Club Solutions 2011 Media Kit

™THE #1 BUSINESS RESOURCE FOR THE HEALTH & FITNESS INDUSTRY

2011 MEDIA KITWWW.CLUBSOLUTIONSMAGAZINE.COM

OUR MISSION: To be the Leading provider of business solutions for health clubs. We believe it is our duty to provide practical business ideas, strategies and solutions for health clubs to increase their growth and profitability.

If you are not well-connected and in tune with the industry you cover, you serve no purpose. And if you are not relevant, you’re dead. The industry is changing rapidly. You must embrace change or be left behind. It is this knowledge that has enabled Club Solutions Magazine to reach its 8th anniversary while staying true to our mission: To be the leading provider of actionable business solutions for the health club industry. We devote issue after issue to providing business ideas, strategies and solutions for our readers. Readers and advertisers alike count on Club Solutions for the wisdom we share and the authority we command. We are in the business of bringing our readers best business practices and solutions that matter most. Because of this approach, Club Solutions is the go-to resource for the health and fitness industry’s top leaders and clubs. We welcome the responsibility we have to this industry and look forward to servicing our readers and followers in 2011.

Shawn McDonaldPublisher

THE #1 BUSINESS RESOURCE FOR THE HEALTH & FITNESS INDUSTRY ™

CirCulation: 23,184

“Club Solutions magazine provides a new perspective on a variety of topics relevant to the fitness industry. The quality of the publication is very good and the articles are of great value.”

- Joel Tallman, Senior Vice President of Franchising & Global Operations, Gold’s Gym International

85.4% of our readers are decision makers within the fitness industry.

56.6% keep issues of Club Solutions Magazine for more than six months.

74% of readers said they prefer Club Solutions Magazine over other industry publications.

88.4% of readers use the solutions provided.

53.8% of readers said they pass Club Solutions magazine to co-workers.

*Reader Statistics

*Club Solutions Magazine online reader Survey, June 2009

Club Solutions readers are the key decision makers – owners, executives, GMs and manag-ers – who approve spending and strategic plan-ning for their clubs. No other club business magazine has the support, following and part-nerships like Club Solutions. We have the indus-try’s top advisory board that is made up of the industry’s top leaders and their clubs.

THE #1 BUSINESS RESOURCE FOR THE HEALTH & FITNESS INDUSTRY

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Ad Closing: 12/3/10Materials Due: 12/6/10












- PERSONAL TRAINING- KEEPING YOUR CLUB CLEAN- FEATURED PRODUCTS: Educational Resources

- GROUP X- IHRSA TRADE SHOW PREVIEW/MUST-SEE COMPANIES- FEATURED PRODUCTS: Treadmills

- RETENTION - CARDIO TRAINING/EQUIPMENT- FEATURED PRODUCTS: Ellipticals

- THE EVOLUTION OF FITNESS CLUBS- INTERACTIVE FITNESS- FEATURED PRODUCTS: Bikes

- STRENGTH TRAINING/EQUIPMENT- PILATES/YOGA- FEATURED PRODUCTS: Strength: Selectorized Equipment/Plate Loaded

- PROFIT CENTERS- MARKETING- FEATURED PRODUCTS: Strength: Free Weights/Functional Training

- PROGRAMMING FOR MEMBERS — Helping Members Reach Th eir Goals - RISK MANAGEMENT- FEATURED PRODUCTS: Technology/Software

- NUTRITION FOR PROFIT- LOCKER ROOMS- FEATURED PRODUCTS: Climbers/Total Body

- CERTIFICATIONS - CLUB INDUSTRY TRADE SHOW PREVIEW/MUST-SEE COMPANIES- FEATURED PRODUCTS: Pilates/Group Exercise

- DIRECTORY BUYER’S GUIDE - CLUB INDUSTRY TRADE SHOW

- ONLINE THE WEB - FUNCTIONAL TRAINING- FEATURED PRODUCTS: Nutrition

- ADVISORY BOARD 2012 WEIGH IN- MANAGEMENT SOFTWARE- FEATURED PRODUCTS: Locker Room

2011 Editorial Calendar Features Bonus Distribution

IHRSA TRADE SHOW

CLUB INDUSTRY TRADE SHOW

I C S M:

Club CornerIn this new Q & A section, we answer questions and help our readers overcome specific challenges they are facing in their clubs.

Warm upThis section is devoted to bringing readers breaking news on the most important topics in the health and fi tness industry.

new product SpotlightIn every issue we profile some of the hottest new products in the industry.

Solutions onWritten by experts, this section features solutions for various topics, including retention, marketing, sales and technology.

Cool downHere, our readers share success stories and innovative, out-of-the-box ideas and practices that are working for their clubs.

featured products

In every issue we feature a set of products in a user-friendly format readers love (see Editorial Calendar).

Cover StoryWe go beyond the ordinary interview, getting industry leaders to share their stories of success with our readers.

featured articlesIn every issue our featured articles cover the most relevant topics for health and fitness professionals (see Editorial Calendar).

• Readers are able to view the digital Club Solutions Magazine from their smart phones.

• Video and audio inside the digital magazine takes readers inside clubs across the country.

• The Facebook fan page allows us to keep up with clubs on a minute by minute basis.

• The Member Experience gives you insight into the minds of actual members. We hope to unveil and shed light onto what members actually want and expect from their health club.

above: Craig laskow, the Managing Partner of Club H Fitness, april 2010 Cover Story. right: Billy Malkovich, the CEo of Mountainside Fitness, august 2010 Cover Story.

“Improvement comes from learning, and Club Solutions offers insight into some of the best practices our industry offers.”

- Chuck Runyon, Co-Founder & President, Anytime Fitness

W’ N

MEET THE CLUB SOLUTIONS MAGAZINE ADVISORY BOARD

CHUCK RUNYONFounder & PresidentAnytime Fitness

KAREN WISCHMANNPresident & CEOTotal Woman Gym & Day Spa

ROYCE PULLIAMCEOGlobal Fitness Holdings/Urban Active

MATTHEW STEVENSPresident & CEOWestern Athletic Clubs

MIKE SHEEHANCEOBally Total Fitness

ED TRAINORVP of Fitness Services &Product DevelopmentTown Sports International

DOUG WERNERCOONew EnglandFitness Distributors

ED WILLIAMSCo-Founder & CEOWellbridge

RALPH RAJSVice PresidentLeisure Sports, Inc.ClubSport

JOEL TALLMANSenior VP of Franchising &Global OperationsGold’s Gym International

ERIC CASABURIFounder & CEORetro Fitness

GEOFFREY DYERFounderLifestyle Family FitnessFormer IHRSA President

JEFF SKEENPresident & CEOTitan Fitness

NANETTE PATTEE FRANCINI President & Founder Th e Sports Club Company

MARK FISHERPresident & COOSport & Health

JOE CIRULLIFounder & CEOGainesville Health & Fitness

PETER TAUNTONFounder & CEOSnap Fitness

Bill McBrideCOOClub One

✓ Our Advisory Board Clubs and Publication Partners have proJected to spend $214,850,000 on eQuipment in 2011.

✓ In 2011, 797 new clubs are proJected to be opened by our Advisory Board and/or Publication Partners. ✓ Together they serve over 13.6 million members.

✓ Our Advisory Board and Publication Partners have annual revenues that amount to over $3.9 Billion.

✓ Our Advisory Board Clubs and Publication Partners represent 5,066 total clubs.

right: Jim rowley, the CEo and Co-Founder of the new Evolution Fitness Company, December 2009 Cover Story.

THE POWER BEHINDCLUB SOLUTIONS MAGAZINE

The Digital Edition of Club Solutions Maga-zine is delivered directly,

via e-mail, to our subscribers, making potential buyers only a mouse click away! With the look and feel of a “real” publication, but with fully functional links and potential videos for all ad-vertisements, it has never been easier for readers to get in touch with you!

INTeRaCTIve ONLINe DIgITaL ISSUe:

Statistics:18,528:

Average page views per issue.

257: Average click-thrus on ads per

issue.

67 hrs. 30 min: Average total viewing time per

issue.

“I enjoy reading the magazine monthly online. What a great format!”

- Joe Cirulli, Founder and CEO, Gainesville Health and Fitness Centers

The Club Solutions Magazine Digital Marketing advantage

Boston Sports Club's four Total Gym units at DTX have boosted personal training revenue according to Rob Wood, Regional Fitness Director.

Australia • Benelux • Canada • China • Czech Republic • France • Germany • Hong Kong • Iceland • Italy • Japan • Mexico • New ZealandPortugal • Russia • Spain • Switzerland • Turkey • United Kingdom • USA

For more information call 800-541-4900

“…when a piece of equipment fits the gamut for everybody, and yet specializes at the same time—I mean there is no perfect tool—but this one does cover the full spectrum. …And when you find a product that can actually attract people, because they ask for it, by name—that’s powerful.”

Ed Trainor, Vice President of Fitness Services, Product Development, Town Sports International

Click to view more interviews at www.efisportsmedicine.com/industryinterviews

A VALUABLE TOOL

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DIGITAL ADVERTISEMENT

Club Solutions Magazine e-Blast:The Perfect Way to Advertise Your Solution!

Monthly Marketing Alert:The Monthly Marketing Alert Puts You in

Front of the Buyer!

Club Solutions Magazine OnlineA Place for Clubs and Advertisers to Connect

E-Newsletter:Touching Base with Members Twice a

Month

advancing Your ReachOUR DIgITaL MaRkeTINg SOLUTIONS TO

heLp YOU ReaCh OUR ReaDeRS!

General advertisinG specifications:Advertisers are strongly encouraged to submit advertising materials in a digital format according to the following guidelines. For questions regarding submission of ad files, contact Brian McDonald at [email protected]. pdf & pdf/X1-a files: This is the preferred method for submitting ad files, provided they are press-optimized, high-res, CMYK, and have the fonts embedded. Please note that most PDF files lack the ability to be edited or altered. other accepted file formats: JPG, TIFF, Adobe Photoshop®, Adobe InDesign®. photos: Must be hi-res (300 dpi or greater), actual size. page size: Trim: 8.125” x 10.875”. Image area: 7.875 x 10.25. Bleeds must extend at least 1/8 of an inch outside of the trim size for the ad. Copy for bleeds should not exceed the image area. Borders: We strongly advise that advertisers add their own borders when necessary. Ads submitted without borders that are less than a full page in dimension may have borders added at the production manager’s discretion if the ad is created with a white background or low color opacity. This is to ensure separation between editorial and advertising content. ftp Upload: To upload files to our FTP site, please email Brian McDonald at [email protected] for instructions. proofing: Color proofs should be submitted with digital files, and they should be printed at 100%. In absence of paper proofs, Club Solutions is not responsible for color reproduction and cannot be responsible for returning proofs.

2011 aDveRTISINg RaTeS & SpeCIfICaTIONS

1/2 page island4.875” x 7.6”

1/2 page Horizontal7.175” x 4.8”

2/3 page Vertical4.695” x 9.875”

1/3 page Vertical2.265” x 9.875”

1/4 page 3.5” x 4.75”

Full page

With Bleed:8.375” x 11.125”

safe area:7.875” x 10.625”

siZe once 3 times 6 times 12 times2 Page Spread $5295 $4895 $4695 $4495Full Page $4295 $3895 $3695 $3495 2/3 Page Vertical $3395 $2995 $2795 $25951/2 Page Island $3195 $2795 $2595 $23951/2 Page Horizontal $2895 $2595 $2395 $21951/3 Page Vertical $2395 $2195 $1995 $1795 1/4 Page $1995 $1695 $1495 $12951/4 Page New Product Showcase $995/per issue

premium poSitionS Inside Front Cover $4895 Inside Back Cover $4495 Outside Back Cover $5195

credit terms: New advertisers are required to pre-pay for their first insertion. Payment is due with ad insertion materials. additional terms: Additional terms and policies are spelled out in the Club Solutions standard insertion order, which must be signed prior to placement of advertising. design services: Our design team can prepare your ad for a nominal charge. Fees are dependent on the size and complexity of the project and allow for three revisions. special placement: Advertising packages can also include our “Must See” companies promotion for trade shows (1/4 page four color ad in a special section that includes: a 100 word description, product image, company logo, contact information, and booth number. Contact your account representative or Rico Francis at 770.424.4092 for more information about advertising in Club Solutions magazine.

ContaCt your aCCount repreSentative for information about online and ClaSSified advertiSing optionS.

aD SIzeS

Club Solutions Magazine is published by Peake Media . 211 Towneparke Circle . Suite 200 . Louisville, KY 40243

for information about advertising rates or opportunities, please contact:

rico francis [email protected]

david vail [email protected]

bruce [email protected]

for information about upcoming editorial topics, please contact tyler montgomery at:

[email protected]

WWW.CLUBSOLUTIONSMAGAZINE.COM

™THE #1 BUSINESS RESOURCE FOR THE HEALTH & FITNESS INDUSTRY

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Club Solutions 2011 Media Kit