Stockholm  May-­‐2014     IDC  Consult  

Market  analysis  May-­‐2014  Stockholm,  IDC  Consult   1  

Guest experience in Stockholm

May-2014

 

Stockholm  May-­‐2014     IDC  Consult  

Market  analysis  May-­‐2014  Stockholm,  IDC  Consult   2  

0.00   1.00   2.00   3.00   4.00   5.00   6.00   7.00   8.00   9.00   10.00  

Overall  

Room  

Value  

Service  

Location  

Food    

Facilities  

Ambiance  

Cleanliness  

7.98  

7.99  

7.85  

8.30  

8.54  

8.40  

6.63  

8.17  

8.51  

Guest experience in Stockholm, May-2014 City Guest Experience Index City average reviewer rating Total number of reviews

80.46 7.98 4 804

Destination ranking by Component

Top 15 Hotel Ranking, Stockholm May-2014 Name   GEI   Overall   Count  

Radisson  Blu  Waterfront  Hotel   91.75   9.23   158  Grand  Hotel  Stockholm   91.21   9.3   91  Elite  Eden  Park  Hotel   90.12   9.19   78  

Hotel  Diplomat   89.14   8.85   89  Courtyard  by  Marriott  Stockholm   87.34   8.74   78  

Elite  Hotel  Marina  Tower   87.2   8.82   81  Hotel  Birger  Jarl   86.08   8.5   188  Central  Hotel   86.01   8.39   99  

Sheraton  Stockholm  Hotel   83.93   8.58   164  Rica  Hotel  Stockholm   83.55   7.99   117  

Clarion  Hotel  Stockholm   83.18   7.88   84  Hilton  Stockholm  Slussen   82.99   8.19   175  Rica  Hotel  Kungsgatan   82.3   7.77   107  

Radisson  Blu  Royal  Viking  Hotel   81.48   8.27   222  Elite  Hotel  Adlon   80.91   7.85   158  

Stockholm  May-­‐2014     IDC  Consult  

Market  analysis  May-­‐2014  Stockholm,  IDC  Consult   3  

Ch  2%  

De  4%   Dk  

5%   Fi  5%   Fr  

2%  

Gb  8%   Ge  

0%  It  3%  

No  9%  

Ru  4%  

Se  53%  

Us  5%  

Business  26%  

Couples  16%  

Families  10%  

Friends  12%  

Other  33%  

Solo  3%  

Sample by nationality Travel composition

Top reasons to visit per travel type Composition Museum Sightseeing Food Shopping City Trip

Solo 25 20 20 20 15

Couple 25 10 30 20 15

Family 30 20 15 20 15

Business 20 15 30 15 20

Top reasons to visit per age group Composition Museum Sightseeing Food Shopping City Trip

21< 20 20 10 35 20

22-39 25 10 20 25 20

40-60 25 15 30 20 10

61> 20 10 30 20 20

Top reasons to visit the destination per nationality Composition Museum Sightseeing Food Shopping City Trip

Norway 20 15 20 15 30

Germany 25 20 20 15 20

USA 25 20 15 25 15

UK 25 20 20 15 20

Stockholm  May-­‐2014     IDC  Consult  

Market  analysis  May-­‐2014  Stockholm,  IDC  Consult   4  

0.00   1.00   2.00   3.00   4.00   5.00   6.00   7.00   8.00   9.00   10.00  

Expedia  

Holiday_check  

Hotels_com  

Hrs  

Trip_advisor  

8.28  

8.49  

7.93  

7.16  

7.82  

Positive  Sentiment  71%  

Negative  Sentiment  

6%  

Neutral  Sentiment  23%  

0.00   1.00   2.00   3.00   4.00   5.00   6.00   7.00   8.00   9.00   10.00  

Ch  De  Dk  Fi  Fr  Gb  Ge  It  No  Ru  Se  Us  

8.50  8.19  8.13  

7.85  7.68  

8.40  8.40  

8.12  8.02  8.27  

7.74  8.07  

Destination ranking by Source

-Satisfaction Index-

Stockholm May-2014

Destination ranking by nationality