Collection points for Survey

18 libraries, a community centre and two playgroups across metropolitan Adelaide

Areas show counts

Collection points

0 5 10 15 20

Count

Parks Library

St Peters Library

Findon Library

Semaphore Library

Port Adelaide Library

Campbelltown Library

Hindmarsh Library

Athelstone Library

Norwood Library

Tea Tree Gully Library

Enfield Library

Playford Library

Greenacres Library

Mawson Lakes Library

Mitcham Area

Munno Para Library

Ingle Farm Libraray

Goodwood Area

Survey demographics

The majority (81%) of respondent parents were mothers

Over two-thirds had post school qualifications: university degrees (46%), TAFE or trade (25%) qualifications

Around three-quarters (33% + 45%) had either one or two children

Over half ( 43% + 23%) of the children were aged between birth and six years.

Survey Data: Sources of information

Most popular human resources:

friends (87%)

family members (85%)

health professionals (57%)

teachers (55%).

Survey DataSources of information: print

pamphlets (64%)

Survey DataSources of information: print

parenting magazines (61%)

“Our philosophy is simple: Inform, Involve and Reassure. Helping our readers to face the challenges of the most life-changing event that fate can bestow upon us, Mother & Baby is a friend, a comfort, an encyclopaedia and a stage-by-stage guide for the months ahead ….Mother & Baby reaches women at exactly the time when they need it.”

Survey DataSources of information: print

parenting advice books (60%)

Survey Data: Sources of information: media and internet

TV programs (62%)

Google searches (56%)

specific web addresses (45%)

video or DVD (30%)

Survey Data: Sources of information: internet

Survey Data: Sources of information: parent education

Almost half (22% + 25%) had attended a parenting workshop or course run by either a school or another organisation

Survey data: Places for finding information

1. library (85%)

2. school or preschool (60%)

3. health clinic (47%)

4. friend’s house (42%)

5. community centre (38%)

6. newsagent/book shop (33%)

7. workplace (30%)

Parents’ education levels and use of human resourcesA larger proportion of parents with university qualifications reported consulting with a health professional. While the greater proportion of those with TAFE qualifications reported consulting a community worker.

Health Professional

Parents’ education levels and places for sourcing information

Parents with university qualifications were more likely to obtain information at their workplace. While a larger proportion of those with TAFE or trade qualifications reported they were more likely to obtain information at a friend’s house.

Parents’ education levels and circulation of information

A larger proportion of parents with university qualifications were given advice from the personal experience of others. Whereas a larger proportion of parents with TAFE qualifications received recommendations to buy educational toys or other resources