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  • Clean BeaChes2015 report

  • Rapport Plages Propres 2015 Rapport Plages Propres 2015

    Introduction 5

    2015 Achievements 7

    Renewal of paRtneRship agReements 7

    Clean BeaChes pRogRam DeVelopment 7

    new Clean BeaChes paRtneRships 7

    Part 1: Labeling 8

    expansion of the laBeling to the maRina 8

    QUalifiCation CRiteRia aligneD with inteRnational stanDaRDs: 8

    Part 2 : 2015 Assessment 10

    Bathing wateR QUality 10

    safety 11

    health CoVeRage 12

    awaReness anD eDUCation foR sUstainaBle DeVelopment 13

    tRaining anD infoRmation 14

    Part 3 : Findings and recommendations 18

    Bathing wateR QUality 18

    planning anD management 18

    safety anD health CoVeRage 19

    enViRonmental eDUCation 20

    Contents2 3

  • Rapport Plages Propres 2015 Rapport Plages Propres 2015

    Launched in 1999 by Her Royal Highness Princess Lalla Hasnaa, Chair of the Mohammed VI Foundation for Environmental Protection, Clean Beaches is a veritable suc-cess given the increasing number of participating beaches and beachgoers. Today, over 80 beaches received around 100 million visit-days, clearly indicating the dimension of this program that aims to raise our beaches to international standards.

    Its success is part of a global vision to protect the national coastline that has been in place since 2010. An initial eva-luation of this program, launched in 2012 by the Founda-tion, has demonstrated the need to strengthen local skills and provide local stakeholders with new tools for planning, implementation and management.

    A second assessment of the sustainable beach and coastline management within the framework of the Clean Beaches program, launched in 2014 by the Foundation in partnership with the Directorate General of Local Go-vernment, has endeavored to meet this need. It therefore focused on the production of beach management tools and training of local authorities on the use of these tools. Capacity development should eventually enable coastal

    local authorities to sustainably manage their coast, invest in the process, and derive economic and social benefits from these efforts.

    Beyond its usual activities, the 2015 Clean Beaches edition has distinguished itself through coaching, training and raising awareness of local stakeholders.

    Lastly, 2015 was an opportunity to renew the Clean Beaches partnership agreements that had come to an end in 2014.

    IntroduCtIon4 5

  • Rapport Plages Propres 2015 Rapport Plages Propres 2015

    RenewAL oF PARtneRsHIP AgReements

    Since the launch of Clean Beaches in 1999 by Her Royal Highness, the Foundation has strived to ensure that its efforts are sustainable.

    Given the programs success and the significant increase in visitors at participating beaches, which increased fivefold between 2005 and 2010, the Foun-dation has recognized the need to further enhance the program by providing the beaches with metho-dological, management and planning tools.

    The objective is to manage the environmental pres-sure on the beaches, which is especially due to their growing economic attractiveness, and integrate their management within a more comprehensive ap-proach to coastal protection. Beaches make up 30% of the national coastline.

    To achieve these objectives, the strategic study on the sustainable management of beaches and coastline within the Clean Beaches program recom-mended, among other things, the strengthening of Clean Beaches agreements. They must be established based on a budget and a three-year action plan, within which the contributions of each participant are specified.

    As such, a new Clean Beaches draft partnership agreement for the beach organization, equipment, maintenance and entertainment was developed in 2015. It should enable each partner to more easily anticipate the budgets related to their contribution, mobilize necessary human and technical resources, and monitor the project progress.

    This planning includes three main elements:

    1. A table of budgeted goals for the next three years;

    2. An annual beach management dashboard covering the actions agreed upon between the commune and economic partner;

    3. Beach Use and Management Plans (PUGP).

    The first element, an integral part of the agreement, may be updated during the agreement period. The other two documents are produced and updated annually as part of implementing the agreement.

    All partnership agreements that came to term in 2014 were renewed in 2015 under this new arrange-ment.

    CLeAn BeACHes PRogRAm DeVeLoPment

    Gradual expansion of the Clean Beaches program

    Since 2010, 15 new beaches that did not benefit from economic partner support were integrated in Clean Beaches program.

    In 2015, two new beaches have joined the program: Al Ouatia, within the urban commune of Oualia (Tan Tan) and Trouk (25 km) within the commune of El Argoub (Dakhla).

    new CLeAn BeACHes PARtneRsHIPs

    Four new beaches were sponsored in 2015:

    1. Sidi Kankouch 1 and Sidi Kankouch 2 in Ksar Sghir (Fahs Anjra Province), with support from Crdit Agricole.

    2. Dalia, in Kasr Al Majaz (Fahs Anjra Province), with support from TMSA Foundation.

    3. Oued Aliane, in Kasr Al Majaz (Fahs Anjra Pro-vince) with support from APM Terminal.

    4. Rmilat and Sidi Mghit, in Sahel Chamali (Tan-gier-Asilah) with support from Lafarge Tetouan, which has taken over from Maroc Telecom.

    2015 ACHIeVements

    54coastal communes


    69beaches supported by partners

    29public and private companies engaged alongside local communities.


  • Rapport Plages Propres 2015 Rapport Plages Propres 2015


    Foum El Oued

    Oum Labouir

    Essaouira Souiria Lkdima

    El Oualidia Cap Bedouza

    El Haouzia


    Imin N'Tourga

    Sidi Aglou Moussa

    El Mousssafir (Dakhla)

    Ba kacem


    Mme ChoualAin Diab


    Sidi Rahal


    SolOued Laou

    ArkemaneAchakar Station touristique

    de Sadia


    LABeLIngThe International Blue Flag label of the International Foundation for Environmental Education (FEE) gua-rantees beachgoers the best international standards in terms of:

    1. Bathing water quality,

    2. Development and management,

    3. Safety and health coverage

    4. Awareness raising and education for sustainable development for beachgoers.

    exPAnsIon oF tHe LABeLIng to tHe mARInA

    The Blue Flag label, launched in 2002, will be extended to marinas.

    A first informational meeting for marina managers was held in June 2014. They have shown a sincere interest in introducing this label for marinas.

    In April 2015, the Foundation, accompanied by a Spanish expert in Blue Flag labeled marinas, orga-nized a study visit to the Kingdoms four marinas: Bouregreg, Saidia, Marchica and Agadir. The visit objective was to determine the marinas compliance status with the Blue Flag labeling criteria, and identify actions to be implemented in the short, medium and long term in order to comply with these criteria.

    A visit report was developed and sent to the marina managers involved, who were requested to establish an action plan with the Foundation. The process is in three stages:

    1. Prepare a short, medium and long term action plan to comply with the Blue Flag label criteria

    2. Submit the Blue Flag label candidacy according to the degree of compliance of these marinas with the label criteria

    3. Commit to a phased approach for labeling with the launch of a Marina Blue Flag pilot operation in 2015.


    The Mohammed VI Foundation for Environmental Protection each year continues to progressively strengthen and structure the role of various mi-nisterial departments within the framework of the Clean Beaches program, notably by improving the beach qualification criteria to align with international standards.



    23blue Flag beaches labeled

  • Rapport Plages Propres 2015 Rapport Plages Propres 2015

    26 beaches had a PUGP by end 2015, which is 4 more than in 2014. 14 new ones are being developed.

    Since 2015, and in compliance with the new Clean Beaches partnership agreement, a beach use and management plan is a mandatory tool for each beach.

    temPoRARy oCCUPAnCy oF PUBLIC mARItIme DomAIn

    The Ministry of Equipment and Transport has made 13 beaches available to communes for the manage-ment and delivery of temporary occupancy permits to individuals: Beniser Kaou, Agadir, Taghazout, Abouda, km 25 (Agadir), Talayoussef, Quemado, Irdi and El Moud (Al Hoceima), Safi, Ikram Deif and Beddouza (Safi), Sidi Boughaba (Kenitra), Chemaala (Chefchaouen).

    sAnItARy FACILItIes, PRImARy HeALtH CARe CenteRs AnD CIVIL PRoteCtIon UnIts

    Showers: 76% of beaches, of which 30% are for people with special needs.

    Toilets: 87% of beaches, of which 46% are for people

    with special needs.

    First Aid Centers: 64% of beaches

    Civil protection units: 88% of beaches

    Drinking fountains: 65% of beaches.


    seA mARks

    61 beaches equipped by the Directorate of Ports and Public Maritime Domain

    monItoRIng oF swImmeRs



    2,200lifeguardsrecruitedbytheDirectorateforCivil Protection




    BAtHIng wAteR QUALIty

    monItoRIng BAtHIng wAteR QUALIty

    97.3% of water monitored is rated as either A or B quality and complies with bathing water quality standards. 373 of 383 stations at 146 beaches.

    2.7% of the water monitored is rated as C quality for bathing and s