collection_alexandra_3

Furniture, accessories and textiles for interior design.

Finest Spanish Handcraft

Finest Spanish Handcraft

00 Corporate presentation > INDEX

About us01

Sale arguments02

Product lines03

Offered services04

Promotional material05

01 Corporate presentation > About us > INDEX

About us01

Sale arguments02

Product lines03

Offered services04


01.1 ALEXANDRA GROUP

Design and manufacture company of high-end furniturethat has a department of interior design with over 30 yearsexperience in implementing all kinds of decorations, bothnationally and internationally.

01.2 A CLASSIC OF THE CENTURY XXI

01.3 A FAMILY BUSINESS AND

CONSTANTLY GROWING

01.1 Corporate presentation > About us > ALEXANDRA GROUP

Mobiliario y complementos para la decoración de interiores.

01.2 Corporate presentation > About us > A CLASSIC OF THE CENTURY XXI

Coleccion Alexandra is …

… A CLASSIC OF THE CENTURY XXI.Coleccion Alexandra is a young and dynamic Spanish company that designs and manufactures exclusive and

handcrafted furniture. It has a highly personal philosophy, developing a unique concept from the

perspective of the designer, not the manufacturer of traditional furniture. Therefore does not limit

its collection to furniture design, but its project includes decorative items, home textiles, lighting, ALL with a

unique and distinct style.

Coleccion Alexandra has a design concept linked to the craftsmanship that is defined by the quality and

exclusivity of its products, the harmony and glamour of its atmosphere.





Coleccion Alexandra was founded by Maria Jose Guinot in 1994 who, after practicing as interior designer

for more than 20 years with a strong vocation, embarked herself on the venture of setting up a business with her

two sons, designing and manufacturing her own furniture collection without precedents.

Colección Alexandra is …

… A FAMILY BUSINESS

The company has grown steadily since the beginning of its foundation to date, with an export activity of

a 75% of its production to over 60 countries. This is not only because of the market share increase but

also of the successful design/philosophy and diversification of products and services.

AND CONSTANTLY GROWING.

01.3 Corporate presentation > About us > A FAMILY BUSINESS AND CONSTANTLY GROWING



02 Corporate presentation > Sale arguments > INDEX

About us01

Sale arguments02

Product lines03

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02.1 INTEGRAL DESIGN

02.2 SPANISH CRAFTS

02.3 PERSONALIZATION

02.4 OWN, UNIVERSAL AND TIMELESS DESIGN

02.5 VERSATILITY

02.6 EXCLUSIVITY

02.7 QUALITY

02.8 QUALITY MANAGEMENT

02.9 MADE IN SPAIN

These are the sale arguments that make us a solidcompany in the international sector of Habitat.

02.1 Corporate presentation > Sale arguments > INTEGRAL DESIGN


… INTEGRAL DESIGN,Based on a long experience as interior designers our concept of Design

is understood in an integral way. Namely, the coordination of ideas and

actions to get a harmonic decorative atmosphere: furniture, lighting

accessories, rugs, fabrics, wallpapers…

WITH AN AMAZING TOUCH.This is done under a framework of originality and exclusivity where the

most classic styles can be mixed with the most modern ones -even the

most sophisticated eclecticism.


… SPANISH CRAFTS.The handicraft tradition in our company makes easier to elaborate unique

decorative pieces "one by one" and this is the best condition to meet the

personalisation of every request from our clients.

02.2 Corporate presentation > Sale arguments > SPANISH CRAFTS


… PERSONALIZATION.Coleccion Alexandra adapts completely to the tastes and needs of the

customer. A great number of finishes, table tops and upholstery is available

for the customer, in order to combine them by its choice. The customization

of the items is complete thanks to our flexibility of production.

As well, Coleccion Alexandra is able to manufacture special size items.

02.3 Corporate presentation > Sale arguments > PERSONALIZATION


… OWN DESIGN,developed completely by our ALEXANDRA DESIGN STUDIO, from the

first lines, overseeing the entire production process.

Our pieces of furniture are ageless and evolve along the years, without

losing their inner value, becoming an insured investment. This is furniture

for a lifetime.

Furthermore, our furniture is universally known, having a niche in all kinds

of countries and cultures.

UNIVERSAL AND TIMELESS.

02.4 Corporate presentation > Sale arguments > OWN, UNIVERSAL AND TIMELESS DESIGN


… VERSATILITY.Our pieces are polyvalent and adapt to the style of each ambience.

One same piece of our collection, after selecting the available options

(finish, upholstery, leather, top, fittings…) can metamorphose into furniture

of classical or contemporary style.

02.5 Corporate presentation > Sale arguments > VERSATILITY


… EXCLUSIVITY.Each article is almost unique. We have a ratio of 1.3 to manufacture the

same items each year. This is both to the production potential, as to our

“one by one” way of manufacturing each furniture and its design.

02.6 Corporate presentation > Sale arguments > EXCLUSIVITY

The quality of our items is fundamentally based on the materials we use

and the complex process of handwork fabrication, which ensure a high

quality product. We love to take care of every small detail.


… QUALITY.

02.7 Corporate presentation > Sale arguments > QUALITY

Colección Alexandra has the Quality Certificate ISO 9001 (ES08/5829) issued by the

authorized company SGS ICS Iberica, for the design and manufacture of wooden furniture,

decorative items sale and execution of decoration projects, ensuring a continuous improvement

of our company.


… QUALITY MANAGEMENT.

02.8 Corporate presentation > Sale arguments > QUALITY MANAGEMENT


… made in Spain.

02.9 Corporate presentation > Sale arguments > MADE IN SPAIN

Our culture,

Our history,

Our creativity,

Our passionate character...

... Our way of understanding life.

03 Corporate presentation > Product lines > INDEX

About us01

Sale arguments02

Product lines03

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03.1 FURNITURE

03.3 ACCESSORIES

03.4 HOME TEXTILES

03.1.1 > Wood

03.1.2 > Upholstery

03.1.3 > Covered with leather

03.1.4 > Iron

The corporate philosophy is to develop an integral conceptof habitat with its own style and distinct personality markedby a high quality and attention to detail.

03.2 LIGHTING

03.1 Corporate presentation > Product lines > FURNITURE

FURNITURE.We have different lines of furniture with a very high degree of customization, not only because of the finishes

and upholstery, but also because of the table top. The customer can select marble or glass with a different

thickness and finish, as well as different colors of wood or leather.

In case that a product could differ from our standard item, price and delivery time should be checked with

the factory.

FURNITURE > Wood

03.1.1 Corporate presentation > Product lines > Furniture > WOOD

Massive. Entirely manufactured using handmade techniques with fine

materials such as chestnut, beech, lime tree wood. Therefore these pieces

are unique and unrepeatable, with all their distinguishing virtues and defects

as the style furniture has been manufactured for decades.

FINISHES: Are also applied totally handmade, one by one. More than 30

varied standard finishes are available and the factory can also perform any

type of finish upon request.

Veneer. Our furniture is Fantasy depending on the model, magnificent

wooden veneers as oak, root of olivato, embulla to fine parts are used. For

internal parts mukali veneer is mainly used. If the customer requests it can

be manufactured in any types of veneer.

FURNITURE > Upholstery

03.1.2 Corporate presentation > Product lines > Furniture > UPHOLSTERY

It is also craft made, one by one, the customer can change the type of

standard upholstery, varying the hardness degree with foam or mixed. We

also have more than 500 fabrics in stock, whose designs are unique, from

“Texturas por Alexandra”. Also, we can upholster with customer’s fabric

or deliver only preupholstered furniture.

By request we have covered the possibility of observing the strict rules

against fire M-1 for installations. It can also be requested a special upholstery

with padding, tacks or leather.

FURNITURE > Covered with leather

03.1.3 Corporate presentation > Product lines > Furniture > COVERED WITH LEATHER

Line of product consisting of frames of MDF, used for their durability, covered and

decorated with leather; completely handmade following the techniques of the

ancient binders of books. A full range of colors and leather design is available.

Likewise, it stands out among our processes of manufacturing, the antique technique

of Cordoban, practically obsolete nowadays.

The Traveler. Items made entirely in engraved leather (available in a choice of 10

colors* from Alexandra Leather sample book) with steel and leather fine details.

(*) For others colors, please, check with our factory.

FURNITURE > Iron

03.1.4 Corporate presentation > Product lines > Furniture > IRON

Line product manufactured one at a time in wrought iron in a completely

handmade style. We have several designs to decorate the brass furniture

and as much the iron as the brass can be made in a wide range of finishes.

Wika. Belonging to the new generation of iron furniture of the company,

Wika pedestal and side table consist of a wrought iron rods fire painted,

in aluminium colour base structure.

LIGHTING.

03.2 Corporate presentation > Product lines > LIGHTING

Coleccion Alexandra is a synonym of innovation and to prove this the steady

development of basic product creations for decoration, for instance “lighting”.

A wide selection of lamp designs is available fitting in perfectly with any styles

and locations.

Xpression. Coleccion Alexandra, following its innovating line, gave a radical

change to its way of understanding the illumination as decorative accessory,

presenting the XPRESSION lamps collection, from which mainly stands out

the variety of used materials, as handcrafted ceramic, available in 14 colours,

the pearl mesh CRYSTALLIZED™ - Swarovski Elements, and the engraved

leather, that provides a dose of undeniable quality to the collection. The collection

is complementing to the perfection with a great selection of lampshades with

many different shapes, with a range of finishes and colors which covers from

chinz (colors which match with ceramic bases) to the metallic (copper and

chrome), going through golden and silver synthetic leathers.

ACCESSORIES.

03.3 Corporate presentation > Product lines > ACCESORIES

Small details confer on a certain place a different style. Without them,

decoration would be void, with no emotion. Crockery and glassware will

complete magnificently the final design of a sitting-room as well as a vase

may fill the most unusual corner. For not leaving anything at random, we

also have all the elements which give that final touch for a perfect result.

HOME TEXTILES.

03.4 Corporate presentation > Product lines > HOME TEXTILES

At Colección Alexandra we dress each ambience with the highest quality

fabrics, exclusive wallpapers and carpets accompanying the best furniture.

To do this we have the support of other group company, Texturas por

Alexandra, a young company that has become a benchmark in the

industry for its commitment to design and use of natural materials like silk,

cotton and wool.

Coleccion Alexandra and Danish textile firm Kvadrat have reached a

collaboration agreement to develop a sample-selection of 105 fabrics

selected from among 10 different collections, covering a rich palette of

colors and textures. These fabrics are particularly suited for use in contracts

thanks to their particular technical prestations.

We also have a sampler of 50 high quality leathers, named Alexandra

Leather collection.

04 Corporate presentation > Offered services > INDEX

About us01Sale arguments02

Product lines03

Offered services04


04.1 INTERIOR DESIGN

04.2 CONTRACT SOLUTIONS

04.1 Corporate presentation > Offered services > INTERIOR DESIGN

INTERIOR DESIGN.ALEXANDRA DESIGN STUDIO. The same team that develops our product, following the philosophy of

our beginnings, continues to provide services for interior decoration, adjusted to the customer’s taste and

budget, using our own furniture production or furniture from other manufacturers. Our ability allows us to

develop comprehensive turnkey projects with great media and exquisite coordination.

The service of our designers also represents a great support for professionals of interior decoration who initially

do not know our product and its possibilities, but through a close cooperation are achieved optimal results

and high class what makes us a reference supplier for international architects, decorators and interior designer.




05 Corporate presentation > Promotional material > INDEX

About us01Sale arguments02

Product lines03

Offered services04


05.1 CATALOGUES AND PRICE LISTS

05.2 SAMPLE BOOKS

05.3 DIGITALS TOOLS

05.4 WEBSITE

05.5 APPLICATION (APP)

Full set of catalogues:

- HERITAGE catalogue (Classic Collections)

- EVOLUTION catalogue (Contemporary Collections)

- FINISHES catalogue

- 2012 Corporate catalogue

- BATH COLLECTION 2.1 catalogue

- Rugs catalogue

General PRICE LIST vers. 1.1 (February 2013)

CATALOGUES AND PRICE LISTS

05.1 Corporate presentation > Promotional material> CATALOGUES AND PRICE LISTS

Full set of “Texturas por Alexandra” sample books:

- Textiles sample books

- Small textiles sample books

- Textiles Flags

- Wallpaper sample books

“Alexandra Leather” sample book

MAXPELL Leather sample book

“KVADRAT” textiles sample book

Wooden samples finishings

SAMPLE BOOKS

05.2 Corporate presentation > Promotional material > SAMPLE BOOKS

PDF catalogues

High resolution product pictures

Low resolution product pictures

Price list

CAD 2D library

3D Library

Corporate presentation

DIGITAL TOOLS

05.3 Corporate presentation > Promotional material > DIGITAL TOOLS

05.4 Corporate presentation > Promotional material > WEBSITE

WEBSITE

05.5 Corporate presentation > Promotional material > APP

APPLICATION

Coleccion Alexandra presentsits new web environment

Application, compatible withiPad, iPhone and Android.

Colección Alexandra is …

… integral design,innovation,handicraft tradition,personalization.

… made in Spain.

Documents

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