CityU 2011-2012 CE52302-5 E-Commerce

Team Assignment andOral Presentation

July 2011

Team Member: Chow Ho Kit, Gary 52557924

Ho Kin Fai , Henry 52558263

Lee Chin Pong 52557973

LEONG TIN YAU, Ivan 52558066

How should a company handle Channel Conflict

with its distributors?

The Definition of channel conflict is…

Channel Conflict

any situation in which direct competition or damage caused by bypassing a former existing channel partner is perceived to have resulted from the introduction of a new distribution channel.

Strategies to avoid Channel Conflict

• Product Branding - different brand names

• Product Modification - offer different versions of products

• Segmentation - separate customers into various groups

Should online sales be an independent unit in a click and mortar firm?

Click-and-mortar firm

What is click-and-mortar?

Traditional businesses that developed Web sites to support their business activities in some way.

Let’s see the framework of Apple

Case investigation in apple shop

The Portal of Apple Store

Case investigation in apple shop

Where can I buy Apple Product?

http://www.apple.com/buy

Case investigation in apple shop

Apple Online• Get discounts at the Apple

Store, 24 hours a day.

• Find out about the latest promotional discounts on Apple products.

• Buy directly from a Apple Online Store near you.

• Customize your Apple product on Apple Online Store

Apple Online• Get discounts at the Apple

Store, 24 hours a day.

• Find out about the latest promotional discounts on Apple products.

• Buy directly from a Apple Online Store near you.

• Customize your Apple product on Apple Online Store

Apple Reseller• Apple Corporate Resellers Valuable IT lifecycle services for integrating and managing customized Mac and multi-platform solutions in your existing environment.

• Apple Solution ConsultantsGet direct, personalized assistance from Apple employees in the Apple Shops found in select Best Buy locations across the U.S.

• Apple SpecialistsInstallation, service, and support for Mac-based solutions geared for small and medium businesses.

• Apple Value Added ResellersOn-site support, Customized multi-platform solutions, Apple certifications and Professional, industry expertise.

Apple Reseller• Apple Corporate Resellers Valuable IT lifecycle services for integrating and managing customized Mac and multi-platform solutions in your existing environment.

• Apple Solution ConsultantsGet direct, personalized assistance from Apple employees in the Apple Shops found in select Best Buy locations across the U.S.

• Apple SpecialistsInstallation, service, and support for Mac-based solutions geared for small and medium businesses.

• Apple Value Added ResellersOn-site support, Customized multi-platform solutions, Apple certifications and Professional, industry expertise.

We Discover…

Improved Trust

The Goals of click-and-mortar

Geographic and product market

extension

Lower Cost

Differentiation Through Value-Added Services

Will Person-to-Person lending disrupt

Banking

Before we go through this topic,

Will P2P lending disrupt Banking?

The definition of P2P lending is…

Lending done between individuals circumventing the traditional bank role in this process.

Will P2P lending disrupt Banking?

Advantages

(A) Easier Approval

(B) Fewer Fees

(C) Saves Time

Advantages

(A) Easier Approval

(B) Fewer Fees

(C) Saves Time

Disadvantages

(A) Cannot borrow a huge amount

(B) Higher risk for lender

Disadvantages

(A) Cannot borrow a huge amount

(B) Higher risk for lender

What are the advantages and disadvantages of these 2P?

Will P2P lending disrupt Banking?

What services are the bank provided?

Retail• Business loan• Cheque account• Credit card• Home loan• Insurance advisor• Mutual fund• Personal loan• Savings account

Retail• Business loan• Cheque account• Credit card• Home loan• Insurance advisor• Mutual fund• Personal loan• Savings account

Wholesale• Capital raising (Equity / Debt / Hybrids)• Mezzanine finance• Project finance• Revolving credit• Risk management (FX, interest

rates, commodities, derivatives)• Term loan

Wholesale• Capital raising (Equity / Debt / Hybrids)• Mezzanine finance• Project finance• Revolving credit• Risk management (FX, interest

rates, commodities, derivatives)• Term loan

Conclusions

• P2P lending is effective in a relative small amount of money.

• Lending money is only a part of banking services.

• The P2P lending will make a little impact on banking but may not disrupt it.

Thank You!