Cloud Computing Key takeaways for Financial players April, 19 th 2010

Cloud Computing

Key takeaways for Financial players

April, 19th 2010

© 2010 ADVA Optical Networking. All rights reserved. Confidential.2

Cloud computing – confusing at best

Graphic courtesy of T-Systems


Thoughts on Cloud Computing

“It’s stupidity. It’s worse than stupidity: it’s a marketing hype campaign.”

Richard Stallman (The Guardian)

“We are at the beginning of the age of planetary computing. Billions of people will be wirelessly inter-connected, and the only way to achieve that kind of massive scale usage is by massive scale, brutally efficient cloud-based infrastructure.”

Dan Farber (CNET News)


Studies show private clouds CAN and HAVE saved money.

Reduce IT labor cost by 50% in configuration, operations, management and monitoring.

Improve capital utilization by 75%, significantly reducing license costs.

Reduce provisioning cycle times from weeks to minutes. Improve quality, eliminating 30% of software defects. Reduce end user IT support costs by up to 40%.

© 2010 ADVA Optical Networking. All rights reserved.


Reliability

Data center Backup center

Static opticalnetwork

Data center

Data center

Data center

Virtual opticalnetwork

Data center

Data center

Data center

Efficiency

Automation

Connectivity WITHIN the cloud



Best effort

SLA-based business access

High-end user

Connectivity TO the cloud

Clouduser

Clouduser

Clouduser

Cloud servicesresources

Clouduser

Clouduser

Clouduser

Cloud servicesresources

Carrier Ethernetaccess network

Cloud serviceuser Cloud service

resources

Low-latencyWDM access



Case Study – Novel Solution

Three customers dynamically sharing a common a data center.

VirtualTape/Disk/Server

Cloud


Remote Desktop

Servers



Exchanges and Trading

NYSEArca

NASDAQBATSEBS

Direct EdgeInformation Feeds

ReutersBloomberg

OPRA

Financial Firms

BanksBroker DealersHedge Funds

Proprietary Traders

PoPs

Carrier HotelsCo-Lo

Central Office



300 BoulevardWeehawken, NJ

BATS, ARCA/SFTI,NYSE/SFTI, Crossfinder

InformationFeeds

ReutersBloomberg

OPRAFinancial Firms

BanksBroker DealersHedge Funds

Proprietary Traders

PoPs

165 Halsey32 AoA111 8th

755 SecaucusSecaucus, NJ

BTEC, EBS,Direct Edge

1400 FederalCateret, NJ

Nasdaq



TradingApplications

Cut-throughSwitch

ContentRouter

TradingApplications

Cut-throughSwitch

ContentRouter

Ultra-low latency wavelength conversion

Ultra-low latency wavelength conversion

Zero-latency inline amplification

Zero-latency inline amplification

Service transparency and security

Service transparency and security

Zero-latencydispersion compensation

Zero-latencydispersion compensation

New York (equities) Chicago (futures)



Primary Route

Route Distance: 7.20km

Est. Latency: 41.28us

Secondary Route



Third Route



Equipment latency includes transponder and filters



Sources of latency by layer

FramingFEC

Store-ForwardLine codingSwitching

Address lookupPacket forwarding

Routing

TCP windowingFlow control

Packet re-send

ApplicationPresentation

Session

Less latency

More latency

Bits

Frames

Packets

Segments

Data

1

2

3

4

5

6

7

OSI La

yer D

ata

Unit



Ethernet used for HPC interconnect

IB

Eth

IB

IB

IB

IB

EthIB IB

IB

IB

Eth IB

IB

IB



FSP

WD

M

Eth

Eth

IB

IB

FSPWDM

Eth

Eth

IB

IB

FSP W

DM

Eth

Eth

IB

IB

Turn your cloud inside-out with multi-protocol support

FSP

WDM

Eth

Eth

IB

IB



Bridging – Ethernet’s savior

FramingFEC



Routing


Packet re-send


Session

Less latency

More latency

1

2

3

4

56

7

OSI La

yer

FramingFEC



Routing


Packet re-send


Session

Less latency

More latency

OSI La

yer



Integrated layer 1 encryption

FSP 3000 cloud services module

Universal: Supports all storage applications

Fast: Low latency w/ real-time measurement

Powerful: 1000km reach

Flexible: Tunable DWDM line IF for up to 80

Secure: In-flight encryption on the card

Qualified – with all major SAN vendors

SFP

SFP

SFP

SFP

SFP+

Mux

tunableLine I/F

Scalable Fibre Channel, InfiniBand and Ethernet transport protects investment;Real-time latency measurement and encryption satisfy most stringent requirements

Scalable Fibre Channel, InfiniBand and Ethernet transport protects investment;Real-time latency measurement and encryption satisfy most stringent requirements



In-service fiber monitoring

Optical Time Domain Reflectometry (OTDR) plus novel ADVA technology combined to add in-service fiber monitoring to FSP.

Solution consists of two products, a filter module line card (OFTM) and the OTDR itself.

P

D nc

N

U

C

/M

OTDR

OFTM

Up to 8 fiber pairs can be monitored simultaneously.

That’s over 10Tbits of data!



degradation

fiber cut

long-term effects

Optical power tracking

fiber intrusion

Unprecedented monitoring

Protectionswitching

Alarmgeneration

Performancelogging

Intrusiondetection

Spatial fault locating

Fault location

d In-service measurement! Network Fault Locator Field Fault Locator

Wavelength monitoring

Wavelength monitoring

Monitoring of system andalien wavelengths

Easy setup Long-term laser

performance



Echo profiling of in-service fiber

The FSP now allows customers to define a “mask” around the measured echo profile of the fiber that is in-service.

Any violation of the user defined mask will generate an alarm.

Echo profile of in-service fiberUser defined mask



5 Key takeaways


1. Studies show private clouds CAN and HAVE saved money.

2. There is connectivity WITHIN a cloud, and connectivity TO a cloud.

3. Low-latency transport within a HPC cloud is a must have, and the lower the better.

4. Multi-protocol support is a must in HPC, as Ethernet translations wastes valuable time.

5. If transport resides within a cloud, then security of that transport becomes paramount.

Thank youadvaoptical.com

[email protected]

blog.advaoptical.com

IMPORTANT NOTICE

The content of this presentation is strictly confidential. ADVA Optical Networking is the exclusive owner or licensee of the content, material, and information in this presentation. Any reproduction, publication or reprint, in whole or in part, is strictly prohibited.

The information in this presentation may not be accurate, complete or up to date, and is provided without warranties or representations of any kind, either express or implied. ADVA Optical Networking shall not be responsible for and disclaims any liability for any loss or damages, including without limitation, direct, indirect, incidental, consequential and special damages, alleged to have been caused by or in connection with using and/or relying on the information contained in this presentation.

Copyright © for the entire content of this presentation: ADVA Optical Networking.

Documents

Cloud Computing Key takeaways for Financial players April, 19 th 2010