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MICHELLE FEDER
2017 Portfolio
www.bymichellefeder.com
MICHELLE FEDER
2017 Portfolio
206.898.2350
www.bymichellefeder.com
SKILLS AND EXPERIENCE
• Brand journalism
• Corporate storytelling
• Content marketing
• Content strategy and development
• Copywriting
• Magazine feature writing
• Research
• Reporting and interviews
• Editing
• Social media
LAUNCH STORY FOR MICROSOFT
JOBSBLOG: WINDOWS 10
The blog shows what it’s like to
apply, interview and work at
Microsoft.
PROJECT: This long-form story highlights strategic roles.
UNIVERSITY RECRUITING
This profile highlights the surprise-
and-delight experience of a graduate
student from Brazil.
This post shows what an internship
at Microsoft is really like, and this
intern’s road to Microsoft.
INDUSTRY: SPOTLIGHT ON CORTANA
This ghostwritten story by the
Program Manager of Cortana for
Windows Phone went viral.
PM Susan Hendrich shared her
career path as well as an under-the-
hood look at the creative process.
CORTANA AND CAREER ADVICE
The Cortana story was the JobsBlog’s top performer, with thousands of views.
STORYTELLING AND SOCIAL:
#ICREATEDTHIS
Headline: Behind the Scenes at
Office for iPad
Headline: Why Titanfall and the
cloud will transform gaming
WOMEN IN INDUSTRY AND
ENGINEERING
The blog offered advice and
encouragement for women in
business and computer science.
Stories showed why computer
science is a great fit for women, and
why women should consider
Microsoft.
ONE HIGH-PROFILE HIRE
This Q and A highlights a hiring win for Microsoft Recruiting. Why this
innovative, take-the-initiative kind of designer decided to join Xbox.
RECRUITER ADVICE
Microsoft recruiters provided expert
advice for active and passive
candidates to get ahead.
A four-part series on university
recruiting helped prospective
candidates know what to expect.
BRAND JOURNALISM:
WASHINGTON ATHLETIC
CLUB MAGAZINE
The WAC’s in-house magazine
amplifies the value proposition
of club membership.
This feature story profiled club
members who are leaders in
Seattle’s theater scene.
WEBSITE COPY FOR VISUAL IQ
This multichannel
marketing attribution
provider refreshed its
website and brand.
The copy addresses
customer challenges
with empathy.
The text describes
how the software
helps marketers get
results.
CAMPAIGN MEMES FOR VISUAL IQ
TEACHER IN ACTION: HAMILTON
Blog post for the Gates Foundation’s Teachers.Do beta highlights a high
school teacher who uses Hamilton the Musical to make American history
come alive.
STORIES FOR
THE GATES
FOUNDATION
The Gates Foundation aimed
to elevate the profession of
teaching. The Teachers.Do
beta explored the craft of
teaching, while providing
resources, role models and
camaraderie.
QUIZZES for
teaching-
themed beta
website. The
bite-sized
content
offered a light-
hearted taste
of empathy
and humor.
TECHNICAL MARKETING
DOCUMENTS
For Intel, I produced a series of
interrelated sales and marketing
assets that promoted a new
program for the company’s top
cloud customers. I integrated
marketing messages as well as
terms and conditions throughout
the content.
INSIGHTS and CASE STUDIES
for Management Consulting firm
Point B.
PHOTOS
PHOTOS
Michelle Feder is a writer-of-all-trades.
She was raised in New York, earned a
master’s degree at Northwestern
University’s Medill School of Journalism,
and loves the Pacific Northwest. She has
worked as a magazine editor in New York,
content developer in Seattle, and word
geek everywhere. Michelle writes for a
number of marketing-communications
clients. On the side, she dreams up trips to
New York and Paris, and tries not to eat
chocolate.
BIO
But enough about me…
IF YOU’D LIKE TO DISCUSS, OR SEE MORE…
Call 206.898.2350 or email [email protected].
Visit my digital portfolio.
Instagram | Twitter | LinkedIn
Thanks for reading.
WHAT KIND
OF WRITING
DO YOU
NEED?
