Best PracticesCollaborations

Learn tips and tricks to help you create amazing, effective collabs with your fellow Creators.

ObjectivesSet goals and review what you can offer collaborators

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Create and launch your epic collab03

Please note that these best practices are tips to guide you that we have gathered from what has worked previously on the platform, but they are not a guarantee for success.

02 ID collaborators and plan your pitch

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What are your goals?Having a clear goal for your collaboration can help focus your efforts and narrow down ideal collaborators; consider the following example goals and whether they might apply to you:

■ Expand within your existing vertical

■ Get exposed to completely new audiences

■ Diversify your content offering

What can you offer?Before reaching out to fellow creators, it’s important to assess your offering; take stock of your channel + resources and ask yourself:

■ What’s your appeal?

■ Who is your audience?

■ Do you have unique access?

■ Is your channel fully optimized?

YouTubeonApproachIdentify and

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Sourcing collaboratorsThe search for a collaborator might take many forms, but consider the follow avenues as potential starting points:

■ Check the data

■ Ask your audience

■ Get close and personal

Go beyond the subscriber countWhile a large subscriber count is appealing when reviewing potential collaborators, it’s important to also consider factors such as:

■ Adjacent audiences

■ Growth + exposure potential

■ Complementary content + personality

■ Context is everything

Making the askOnce you’ve finished making the necessary preparations, it’s time to approach your potential collaborator and make the ask. Stay calm and remember to:

■ Keep it honest and earnest

■ Stay specific

■ Be flexible

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Authenticity is keyYouTube audiences are very adept at sniffing out half-hearted content and inauthentic collaborations, remember to:

■ Ensure everyone is fully onboard

■ Keep things familiar

■ Have a good time

All for one, one for allRemember, a partnership works best when it benefits all involved; be sure that:

■ You’re reliable and responsive

■ Everyone gets their piece

■ Requests and concerns are respected

Have a launch strategyWhile content is king, don’t forget to build a clear launch strategy that helps you stick the landing!

■ Cross-promotion is key

■ So is feedback

■ Don’t forget the future!

Recap

● Review your goals and offering early

● Use data and audience input to target potential collaborators

● Create authentic content that honors your commitments and responsibilities

● Have a cross promotion strategy and track feedback after launch

Questions?

Thank You!