CityU 2011-2012 CE52302-5 E-Commerce
Team Assignment andOral Presentation
July 2011
Team Member: Chow Ho Kit, Gary 52557924
Ho Kin Fai , Henry 52558263
Lee Chin Pong 52557973
LEONG TIN YAU, Ivan 52558066
The Definition of channel conflict is…
Channel Conflict
any situation in which direct competition or damage caused by bypassing a former existing channel partner is perceived to have resulted from the introduction of a new distribution channel.
Strategies to avoid Channel Conflict
• Product Branding - different brand names
• Product Modification - offer different versions of products
• Segmentation - separate customers into various groups
Click-and-mortar firm
What is click-and-mortar?
Traditional businesses that developed Web sites to support their business activities in some way.
Case investigation in apple shop
Where can I buy Apple Product?
http://www.apple.com/buy
Case investigation in apple shop
Apple Online• Get discounts at the Apple
Store, 24 hours a day.
• Find out about the latest promotional discounts on Apple products.
• Buy directly from a Apple Online Store near you.
• Customize your Apple product on Apple Online Store
Apple Online• Get discounts at the Apple
Store, 24 hours a day.
• Find out about the latest promotional discounts on Apple products.
• Buy directly from a Apple Online Store near you.
• Customize your Apple product on Apple Online Store
Apple Reseller• Apple Corporate Resellers Valuable IT lifecycle services for integrating and managing customized Mac and multi-platform solutions in your existing environment.
• Apple Solution ConsultantsGet direct, personalized assistance from Apple employees in the Apple Shops found in select Best Buy locations across the U.S.
• Apple SpecialistsInstallation, service, and support for Mac-based solutions geared for small and medium businesses.
• Apple Value Added ResellersOn-site support, Customized multi-platform solutions, Apple certifications and Professional, industry expertise.
Apple Reseller• Apple Corporate Resellers Valuable IT lifecycle services for integrating and managing customized Mac and multi-platform solutions in your existing environment.
• Apple Solution ConsultantsGet direct, personalized assistance from Apple employees in the Apple Shops found in select Best Buy locations across the U.S.
• Apple SpecialistsInstallation, service, and support for Mac-based solutions geared for small and medium businesses.
• Apple Value Added ResellersOn-site support, Customized multi-platform solutions, Apple certifications and Professional, industry expertise.
We Discover…
Improved Trust
The Goals of click-and-mortar
Geographic and product market
extension
Lower Cost
Differentiation Through Value-Added Services
Before we go through this topic,
Will P2P lending disrupt Banking?
The definition of P2P lending is…
Lending done between individuals circumventing the traditional bank role in this process.
Will P2P lending disrupt Banking?
Advantages
(A) Easier Approval
(B) Fewer Fees
(C) Saves Time
Advantages
(A) Easier Approval
(B) Fewer Fees
(C) Saves Time
Disadvantages
(A) Cannot borrow a huge amount
(B) Higher risk for lender
Disadvantages
(A) Cannot borrow a huge amount
(B) Higher risk for lender
What are the advantages and disadvantages of these 2P?
Will P2P lending disrupt Banking?
What services are the bank provided?
Retail• Business loan• Cheque account• Credit card• Home loan• Insurance advisor• Mutual fund• Personal loan• Savings account
Retail• Business loan• Cheque account• Credit card• Home loan• Insurance advisor• Mutual fund• Personal loan• Savings account
Wholesale• Capital raising (Equity / Debt / Hybrids)• Mezzanine finance• Project finance• Revolving credit• Risk management (FX, interest
rates, commodities, derivatives)• Term loan
Wholesale• Capital raising (Equity / Debt / Hybrids)• Mezzanine finance• Project finance• Revolving credit• Risk management (FX, interest
rates, commodities, derivatives)• Term loan
Conclusions
• P2P lending is effective in a relative small amount of money.
• Lending money is only a part of banking services.
• The P2P lending will make a little impact on banking but may not disrupt it.