CODE2 Cogeneration Observatory and

Dissemination EuropeKick-off meeting 10-11 July 2012

WP6 Communication and dissemination

10-11/07/2012 COGEN Europe

Communication and Dissemination

This WP will allow for the widespread diffusion of the project findings.

Target audiences: • EU and national policy-makers and decision-makers• Potential and existing users in industries (food/drink, paper/pulp), hospitals,

regions/cities and SMEs (project developers, contractors, small users)• Manufacturers• Energy agencies

Cooperation will be sought with:• European industry associations • Cities and regions interests groups• National COGEN Associations• Manufacturers of cogeneration equipments, including micro-CHP• Bio-energy interest groups• SMEs representations

10-11/07/2012 2

Communication and Dissemination

Using common corporate design:The existing CODE logo will be used and updatedWhere needed templates will be developed to ensure a coherent approach

(e.g. WP6 presentations, WP4 workshop documents, press releases, etc)

Main tasks: Task 1. Development of a Communication and Dissemination PlanTask 2. Project websiteTask 3. Three events in BrusselsTask 4. Identification of nationally recognised energy though leadersTask 5. Additional communication activities

10-11/07/2012 3

Communication and Dissemination

Task 1 Communication PlanDescription:• The plan specifies the activities on EU and national level and will assign

tasks and goals to each partner• It will contain a detailed description of the goals, dissemination tools,

target groups, multipliers, time frame, impact and evaluation• To be reviewed every 6 months • Special attention to reach SMEs

Outcome: D6.1 – Communication and Dissemination Plan (M2)

Action: Discussion on this Plan (content, task division, etc)

10-11/07/2012 4

Communication and Dissemination

Task 2 Project websiteDescription:• To contain description, latest information, all public deliverables, etc • Members area for exchange of documents, ideas etc. • Partners and key stakeholders will be asked to make a link on the website

to the CODE2 website

Outcome: D6.2 – Project website (M3)

Action: Discussion on website: a new website to be developed or continue with CODE website? Special features for ‘new’ website?

10-11/07/2012 5

Communication and Dissemination

Task 3 EventsDescription:• Two high-profile events in Brussels: 80 participants at each event consisting of

EU policy-makers, industry associations, cities/regions associations and academics. To be held in the EP with support from a key MEP

• One Final Dissemination Workshop in Brussels: 80 participants consisting of EU and national policy-makers, industry associations, potential customers, academics, investors, regional interest groups and SMEs. Focus will be to showcase the final European Cogeneration Roadmap

Outcomes: • D6.3 – Two annual high-profile events in Brussels (M12 and M25)• D6.4 – Final Dissemination Workshop in Brussels (M30)Action: none

10-11/07/2012 6

Communication and Dissemination

Task 4 Energy expertsDescription:• For the seven pilot Member States 1-2 nationally recognised energy

thought leaders will be identified whom the project will seek to engaged in the project activity and who will be made more aware of CHP in general.

• Task for the five Regional Leaders

Outcomes: • Regular interaction with 7-14 well-known national energy figures

Action: Discussion on identification and approach

10-11/07/2012 7

Communication and Dissemination

Task 5 Additional communication activitiesDescription:All partners will be involved in the following activities:• Dissemination at relevant European projects• Cooperation with multiplier organisations• At least 25 presentations at relevant events• At least 10 articles for trade and technical press• Six translated Roadmaps to be communicated to relevant national

stakeholders – task for five Regional LeadersSummary info pack to be produced: general power-point project presentation,

single page summaries, fact cards, project brochure/leaflet, etcOutcomes: D6.5 – Report on the impact of the dissemination activities (M30)Action: Discussion on these activities

10-11/07/2012 8

Communication and Dissemination

To discuss today• D6.1 – Communication and Dissemination Plan (M2) • D6.2 – Project website (M3) • Ideas how to specifically reach SMEs• XL lists with your cogeneration experts• Production of the summary info pack – what should be in it• The use of press releases (launch of project, around workshops and

events)?• Other ways to promote the project and the outcomes?

10-11/07/2012 9