CLOUD MEETS BIG DATA - mexico.emc.com€¦ · Transformation Private Cloud The ... Business Production Platinum ... EMC Internal Testing For Data Domain GDA With Boost vs. Published

© Copyright 2010 EMC Corporation. All rights reserved.

CLOUD MEETS BIG DATA Sujal Patel President, Isilon Storage Division EMC Corporation


To Lead Customers On Their Journey To

Cloud Computing And Transforming IT . . .

EMC’s Mission…

By Enabling Them To Store, Manage, Protect

And Analyze Their Information Assets In A More

Agile, Trusted And Cost-efficient Way.


IT Pain Points

Security

Data Deluge

IT Budget Dilemma

Why?


IT BUDGET DILEMMA

Source: Forrester Research, Inc., IT Budget Allocations: Planning For 2011, December 3, 2010


IN 2010 THE DIGITAL UNIVERSE WAS

1.2 ZETTABYTES 1,200,000,000,000,000,000,000


IN A DECADE THE DIGITAL UNIVERSE WILL BE

35 ZETTABYTES 35,000,000,000,000,000,000,000


In This Decade…

WILL INCREASE

1000% Server Volume Increase Source: 2011 IDC Digital Universe Study

19M

190M

2010 2020

SERVER VOLUMES


In 2010…

88% OF FORTUNE 500 HAD BOTNET ACTIVITY ASSOCIATED WITH THEIR DOMAINS

Source : Panda Labs Research


In This Decade…

WORLDWIDE IT STAFFING WILL INCREASE LESS THAN 50%

Source : 2011 IDC Digital Universe Study

15M

22M

2010 2020


Enter The Cloud.


Cloud Technologies.


Infrastructure Transformation

Private Cloud

The Journey To The Private Cloud

“35% Have Implemented A Private Cloud 30% More Will In 2011”

GARTNER DATA CENTER CONFERENCE 2010

Enterprise IT


Three Phase Journey To The Private Cloud IT-as-a-Service Improve Agility

IT Production Lower Costs

Business Production Improve Quality of Service

Platinum Gold

Phase 3 Run IT As A Business

Phase 1 IT Owned Apps

Phase 2 Mission Critical Apps

% Virtualized Simplicity Efficiency Protection

Scalability Continuity Security

Standardization Automation


“VNXe is the easiest storage

device we’ve ever used”

The City Of Safford

“Extremely well equipped, and

starting at under $10,000

represents excellent value”

Computer Reseller News

Simple. Affordable.

Efficient.


VNX – Simple. Efficient. Powerful.

• Intel Westmere Processors • 6 Gbps SAS Back-End • Expanded UltraFlex I/O –FCoE, FC, iSCSI, CIFS, NFS, pNFS, MPFS

• File, Block And Object • FASTvp Suite Drives Flash Adoption


VNX - More Transactions Per Rack U Efficient: More Transactions. Less Footprint.

Note: Based on SPEC2008 published results

7,500

6,000

4,500

3,000

1,500

IOPS

per

Rac

k U

NFS NFS NFS

Double the transaction density of the nearest competitor MORE

2X

NFS NFS CIFS NFS

NFS CIFS

NFS

CIFS


EMC Data Domain. World’s Fastest Backup. First Long Term Archive.


World’s Fastest Backup Data Domain GDA Is Seven Times Faster

7X Faster

EMC

Source: EMC Internal Testing For Data Domain GDA With Boost vs. Published Data For IBM ProtectTier 7650G VTL Gateway


Data Access Time

Data Domain Archiver Customer

Capacity Required

3 Year TCO

48Hrs

1000TB

$1.5M

5 Mins

150TB

$1.2M -20%

-85%

-99%


EMC Avamar. 3x Faster VMware Backup. Data Domain Integration.


Loomis: Next Generation Backup Avamar + NetWorker + Data Domain

8 Month Return On Investment.

232% Increase In Backup Performance.

67 Remote Sites Eliminated Tape.


EMC VMAX. Powerful. Trusted. And Now Smartest.


Large Scale Manufacturer Virtualizing Mission Critical Oracle With EMC And VMware

Before After

MORE THAN 5X INCREASED

DMX4

VMAX

VMS PER HOST & TOTAL VMS


ACCELERATE THE JOURNEY TO YOUR

CLOUD


Pre-Engineered. Pre-Integrated. Accelerates The Journey.

Vblock



Private Cloud

Private Cloud Is The First Step

“35% Have Implemented A Private Cloud 30% More Will In 2011”

GARTNER DATA CENTER CONFERENCE 2010

Enterprise IT

3 1 2


Private Cloud Enterprise IT Public Cloud

Service Providers Create New Options


Service Provider


Hybrid Cloud = Private Cloud + Public Cloud


Private

Automated Hybrid Cloud Infrastructure Public


Federation Mobility Of Apps & Data

Hybrid Clouds Require Hybrid Technologies

Trust Visibility & Control

Management Managing Across Pools


Virtualize Mission Critical Applications

Application Transformation


Private



Customers Virtualizing Mission Critical Apps


Callaway Golf. 4x86 VMs Outperform 15 pSeries. 13 Month ROI of 289%. $1.8m+ In Savings.


Build New Applications


New Application Platform


Private



Access Application From Any Device

End User Provisioning Transformation




Private



End User Provisioning Transformation


A New Layering Of IT


New End User Computing


Private



Cloud Is Big.

What Could Possibly Be Bigger ?


BIG DATA IS CHANGING THE WORLD


REDUCING

THE IMPACT OF

CLIMATE CHANGE


SLOWING THE SPREAD OF DIABETES


Enhancing Human Health.

180 DNA Sequencers. 5 Terabases of data/day. 1 Exabyte of data in 2012.


Data Sources Are Expanding

Source : 2011 IDC Digital Universe Study

GROW 50X IN THE NEXT 10 YEARS

INFORMATION IN THE ENTERPRISE WILL


Big Data Applications

Structured Data Unstructured Data

Hybrid Cloud

Gene Sequencing Movie Editing Seismic Study Social Media Clickstream Productivity Semi-Structured Data

Web Content Storage Services

EMC Atmos

Telco Billing Retail POS Sales Forecast

EMC Isilon EMC VMAX


Massive Numbers Of Massive Files Big Data

Applications Files In The

Digital Universe

300 Quadrillion 5+ TB Source : 2011 IDC Digital Universe Study, EMC Customers


Big Data Apps Require Big Data Storage Your Approach To Enterprise Storage Must Change

Storage Islands More Capacity, More Admins

Performance Optimization “Whack-A-Mole”

One Storage Pool To 15+PB More Capacity, Same Admins Linear Performance Scalability

Scale Up, Manual Scale Out, Automated


EMC Isilon. Record Scalability. Record Capacity. Remarkable Simplicity.


Record File System IO/s Performance Single File System 1,200,000+

403,000

106,000 94,000

http://www.google.com/imgres?imgurl=http://www.cs.sunysb.edu/~sion/projects/images/ibm.jpg&imgrefurl=http://www.cs.sunysb.edu/~sion/projects/&usg=__aSvFOaOZKeSqfzGwT4qj3dhpA8Q=&h=399&w=757&sz=82&hl=en&start=61&itbs=1&tbnid=0waQiMlVpKQvfM:&tbnh=75&tbnw=142&prev=/images?q=ibm&start=54&hl=en&sa=N&gbv=2&ndsp=18&tbs=isch:1


Source : Vendor Product Specifications

Record File System Capacity Single File System

64 TB 100 TB

2 PB

15 PB


EMC Isilon Customer Success

”With Isilon, We’ve Been Able To Grow A Single File System To Nearly Nine Petabytes In Less Than Four Years, While Still Maintaining The Data Throughput Necessary To Power Our Workflow And Advance Our Research”

Matthew Trunnell

Manager, Research Computing Broad Institute

Storage Growth

9 0 0

Petabytes Incremental Storage

Incremental Headcount

Performance Constraints

Isilon NetApp


Structured Data Telco Billing Retail POS

Sales Forecast

Big Data Analytics Delivers Insight

Unstructured Data

Hybrid Cloud

Gene Sequencing Movie Editing

Seismic Study

Web Content Storage Services

Social Media Clickstream Productivity Semi-Structured Data


Big Data Apps Require Big Data Analytics Your Approach To Business Analytics Must Change

Slow & Reactive Limited Insight

Risky Shadow Repositories

Agile & Proactive Expanded Insight & Correlation Improved Compliance, Less Risk

Limited, Pre-Defined Expansive, Iterative


EMC Greenplum DCA. Massively Parallel Architecture. 5x Faster Data Loading.


EMC Hadoop. Open Source. Fully Supported By EMC.


Big Data Analytics : Hadoop + Greenplum Deliver Insight From Big Data

Big Data Analytics

Big Data Storage


Turn Big Data Insight Into Action

Big Data Analytics

? ?

Big Data Storage


Documentum xCP: Insight To Action

Easy To Build

A Tool For Non-Programmers!

Drag & Drop Process Modeling

Better, Faster Decisions

Deliver The Latest Data

Enable Contextualized Decisions

Complete Audit Trail

Keep IT Audit Happy!

Reduce Information Risk


Act Documentum xCP

The EMC Big Data “Stack”

Analyze Greenplum, Hadoop

?

Store Isilon and Atmos

Petabyte Scale 1

Structured & Unstructured 2

Real Time 3

Collaborative 4


Isilon

Ionix

VPLEX

Our Comprehensive Portfolio Enterprise Applications Big Data Applications

Primary Storage

Atmos

Data Domain, Avamar, Networker Backup And Archive

Greenplum

VMware VMware

VNX VMAX


Key Takeaways • Virtualizing Mission Critical Applications Goes

Mainstream

• Winners Among Enterprises and IT Professionals Will Be The Ones Who Make the Most of Their Big Data

• Hybrid Cloud Will Become the De Facto Enterprise Model


ACCELERATE THE JOURNEY TO YOUR

CLOUD


THANK YOU HAVE A GREAT CONFERENCE!

Documents

CLOUD MEETS BIG DATA - mexico.emc.com€¦ · Transformation Private Cloud The ... Business Production Platinum ... EMC Internal Testing For Data Domain GDA With Boost vs. Published