Coexist Brand Guidelines

coexist

brand guidelines 2009................................................................

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LOGO

TREATMENT

COLOUR

TYPEFACE

SHAPES

SHAPES IN USE

IMAGES

PHOTO EXAMPLE

LITERATURE

LITERATURE STYLE

WINDOW DESIGNS

BRAND PATTERN

MAP GRAPHICS

POETRY IMAGES

ONLINE

Coexist is about the moment, the present and the future.

A strong linked and connected community that aims to sustain itself and enhance the local community. Transfering skills, teaching and elevating the community spirit is at the core of Coexist.

Celebrating and enhancing the area of Stokes Croft is paramount. A positive, cutting edge and contemporary portrayl of the area is at the forefront of the identity.

The Coexist logo represents longevity, existance, community, harmony, strength and growth. This is an important symbol.

Coexist is also about providing space to make this happen. The application of information must be spacially aware in the sense of balance, vastness - giving space for information to breathe.

Coexist,

to live in harmony with each other and the enviornment.

LOGO

TREATMENT

COLOUR

TYPEFACE

SHAPES

SHAPES IN USE

IMAGES

PHOTO EXAMPLE

LITERATURE

LITERATURE STYLE

WINDOW DESIGNS

BRAND PATTERN

MAP GRAPHICS

POETRY IMAGES

ONLINE

LOGO

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brand guidelines............................................

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...............................................................LOGOTYPE

This logotype is to be used as shown without obstruction and is in preference to the logo mark below, especially during the first year of the brand launch.

Throughout the application of the brand, elements from this logotype can be recreated and chopped and repositioned when appropriate, but cannot be used as a replacement logo, only as a secondary signifier.

Depending on the application, the colour of the logotype can change to a limited pallet from the brand.

...............................................................LOGO MARK

The logo mark is derived from the logotype and is therefore secondary. However, when the brand has become recognised in the community and the market, this symbol can be used by itself without the presence of the logotype.

The logo mark can also change colour depending on application using the branding colour pallet. When used as a logo mark, the graphic must not be rotated or positioned on an angle as the balance has been carefully worked to horizontal.

TREATMENT

...............................................................LOGO COLOUR TREATMENT

The main colour for the logo graphics is TEAL. The colour can be reversed to white on a dark background. In certain circum-stances, the logos can be in black (to suit budget) or white on a dark background.

Parts of the logot type and logo mark can have a decreased opacity when used in conjunction with images.

The logo and logotype can be used in reverse like this example and the logo mark can also be placed in a circle for hierarchical emphasis depending on the design.

As Coexist is a changing and dynamic brand, the logo can be placed wherever necessary. However, if possible, during the launch of the brand, the logo must be the point of focus at the top right or left / middle of the design.

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COLOUR

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...............................................................COLOUR HIERARCHY

Harmony, balance and peace.

Teal : Main brand colour

Teal is the main brand colour and any of the secondary or tertiary colours can be used as a complimentary accent. Sky is used to make the design lighter when Teal is too heavy.

Black must be used only in small weights, especially when black and white images are used. Lemon is also used in small amounts carefully, especially with the presence of other colour.

TEAL

C:73M:0Y :38K :0

R : 19G: 186B : 176

SKY

C:38M:0Y :7K :0

R : 151G: 2 16B : 233

LEMON

C:4M:0Y :58K :0

R : 249G: 241B : 137

TEAL

SKY

LEMON BLACK

COLOUR TYPEFACE

...............................................................TYPEFACE

Quicksand is the brand typeface for Coexist. Its light rounded and fluid edges compliment the logo and carry through the message of youth, connectivity and activity.

The main weight to use for body copy is ‘book’. This gives an even weight across the whole paragraph and isn’t too heavy on the eyes. The recommended point size is 9pts for body copy as Quicksand has a large x-height and appears much bigger.

Bold is only to be used for ‘headline’ text or sub-headings where appropriate. Usually for headlines or titles, the ‘book’ weight is to be made bigger as bold can appear heavy sometimes.

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COEXISTCOEXISTCOEXIST

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ABCDEFGHIJKLNM OPQRSTUVWXYZ

abcdefghijklm nopqrstuvwxyz

ABCDEFGHIJKLNM OPQRSTUVWXYZ

abcdefghijklm nopqrstuvwxyz

quicksand bold

quicksand book

quicksand light

TYPEFACE

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TITLE

TITLESub-Heading

........................................................................page collection title

........................................................................Sectioned body copy paragraph for when a new yet related topic is approached - a visual break.

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........................................................................PARAGRAPH TITLE

Main brochure title

Optional title for other

top left for large document

for large document paragraphs

for long paragraphs

black bar to help visual naviagtion

teal dots to help visual navigation

TYPEFACE BRAND PATTERN

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...............................................................REPEAT PATTERN

This is a sample of the repeat pattern that can be used across a range of applications. It’s very heavy so needs to be carefully considered. It works best on flat printed surfaces.

SHAPES

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...............................................................BRAND SHAPES

These shapes taken from the logo type can be used as visual punctuation across different applications and images. This ensures a constant reference to the brand, ensuring consistancy and visual activity.

The colour and transparency of the objects is flexible, along with the shape. They can be reflected and slightly changed to fit with the design. However, they cannot be stretched.

SHAPES

John Smith

[email protected] / 01179 420 100

Hamilton House / 80 Stokes Croft / Bristol / BS1 3QY

John Smith



John Smith



John Smith



John Smith



SHAPES IN USE

www.coexistuk.org | creating

and promoting sustainable

communities

[email protected]

420100

Coexist

Hamilton House80 Stokes

CroftBristolBS1

3QY

...............................................................APPLICATION OF SHAPES

Business cards and letterheads show the most prominant and literal application of the brand shapes. However, there is alot of freedom in using them - especially when considering whole compositions and photographs.

The shapes can be used to balance compositions by blocking out heavy elements or for just adding visual dynamacy. This will be explained more in the image section.

Consider the application of the shapes - in the case of the business cards, the logotype is a metaphor - each individual of Coexist is linked to and supported by the other.

All make a whole.

IMAGES

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...............................................................IMAGES

Stokes Croft is a visually rich area and the surrounding street art reflects its culture, diversity, voice and optimism. By reflecting this visual language in the Coexist brand, the surrounding environ-ment becomes connected to the Coexist community.

As many areas of Stokes Croft are derelict, focussing on the creative and vibrant aspects of the area reflects Coexist’s intentions in reneration and passion for the area - seeing the potential and good in everything.

Using black and white photographs gives alot of opportunity for contrast and balance in the design and creates a visual consistancy and neutral perspective.

IMAGES IMAGES

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...............................................................IMAGES

As Coexist is about the past, the present and the future, this image library will be constantly changing day to day, month to month and year to year. Connecting the brand with the current environment will give life to the brand and keep it refreshed.

Most images are sourced from the People’s Republic of Stokes Croft, an organisation in partnership with Coexist. With pho-tographs and poetry coming from the people of Coexist, the community can take ownership of the brand.

IMAGES

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...............................................................IMAGES

Depending on the application, images can be cropped any shape or size. The transparency and colour can also change (within guidelines) and any image can be placed next to an-other if it suits the design.

Care needs to be taken with heavy images that have alot of black and can be balanced out with the brand shapes.

IMAGES IMAGES

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...............................................................IMAGES

Images can be sliced and stacked, shrunk and cropped. The combinations are endless and as photographs will always be added to the collection, experimentation is possible.

PHOTO EXAMPLE

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............. ...............................................................EXAMPLE

This image appears on the fold out information leaflet - it takes centre stage, yet the even balance of black ensures that the design isn’t too heavy and doesn’t draw too much attention away from the text.

Decreasing the opacity, layering, and cropping helps create balance. Using additional block colour devices help make sense of the composition and can also serve to direct visual hierarchy.

This example also shows the ways that the organic brand shapes can be used.

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PHOTO EXAMPLE

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...............................................................EXAMPLE

These photographs show how the brand shapes and poetry can be encorporated elegantly and subtly into the images. They add consistancy and the tradmark dynamic composition.

LITERATURE

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That Street

Slow baseline, delicate rhymein time with the beat,at the point of our meet, down that street I know so well, that I live by, immense, no need for cunning pretence.The sound of life, delicate and profound, something to cherish. It’s not easily found.

Down that street, people gathered, a constant repeat of what we expect but not so strong, not so direct, we just connect. about the surround, the beating on the ground, the sound, finding common ground,talking into the night, another view, we look straight through.

Down that street, oh the feeling of being small, yet in this vast town, no need to slow down, or keep with the pace of the city race, fast cabs, expensive tabs, the modern fads, they don’t matter.

By Johnathan Priddy, Coexis

Reassure

Light fills the recent space of night, bringing a new golden and welcoming sight, the sight of dawn, crisp and clear, buildings come into focus, not far, but near. Up here, the city is tame, it does not shout...

The horizon is high and the sky is vast,sun rays pour through the written glass.

Clumps of clouds and edges of letterscreate shadows on the table.

Work schedules and deadlines, but without the stress, without the stress of having no help and feeling alone. For there are plenty of people to relieve the strain, to lend a hand and keep you sane.

The kettle boils, the light shines through , and our words remind us...and reassure us too.

By James Owen,

Coexist

Selfless

Even after all this time the sun never says to the Earth,

‘’You owe me’’.

Look what happens with a love like that.

It lights the whole sky.

By Annette Langley,

Coexist...............................................................LITERATURE

This poetry is by people from Coexist and Self Harmony work-shops. They were set a brief to write about the area of Stokes Croft and the community. The outcome is very personal, creative and deeply imbedded with the Coexist brand values of self expression and encouraging creativity.

This poetry can appear in any application - signage, online, in print and on the architecture of the building.

The big idea is to wrap to Coexist building in poetry.

LITERATURE

Reassure

Light fills the recent space of night, bringing a new golden and welcoming sight, the sight of dawn, crisp and clear, buildings come into focus, not far, but near. Up here, the city is tame, it does not shout...

The horizon is high and the sky is vast,sun rays pour through the written glass.

Clumps of clouds and edges of letterscreate shadows on the table.

Work schedules and deadlines, but without the stress, without the stress of having no help and feeling alone. For there are plenty of people to relieve the strain, to lend a hand and keep you sane.

The kettle boils, the light shines through , and our words remind us...and reassure us too.

By James Owen,

Coexist

LITERATURE

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Friendly Faces

White lines and city dust, buses pass, cans rust.

Familiar faces, friendly stones, the smell of coffee and home-baked scones

...from the warm cafe. The place I love.

Closed shops, shuttered windows.

Crossed lines, broken signs. A forgotten world. Yet it buzzes and grows.

Pen to paper, ear to drum, those friendly faces, not just some.

....but lots.

By Leah Gallow, Coexist

My Floor

Seasons change, the skyline movesand switches between colour then catches the sun, twinkling.

Chat and chuckles and clicking mice.

The lift hums and the branches tap on the windows, clutching at words.

Large spaces and ticking clocks, no shoes, walking around in socks.

a long telephone call and a warm cup of tea.

a nice day on floor three.

By Sarah Taylor, Coexist

Learning

Iconic silhouettes frame the dream, I absorb the feeling, I adore the sight. Flowing memories create a stream, of marvellous travels that I hold tight. A definite, solid and loving beam, releases any anxiety to take flight.

I listen. I gaze. Blocks distort and part the rays.

The distant horizon catches my eye, and tall giants cut the heavens ....In the midst of this weather we teach and learn and the sense of understanding...Immense.

By Sandra Tomlinson, Coexist

Disguise

Distant beeps across the streets, create a tune and a sprayed cartoon on a brick wall, once and for all breaks the pace of this rat race.

For this beautiful town, wins hands down.So try and look straight past the outlets, beyond the signs lie delicate flowers of thriving beings, forget sightseeing and open your eyes because the camera liesand creates a disguise.

So smell that daisy and feel a little hazy, experience this town, and plunge down town, play a dusty record, that’s often ignoredbut full of reward as its tune is restored, Spreading the feeling. Defeating the concealing. Toes tapping, buildings bopping, fingers snapping, bottles popping, The city shakes. Without stopping.

By Sean WilliamsCoexist

LITERATURE STYLE

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...............................................................LITERATURE

Hand written quotes give a human appeal to the words - this style is to be used in conjunction with the brand images - as if the landscape has a voice.

LITERATURE STYLE

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...............................................................LITERATURE

The style of poetry is flexible, this handwritten aesthetic is to be used for printed and on screen publications. However, the poetry will appear on the windows and on the building slightly differently using the brand typeface.

WINDOW DESIGNS

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...............................................................WINDOW DESIGNS

These window samples are designed to scale to fit the windows across the Coexist building. Quicksand Bold has been used for maximum impact. When the sunlight shines through, Coexist’s poetry is projected as shadows onto the inside building space.

WINDOW DESIGNS

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...............................................................WINDOW DESIGNS

Purlfrost Window Design in London cut these samples to size and are able to cut full scale versions for all windows.

POETRY IMAGES

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...............................................................POETRY IMAGES

These images are to be used in conjunction with the written poetry from Coexist members. The image was drawn by Johnathan Farr who is an independent illustrator at Coexist. The image is of a panoramic view of Stokes Croft, with the Coexist building in the middle.

POETRY IMAGES

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...............................................................POETRY IMAGES

The original drawing can be cropped and tinted, but for the poetry book, they must stay black and white.

ONLINE

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About News Area Our Spac es Create Contact

[email protected] | tel: 01179 420100 | Ham ilton House, 80 St okes Croft, Bris tol, BS1 3QY | all rights reserved Co exist 2009 ©

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Changing homepage image

updated news stream

...............................................................ONLINE GRID

The website has a predominant landscape grid that consists of 3 collums to organise updated information. The landcsape format relates to the concept of space, the main product that Coexist is offering. It also helps create a peaceful balance.

The grid for the homepage is heavily reliant upon photography.

ONLINE ONLINE

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...............................................................HOMEPAGE EXAMPLE PHOTOGRAPHS

Here are examples of the format that homepage images need to work to. The black bar at the top helps to section off the image as a point of focus. The homepage website changes each time the user visits this page, creating the idea of an ‘ac-tive’ and ‘current’ brand.

ONLINE

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About News Area Our Spa ces Create Contact

[email protected] | tel: 01179 420100 | Hami lton House, 80 Stokes Croft, Bris tol, BS1 3QY | all rights reserved Co exist 2009 ©

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News Archive

May/09

April/09

March/09

February/09

January/09

December/08

November/08

October/08

.................................COEXIST WALL MURALThis month, the plans to go ahead with the mass transformation of the Coexist building are given the go ahead. In conjunction with the PRSC, Coexist will create a word based design for the whole front side of the building.

Using poetry from Coexist creative writing workshops, large scale words will be painted onto the building, coinciding with the launch of Coexist’s news identity.

Stokes Croft is one step closer to becoming the art exhibition it deserves to be.

New Illustrator

Johnathan Farr is our newest Coexist tennant. He’s an independant Illustrator from Mexico and now has his own studio in our building. His Stokes Croft print is now avalable to purchase from our gallery area >>>

PRSC Nomination

The PRSC has been nominated for the Voscur Campaign awards in recognition of their passion and efforts in inspiring creative culture in Stokes Croft.

If you feel they have been oving in the right direction, please vote for them here >>

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...............................................................3 SECTION GRID

This is the news page example shows how information is organised into the three sections. The image that accompanies news must relate to the main news story - for this news story, bricks and walls/street art are composited to relate to the new art project for the Coexist walls.

An archive on the right is a good way of organising back dated news articles for people who want to learn more about Coexist.

ONLINE


[email protected] | tel: 01179 420100 | Hami lton House, 80 Stokes Croft, Bris tol, BS1 3QY | all rights reserved Co exist 2009 ©

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News Archive

May/09

April/09

March/09

February/09

January/09

December/08

November/08

October/08

.................................COEXIST WALL MURALThis month, the plans to go ahead with the mass transformation of the Coexist building are given the go ahead. In conjunction with the PRSC, Coexist will create a word based design for the whole front side of the building.

Using poetry from Coexist creative writing workshops, large scale words will be painted onto the building, coinciding with the launch of Coexist’s news identity.

Stokes Croft is one step closer to becoming the art exhibition it deserves to be.

New Illustrator

Johnathan Farr is our newest Coexist tennant. He’s an independant Illustrator from Mexico and now has his own studio in our building. His Stokes Croft print is now avalable to purchase from our gallery area >>>

PRSC Nomination

The PRSC has been nominated for the Voscur Campaign awards in recognition of their passion and efforts in inspiring creative culture in Stokes Croft.

If you feel they have been oving in the right direction, please vote for them here >>

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ONLINE

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[email protected] | tel: 01179 420100 | Hami lton House, 80 St okes Croft, Bris tol, BS1 3QY | all rights reserved Co exist 2009 ©

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coexist art gallery

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upload your photographs here...........................................

...............................................................THE BIG IDEA

The big idea for the website is to enforce ‘public controlled content’ in the form of images. As Stokes Croft is so visually rich and the foundation of Coexist, we are inviting the public to up-load their own photographs of the area. By uploading their im-ages, they are agreeing that the Coexist brand can use them.

local people and artists can take ownership of the brand whilst creating an ever changing and ever evolving current brand that moves with the changing environment.

ONLINE

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Sarah Carter, Birmingham

...............................................................PUBLIC GALLERY

This is how the public’s images will be displayed. We ask all images to be black and white (to fit with our photographic consistancy) and a specified pixel aspect ratio.

Their images appear here, in the public gallery and will also feature throughout the website and other brand applications.

ONLINE

About News Area Our Spac es Create Contact

[email protected] | tel: 01179 420100 | Hami lton House, 80 St okes Croft, Bris tol, BS1 3QY | all rights reserved Co exist 2009 ©

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back to gallery menu

About News Area Our Spaces Create Contact

[email protected] | tel: 01179 420100 | Hami lton House, 80 St okes Croft, Bris tol, BS1 3QY | a ll rights reserved Co exist 2009 ©

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back to gallery menu

ONLINE

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...............................................................ART GALLERY

This is Coexist’s creative art gallery space on the website - art-work from Coexist memebers is displayed as a thumbnail and can be zoomed into and inspected by potential buyers.

MAP GRAPHICS

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A4032

M32

Galleries

MONTPELLIAR RAIL

SOUTHMEAD

MAIN A ROADS

MOTORWAY

LANDMARK/BOROUGH

TRAIN STATION

SURROUNDING AREA

MAIN ROAD NAME

ROUNDABOUT

COEXIST BUILDING

RIVER

...............................................................MAP SYMBOLS

These map symbols help create a simple diagram that places emphasis on the important areas such as the motorways, main roads and the Coexist building.

MAP GRAPHICS

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...............................................................MAP SYMBOLS

This is the main map for people who are unfamiliar with the Bristol area. It includes the main train stations and roads that lead to Stokes Croft and Coexist.

MAP GRAPHICS

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...............................................................MAP SYMBOLS

This is the smaller zoomed in map that shows the small road that lead to Coexist. As this map is more intricate and detailed, it needs to be used in conjunction with the large map to ensure accessible understanding from the user.

MAP GRAPHICS

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...............................................................MAP SYMBOLS

This 3D drawing of the Coexist building must be used in con-junction with the two maps. It shows the building to scale and geographically located between the two linking main roads.

Documents

Coexist Brand Guidelines