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Excellence through

Externships

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Sea World San Diego Company Profile

• Part of the Anheuser-Busch family• 500 full time employees• 2000 employees over the year • 4 million attendance per year• Quality is Anheuser-Busch’s number

one priority

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Sea World San DiegoEmployee Benefits

• Anheuser-Busch matches 401K - 120%

• Tuition reimbursement plan• Employees over 21 receive 2 free

cases of beer a month• Employee family day to experience

the park• Open employee forums for feedback• Cafeteria for employees is at-cost

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Sea World San DiegoExperience

• Create Happiness & Memories• Quality clearly permeates every

aspect of park operations• Care and Conservation• Cost control and price leadership• Employees we spoke with have pride

and feel valued by company• Employees are respected as vital

contributors to park success and image

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Reflections• Currently meet a fluctuating job

market by utilizing temp. agencies for specific project needs

• Major focus on safety and quality in product manufacturing

• More focused on demonstrable skills than earned degrees

• Collaboration across multiple engineering disciplines is a constant

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A Closer Look at Our Hewlett Packard

Experience

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Our Task:

A Feasibility Study to Potential Business Plan Development that would recommend to PUSD an

alternative delivery of duplication services.

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Infused throughout our task, we received HP process training

in the areas of:

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Business Plan Development Authored in a Technical

Environment

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Competitive Environment Analysis Through a Review

of PUSD Duplicating Services

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HP Product Technology

and Services

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HP Research & Development Process

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Fundamentals of Industrial Financial Basics

• Profit and Loss• Revenue

Calculation• Gross Margin• Operating Income• Net Profit• Income Statement• Balance Sheet• Time Value of $• Operating Profit

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Recruitment and Promotion Within Industry

Teamwork, Passion, Communication linked with Technical Competence

Objective-Based Goals, Peer Interaction, Leading /

Influencing, Technical Competence, Networking

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Value of Experience = Process Learning

•Communication•Research•Validation of Data, Expertise, Systems•Collaboration•Information Processing•Formal Presentation•Outcome Review

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PUSD Excellence Through Externship Program:

Business Plan

• Principal Engineers:• Yi Feng• Radha Sen• Hewlett –Packard, San Diego

Business Plan

•Executive summary •Business description •Business environment analysis •Industry background •Competitive analysis •Market analysis •Marketing plan•Management summary•Financial plan•Attachments and Milestones

Poway Tour

Assess Current

Status ( existing Solutions)

Teachers/ Students experience , What do they do now and expect to do in future. Constrainsts/ Trends Etc

Is current Tools meeting needs? what would you like to see in the futureTour

HP Customer Experience, Oasis,

Snap Fish, halo

Prioritize Gaps

Down Select Products

Identify Future HP Products

Validate Solns

-Target Vs Performance-Cost of ToolsHow to Fund How to Profit

( using HP resources)ResourcesSchedule

June 17th, Overview/ Project Scope

Gap Analysis

Executive Summary Current industry environment:• - PUSD operates 23 elementary schools (K-5),

six middle schools (6-8), four comprehensive high schools (9-12), and one continuation high school. The District serves approximately 33,000 students and is the third largest school district in the county.

• - Each school site has a variety of copy machines and printers used by District staff, with the higher volume machines located in designated copy rooms at the schools and also at a central Publications dept (Pubs) located at the District office.

• - Because of educational budget constraints, emphasis is on low cost B&W printing/copying, even if it means forsaking high quality

Executive Summary (cont)

The business opportunity:• For school sites that have sufficient printing

volume, bring the following features for no additional cost

• - much higher-quality B&W printing• - spot color• - professional (full) color to 3.5% of

printed copies, • or 7% of everyday (draft) color• - high reliability• - additional features, including collation, • back-to-back copies, Internet

connectivity

Executive Summary (cont)

Key strategies for success:• - HP CM8060/CM8050 Color MFPs with

Edgeline Technology improve productivity and control expenses with powerful multi-function features, including best-in-class performance, operating costs and reliability

Financial potential:• - Replacement of 33 existing Sharp copiers and

24 existing Riso copies with 12 HP CM8060/CM8050 Color MFPs * $22,000/printer = $264,000

• - Annual print volume of 40M copies * $0.005/copy = $200,000 annually

Business Description

Currently the district utilizes various models of ink jet and laser printers, computers, and web service technology for duplication and printing needs. These services are located throughout the district at individual campuses and a central publishing center (pubs).

Budget limitations, limited accessibility, poor product quality, inability to produce large format printing and color reproductions create a barrier to reaching students with a wide variety of learning styles.

Bringing Edgeline MFPs to PUSD will allow each individual campus to more effectively and efficiently meet their printing and copying needs with the addition of color for approximately the same costs.

The Industry Background• Assessment of current condition:• PUSD currently utilizes a variety of machines to meet

publication needs, including but not limited to Sharp, Oce, Xerox-Docutech and Riso. According to district personnel, PUSD produced over 40 million copies within the recent school year to help provide learning opportunities for nearly 33,000 students. In addition, trends indicate that the number of copies being produced by each school facility is increasing.

• Approximately half of all printing is done on Riso copiers. Compared to an HP Edgeline, Riso has significantly lower print quality and reliability; no support for spot or full color; no additional features like collation, back-to-back copies, Internet connectivity.

• While our printing needs seem to be adequately met, the enhancement of color copies has been proven to reduce eye fatigue and improve attention spans for our students as opposed to B&W copies. Although color copies in the past have been cost prohibitive, improved technology by Hewlett-Packard enables the use of “spot” color for the same price as black and white.

Market Analysis• Analysis based on information from District Office - # of copies made

by PUSD staff on each copier at each school site, plus Pubs.• Calculated:

– annual total copies per site, separated into Sharp and Riso machines.– total revenue based on per-copy cost of 0.89 cents on Sharp and 0.58 cents on Riso

• Determined 700K copies/year = break-even point of using HP Edgeline vs. Sharp for B&W copies -> HP is cheaper above that point– Sharp = $7,437 to buy plus 0.89 cents/copy– HP Edgeline = $22,000 to buy plus 0.5 cents/copy

• Break-even point for color is much lower for HP– Only Pubs supports color: 8 cents/copy cost to Pubs, but 30

cents/copy charged to staff– HP: 0.5 cents/copy for accent color; 2.5 cents/copy for full color

• Riso is used (for B&W) at high volume and cost per copy is similar to HP, but quality is much lower, reliability is lower, and has no support for collation/back-to-back copies/Internet access

• Unfulfilled desires: color, high-quality B&W all at less cost, and with collation/back-to-back/Internet access.

Market Analysis (cont)

PlaceTotal Copies

Total Rev from Sharp

Pages from Riso

Revenue from Riso

Total Pages

all Total Revenue

HS 3885588 $34,581 5115000 $29,667 9000588 $64,248

MS 2877794 $25,612 2603000 $15,097 5480794 $40,709

ES 11095930 $98,753 8893000 $51,579 19988930 $150,333

District Office 1799339 $16,014 1142000 $6,623 2941339 $22,637

Total 19658651 $174,961 17753000 $102,967 37411651 $277,929

Competitive Analysis• Who are the competitors? Existing PUSD equipment manufacturers:

Sharp, Riso, OCE, Xerox.• What differentiates your product or service from the competitors’

products or services? Same or less cost with added value of full and spot color, higher reliability and additional features (collation/back-to-back/Internet).

• What is the value proposition ? Edgeline presents a forward moving product that benefits to school community with improved clarity of prints, color options; transmission benefits, multiple copy budding features. Overall cost and performance benefits of Edgeline exceed existing products and solutions in the school.

• How much of a threat are your competitors to your venture? Competitors may have some lower costs, but fewer features and poorer quality/reliability.

Marketing Plan

• Research channels of distribution and purchasing procedures

• Make presentations to stakeholders – site users and managers; purchasing managers and financial officers

• Provide opportunity for usage of equipment• Sell benefits of competitive comparison,

pricing, cost effectiveness, industry references, guarantees, warranties, etc.

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Applying the Externship to the Classroom

• Concepts are more meaningful to students when tied to real-world applications

• Thermal inkjet technology (TIJ) and the printing process in general utilize many concepts covered in a high school physics curriculum

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Physics Concepts Applied: TIJ

• Electrical energy is used to heat a resistor

• Energy transferred as heat causes ink to vaporize and form a bubble

• Bubble does work to push a droplet of ink out of the nozzle onto the paper

• When bubble collapses, resulting vacuum pulls more ink into print head (since flow is from higher to lower pressure)

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Physics Concepts: Optics & Color Theory

• The dots of ink consist of “CMYK” (cyan-magenta-yellow-black) colors combined to produce any color needed

• When white light hits the paper, it has colors of all visible wavelengths; can be divided into three primary colors – RGB (red, green, blue)

• Subtractive (CMYK) colorant absorb some primary wavelengths of light and reflect (transmit) others

• For example, cyan = blue+green, and therefore absorbed

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Other Key Teaching Themes

• Importance of communication skills, teamwork and collaboration

• HP developers need to communicate and collaborate with other employees locally and around the globe

• Effectiveness of hands-on projects at school

• Years later, people often remember those projects; and those activities may have influenced them to enter a certain field of study

• These two ideas combined reinforce value of hands-on open-ended group projects at school

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Photo Oasis Project

• Created a poster for our Robotics Club with scenes from their robotics competitions

• Club members will be pleased to see their photos/achievements displayed

• Advertises the Club to potential new members

• Through robotics competitions, students get to work with technology and to practice communication, teamwork and collaboration skills

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Counselors’ PerspectiveTim Sager, Lori Lindsey and Jane Napora

• American School Counselor Association (ASCA)

• National Standards

• Academic Development• Personal Social Development• Career Development

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Academic Development…what we learned

• Learning how to learn• Critical thinking• Writing across curriculums• Presentation skills• Project based learning

– Senior project – Poway High School

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Social Personal Development…what we learned

• Communication• Collaboration• Problem solving• Time management• Conflict resolution• Adaptation• Leadership• Patience• Globalization

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Career Development…what we learned

• Internships• Projects• Continuing education• Passion• College readiness – exploration of

post high school options• ROP and community college classes

relevant to career pathways.

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Idea Implementation• Linking our schools with industry

– Guest speakers – Internship opportunities– Job shadowing

• 4-year career pathways– Business and engineering

• Exploration of electives

• Utilizing our parent community• Equality of access• Understanding basic job qualifications• Goal setting• Education vs. performance• Self advocacy skills

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THANK YOU!! – and now to our outtakes =)