Meetings

© 2007 Cisco Systems, Inc. All rights reserved. Cisco Confidential 9

As the TelePresence endpoints on Cisco's network increase, meetings are growing exponentially: 28K+ to date

Metcalf's Law

0

25

50

75

100

125

150

175

200

Sep Oct Nov Dec Jan Feb Mar Apr May Jun Jul Aug

225

Sept

10K

30K

© 2006 Cisco Systems, Inc. All rights reserved. Cisco ConfidentialPresentation_ID 10

Business Transformation With Cisco TelePresence

Accelerated Decision Making

Accelerate Growth/Speed to Market

Maximize Customer/Vendor Intimacy

Scale Scarce Expertise

“Go Green”

Enrich Cross-Cultural Collaboration

© 2006 Cisco Systems, Inc. All rights reserved. Cisco ConfidentialPresentation_ID 11

Business Transformation With Cisco TelePresence

Ease of Use

Global NetworkMultipoint

TCO

Business-to-Business

In-Person Experience

Scale of Deployment

© 2006 Cisco Systems, Inc. All rights reserved. Cisco ConfidentialPresentation_ID 12

Cisco-on-Cisco TelePresence

Rami Mazid, Sr. Director – Emerging Technology IT

© 2006 Cisco Systems, Inc. All rights reserved. Cisco ConfidentialPresentation_ID 13

Agenda

13

• Cisco-on-Cisco TelePresence Value Case• Where we are today• # of Meetings & deployed units by month• Utilization by organization to date

• How we started @ Cisco

• TelePresence usability – Based on entitlement

• TelePresence utilization by theater

© 2006 Cisco Systems, Inc. All rights reserved. Cisco ConfidentialPresentation_ID 14

How we started Cisco-on-Cisco TelePresenceCompleted global travel analysis.

Completed the analysis of our existing operations model with focus on (Efficiency, Productivity, Reduce Sales Cycle & Improve Access to Executives and SME)

Identified all dependencies and owners.

Established cross-functional team to deploy TelePresence and capture lessons learned successfully.

Completed LAN/WAN assessment & Site/Room readiness.

Site prioritizations and phase approach – 110+ in FY07

It’s all about the ExperienceEvery participant at table ... life size in high definition (1080p)Audio from person speakingSpeak normal voice level

SimplicityTechnology invisible to the user with 0 training

It’s all about the ExperienceEvery participant at table ... life size in high definition (1080p)Audio from person speakingSpeak normal voice level

SimplicityTechnology invisible to the user with 0 training

© 2006 Cisco Systems, Inc. All rights reserved. Cisco ConfidentialPresentation_ID 15

$240M

Cisco TelePresence Deployment New Business Model Delivers Strategic Value3 Years – Starting October 2006

Changing the way we Work, Live, Play & Learn

Improving Sales Success Rate

+ $127 Million

2% Increase

Reducing Sales Cycle

+ $68 Million

2% Decrease

Travel Savings

- $61 Million5.5% Decrease

Executive & Employee

Productivity Gains

+ $42 Million

Cost AvoidanceIn Services

$21 Million

Based on 170 rooms assessment

An increase of 60 in FY08

Source: Cisco IBSG, 2007* Data is based on present value of free cash flows over a three-year period.

© 2006 Cisco Systems, Inc. All rights reserved. Cisco ConfidentialPresentation_ID 16

132 Cisco TelePresence in major cities globally

US/Canada: 63 CTS 3000, 29 CTS 1000

APAC/Japan: 16 CTS 3000, 3 CTS 1000

Europe: 15 CTS 3000, 4CTS 1000

Emerging: 2 CTS 3000

Overall average utilization is 44%(~ 43% in the past 4 weeks and target is 40% based on 10 hours a day)

28,813 TelePresence meetings scheduled to date. (past 30 days weekly average is 753 meetings)

– 5,883 virtual meeting with customers to discuss Cisco Technology over TelePresence

– 376 with deal ID

5,992 Meetings avoided travel by using Cisco TelePresence saving Cisco ~$46.99M to date

Cubic meters of emissions saved –7,145,427 (3,018 cars off the road)

CTS3000

CTS3000CTS3000

CTS3000

Change the way we Work, Live, Play & Learn

Cisco on Cisco TelePresence OverviewWhere we are today

© 2006 Cisco Systems, Inc. All rights reserved. Cisco ConfidentialPresentation_ID 17

# of Meetings & Deployed Units by month

Average # of meetings by week in the past 30 days: 753 meetings*** The above numbers are based on entitlement completed forms

54 Sites were upgraded from T1/E1 to DS3/E3 or OC3 (for multiple TelePresence units)US Domestic network was upgraded from OC12 to OC48

Cross Atlantic / Pacific / Canadian links are upgraded from OC3 to OC12

© 2006 Cisco Systems, Inc. All rights reserved. Cisco ConfidentialPresentation_ID 18

Utilization by Organization to Date

Results based on the return of the entitlement form. We encourage all users to return the form to help measure the value of TelePresence

Top 20 Organizations

16831562

1121903

338 297 295 287 217 214 210 206 151 146 135 134 101 96 86 800

200400600800

10001200140016001800

1

Sales - Rivelo;WW Operations Sales - Lloyd;WW Operations Sales - Dedicoat; WW OperationSales - Chan; WW Operations CDO Sales -Kurosawa;WW OperationsHuman Resources CA Service WW OperationsSales - Goodwin;WW Operations Finance & Admin ITWPR & ERM CA Core Support Corporate CommunicationsCustomer Advocacy Manufacturing STG/DCSTGLegal CMO Mktg

© 2006 Cisco Systems, Inc. All rights reserved. Cisco ConfidentialPresentation_ID 19

TelePresence Usability – Based on Entitlement

© 2006 Cisco Systems, Inc. All rights reserved. Cisco ConfidentialPresentation_ID 20

TelePresence Utilization by Theater

© 2006 Cisco Systems, Inc. All rights reserved. Cisco ConfidentialPresentation_ID 21