Cloud computing– e-commerce’ssilver liningin AsiaPac

AsiaPac – resilientand progressive

Fast urban growthand a new generation of middle class has seen great progressin AsiaPac in the past ten years – and rapid technology adoption and use.

AsiaPac – resilientand progressive

of global B2C e-commerce sales

will be in Asia Pacific in 2018

37% of Asians use mobiles as primary

internet device vs under 20% of

Europeans and North Americans

AsiaPac – resilientand progressive

Top 3 - Indonesia, Philippines and

China top the highest daily screen

minutes use globally

Increase in smart-phone penetration

to the masses throughout AsiaPac

Mobile internet use is booming

Chinese mobile internet

users in 2014

China sets the pace;

other AsiaPacific

nations fast catching

up.

Cloud computing – e-commerce’s silver lining in AsiaPac

Chinese mobile internet users in 2014

Mobile internet use is booming

Emerging – likes of Myanmar

and Indonesia are considered

‘dark horse’ economies2014 saw 4 Chinese companies in list of world’s

top 10 internet properties – up from 0 in 2013

World’s top 5 internet properties are US companies

– but more of user base comes from Asia

AsiaPac – cloud poweringe-commerce forward

AsiaPacific has been at the forefront

of cloud development – and that has

impacted on e-commerce

E-commerce on the rise, data

storage and internet access

costs falling rapidly

Computing, data storage and

smartphone prices all dropping

33.4% – AsiaPac is world’s leading

e-commerce sales region in 2015

The CEO focus in AsiaPac

CEO

investment

allocations

over the

next year

For CEOs– the digital imperative

APAC CEOs cite mobile technologies

for customer engagement

of data currently useful, only 1%

actually used (IDC)

Technology is

empowering business but

CEOs must have their priorities

straight

– in terms of strategic

importance to the

business:

For CEOs– the digital imperative

say cyber securitysay data mining and analysis

Cloud is empowering AsiaPac businesses

Cloud helps online

retailers respond

faster to market

opportunities at

lower costs and

with contained risk:

Advance search filteringCapabilities

Role-based self-service access

Unlimited storage and retention

Automatic upgrades, maintenanceand customer support

Secure encryption andauthentication of data

Cloud – bringing benefits now and in the future

Online retailers

and e-commerce

companies in AsiaPac now know

that cloud delivers the key

business benefits

they need for growth and success.

Reduced costs

Greater agility and flexibility

Better resource utilization

More efficient development and testing

Improved risk management

Greater security

Better disaster recovery

Our unique positioning

Meetingbusiness needs

OvercomingIT challenges

At the heartof new digital uses

Innovationforesightwith ourOrange Labs

Secure networksand global infrastructure

Global/local capabilitiesalong with expert people

Orchestrate > Operate > Optimize

Digital transformation

Orange Business Services is atrusted partner for our customers’digital transformation

providing youremployees with

smart and mobileways of working

offering thebest connectivity,

wherever youneed it

leveragingapplications

for your businessperformance

bringing youthe flexibility

of cloud infrastructure

Infrastructure considerations and complexity for e-commerce Success criteria:

cost-effective highly scalable architecture featuring automatic capacity adjustment,a highly available and high-speed database,and data-processing cluster for buyerbehavior analysis

▪ Back-end infrastructures can be challenging to maintain and operate

▪ Peak usage periods, unpredictable transactions for certain SKUs, and high volumes of write operations are some of the most common problems that operations teams face

▪ one of the most complex issues is ensuring flexibility and scalability in the system - e.g. A new bestseller SKU might suddenly receive millions of orders in a matter of hours yet must continue to provide a satisfactory user experience

How Orange helpse-commerce companies

Accelerate time to market via scalable and agile network and hybrid cloud basede-commerce infrastructure

Securely connect global logistic sites ande-commerce infrastructure with high security and availability

Improve Omni-channel customer engagement

Improve efficiency with our global real time tracking and reporting solutions for supply chain management

Enhance productivity through greater collaboration between employee worldwide

Improve profitability by rationalizing and optimizing global ICT infrastructure

Cloud computing – e-commerce’s silver lining in AsiaPac

Orange e-commerce sector solutions overview

▪ Network enabled data center services(co-loc, Net-hosting)

▪ Managed DR and Backup for customerDB and payment transaction records

▪ Auto-scaling and cloud based content caching to ensure user experience

▪ IaaS to enable on demand, Pay as you use based compute, storage to cater for peak seasons and seasonal promotion

▪ Hybrid IT via single cloud brokerage toenable automated workload provisioning across different cloud targets and alignment betw cost of infra and value of workload

▪ Managed aPaaS to host various e-commerce applications and monitoring, reporting tools

▪ Cloud contact center solutions

▪ Cloud fleet tracking, inventory management,inventory tracking

▪ DevOps for continuous improvement/maintenanceof current apps and innovation of new applications

▪ Security and cyber-defense

▪ Productivity enhancement through unified communications and employee collaboration solutions

▪ Consult, design, build, optimization and mange oflocal and wide area networks

18

Example Use Case:Where Orange can supporta Magento environment

▪ Magento Enterprise (by eBay) is a rated by the Gartner Magic Quadrant for ‘Digital Commerce’ as a market leading open-source content management system for e-commerce web platforms

▪ Orange provides and manages the agile and on-demand infrastructure to host and run the entire Magento e-commerce and web workload

Orange group244 million customers worldwide

Local presence in 160 countries

Major Service Centers in Brazil, Egypt, India, Mauritius helping business clients 24/7

Largest enterprise voice/data network forin the world, 220+ countries and territories

4G in 11 countries

3,000+ multinational clients worldwide

156,000 employees (20,000 serving enterprises)

732 million euros invested in research andinnovation in 2014

Cloud for Business customers 300 MNC, 8,000 SMEs

2015 revenue

strongest brand in 2015

€40bn

Thank you for your

time!Data in this presentation referenced from aPwC study “Cloudy Above, Full Speed Ahead” commissionedby Orange Business Services.

To find out more viewthe report here