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ITMATO-5169
Collaboration at Cisco
Sheila Jordan
Vice President, Communication & Collaboration IT
February 1, 2011
Collaboration at Cisco
3© 2010 Cisco and/or its affiliates. All rights reserved. Cisco PublicITMATO-5169
• Continuous Connectivity
• Virtualization
• SOA
• Social Software
• Employee Mobility
• Real-Time Content &
Video
• Device Proliferation
• Work Anywhere, Anytime
• Globalisation
• Scale Speed
• Building Trust
• Building Global Teams
• Economic Pressures
• Empowered Employees
• Consumer-Like Capabilities
Mobility
Content
Business
Technology
• Video
• Current Content- Email, PowerPoint
• New Content- Blogs, wikis, discussion forums
IT Trends
4© 2010 Cisco and/or its affiliates. All rights reserved. Cisco PublicITMATO-5169
Cisco Collaboration Portfolio
IP
COMMUNICATIONS
MOBILE
APPLICATIONS
CUSTOMER
CARE
ENTERPRISE
SOCIAL
SOFTWARE
CONFERENCINGMESSAGING TELEPRESENCE/
VIDEO
5© 2010 Cisco and/or its affiliates. All rights reserved. Cisco PublicITMATO-5169
BUSINESS
CAPABILITY
Cisco-on-Cisco Phased Approach to Collaboration
2000-2002 2004-2005 2006 2009 2010 FUTURE2007
CONNECT
Foundation for overall
communication and
collaboration platform
COMMUNICATE
Real-time chat and
exchange of information
COLLABORATE
Rich conferencing
experience that enables
human communication
LEARN
Tying all
communications
channels together
Extending borders
to better manage all
communicationsVIRTUALIZATION
IP
Telephony Mobility
UC/TELEPHONY
CUPC CiusConferencing
MESSAGING/IM
VIDEO
TelePresence Cius
COLLABORATION
Cisco QuadSpaces
6© 2010 Cisco and/or its affiliates. All rights reserved. Cisco PublicITMATO-5169
Productivity
Growth
ExperienceCommunication
and Collaboration
Strategies
Business
Capabilities
Operational
Functionality
Positioning the IT Organization to Execute for Value
7© 2010 Cisco and/or its affiliates. All rights reserved. Cisco PublicITMATO-5169
Integrated Workforce Experience
Goal is to drive productivity, growth, and innovation
Connect Communicate Collaborate Learn
Powered by Cisco Quad
the right people, resources, and content at the
right time
more effectively and efficiently
Internally and externally
from all
8© 2010 Cisco and/or its affiliates. All rights reserved. Cisco PublicITMATO-5169
Elements of Collaboration Transformation
Integrated Workforce ExperiencePowered by Cisco Quad
Enterprise Social Software
InstantMessaging
Blogs
Wikis Forums
Communities
Applications &Services
Workforce Services
MyCompensation
MyBenefits
My Approvals
Directory
HR Systems
CRM/ERP
Business
Intelligence
Personalization & Relevancy
Search
ContentWorkforce
Data
Tagging
ID Managemnt Policy Management
Cisco Video Communication &
Collaboration
Cisco Cius
Flip Video Conferencing
Unified Communications
Enterprise Video
Result is a personalized, relevant workspace
9© 2010 Cisco and/or its affiliates. All rights reserved. Cisco PublicITMATO-5169
Blogs, wikis,
forums
Applications &Services
Workforce Services
MyCompensation
MyBenefits
My Approvals
Directory
HR Systems
CRM / ERP
Business
Intelligence
Personalization & Relevancy
Search
Content WorkforceData
ID Management Policy
Management
Tagging
Social
Tagging
People,
communities,
information
Personal
Dashboard
Micro-
blogging
Content
Management
Advanced
Search
Community
team space
Video:
Cisco Show
and Share
Directory
Profile
Applications
and Services
Cisco Video Communication &
Collaboration
TelePresenceUnified
Communications
FlipVideo
Conferencing
Enterprise Video
Cisco Quad
Click to call,
IM, meet,
Integrated
Cisco UC and
Presence
Enterprise Social Software
InstantMessaging
Enterprise CollaborationPlatform
Blogs Wikis Forums
Communities
10© 2010 Cisco and/or its affiliates. All rights reserved. Cisco PublicITMATO-5169
Collaboration: A Day in the Life
11© 2010 Cisco and/or its affiliates. All rights reserved. Cisco PublicITMATO-5169
Why Cisco?
Enterprise Social
Software
Cisco QuadVoice
Services
Communication
Real-time IP Voice and Video Integrated into Enterprise Social Software provides personalized, relevant workspace which is people-centric
Rich Video
Video
Calendar
Documents
People
12© 2010 Cisco and/or its affiliates. All rights reserved. Cisco PublicITMATO-5169
Document Management
Off-Prem Data On-Prem Data
Web Services Layer
Data Access Policies Layer (entitlements, identity management, authentication)
Common Application Services Layer
Collaboration Applications Layer
Devices Layer
Mobility TelePresenceIP Communications FlipDesktop
Directory Communities Integrated Workforce Experience Portals
Cisco Network LayerTaggingSecurityPolicies
Network Services
Medianet
TransactionalSOA App
AccessRSS Video Wiki Blogs Forums
Calendar Meetings IM TaggingCiscopedia ConferencingEmail Directory
TaggingSearch Grouping Notification Content Exposure Collaboration
Web Services API to transactional
system (CRM, ERP)
Web 2.0 Data MultiwayMetadata
Video repository
Transactional System Data
Document Repository
HR Data
Transformational /UI Layer (any device, anywhere, anytime)
Data Aggregation Layer
Cisco IT Integrated Collaboration Architecture
13© 2010 Cisco and/or its affiliates. All rights reserved. Cisco PublicITMATO-5169
Integrated Workforce Experience
Goal is to drive productivity, growth, and innovation
Connect Communicate Collaborate Learn
Powered by Cisco Quad
the right people, resources, and content at the
right time
more effectively and efficiently
Internally and externally
from all
The Communication & Collaboration Story
14© 2010 Cisco and/or its affiliates. All rights reserved. Cisco PublicITMATO-5169
My View
PeopleConnect
InformationCommunitiesCollaborate Communicate
The Enterprise Meets Social Networking
Learn
© 2011 Cisco and/or its affiliates. All rights reserved. Cisco Confidential 15
Rich Presence Information
Click to call, chat or meet
Integration to Blog Platform
Videos and content thatDarrin authored or recommends
Darrin’s interests and communities
are easily accessible
People
Integrated Workforce ExperiencePeople: Connect and Find the Known and Unknown
© 2011 Cisco and/or its affiliates. All rights reserved. Cisco Confidential 16
Integration with Tagging and Ratings
Integration with Show and Share
Integration with relevant blogs and discussion forums
Integration with Directory to show Experts
Integration with related Communities
Information
Integrated Workforce ExperienceInformation: Many Sources. One View.
17© 2010 Cisco and/or its affiliates. All rights reserved. Cisco PublicITMATO-5169
• Business Work Groups
• Enterprise Council
• Product,Service
• Project, Program
• Support
• Executive Metrics
• IWE for Women
• Team Cisco Volleyball
• Cisco Cancer Survivors
• Job Role
• Organization, Department
• Customer, Partner, Account
Community Taxonomy and Filters
People Work Life Interest
Open Restricted Private
• Business Work Groups
• Enterprise Council
• Product, Service
• Project, Program
• Support
• Executive Metrics
• IWE for Women
• Team Cisco Volleyball
• Cisco Cancer Survivors
• Job Role
• Organization, Department
• Customer, Partner, Account
• Business Work Groups
• Enterprise Council
• Product, Service
• Project, Program
• Support
• Executive Metrics
• IWE for Women
• Team Cisco Volleyball
• Cisco Cancer Survivors
• Job Role
• Organization, Department
• Customer, Partner, Account
• Business Work Groups
• Enterprise Council
• Products, Service
• Project, Program
• Support
• Executive Metrics
© 2011 Cisco and/or its affiliates. All rights reserved. Cisco Confidential 18
1
2
3
3
3
3
Key Tenets
1. Headline News
2. Architectural Plays
3. Sales “Care Abouts”:
- My Bookings
- My Pipeline
- My Notifications
- My Commissions
- My Opportunities
1
2
3
3
Communities Integrated Workforce Experience – SalesCommunities: Access Relevant Information and Applications
19© 2010 Cisco and/or its affiliates. All rights reserved. Cisco PublicITMATO-5169
Key Tenets
1. Key Topics
2. Discussion Forum
3. Common
Engineering Tools
1
2
3
Communities
1
2
3
Integrated Workforce Experience –EngineeringCommunities: Access Relevant Information and Applications
© 2011 Cisco and/or its affiliates. All rights reserved. Cisco Confidential 20
1
1
2
3
3
1
2
3
Executive Dashboards
Bookings
Market Share
Channels
Customer Experience
Councils and Boards
Communication &
Collaboration
Competitive Positioning
Business Updates
Competitive and Market
Updates
Key Tenets
CommunitiesIntegrated Workforce Experience –Executive MetricsCommunities: Access Relevant Information and Applications
© 2011 Cisco and/or its affiliates. All rights reserved. Cisco Confidential 21
Central view for
customized Cisco news
Integrated with
Exchange for mail,
tasks, and calendar
Integrated contact
lists across all
spaces
Integration with
Communities and Projects
My View Integrated Workforce ExperienceMy View: Work Your Way
22© 2010 Cisco and/or its affiliates. All rights reserved. Cisco PublicITMATO-5169
• Functionally driven
• Difficult to find and
navigate
• Many are event driven
• Underlying content is
missing, incorrect, or
outdated
Workforce Services TodayFinance Services
(payroll, stocks, 401K, procurement)HR Services
(compensation, staffing, benefits, learning, HR support)
WPR Services(cafes, shipping, facilities)
IT Services (mobility, computing, network, IT support)
23© 2010 Cisco and/or its affiliates. All rights reserved. Cisco PublicITMATO-5169
Q4 FY10 Q1 FY11 Q2 FY11 Q3 FY11 Q4 FY11
IWE Workforce Portlets
Human
ResourcesMy
Paid Time Off
My Approvals
My Career
Finance
My
CompensationMy
Resource
Metrics
IT Support
Support
CentralMobile
Device
Services
My
Timecard
My
Learning and
Development
24© 2010 Cisco and/or its affiliates. All rights reserved. Cisco PublicITMATO-5169
My Paid Time Off (U.S. Pilot)
25© 2010 Cisco and/or its affiliates. All rights reserved. Cisco PublicITMATO-5169
26© 2010 Cisco and/or its affiliates. All rights reserved. Cisco PublicITMATO-5169
27© 2010 Cisco and/or its affiliates. All rights reserved. Cisco PublicITMATO-5169
Video Collaboration
29© 2010 Cisco and/or its affiliates. All rights reserved. Cisco PublicITMATO-5169
Integration and Interoperability
Cisco TelePresence
WebEx Video Meetings
Cisco Unified Video Conferencing
Cisco Show and Share
Digital Media Signage
Cisco TV Broadcast
Cisco Unified Video Advantage
WebEx Connect Video
Cisco Unified IP Phones1 to 1
1 to Many
Many to Many
Cisco Video Ready Network
Tiered Video Product StrategyPervasive Video Strategy
30© 2010 Cisco and/or its affiliates. All rights reserved. Cisco PublicITMATO-5169
SECURITYNetwork Security, Information Security, Access Control
STORAGEPhysical Storage Management, Digital Asset Management,
Records Management
DEPLOYMENTFacilities, Governance & Communication, Provisioning,
Logistics & Installation
NETWORK & CAPACITY MANAGEMENTBandwidth Management, Call Management, Network Monitoring,
Content Delivery/Distribution
SERVICE & OPERATIONSSupport Strategy/Model, Case Management, Proactive Monitoring,
Upgrade & Release Management, Training
ARCHITECTURENetwork, Infrastructure, Data Center
BU
SIN
ES
S V
AL
UE
(Va
lue
/Co
st,
Us
e C
as
es
)
ME
TR
ICS
(Pro
ce
ss
& D
ata
Ma
nag
em
en
t, O
pe
rati
on
s/O
pti
miz
ati
on
Me
tric
s)
VIDEO
SHARING
VIDEO
CONFERENCING
VIDEO
STREAMING
Cisco IT Video Management Strategy
31© 2010 Cisco and/or its affiliates. All rights reserved. Cisco PublicITMATO-5169
Unique Value of Video
Executive Messaging
Product Demonstrations
Learning & Tutorials
HR Training
Community Involvement
Meeting Recordings
Company Meetings
32© 2010 Cisco and/or its affiliates. All rights reserved. Cisco PublicITMATO-5169
What Have We Learned So Far?
Three Key Findings:
Video builds trust within the enterprise
Not all video is equal (“Rate this video” )
Need governance and policies for video content
33© 2010 Cisco and/or its affiliates. All rights reserved. Cisco PublicITMATO-5169
Sales: increase
customer contact;
reduce sales cycle
Marketing: accelerate
content development,
time-to-market
Product Development:
reduce development
cycle
Manufacturing: improve
supply-chain integration
Professional Services:
more consulting time
HR: reduce hiring cycle
resulting from remote
job interviews
Reduce travel
for internal and external
meetings
Reallocate travel
to increase customer/
vendor intimacy
Positive environmental
impact, reduce
emissions
Facilitate work-life
integration, workplace
flexibility
Reduce travel
“downtime”
Increase
“in-person” interactions
Improve access
to busy executives
Scale and improve access
to subject-
matter experts
Enhanced communication
and decision making
Increased face time with
customers
Increase employee
knowledge share
Ad-hoc employee video
communication
Time-shifted communication
Accelerate decision-
making
Effective crisis
management
Emergency executive
meetings
Improve communication
and decision making
Cisco asset protection
Remote management of
assets
Areas of Financial Value for Cisco TelePresence & Video Solutions
Business
Continuity
New Business
Models
Employee
ProductivityTravel Reduction
Source: Cisco IBSG, 2007
Leadership Beyond Technology
35© 2010 Cisco and/or its affiliates. All rights reserved. Cisco PublicITMATO-5169
Leadership Beyond Technology
Process
Technology
Culture
Quad Video Unified Communications TelePresence Instant Messaging Access to transformational systems Security
Scalable, integrated processes
Services framework Business value
Leadership Change management Governance Transforming how we work
36© 2010 Cisco and/or its affiliates. All rights reserved. Cisco PublicITMATO-5169
Communications and Collaboration Board
Andy StarrWebEx
Kevin HarringtonCVCM
Marisa Chancellor
IT
Shanthi IyerSales/IT
The C&C cross-functional board drives innovation and success in communication and collaboration at Cisco
Van DangLegal
Jodi KrauseCorp Positioning
Mala AnandServices
Rick HutleyIBSG
Don McLaughlinHR
Tricia BakerEngineering
Chris TreilleWW Channels
HarbrinderKang
Corp Comm
Sheila JordanIT
Co-chair
Jim GrubbCorp. Comms
Co- chair
Mike MetzMarketing
Christine CastleSales
Amy KwanFinance
Murali SitaramEngineering
Lance PerryIT
Angela StarkCorp Comm
37© 2010 Cisco and/or its affiliates. All rights reserved. Cisco PublicITMATO-5169
Sustainable Business Value
Six Steps to Transformation
Communicate…Communicate…Communicate…Communicate
Change Management
Governance
Metrics
Develop and share the vision1
Develop enterprise architecture approach2
Assemble accountable cross-functional leadership team3
Identify business opportunities or pain points 4
Create integrated technology roadmap5
Deliver workforce services that surprise and delight6
38© 2010 Cisco and/or its affiliates. All rights reserved. Cisco PublicITMATO-5169
Application Development
Project Management
Metrics/Analytics
Portlet Development
IWE Framework
QA
Infrastructure
Core QA
Content ManagementBedfontLakes
UK
BangaloreIndia
RTPNC
San Jose CA
Portlet Development
Program Management
IWE Framework
QA
Infrastructure
Migration/Deployment
Collaborating to Deliver Collaboration
WebEx conferencing with integrated video and meeting recordings
IWE Community for program management and centralized documents
Discussion forums for nightly program handoffs in place of email
Global meeting planning for all time zones
Integrated Workforce ExperienceNew Approach to Global Development
Value of Collaboration
40© 2010 Cisco and/or its affiliates. All rights reserved. Cisco PublicITMATO-5169
Three Value DriversTransforming How We Work
Innovation
Accelerate R&D Create new business models Generate ideas
Growth
CEO care-abouts Extend global reach Drive revenue Cultivate new markets Accelerate sales cycle
Productivity
Operational efficiencies Faster decision making Reduce costs Leverage and reuse
41© 2010 Cisco and/or its affiliates. All rights reserved. Cisco PublicITMATO-5169
In FY’09, Cisco Achieved $1.052B in Net Benefits from Web 2.0 Collaboration Solutions, up from $691M in FY’08
Innovation
Growth
Productivity Remote Collaboration (TP/WebEx/UC) $601.3M
Telecommuting $298.7M
Connected Workspace $11.5M
Mac Wiki $ 5.5M
C-Vision and Video Blogs $11.1M
Expertise Locator (SOAR) $108.6M
Sales Productivity (NEW) $ 15.4M
Total: $1.052B
Cisco Collaboration InitiativesFY’09 Benefits from 7 Distinct Collaboration Programs
42© 2010 Cisco and/or its affiliates. All rights reserved. Cisco PublicITMATO-5169
IWE Metrics Summary January 1, 2010
Launch Stats
Launch Date
Number of communities
Number of portlets
Number of wiki pages
Number of documents
Number of forum posts
Number of blogs
Activity since Launch
Number of users
Number of visits
Number of hits
Number of posts
Number of doc uploads
Number of forum posts
Number of microblogs
Nov 19
159
74
3,438
22,974
13,160
1,420
32,494
265,591
1,766,138
5,419
5,548
2,519
6,636
Adoption of New Features
Highest content creation via Microblogs
17% of user base added contacts
696 users added Expertise tags
43© 2010 Cisco and/or its affiliates. All rights reserved. Cisco PublicITMATO-5169
Global Adoption
Emerging Markets
1,944 visitors
36% adoption
81 posts
European Markets
4,876 visitors
36% adoption
823 postsUS & Canada
20,184 visitors
31% adoption
3,342 posts
Asia Pac
4,691 visitors
17% adoption
287 posts
Japan
799 visitors
41% adoption
107 posts
44© 2010 Cisco and/or its affiliates. All rights reserved. Cisco PublicITMATO-5169
Cisco on Cisco Proof PointsTransforming How We WorkProductivity
Virtual Global Annual Sales Conference
• Hosted 20,000 global
participants
• 90 countries, 270 cities
• Avoided 211M air miles
• Held 88 hrs of consecutive
events
• Streaming video
• Integrated 7 technologies
• Achieved 90% cost savings
• Highly engaging employee
experience
45© 2010 Cisco and/or its affiliates. All rights reserved. Cisco PublicITMATO-5169
Cisco on Cisco Proof PointsTransforming How We WorkProductivity
WebEx Conferencing and Instant Messaging
WebEx Conferencing• 68% usage increase in 12 months• 525 million conferencing minutes globally
Cisco WebEx Connect Instant Messaging• Full migration activities took 45 days
• Included testing, backup, readiness• Actual account migration took 2 weeks
• 87K users now with single IM solution• Significant usage increase over previous IM
• Business-to-Business IM federation • Changes policy and process
46© 2010 Cisco and/or its affiliates. All rights reserved. Cisco PublicITMATO-5169
Cisco on Cisco Proof PointsTransforming How We WorkGrowth
Cisco TelePresence
• Deployed 997 units
240 cities in 59 countries
• Conducted 828,000 scheduled mtgs
Additional 166,236 ad-hoc meetings
• Saved more than $753M in travel
188,221 meetings avoided travel to-date
• $282M productivity cost savings
• Improved sales cycle and win rates
Average deal cycle reduced up to 9.7%
• Increased customer interactions
47© 2010 Cisco and/or its affiliates. All rights reserved. Cisco PublicITMATO-5169
Delivering productivity, growth and innovation
We Are Transforming WorkCollaboration Within the Cisco Enterprise
48© 2010 Cisco and/or its affiliates. All rights reserved. Cisco PublicITMATO-5169
Finance Manufacturing Utility
Transportation Government
Power of Collaboration Becomes ExponentialCollaboration Outside the Cisco Enterprise
Q&A
51© 2010 Cisco and/or its affiliates. All rights reserved. Cisco PublicITMATO-5169
Cisco on Cisco Proof PointsTransforming How We Work
• Hosted 3400 global participants
• 8 global hubs with concurrent live events
• Gained 11+ hrs travel time per day/participant
• Held 48 hrs of live sessions
• Streaming video
• Integrated 9 technologies
• Saw 75% cost savings from typical onsite events
• Highly engaging leadership experience lives on
beyond actual event
Virtual Strategic Leadership Offsite
Productivity
© 2010 Cisco and/or its affiliates. All rights reserved. Cisco PublicITMATO-5169 52
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