WHY COLLAGE?A r t 1 0 1 •   E x p l o r a t i o n 1

• A collage (from the French: coller, to glue) is a work of formal art, primarily in the visual arts, made from an assemblage of different forms, thus creating a new whole.Source: Wikipedia

Picasso (1911-12 ) Still Life with Chair Caning

Pablo Picasso (1912 ) Glass and Bottle of Suze

Vladmir Tatlin (1915 ) Corner Counter-Relief

Man Ray, (1921) Gift

Hannah Hoch, 1930s Germany

Hannah Hoch, 1930s Germany

Hannah Hoch, 1930s Germany

Richard Tuttle, (1998) New Mexico and New York #14

Richard Tuttle

“Postmodern” Example

Example made from newspaper

Example - Digital

W H Y a d v e r t i s i n g ?

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BY THE TIME YOU ARE 65, YOU WOULD HAVE SPENT

NINE YEARS IN FRONT OF THE TV

source: TV Free America

• No, it's not your imagination. The amount of advertising and marketing North Americans are exposed to daily has exploded over the past decade; studies show, that on average we see 3,000 ads per day. At the gas pumps, in the movie theatre, in a washroom stall, during sporting events—advertising is impossible to avoid.

Each day, more than 3,900 kids become regular smokers.

Your assignment:

• To create a mock “billboard,” with Time Square as the site, that communicates a message you want to tell the world.

YOU are the advertiser.You can use image alone, or image with

a small amount of text.

Your goals:

• To wonder about “big idea” messages that have personal meaning to you. Try out a few…

• To develop a “billboard” through collage.

• To unify text and image into a communicable message.

• To craft your artwork, use basic graphic principles such as light/dark/ symmetry/asymetry.

• To complete the project as much as possible in class.

You should ask yourself:

• WHAT do I want to say?

• HOW do the given materials behave?

• WHY do this?