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Client Project:
Clie
nt
His
tory
&
Rese
arc
h
• Started after newlyweds Paul and
Leslie spent a week in Italy and a
week in Greece for their
honeymoon.• Fell in love with the crepes they
ate each day from street
vendors. • Returned to Columbus and
searched everywhere for a crepe
that brought back the fond
memories of their trip.
• Search came up empty – Paul
started the company on his own.
• Began with a cart three years
ago and progressed into a truck
and catering business.
• Travels to local events and
festivals.
Analy
sis
of
clie
nt
com
munic
ati
ons
• Uses social media sites
Facebook, Twitter and
Instagram. • Social media sites are
not updated regularly.• Website provides
emails and limited contact list. • Internal communications limited
since creperie does not
have many employees.
SWOT Analysis
Str
ength
s
• First creperie in Columbus. • Uses local, fresh
ingredients. • High quality product.• Personalized touch.• Customizable options
for catering menus.
Weakn
ess
es
• Weather. • No phone number to
get into direct contact.
• No products online.• No promotions during
the winter. • Not enough staffing during summer.
Thre
ats
• Supply prices are changing constantly.
• New competitors come
and go. • Catering clients canceled minutes before an event.
• Crepes more accessible in other parts of the US.
Opport
unit
ies
• Can expand social media presence.
• New hires and multiple
locations.• More menu items.• Establishing a
permanent location and restaurant, if possible.
Reco
mm
endati
ons
& C
olla
tera
l Pie
ces
• Infographic by Cameron
• Press Release by Taylor H
• Blog Post by Taylor B• Feature Story by Alex• Social Media Plan by
Joshua • Mobile App Plan by Tani
Infograhpic on
Rewards Program
• A rewards program would honor returning customers and encourages costumers to return.
• Creates more business.
• Customers present their mobile app card at time of purchase.
• Every purchase earns a star. More stars earn rewards and places costumers at a specific rewards level.
Press Release on
Easton Spot
• Announces huge news event for creperie.
• Tells audiences of a specific location and times that Leslie’s Creperie will be open for the upcoming summer.
• Is completely prepared and ready to be pitched to local news outlets when the announcement is made.
• Helped creperie outsource PR work, while still obtaining results.
Blog Post on
Creperie
• Make public familiar with the foods offered.
• Section called “Food of the Week” to increase awareness and understanding.
• Survey to let voters decided where to go next.
• Big events are a key component.
Feature Story on
Creperie
• Showing off the qualities of the creperie and the owners.
• Provide quotes from creperie and customers.
• People may be unaware of the option to buy locally made crepes.
• Targeted towards publications: Columbus Underground, Columbus Dispatch and other local media.
Social Media
Plan
• Uses Facebook and Twitter to connect with customers and provide feedback.
• Uses Pinterest to showcase menu options and recipes.
• Planned social media schedule announcing major news, changes or events.
Mobile App Plan
• Provides customers with company information.
• Easy access to rewards, specials, menus, locations, dates and times.
• Allows customers to offer suggestions and reviews.
Communication
with Client
• In person interview & meeting
• Emails
• Text & Phone Calls
• Client had access to Google Doc
Client Feedback
• Client appreciated our recommendations and hard work.
• Client willing to implement ideas in the future to create more business.
• Will make use of our collateral pieces.
• Conclusion
• Questions
• Clients Links:
• Website: http://lesliescreperie.com/
• Facebook: https://www.facebook.com/leslies.creperie
• Twitter: https://twitter.com/lesliescreperie