Collaborative Economy Lab

7/31/2019 Collaborative Economy Lab

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A proposal for a multi-use, cross-sector development


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I N T R O D U C T I O N

The slow decline of industrial manufacturing in

developed nations and recent failures of financial

capitalism across the globe have sent us searching

for a new model of economic growth. I see the two

movements of Technology Entrepreneurship and

Social Entrepreneurship beginning to converge

into a promising solution. An increasing number of

entrepreneurs are awakening to the possibility of

combining the scalable tools and methodology of

Technology Entrepreneurship with the world-centric

value system of Social Entrepreneurship. Together

they create a new type of entrepreneurship that could

become our primary source of socioeconomic value

creation. What do we call this movement? I propose

we call it Transformational Entrepreneurship.

Max Marmer

B A C K G R O U N D

The Beury Building is a 14-story, 112,000 square foot Art Deco skyscra

completed in 1933 and listed on the National Register of Historic Places.

Towering above the intersection of North Broad Street, West Erie Avenue, an

Germantown Avenue, the Beury is the key property in the neighborhood and

one of the most recognizable landmarks in North Philadelphia. A redeveloped

Beury will serve as the commercial flagship of the revitalized Broad & Erie

neighborhood.

BROAD & ERIE

Where North Philadelphia Comes Together The Beury sits atop the Broad & Erie Statio

the third busiest stop on SEPTAs Broad Street line, and is located only two blocks nor

of the Temple University Hospital and medical campus, a dominant economic presenc

in North Philadelphia. The teams branding effortunder the slogan Where North

Philadelphia Comes Togetherwill emphasize the role that the Beury Building plays

critical hub tying together anchor institutions, the neighborhood, and the city as a who

THE TIME TO REDEVELOP IS NOW

A pro-development mayoral administration won reelection in Philadelphia in fall 2011

and its citywide master plan through 2035 incorporates the Beury Building as the nort

anchor of the Broad Street commercial axis stretching north from Center City.

REBRANDING THE NEIGHBORHOOD

The Beury Building is a widely recognized landmark in North Philadelphia, and the

fortunes of the Broad & Erie district hinge upon its redevelopment. The team will devo

significant efforts to engaging the community as part of its outreach effort, with a maj

online presence devoted to spotlighting local retailers and residents, all under the W

North Philadelphia Comes Together sloganwhich demonstrates place, purpose, an

connection to the Broad & Erie neighborhood. In addition, the team sees the presence

the Temple University medical campus as a source of valueas yet untappedthat c

be leveraged to benefit the wider neighborhood.


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A B O U T T H E B E U R Y

The Beury Building is a

landmark, with great transit

access and proximity to

medical and academic

institutions that anchor the

Broad & Erie neighborhood

and North Philadelphia.

The Beury Building was constructed between

1929 and 1933 at 3701 North Broad Street.

Originally home to the North Philadelphia

National Bank, this 14-story, approximately

112,000 square foot building is the only art deco

skyscraper outside of Center City Philadelphia.

The Beury sits atop the bustling intersection

of North Broad Street, West Erie Avenue and

Germantown Avenue. The building is adjacent to

the Erie Avenue station, the third-busiest station

on SEPTAs Broad Street line, and once boasted

a direct underground connection to the station.

For decades, the Beury served as a commercial

anchor in North Philadelphia as a bank and office

tower. In 1985, in recognition of its architectural

significance, the Beury Building was listed on the

National Register of Historic Places.

The official designation of the Beury as a

landmark came at the nadir of the neighborhoods

fortunes in the 1980s, against the backdrop of

Philadelphias decline in the decades after World

War II. The crumbling of the citys manufacturing

sector and flight to the suburbs led to the

widespread abandonment of property. The Beury

Building was no exception. Once the beacon for

a prosperous North Philadelphia, the Beury lost

all its tenants. Vacant for over two decades, the

building became a target for vandalismand,

towering over low-rise North Philadelphia, a clear

symbol of the areas decay.

Since the Beury Building is such a widely

recognized landmark - and because its decay

and abandonment have for so long been a visible

sign of the neighborhoods healththe team

believes that the Beurys redevelopment will

determine whether the neighborhood revives

rapidly or more slowly. With this in mind, the team

will devote significant marketing effort to branding

and promoting the Broad & Erie neighborhoodto

emphasize the centrality of the location in North

Philadelphias identity. We strongly believe that

the Beury Building provides intrinsic value, and

the foundation for successful redevelopment the

entire Broad & Erie neighborhood.


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A Collaborative Economy Lab

O V E R V I E W

Our cities, and Philadelphia in particular, face

a large set of dynamic issues from youth

unemployment to immigrant inclusion that

are critical to the wellbeing of our communities.

Fortunately, successful models exist around the

world that address these issues, but they remain

isolated examples that have yet to realize their

full potential for working together.

The economy of the future will have to work for both

people and the planet, dissolving siloed approaches that focus

only on the planet or only on social problems. Investing within

planetary growth boundaries is complex and calls for new,

multidisciplinary partnerships that break down traditional

barriers across the many sectors of our economy and society.

However Philadelphia is uniquely positioned to bringthese best practices and creative means into one unified

place Beury : A Collaborative Economy Lab.

> Doing so will require bringing together valuable strangers

Including young world-changing entrepreneurs, experienced investors, world-renowned

scientists, distinguished academics, public servants with a long, proven track record,

environmentalist, business professionals, activist, techies, artists, food systems professionals,

hackers, educators

> Doing so will require bringing together and using all forms of capital

Including social, financial, intellectual, human, and natural to solve economic, social and

ecological problems within a holistic framework.

This will create the kind of environment where philanthropic funders focused on species

extinction learn to partner with investors focused on market-based solutions to poverty.

Partnerships such as these will lead to new forms of investment funds that will benefit the

commonwealth of Philadelphia. By creating a single space for these private, public, and social

sector actors to come together, we will be able to improve individual lives, boost the economy,

and ensure the stability and shared prosperity of Phillys social economic fabric.


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I D E A I N B R I E F

We aim to make Philly the premier mosaic for collaborative

innovation that once joined 13 colonies into what became the most

powerful and prosperous nation by bringing together all of the

community assets, experiences and collective wisdom from innovators

and entrepreneurs around the city and country to bridge the gaps in each

others innovations and strengthen our collective impact.

By creating a center of collaborative innovation across sectors, disciplines and

soci-economic demographics, we are building & fostering a culture & ecosystem

to allow the north Philly community to think, discuss, collaborate and build

the goods and services that lift people to higher socioeconomic status and

create the solutions for the cities health, environmental, technical, social and

economic needs.

To be an inclusionary economic engine for north Philadelphia;

creating economic empowerment and shared prosperity

opportunities across class, race, sector and discipline to create a

strong middle class and healthy, efficient and resilient local economy.

V I S I O N

M I S S I O N

Make the top 4 floors residential partnering with thecosp

The top floor is a social entrepreneur residency program for thos

willing to commit to staying in Philly for 2 years. The 1st year the

would be 100% subsidized by the profit making activities in the re

the building. The 2nd year would be 50% subsidized.

The other 3 floors are student and young professional housing fo

people involved in the collaborative innovation that primarily ben

Philly, with all rent at affordable rates.

R E S I D E N T I A L

> 4 floors

P O T E N T I A L P A R T N E R S & B E S T P R A C T I C E


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Uniquely designed space that provides a creative environment

as well as a professional infrastructure to work, meet, learn

and connect. We believe physical spaces are key to our impact.

Whether you are already working on a concrete project, have the

first sparks of an innovative idea or just the intention to contribute

your time, energy and talent to make a positive difference, the

Beury provides a carefully curated experience to help take your

initiative to the next level.

C O - W O R K I N G

> 1 floor

P O T E N T I A L P A R T N E R S & B E S T P R A C T I C E S

A place where members from both the community and

of the building may rent for their own events.

E V E N T S S P A C E

> 1 floor



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One floor dedicated to organizations that provide infrastructure-

building services to the tenants.

The other 2 floors for rental, dedicated office space, for startups,

small biz & non profits.

S H A R E D O F F I C E S P A C E

> 4 floors


Partner with the local community of moms, aunts & grandmas

to work along side with students majoring in education and c

development to create a nurturing place where the folks in th

community can drop off their kids while they work or attende

events at the building.

Y O U T H I N N O V A T I O N C E N T E

> 1 floor



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L A B & I N C U B A T I O N S P A C E

> 1/2 floor

A place where R&D can be pursed, and nurtured. Where thecommunity can come try out ideas and co-create their owns

solutions. This could also be a pipeline for the co-working space.


Partner with other organizations to create a rich and dyna

community center focused on life long learning and perso

development.

Classes to benefit to community, which creates the foundation

more innovation.

L E A R N I N G C E N T E R

> 1/2 floor



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Grocery store (with built in pharmacy)

Co-op Retail store that sells social enterprise products made in Philly.

Caf model after:

R E T A I L

> 2 floors

Create energy via the following trifecta. Thus instead o

energy bill you have an energy income.

Solar Mosaic is an online marketplace that connects invest

to solar projects in their communities and around the world

investing in solar projects individuals can work together to c

clean energy and prosperity. http://solarmosaic.com

Altaeros Energies is developing a breakthrough airborne w

turbine to produce abundant, low cost, renewable energy. A

uses safe and reliable aerospace technology to lift wind turb

operate at higher heights where winds are much stronger a

consistent than on the ground. - http://www.altaerosenerg

Partner with Penn, Temple & Drexel to subsidized cost to stu

for the entire innovation lab. Lowering the cost of each univ

to build their own center and increasing the quality of innov

trough intercollegiate collaboration.

E N E R G Y

C O L L E G I A T E C O L L A B O R A T I

Documents

Collaborative Economy Lab