Introduction One of India’s largest Holiday & Leisure services

provider Club Mahindra was set up in 1996 First resort at Munnar became operational the next

year. Total of 111,733 members all over India 33 exotic resorts, 1476 apartments & cottages Affiliated to more than 5000 resorts in India and

abroad

Across India…

Branch offices 19

Retail outlets 61

Franchisee 129

Service office 1

Onsite 7

Different Products… Lifetime Holidays (7 days every year for 25 Years

Membership across 5000+ resorts through RCI)

Club Mahindra Travel (All Travelling needs like Resort booking, Air Tickets, etc.)

One Time Holiday (Non Members)

Fundays (Corporate membership)

Zest (Short Breaks 6 days every year for 10 years across 5 resorts)

Homestays targeted mainly at foreigners

Valuing Customers… Common features across all destinations Welcome drink on arrival

Complimentary Tea / Coffee making facility in the room            Breakfast, Lunch & Dinner daily(on Buffet/Fixed Menu

basis)

Add-on’s like Ayurvedic massage, Facials etc

Discount on alcohol, laundry services etc

Cont… Concept of floating week and resort

Place of stay designed to suit topography of the location

Non-conventional accommodation such as log huts, tents and floating cottages Resort Design

Adding innovative activities

Business Model…

Competitors…

Differentiator…Conventional

ModelClub Mahindra

ModelBenefits

Customer Company

Separate companies for value chain

Integrated value chain

Highest quality of standards delivered

Good overall control

Pure Vacation Ownership(VO) resorts

VO + Hotel Lowered annual maintenance cost

Better income with better occupancy

Fixed week-Fixed resort

Floating week-Floating resort

Flexibility to choose date and resort every year

Stronger brand proposition & yield management

Variable price+external financing

Fixed price+Internal financing

Greater transparency & ease of purchase

Interest revenues

Single sales channels – Resort tours

Multi sales channels – Franchisee operations

Tier-II town customers also accessed

Scalability + Cost efficient

Limited service resort

Full service resorts Complete family holiday experience

Stronger brand recall