26.10.2011.

2011/09

SeptemberExams

In September, things get serious. Emergency election candidates are all over the outdoor advertising pillars. Theatre season news start to appear, the city is filled with summer-recharged businesspeople, first-year students and a mellow feeling of autumn. The 1st of September is really another 1st of January, another opportunity to start the year anew, demanding new achievements, new packaging and new means of expression. You can immediately notice who has managed to create a new way to communicate and who risks staying behind for another year.

Client

Creative agencySaturday (UK)

Media agencyStarcom

Behold, here come the first marks, the first A-students.Baltcom has brought the greatest surprise of all, proving that the best use for TV advertisement is… outdoor advertising. The 15 installations feature special glasses through which you can see the company's latest video ad. The special installation can be viewed

The variety of special effects is infinite. So, one of our inventive outdoor advertising campaigns in September could be identified by fragrance. A sample of the Giorgio Armani - Sport Code perfume was provided right inside the stand, allowing passers-by to take a whiff. The installation can be viewed

And we have a winner! The best outdoor advertisement in September within the Clear Channel Latvia network was the Lindex outdoor campaign. Simple yet impressive posters, and easy to read. Congratulations to our client and everyone who took part in bringing this campaign to life!

Elīna Liberte, Starcom project director:“The monthly prize for outdoor advertising proves once again that the bright fall palette of this knitwear collection and this year's face of Lindex, Reese Witherspoon, stood out marvellously in the autumnal streets. A clear-cut design and easy-to-read message worked perfectly for the campaign's target audience. This has allowed this campaign to achieve some of the best recognition indicators among Clear Channel campaigns in the clothing category.”

Make this autumn full of creative campaigns and highlight your brand out-of-home - take part in CLEAR CHALLENGE 2012! More about the competition:

Everita Ušacka

www.cch.lv

Lindex

A CLEARSENDER

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