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Agenda• Our Strategy
– A Visually Stunning, Personalized Experience– A (Truly) Mobile Platform– Become More Social– Engage the Seller
• eMarketing Transition
Our Process• Worked with a Research Company• Evaluated Industry Statistics• Spoke to Many Brokers and Agents• Engaged a New Digital Agency
The buyer visits the property’s detail page again the next day, and is delighted to discover new exclusive photos and videos added to the listing.
The buyer begins scrolling and discovers an exclusive story about the property written by the homeowner.
What You Need to Know• We will have opportunities for home page placement• We are seeking examples of seller content• We will no longer be supporting
– Agent Templates– Traditional Virtual Tours (anything in a YouTube format is ok)
THANK YOU© 2014 Coldwell Banker Real Estate LLC. A Realogy Company. All Rights Reserved. Coldwell Banker Real Estate LLC fully supports the principles of the Fair Housing Act and the Equal Opportunity Act. Each Office is Independently Owned and Operated. Coldwell Banker® and the Coldwell Banker Logo are registered service marks owned by Coldwell Banker Real Estate LLC.