Class 3: E-commerce site ModeMusthaves

Apply the 8 unique features of e-commerce technology to the ModeMusthaves web shop.

1. Ubiquity: According to me, ModeMusthaves implements this term well. You don’t have to spend time and money anymore to travel to the physical market to buy these items. You can just buy them at you home or anywhere you are with the Modemusthave application. It’s also a very fun and easy site to shop. The cognitive energy is also an advantage; people don’t have to make a lot of effort to buy this ‘musthaves’.

2. Gobal reach: ModeMusthaves is a European site, which indicates that the sites have a wide range of visitors and a broad target audience. You can also visit the site in some different languages. Most traditional commerce is local or regional, so they have a smaller audience.

3. Universal standards: standards that are shared by all nations around the world. The site does implement this well.

4. Richness: The context and text on the website is not very ‘rich’, the images are the most important elements. The complexity and content of a message on the web shop is very simple, this makes it easy for consumers to understand. In contrary to normal stores, ModeMusthaves is not able to provide personal, face-to-face services by using aural and visual cues when making a sale. It is a fact that: the larger the audience reached, the less rich the message.

5. Interactivity: I think the site is very interactive. If you click on ‘contact’, you can send an email to ModeMusthaves. Besides that you can follow this web shop on different social media platforms like Pinterest, Facebook, Twitter, Instagram,… ModeMusthaves does also have a blog on the site where fans or interested people can react.

6. Information density: the total amount of information consumers can find on the website is differently enough to be informed about the products and the way of payments. The price transparency and cost transparency are well implemented.

7. Personalization, customization: I think the site implements this feature poorly because none of the products can be personalized. Although the items are all high fashion, there’s no extra customization possible. Maybe this could change in the future to improve the site.

8. Social technology: user content generation and social networking. The site does implement this very well. ModeMusthaves is present on a lot of important social media platforms.